The Nanning Four-Leaf Clover Cultural Communication Company(“Clover Culture”for short),which has been deeply engaged in the cultural and creative industry for 13 years,has become a calling card of this year’s China...The Nanning Four-Leaf Clover Cultural Communication Company(“Clover Culture”for short),which has been deeply engaged in the cultural and creative industry for 13 years,has become a calling card of this year’s China-ASEAN Expo(CAEXPO)thanks to its creativity in AI technology.As a first-time exhibitor,Clover Culture has not only brought its original IP“077”with the Guangxi white-headed langur as the prototype,but also collaborated with the Guangxi International Expo Affairs Bureau to launch AI animation videos and cultural and creative products.With the innovative model of“IP collaboration plus industrial activities,”the company has injected new vitality into the development of the cultural and creative industry and promoted the export of Chinese animation.展开更多
With the theme of"Timeless Dunhuang:The Symphony of History and Modernity",the exhibition brought together the efforts of four institutions,namely Dunhuang Academy,the Contemporary World Press,Duzhe Publishi...With the theme of"Timeless Dunhuang:The Symphony of History and Modernity",the exhibition brought together the efforts of four institutions,namely Dunhuang Academy,the Contemporary World Press,Duzhe Publishing Group,and Dunhuang Culture and Tourism Group.The exhibition featured four sections:the Dunhuang Culture In-Depth Learning Hall,the Contemporary Dunhuang Technology Experiences,the Dunhuang Cultural and Creative Product Market and the Dunhuang Culture and Art,which fully demonstrated the distinctive charm of Dunhuang Culture as a treasure of the integration of four major civilisations,and presented a painting of civilizations spanning thousands of years for vips both from home and abroad.展开更多
Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and cr...Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and creative design with regional cultural elements to provide contemporary life with regional cultural and creative products,better serve modern needs,and enhance public awareness in the form of aesthetics.Firstly,the research status of regional culture and cultural and creative product design was summarized,and then the relationship between regional culture and product design was discussed from the aspects of appearance,material and craftsmanship.Afterwards,the value of regional cultural and creative product design was proposed,and the general strategies of regional cultural and creative products were further sorted out to make people feel the pleasure brought by the deep and strong regional culture.展开更多
By studying the design status of cultural and creative products based on regional culture,the design principles that should be followed in the design of cultural and creative products based on regional culture are sum...By studying the design status of cultural and creative products based on regional culture,the design principles that should be followed in the design of cultural and creative products based on regional culture are summarized.From the perspective of user experience and emotional cognition,the innovative design of poetry city cultural and creative products is carried out,which will accelerate the wide spread of traditional regional culture in Ma’anshan,promote the regional cultural,economic and social development of Ma’anshan,arouse the public’s correct cognition and common love for urban culture of Ma’anshan,and provide technical reference and improvement methods for the design and creation of more cultural and creative art products inheriting and developing traditional regional culture with city features.展开更多
This research is based on creative industry of sports culture of the U.K. Firstly, the literature research method is used to collect relevant authoritative economic data, and clarify and identify concepts of the sport...This research is based on creative industry of sports culture of the U.K. Firstly, the literature research method is used to collect relevant authoritative economic data, and clarify and identify concepts of the sports culture creative industry with the ＂rule of thirds＂ of creative industry of the U.K.; secondly, empirical research is conducted to describe an active and drive function of the 3 kinds of expansion effects-forward effect, bystander effect and backward effect on peripheral industries on sports industry and even national economy development by rapid development of the sports culture creative industry in the U.K.; thirdly, this paper figures out that the sports culture creative industry will become new economic growth, ixew development route for the sports industry in the future and new power for industrial structure optimization and upgrading; finally, the research outcome gives reference and guide to scientific development, transformation and upgrading of the sports industry of China in the new round of worlds＇ economic restructuring.展开更多
Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wea...Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.展开更多
As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but ...As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.展开更多
THE 2025 Beijing Culture Forum was held on September 23 and 24,with“Inheritance,Creativity,Mutual Learning”as its theme.Some 800 domestic and international vips were in attendance,including prominent cultural figu...THE 2025 Beijing Culture Forum was held on September 23 and 24,with“Inheritance,Creativity,Mutual Learning”as its theme.Some 800 domestic and international vips were in attendance,including prominent cultural figures,experts,business leaders,and other dignitaries from 58 countries and regions.They explored how digital innovation can boost cultural creativity,enhance public cultural services,and promote civilizational exchanges.展开更多
