This paper selects the widely used New Practical Chinese Readers,a comprehensive teaching material for Chinese as a foreign language,analyzing its content selection,presentation format,and organizational characteristi...This paper selects the widely used New Practical Chinese Readers,a comprehensive teaching material for Chinese as a foreign language,analyzing its content selection,presentation format,and organizational characteristics.By reviewing the inclusion of Chinese opera cultural elements in this material,the study identifies existing issues and provides recommendations for improvement.Introducing opera culture into Chinese language teaching materials can align with global cultural exchanges,helping more people learn about traditional Chinese culture and enhancing China’s international influence.展开更多
Under the wave of globalization,enhancing students’cultural confidence,improving their sense of national cultural identity and pride has become an urgent need for the development of the times.College art education sh...Under the wave of globalization,enhancing students’cultural confidence,improving their sense of national cultural identity and pride has become an urgent need for the development of the times.College art education shoulders the important mission of cultivating excellent traditional cultural heritage and innovative artistic talents,and is also a key link connecting and promoting excellent traditional culture.Traditional cultural elements are rooted in China’s long history and rich aesthetic concepts.Integrating them into art education in universities can not only enrich teaching content but also innovate educational concepts,helping to enhance students’artistic cultivation and cultural identity.However,under the framework of modern education,how to integrate traditional Chinese cultural elements with art education and achieve revitalization and inheritance remains a daunting task.In view of this,this article explores the revitalization and inheritance path of traditional Chinese cultural elements in college art education,aiming to promote innovative development of art education.展开更多
This paper takes the Chinese-themed packaging of Modern China Tea Shop as the research object,analyzes the brand positioning and the embodiment of traditional Chinese cultural elements in its brand packaging design,an...This paper takes the Chinese-themed packaging of Modern China Tea Shop as the research object,analyzes the brand positioning and the embodiment of traditional Chinese cultural elements in its brand packaging design,and mainly analyzes the characteristics of traditional Chinese culture and symbols such as painting,text,and color in the packaging design.This paper explores the creative design and application of packaging with traditional Chinese elements in its brand touch points through the analysis method in culture code brand design and points out that the packaging design of Modern China Tea Shop is close to consumer psychology,and the Era Z has gradually become the main force of Chinese consumption.The brand accurately grasps the consumer psychology in the era of Gen-Z so as to formulate corresponding marketing strategies.Combined with the analysis of brand trends and consumers,it is clear that the packaging design of Chinese style is not a simple superposition of traditional elements and modern elements,but the integration and innovation of various cultural elements based on the current market and consumers.Furthermore,the paper summarizes the ways of traditional Chinese elements to create commercial value and provides a feasible reference for the brand positioning and packaging design of other tea products in China.展开更多
The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative prod...The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’emotional and cultural experiences.Narrative theory takes the perspective of narrative expression in the design of cultural and creative products.The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products.In the narrative of cultural and creative product design,intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself,with cultural and creative products playing an important role in“local cultural stories.”This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies.The research highlighted the role of narrative design in creating multi-layered experiences,weaving regional cultural stories into products,and the importance of deep understanding and effective use of regional cultural elements in design.展开更多
The Mongolian culture is part of China's traditional culture.It is a prairie culture of fusion Mongolian wisdom for nearly a thousand years.This article briefly introduces the basic concepts of mascots and Mongoli...The Mongolian culture is part of China's traditional culture.It is a prairie culture of fusion Mongolian wisdom for nearly a thousand years.This article briefly introduces the basic concepts of mascots and Mongolian cultural elements,and carries out a design practice by using the horse culture,color matching,boke clothing in the Mongolian cultural elements.The white horse mascot was designed by combining with national culture.It can be found that Mongolian traditional culture is a huge resource treasure house for mascot design through design practice,and the design of mascot is the characteristic of the era that inherits the development of Mongolian culture.The integration of Mongolian culture and mascot design can achieve mutual benefit.展开更多
As an important part of Chinese excellent traditional culture,Jingchu culture has profound historical and cultural value.The exploration and application of Jingchu culture elements is conducive to carrying forward and...As an important part of Chinese excellent traditional culture,Jingchu culture has profound historical and cultural value.The exploration and application of Jingchu culture elements is conducive to carrying forward and inheriting history and culture and enriching urban cultural deposits.Theme park is an important place to spread and promote Jingchu culture.It is of far-reaching significance to study and explore the integration of Jingchu culture elements into the construction of theme park.This paper analyzes the concept and connotation of Jingchu culture,combs and analyzes the extraction content of Jingchu culture elements,and summarizes the expression pathways of Jingchu culture elements in theme park and the practical application in Jingzhou Fantawild,in order to provide certain inspiration and reference for contemporary landscape designers to better inherit and develop Jingchu culture elements.展开更多
