Big Data and artificial intelligence are used to transform businesses.Social networking sites have given a new dimension to online data.Social media platforms help gather massive amounts of data to reach a wide variet...Big Data and artificial intelligence are used to transform businesses.Social networking sites have given a new dimension to online data.Social media platforms help gather massive amounts of data to reach a wide variety of customers using influence maximization technique for innovative ideas,products and services.This paper aims to develop a deep learning method that can identify the influential users in a network.This method combines the various aspects of a user into a single graph.In a social network,the most influential user is the most trusted user.These significant users are used for viral marketing as the seeds to influence other users in the network.The proposed method combines both topical and topological aspects of a user in the network using collaborativefiltering.The proposed method is DeepWalk based Influence Maximization(DWIM).The proposed method was able tofind k influential nodes with computable time using the algorithm.The experiments are performed to assess the proposed algorithm,and centrality measures are used to compare the results.The results reveal its performance that the proposed method canfind k influential nodes in computable time.DWIM can identify influential users,which helps viral marketing,outlier detection,and recommendations for different products and services.After applying the proposed methodology,the set of seed nodes gives maximum influence measured with respect to different centrality measures in an increased computable time.展开更多
With the booming of the Internet of Things(Io T)and the speedy advancement of Location-Based Social Networks(LBSNs),Point-Of-Interest(POI)recommendation has become a vital strategy for supporting people’s ability to ...With the booming of the Internet of Things(Io T)and the speedy advancement of Location-Based Social Networks(LBSNs),Point-Of-Interest(POI)recommendation has become a vital strategy for supporting people’s ability to mine their POIs.However,classical recommendation models,such as collaborative filtering,are not effective for structuring POI recommendations due to the sparseness of user check-ins.Furthermore,LBSN recommendations are distinct from other recommendation scenarios.With respect to user data,a user’s check-in record sequence requires rich social and geographic information.In this paper,we propose two different neural-network models,structural deep network Graph embedding Neural-network Recommendation system(SG-Neu Rec)and Deepwalk on Graph Neural-network Recommendation system(DG-Neu Rec)to improve POI recommendation.combined with embedding representation from social and geographical graph information(called SG-Neu Rec and DG-Neu Rec).Our model naturally combines the embedding representations of social and geographical graph information with user-POI interaction representation and captures the potential user-POI interactions under the framework of the neural network.Finally,we compare the performances of these two models and analyze the reasons for their differences.Results from comprehensive experiments on two real LBSNs datasets indicate the effective performance of our model.展开更多
文摘Big Data and artificial intelligence are used to transform businesses.Social networking sites have given a new dimension to online data.Social media platforms help gather massive amounts of data to reach a wide variety of customers using influence maximization technique for innovative ideas,products and services.This paper aims to develop a deep learning method that can identify the influential users in a network.This method combines the various aspects of a user into a single graph.In a social network,the most influential user is the most trusted user.These significant users are used for viral marketing as the seeds to influence other users in the network.The proposed method combines both topical and topological aspects of a user in the network using collaborativefiltering.The proposed method is DeepWalk based Influence Maximization(DWIM).The proposed method was able tofind k influential nodes with computable time using the algorithm.The experiments are performed to assess the proposed algorithm,and centrality measures are used to compare the results.The results reveal its performance that the proposed method canfind k influential nodes in computable time.DWIM can identify influential users,which helps viral marketing,outlier detection,and recommendations for different products and services.After applying the proposed methodology,the set of seed nodes gives maximum influence measured with respect to different centrality measures in an increased computable time.
文摘With the booming of the Internet of Things(Io T)and the speedy advancement of Location-Based Social Networks(LBSNs),Point-Of-Interest(POI)recommendation has become a vital strategy for supporting people’s ability to mine their POIs.However,classical recommendation models,such as collaborative filtering,are not effective for structuring POI recommendations due to the sparseness of user check-ins.Furthermore,LBSN recommendations are distinct from other recommendation scenarios.With respect to user data,a user’s check-in record sequence requires rich social and geographic information.In this paper,we propose two different neural-network models,structural deep network Graph embedding Neural-network Recommendation system(SG-Neu Rec)and Deepwalk on Graph Neural-network Recommendation system(DG-Neu Rec)to improve POI recommendation.combined with embedding representation from social and geographical graph information(called SG-Neu Rec and DG-Neu Rec).Our model naturally combines the embedding representations of social and geographical graph information with user-POI interaction representation and captures the potential user-POI interactions under the framework of the neural network.Finally,we compare the performances of these two models and analyze the reasons for their differences.Results from comprehensive experiments on two real LBSNs datasets indicate the effective performance of our model.