In the era of rapid development in digital media,cultural and creative design,as an important means of inheriting and disseminating regional culture,faces new opportunities and challenges.This paper takes Haikou Qilou...In the era of rapid development in digital media,cultural and creative design,as an important means of inheriting and disseminating regional culture,faces new opportunities and challenges.This paper takes Haikou Qilou as a case study to delve into the practical approaches of cultural and creative design in telling Chinese stories under the context of digital media.By analyzing the cultural connotations and values of Haikou Qilou and combining the characteristics of digital media,this paper proposes practical strategies in areas such as creative exploration,design expression,and promotion.The aim is to provide a reference for the inheritance and innovation of regional culture in the digital age,and to promote excellent traditional Chinese culture onto broader stages.展开更多
Tie‑dye is a traditional craft that has been passed down through generations.It is an ancient art form that involves tying and dyeing fabric to create beautiful patterns.This craft is not only a way to make clothes an...Tie‑dye is a traditional craft that has been passed down through generations.It is an ancient art form that involves tying and dyeing fabric to create beautiful patterns.This craft is not only a way to make clothes and textiles more colorful but also a way to express creativity and culture.展开更多
With the rapid development of tourism across various regions in China,the country’s cultural and creative industries have experienced significant growth.Regional cultural and creative products have emerged as a neces...With the rapid development of tourism across various regions in China,the country’s cultural and creative industries have experienced significant growth.Regional cultural and creative products have emerged as a necessary outcome in response to shifting consumer trends.As living standards continue to improve,consumers’demand for tourism souvenirs has increased,along with a growing preference for personalized products and enhanced spiritual and emotional fulfillment.In recent years,a wide variety of innovative and regionally representative cultural products have appeared on the market.These products exhibit both creativity and cultural symbolism,effectively stimulating consumer desire and promoting regional cultural development.At the same time,they meet the needs of modern consumers and enhance public awareness from an aesthetic perspective.This paper explores how the framework of emotional design can be integrated into the development of regional cultural and creative products.It investigates how successful regional cultural products can stimulate consumer purchasing intent and whether they enhance consumer engagement and experiential satisfaction.Taking museums in Henan Province as a case study,the research examines regional identity,the forms of cultural products,and regional color schemes.This study aims to promote the development of regional cultural products through emotional design,offering valuable insights for enhancing the diversity and richness of regional cultures.展开更多
Based on the characteristics of art majors and the volunteer activity practice and linkage in cultivating young student leaders,leveraging the unique cultural and creative transformation advantages of art majors,and c...Based on the characteristics of art majors and the volunteer activity practice and linkage in cultivating young student leaders,leveraging the unique cultural and creative transformation advantages of art majors,and combining the functional exertion of college students’volunteer services,we aim to enhance the expansibility and extensibility of volunteer services for educational assistance in Tibet.We will establish and improve a new model of Qingma Academy to assist art majors in educational assistance in Tibet.展开更多
Boom in creative cultural products is boosting Chinese museums.The National Museum of China’s phoenix crown magnet,considered the jewel in the crown of the country’s cultural souvenirs,hit a milestone on 25 March,se...Boom in creative cultural products is boosting Chinese museums.The National Museum of China’s phoenix crown magnet,considered the jewel in the crown of the country’s cultural souvenirs,hit a milestone on 25 March,selling over 1 million units in just eight months and six days.Since last autumn,visitors have been queuing before dawn to get their hands on this star product whenever the museum is open.展开更多
In the post-financial crisis era,China is facing dual pressure from reducing carbon emissions and external demand stagnation.The industrial structure changing is in urgent needs.The cultural and creative industries ca...In the post-financial crisis era,China is facing dual pressure from reducing carbon emissions and external demand stagnation.The industrial structure changing is in urgent needs.The cultural and creative industries can expand China's markets through creating and stimulating demands,and can reduce carbon emissions at the same time.By producing both demands and supplies,cultural and creative industries may lead the development of other industries.Since innovation plays a quite important role in the value chain,cultural and creative industries can promote the industrial upgrading and the industrial structure optimization by industrial convergence.展开更多