Tourism texts （shortened as TT） have become a principal means of promoting tourism in China. Cultural elements are abundant in those texts. Therefore, the proper understanding and rendering of such messages is the k...Tourism texts （shortened as TT） have become a principal means of promoting tourism in China. Cultural elements are abundant in those texts. Therefore, the proper understanding and rendering of such messages is the key to the quality of TT translation. Based on Skopos theory the paper focuses on the translating strategies of TT cultural elements.展开更多
Ghost Train is a short story composed for the Chinese railway laborers. This essay will analyze the cultural elements in Paul Yee＇ s Ghost Train. The first part will introduce the writing background of Ghost Train, a...Ghost Train is a short story composed for the Chinese railway laborers. This essay will analyze the cultural elements in Paul Yee＇ s Ghost Train. The first part will introduce the writing background of Ghost Train, and the history of Chinese railway laborers in Canada. The second part analyzes a series of cultural elements, such as railway, train, ghost, metaphysics, burning.joss sticks and other elements. The last part is the significance of using these cultural elements. By using these cultural elements, Paul Yee conveys his attitudes to Chinese Canadian laborers. He hopes Canadian government could envisage the contribution of Chinese Canadian laborers. Without Chinese Canadian laborers, the Pacific Railway cannot be completed so quickly. Chinese Canadian laborers are an important part of the history of Canada, so they should not be ignored. Paul Yee also expresses his feminist thoughts in the story. He thinks women can as brave and intelligent as man. Literature writing always reflects political requirements. In 2006, alter Chinese community struggled for a long time, the Canadian government finally held rehabilitating ceremony for ＂poll tax＂, which officially recognized Chinese laborers＇ contribution to the history of Canada. And in 2018, Vancouver officially apologized for its exclusion history of Chinese.展开更多
With the continuous development and progress of China’s industry,it has become the only country in the world that has all the industrial categories in the United Nations Industrial Classification.China’s industrial ...With the continuous development and progress of China’s industry,it has become the only country in the world that has all the industrial categories in the United Nations Industrial Classification.China’s industrial products have gradually changed from“Made in China”to“Design in China”.The integration of Chinese national cultural elements into industrial product design has also become the future development trend in the field of design.This paper will analyze the application of national culture in industrial product design,and discuss how to better integrate the two with practical cases to promote the continuous development of the industry.展开更多
Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of th...Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of the society.The traditional Chinese culture also has certain significance for the design of modem cultural and creative works,which does not only inject vitality for cultural and creative products,but it also enhances the artistry of cultural and creative products.Therefore,based on this,this paper expounds the concept of traditional Chinese culture with cultural and creative products,analyzes the value of traditional culture in cultural and creative products,and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.展开更多
In order to further enhance the aesthetics,artistry and culture of interior design,this paper mainly studies and analyzes the application strategies of traditional Chinese cultural elements in interior design,in order...In order to further enhance the aesthetics,artistry and culture of interior design,this paper mainly studies and analyzes the application strategies of traditional Chinese cultural elements in interior design,in order to provide reference for future developments.展开更多
Rock and roll is not only a form of music,but also a"attitude and philosophy of life".It is precisely because of this that rock and roll is different from general pop music,and there are various differences ...Rock and roll is not only a form of music,but also a"attitude and philosophy of life".It is precisely because of this that rock and roll is different from general pop music,and there are various differences between Chinese and Western rock and roll.Rock music has many branches and complex forms.Its main styles include folk rock,art rock,psychedelic rock,Country rock,heavy metal,punk,etc.This article studies the singing forms of Western rock music that integrate classical cultural elements.People who listen to classical music"despise"the"vulgarity"of rock and roll,and people who play rock and roll"dislike"the"affectation"of classical music.These two music styles,which seem to never blend together,always maintain a proud attitude of respecting each other in their respective music culture circles.The extensive use of words with classical cultural elements and cultural imagery in rock music works can allow viewers to develop a sense of closeness and identification with the national essence reflected in the work from an aesthetic psychological perspective,and have a deeper understanding of the ideas expressed in the work.展开更多
Located at 217 Queen sthreet in the heart of Singapore,the China Cultural Centre features gray-white walls with subtle cream accents,evoking the timeless charm of taditional Chinese architecture with its classic white...Located at 217 Queen sthreet in the heart of Singapore,the China Cultural Centre features gray-white walls with subtle cream accents,evoking the timeless charm of taditional Chinese architecture with its classic white walls and gray-tiled roof.Designed by famous singaporean architect Liu Thai Ker,the building blends traditional Chinese cultural elements with moder architectual concepts."From an aesthetic perspective,I believe it is essential to give the structure a moderm edge,Liu said in an interview with Xinhua."Therefore,the design should reflect a contempoary spirit while retaining the essence of Chinese culture."展开更多
Festivals are intrinsic aspects of the culture of a group of people and allow displaying interesting crafts and elements such as fabrics, symbols, folktales, and paraphernalia. The dynamism in the culture is vast but ...Festivals are intrinsic aspects of the culture of a group of people and allow displaying interesting crafts and elements such as fabrics, symbols, folktales, and paraphernalia. The dynamism in the culture is vast but unexplored as inspiration for the creation of products. This created the need to explore the possibility of designing contemporary print and products from these crafts and elements from two festivals (Aboakyir and Gologo) using Adobe Photoshop in the design process. This phenomenon necessitated the consideration of this project which was undertaken by employing the design-based practice coupled with observation as an instrument. Elements related to the festivals were identified and using the design process, print designs were developed and further simulated on different products. This practice seeks to promote the cultural heritage of the people to a wider populace and the world at large. It is recommended that the Traditional Council should have a museum or gallery for keeping the artworks used in their festivals for archival purposes.展开更多
Different cultures have their own culture-specifics, which may pose great difficulties to the translators. In the process of cultural transfer there will be various kinds of losses, for it is hard to achieve complete ...Different cultures have their own culture-specifics, which may pose great difficulties to the translators. In the process of cultural transfer there will be various kinds of losses, for it is hard to achieve complete equivalent effect. The main purpose is to research into the issues of cultural loss in translating certain cultural elements, and how to compensate the loss in Chinese-English translation.展开更多
Chinese classical culture is an organic system shared by Chinese nation for 5000 years,taking Confu-cianism as the base and including various other ideological and cultural contents.This article introduces the transmi...Chinese classical culture is an organic system shared by Chinese nation for 5000 years,taking Confu-cianism as the base and including various other ideological and cultural contents.This article introduces the transmission of Chinese classical culture from Confucian classics translation,promotion of Chinese cultural spirit,writing academic dissertations on the subject of China,translation of Chinese classical literature,introduction of Chinese painting and cal-ligraphy,and ilustration of Chinese local religions.展开更多
The paper focuses on the connotation of ethnic culture elements of college English education for Three Minority Nations in Inner Mongolia and comprehensive and scientific explanation for Three Minority Nations. Corres...The paper focuses on the connotation of ethnic culture elements of college English education for Three Minority Nations in Inner Mongolia and comprehensive and scientific explanation for Three Minority Nations. Corresponding solutions were proposed from the aspects of teachers, teaching materials, curriculum and so on and feasible suggestions were put forward for nationality culture building by the English education of Three Minority Nations in Inner Mongolia on this basis.展开更多
Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou...Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.展开更多
基金Zhejiang Federation of Humanities and Social Sciences Circles“Investigating the Effect of ChatGPT on L2 Education”(24NDQN206YBM)。
文摘This paper selects the widely used New Practical Chinese Readers,a comprehensive teaching material for Chinese as a foreign language,analyzing its content selection,presentation format,and organizational characteristics.By reviewing the inclusion of Chinese opera cultural elements in this material,the study identifies existing issues and provides recommendations for improvement.Introducing opera culture into Chinese language teaching materials can align with global cultural exchanges,helping more people learn about traditional Chinese culture and enhancing China’s international influence.
文摘Under the wave of globalization,enhancing students’cultural confidence,improving their sense of national cultural identity and pride has become an urgent need for the development of the times.College art education shoulders the important mission of cultivating excellent traditional cultural heritage and innovative artistic talents,and is also a key link connecting and promoting excellent traditional culture.Traditional cultural elements are rooted in China’s long history and rich aesthetic concepts.Integrating them into art education in universities can not only enrich teaching content but also innovate educational concepts,helping to enhance students’artistic cultivation and cultural identity.However,under the framework of modern education,how to integrate traditional Chinese cultural elements with art education and achieve revitalization and inheritance remains a daunting task.In view of this,this article explores the revitalization and inheritance path of traditional Chinese cultural elements in college art education,aiming to promote innovative development of art education.