Heritage resources provide profound historical and cultural connotations and earners for the cultural creative industry the development of cultural creative industry also promotes the sustainable development of herita...Heritage resources provide profound historical and cultural connotations and earners for the cultural creative industry the development of cultural creative industry also promotes the sustainable development of heritage resources.Taking Jingdezhen for example,this paper analyzed local heritage resources and development of local cultural creative industry,on this basis proposed that key efforts should be devoted to develop ceramic culture creative industry,cultivate industrial agglomerations of considerable scale,and form industrial chain,in order to realize the high-efficiency transition from heritage resources to cultural creative industry,and eventually improve cultural taste and build the characteristic brand of the city.展开更多
In order to improve their abilities in cross-cultural communication, language learners should develop not only their language competence, but also communicative competence. Therefore, the integration of cross-cultural...In order to improve their abilities in cross-cultural communication, language learners should develop not only their language competence, but also communicative competence. Therefore, the integration of cross-cultural awareness acquisition into communicative language teaching is quite necessary. And some practical measures of cultivating cultural creativity are introduced to help language learners to develop communicative competence.展开更多
Urban memory is the soul of a city. With the rapid development of the city, the phenomena of“large-scale demolition and construction” and “a thousand cities having the same pattern” are becoming more and more seri...Urban memory is the soul of a city. With the rapid development of the city, the phenomena of“large-scale demolition and construction” and “a thousand cities having the same pattern” are becoming more and more serious, and the urban characteristics containing rich historical information are gradually lost. As an important witness of the historical development of urban industry, industrial heritage contains precious historical and cultural values. Starting urban memory, and taking Taoxichuan Square as the example,through field research and memory interview, the continuation manner of urban memory in industrial heritage space is studied, and the transformation strategy of industrial heritage is put forward from the perspective of urban memory, making industrial heritage have a unique life cycle and cultural precipitation,inherit the urban context and promote the harmonious development of society.展开更多
This article identified values and creative culture for community health promotion through the use of boat racing in Wiang Sa district, Nan province, which is located in Northern Thailand as the case study. The author...This article identified values and creative culture for community health promotion through the use of boat racing in Wiang Sa district, Nan province, which is located in Northern Thailand as the case study. The author applied qualitative method to reveal the possibilities of community-based health care. The in-depth interview and participatory observation were adopted to investigate the context, problems, and current situation from the stakeholders during May to October 2013. The results showed that Wiang Sa district hold the traditional boat racing for more than 177 years. Before 1979, the boat racing was a traditional village collective activity, after that, the tradition has transformed into sports game in which the promotion of community health and tourism has been introduced. Values of boat racing of the people in the community included： （1） Aesthetic value--the unique characteristics of the regatta; （2） spiritual value--religious rites and relating rituals which was the source of the regatta; （3） social value--participation in various stages of racing from mutual thinking and practicing, and benefits among the group of villagers at various ages. Today, the regatta become a social symbol characterized by the community creative culture in many areas： promoting village cooperation, increasing social harmony, valuing the role of women, stimulating non-alcohol racing scheme, creating sharing collective activities for the youth and the elderly, etc. The health promotion, even though it only occurs in a short time of the racing course, especially among the rowers, it is considered as the beginning of building a positive attitude towards community health promotion through the use of the regatta as a social innovation.展开更多
文摘The Nanning Four-Leaf Clover Cultural Communication Company(“Clover Culture”for short),which has been deeply engaged in the cultural and creative industry for 13 years,has become a calling card of this year’s China-ASEAN Expo(CAEXPO)thanks to its creativity in AI technology.As a first-time exhibitor,Clover Culture has not only brought its original IP“077”with the Guangxi white-headed langur as the prototype,but also collaborated with the Guangxi International Expo Affairs Bureau to launch AI animation videos and cultural and creative products.With the innovative model of“IP collaboration plus industrial activities,”the company has injected new vitality into the development of the cultural and creative industry and promoted the export of Chinese animation.
文摘With the theme of"Timeless Dunhuang:The Symphony of History and Modernity",the exhibition brought together the efforts of four institutions,namely Dunhuang Academy,the Contemporary World Press,Duzhe Publishing Group,and Dunhuang Culture and Tourism Group.The exhibition featured four sections:the Dunhuang Culture In-Depth Learning Hall,the Contemporary Dunhuang Technology Experiences,the Dunhuang Cultural and Creative Product Market and the Dunhuang Culture and Art,which fully demonstrated the distinctive charm of Dunhuang Culture as a treasure of the integration of four major civilisations,and presented a painting of civilizations spanning thousands of years for vips both from home and abroad.