文摘This paper takes the Chinese-themed packaging of Modern China Tea Shop as the research object,analyzes the brand positioning and the embodiment of traditional Chinese cultural elements in its brand packaging design,and mainly analyzes the characteristics of traditional Chinese culture and symbols such as painting,text,and color in the packaging design.This paper explores the creative design and application of packaging with traditional Chinese elements in its brand touch points through the analysis method in culture code brand design and points out that the packaging design of Modern China Tea Shop is close to consumer psychology,and the Era Z has gradually become the main force of Chinese consumption.The brand accurately grasps the consumer psychology in the era of Gen-Z so as to formulate corresponding marketing strategies.Combined with the analysis of brand trends and consumers,it is clear that the packaging design of Chinese style is not a simple superposition of traditional elements and modern elements,but the integration and innovation of various cultural elements based on the current market and consumers.Furthermore,the paper summarizes the ways of traditional Chinese elements to create commercial value and provides a feasible reference for the brand positioning and packaging design of other tea products in China.
文摘The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’emotional and cultural experiences.Narrative theory takes the perspective of narrative expression in the design of cultural and creative products.The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products.In the narrative of cultural and creative product design,intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself,with cultural and creative products playing an important role in“local cultural stories.”This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies.The research highlighted the role of narrative design in creating multi-layered experiences,weaving regional cultural stories into products,and the importance of deep understanding and effective use of regional cultural elements in design.
基金Supported by major construction subjects project of Inner Mongolia Agricultural University(Project No.:RC2000000466).
文摘The Mongolian culture is part of China's traditional culture.It is a prairie culture of fusion Mongolian wisdom for nearly a thousand years.This article briefly introduces the basic concepts of mascots and Mongolian cultural elements,and carries out a design practice by using the horse culture,color matching,boke clothing in the Mongolian cultural elements.The white horse mascot was designed by combining with national culture.It can be found that Mongolian traditional culture is a huge resource treasure house for mascot design through design practice,and the design of mascot is the characteristic of the era that inherits the development of Mongolian culture.The integration of Mongolian culture and mascot design can achieve mutual benefit.
文摘As an important part of Chinese excellent traditional culture,Jingchu culture has profound historical and cultural value.The exploration and application of Jingchu culture elements is conducive to carrying forward and inheriting history and culture and enriching urban cultural deposits.Theme park is an important place to spread and promote Jingchu culture.It is of far-reaching significance to study and explore the integration of Jingchu culture elements into the construction of theme park.This paper analyzes the concept and connotation of Jingchu culture,combs and analyzes the extraction content of Jingchu culture elements,and summarizes the expression pathways of Jingchu culture elements in theme park and the practical application in Jingzhou Fantawild,in order to provide certain inspiration and reference for contemporary landscape designers to better inherit and develop Jingchu culture elements.
文摘Tourism texts （shortened as TT） have become a principal means of promoting tourism in China. Cultural elements are abundant in those texts. Therefore, the proper understanding and rendering of such messages is the key to the quality of TT translation. Based on Skopos theory the paper focuses on the translating strategies of TT cultural elements.
文摘Ghost Train is a short story composed for the Chinese railway laborers. This essay will analyze the cultural elements in Paul Yee＇ s Ghost Train. The first part will introduce the writing background of Ghost Train, and the history of Chinese railway laborers in Canada. The second part analyzes a series of cultural elements, such as railway, train, ghost, metaphysics, burning.joss sticks and other elements. The last part is the significance of using these cultural elements. By using these cultural elements, Paul Yee conveys his attitudes to Chinese Canadian laborers. He hopes Canadian government could envisage the contribution of Chinese Canadian laborers. Without Chinese Canadian laborers, the Pacific Railway cannot be completed so quickly. Chinese Canadian laborers are an important part of the history of Canada, so they should not be ignored. Paul Yee also expresses his feminist thoughts in the story. He thinks women can as brave and intelligent as man. Literature writing always reflects political requirements. In 2006, alter Chinese community struggled for a long time, the Canadian government finally held rehabilitating ceremony for ＂poll tax＂, which officially recognized Chinese laborers＇ contribution to the history of Canada. And in 2018, Vancouver officially apologized for its exclusion history of Chinese.
基金Tutor system research project of Huashang School of Guangdong University of Finance and Economics(Number:2019HSDS21).
文摘With the continuous development and progress of China’s industry,it has become the only country in the world that has all the industrial categories in the United Nations Industrial Classification.China’s industrial products have gradually changed from“Made in China”to“Design in China”.The integration of Chinese national cultural elements into industrial product design has also become the future development trend in the field of design.This paper will analyze the application of national culture in industrial product design,and discuss how to better integrate the two with practical cases to promote the continuous development of the industry.
文摘Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of the society.The traditional Chinese culture also has certain significance for the design of modem cultural and creative works,which does not only inject vitality for cultural and creative products,but it also enhances the artistry of cultural and creative products.Therefore,based on this,this paper expounds the concept of traditional Chinese culture with cultural and creative products,analyzes the value of traditional culture in cultural and creative products,and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.
文摘In order to further enhance the aesthetics,artistry and culture of interior design,this paper mainly studies and analyzes the application strategies of traditional Chinese cultural elements in interior design,in order to provide reference for future developments.
文摘Rock and roll is not only a form of music,but also a"attitude and philosophy of life".It is precisely because of this that rock and roll is different from general pop music,and there are various differences between Chinese and Western rock and roll.Rock music has many branches and complex forms.Its main styles include folk rock,art rock,psychedelic rock,Country rock,heavy metal,punk,etc.This article studies the singing forms of Western rock music that integrate classical cultural elements.People who listen to classical music"despise"the"vulgarity"of rock and roll,and people who play rock and roll"dislike"the"affectation"of classical music.These two music styles,which seem to never blend together,always maintain a proud attitude of respecting each other in their respective music culture circles.The extensive use of words with classical cultural elements and cultural imagery in rock music works can allow viewers to develop a sense of closeness and identification with the national essence reflected in the work from an aesthetic psychological perspective,and have a deeper understanding of the ideas expressed in the work.
文摘Located at 217 Queen sthreet in the heart of Singapore,the China Cultural Centre features gray-white walls with subtle cream accents,evoking the timeless charm of taditional Chinese architecture with its classic white walls and gray-tiled roof.Designed by famous singaporean architect Liu Thai Ker,the building blends traditional Chinese cultural elements with moder architectual concepts."From an aesthetic perspective,I believe it is essential to give the structure a moderm edge,Liu said in an interview with Xinhua."Therefore,the design should reflect a contempoary spirit while retaining the essence of Chinese culture."
文摘Festivals are intrinsic aspects of the culture of a group of people and allow displaying interesting crafts and elements such as fabrics, symbols, folktales, and paraphernalia. The dynamism in the culture is vast but unexplored as inspiration for the creation of products. This created the need to explore the possibility of designing contemporary print and products from these crafts and elements from two festivals (Aboakyir and Gologo) using Adobe Photoshop in the design process. This phenomenon necessitated the consideration of this project which was undertaken by employing the design-based practice coupled with observation as an instrument. Elements related to the festivals were identified and using the design process, print designs were developed and further simulated on different products. This practice seeks to promote the cultural heritage of the people to a wider populace and the world at large. It is recommended that the Traditional Council should have a museum or gallery for keeping the artworks used in their festivals for archival purposes.
文摘Different cultures have their own culture-specifics, which may pose great difficulties to the translators. In the process of cultural transfer there will be various kinds of losses, for it is hard to achieve complete equivalent effect. The main purpose is to research into the issues of cultural loss in translating certain cultural elements, and how to compensate the loss in Chinese-English translation.
基金The research is supported by the National Social Science Fund Project of 2017:The study of the spread of cassical Chinese literature in Spanish-speaking world(17CZW038).
文摘Chinese classical culture is an organic system shared by Chinese nation for 5000 years,taking Confu-cianism as the base and including various other ideological and cultural contents.This article introduces the transmission of Chinese classical culture from Confucian classics translation,promotion of Chinese cultural spirit,writing academic dissertations on the subject of China,translation of Chinese classical literature,introduction of Chinese painting and cal-ligraphy,and ilustration of Chinese local religions.
文摘The paper focuses on the connotation of ethnic culture elements of college English education for Three Minority Nations in Inner Mongolia and comprehensive and scientific explanation for Three Minority Nations. Corresponding solutions were proposed from the aspects of teachers, teaching materials, curriculum and so on and feasible suggestions were put forward for nationality culture building by the English education of Three Minority Nations in Inner Mongolia on this basis.
基金the"14 th Five-year"Plan Project for the Development of Philosophy and Social Sciences of Guangzhou(2023GZGJ83)the Guangdong Ploytechnic of Industry and Commerce