基金the Humanities and Social Sciences Foundation for Young Scholars of the Ministry of Education of China in 2018 (18YJC ZH197)。
文摘Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and creative design with regional cultural elements to provide contemporary life with regional cultural and creative products,better serve modern needs,and enhance public awareness in the form of aesthetics.Firstly,the research status of regional culture and cultural and creative product design was summarized,and then the relationship between regional culture and product design was discussed from the aspects of appearance,material and craftsmanship.Afterwards,the value of regional cultural and creative product design was proposed,and the general strategies of regional cultural and creative products were further sorted out to make people feel the pleasure brought by the deep and strong regional culture.
基金Sponsored by 2018 Youth Fund for Humanities and Social Sciences of the Ministry of Education。
文摘By studying the design status of cultural and creative products based on regional culture,the design principles that should be followed in the design of cultural and creative products based on regional culture are summarized.From the perspective of user experience and emotional cognition,the innovative design of poetry city cultural and creative products is carried out,which will accelerate the wide spread of traditional regional culture in Ma’anshan,promote the regional cultural,economic and social development of Ma’anshan,arouse the public’s correct cognition and common love for urban culture of Ma’anshan,and provide technical reference and improvement methods for the design and creation of more cultural and creative art products inheriting and developing traditional regional culture with city features.
文摘This research is based on creative industry of sports culture of the U.K. Firstly, the literature research method is used to collect relevant authoritative economic data, and clarify and identify concepts of the sports culture creative industry with the ＂rule of thirds＂ of creative industry of the U.K.; secondly, empirical research is conducted to describe an active and drive function of the 3 kinds of expansion effects-forward effect, bystander effect and backward effect on peripheral industries on sports industry and even national economy development by rapid development of the sports culture creative industry in the U.K.; thirdly, this paper figures out that the sports culture creative industry will become new economic growth, ixew development route for the sports industry in the future and new power for industrial structure optimization and upgrading; finally, the research outcome gives reference and guide to scientific development, transformation and upgrading of the sports industry of China in the new round of worlds＇ economic restructuring.
基金The Key Research Base of Humanities and Social Sciences in Sichuan Province-Project Funded by China Salt Culture Research Center of Sichuan University of Science&Engineering,(No.:YWHY18-06)。
文摘Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.
文摘As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.
文摘THE 2025 Beijing Culture Forum was held on September 23 and 24,with“Inheritance,Creativity,Mutual Learning”as its theme.Some 800 domestic and international vips were in attendance,including prominent cultural figures,experts,business leaders,and other dignitaries from 58 countries and regions.They explored how digital innovation can boost cultural creativity,enhance public cultural services,and promote civilizational exchanges.
基金Philosophy and Social Science Planning Project of Haikou City in 2025(Project No.:2025-ZCKT-106)。
文摘In the era of rapid development in digital media,cultural and creative design,as an important means of inheriting and disseminating regional culture,faces new opportunities and challenges.This paper takes Haikou Qilou as a case study to delve into the practical approaches of cultural and creative design in telling Chinese stories under the context of digital media.By analyzing the cultural connotations and values of Haikou Qilou and combining the characteristics of digital media,this paper proposes practical strategies in areas such as creative exploration,design expression,and promotion.The aim is to provide a reference for the inheritance and innovation of regional culture in the digital age,and to promote excellent traditional Chinese culture onto broader stages.
文摘Tie‑dye is a traditional craft that has been passed down through generations.It is an ancient art form that involves tying and dyeing fabric to create beautiful patterns.This craft is not only a way to make clothes and textiles more colorful but also a way to express creativity and culture.
文摘With the rapid development of tourism across various regions in China,the country’s cultural and creative industries have experienced significant growth.Regional cultural and creative products have emerged as a necessary outcome in response to shifting consumer trends.As living standards continue to improve,consumers’demand for tourism souvenirs has increased,along with a growing preference for personalized products and enhanced spiritual and emotional fulfillment.In recent years,a wide variety of innovative and regionally representative cultural products have appeared on the market.These products exhibit both creativity and cultural symbolism,effectively stimulating consumer desire and promoting regional cultural development.At the same time,they meet the needs of modern consumers and enhance public awareness from an aesthetic perspective.This paper explores how the framework of emotional design can be integrated into the development of regional cultural and creative products.It investigates how successful regional cultural products can stimulate consumer purchasing intent and whether they enhance consumer engagement and experiential satisfaction.Taking museums in Henan Province as a case study,the research examines regional identity,the forms of cultural products,and regional color schemes.This study aims to promote the development of regional cultural products through emotional design,offering valuable insights for enhancing the diversity and richness of regional cultures.
基金Research Project on Party Building and Ideological and Political Work of Huizhou University in 2023“Innovative Practice Research on Inheriting the Red Gene in Party Building Work for Art Major Students”(hzusz2023005)。
文摘Based on the characteristics of art majors and the volunteer activity practice and linkage in cultivating young student leaders,leveraging the unique cultural and creative transformation advantages of art majors,and combining the functional exertion of college students’volunteer services,we aim to enhance the expansibility and extensibility of volunteer services for educational assistance in Tibet.We will establish and improve a new model of Qingma Academy to assist art majors in educational assistance in Tibet.
文摘Boom in creative cultural products is boosting Chinese museums.The National Museum of China’s phoenix crown magnet,considered the jewel in the crown of the country’s cultural souvenirs,hit a milestone on 25 March,selling over 1 million units in just eight months and six days.Since last autumn,visitors have been queuing before dawn to get their hands on this star product whenever the museum is open.
文摘In the post-financial crisis era,China is facing dual pressure from reducing carbon emissions and external demand stagnation.The industrial structure changing is in urgent needs.The cultural and creative industries can expand China's markets through creating and stimulating demands,and can reduce carbon emissions at the same time.By producing both demands and supplies,cultural and creative industries may lead the development of other industries.Since innovation plays a quite important role in the value chain,cultural and creative industries can promote the industrial upgrading and the industrial structure optimization by industrial convergence.
基金Sponsored by Humanities and Social Science Program of Jiangxi Provincial Universities and Colleges(JC1434)2014"Twelfth Five-year Plan"of Jiangxi Provincial Social Science Program(14SH05)Jiangxi Provincial Art and Science Program(YG2014113)
文摘Heritage resources provide profound historical and cultural connotations and earners for the cultural creative industry the development of cultural creative industry also promotes the sustainable development of heritage resources.Taking Jingdezhen for example,this paper analyzed local heritage resources and development of local cultural creative industry,on this basis proposed that key efforts should be devoted to develop ceramic culture creative industry,cultivate industrial agglomerations of considerable scale,and form industrial chain,in order to realize the high-efficiency transition from heritage resources to cultural creative industry,and eventually improve cultural taste and build the characteristic brand of the city.
文摘In order to improve their abilities in cross-cultural communication, language learners should develop not only their language competence, but also communicative competence. Therefore, the integration of cross-cultural awareness acquisition into communicative language teaching is quite necessary. And some practical measures of cultivating cultural creativity are introduced to help language learners to develop communicative competence.
文摘Urban memory is the soul of a city. With the rapid development of the city, the phenomena of“large-scale demolition and construction” and “a thousand cities having the same pattern” are becoming more and more serious, and the urban characteristics containing rich historical information are gradually lost. As an important witness of the historical development of urban industry, industrial heritage contains precious historical and cultural values. Starting urban memory, and taking Taoxichuan Square as the example,through field research and memory interview, the continuation manner of urban memory in industrial heritage space is studied, and the transformation strategy of industrial heritage is put forward from the perspective of urban memory, making industrial heritage have a unique life cycle and cultural precipitation,inherit the urban context and promote the harmonious development of society.
文摘This article identified values and creative culture for community health promotion through the use of boat racing in Wiang Sa district, Nan province, which is located in Northern Thailand as the case study. The author applied qualitative method to reveal the possibilities of community-based health care. The in-depth interview and participatory observation were adopted to investigate the context, problems, and current situation from the stakeholders during May to October 2013. The results showed that Wiang Sa district hold the traditional boat racing for more than 177 years. Before 1979, the boat racing was a traditional village collective activity, after that, the tradition has transformed into sports game in which the promotion of community health and tourism has been introduced. Values of boat racing of the people in the community included： （1） Aesthetic value--the unique characteristics of the regatta; （2） spiritual value--religious rites and relating rituals which was the source of the regatta; （3） social value--participation in various stages of racing from mutual thinking and practicing, and benefits among the group of villagers at various ages. Today, the regatta become a social symbol characterized by the community creative culture in many areas： promoting village cooperation, increasing social harmony, valuing the role of women, stimulating non-alcohol racing scheme, creating sharing collective activities for the youth and the elderly, etc. The health promotion, even though it only occurs in a short time of the racing course, especially among the rowers, it is considered as the beginning of building a positive attitude towards community health promotion through the use of the regatta as a social innovation.
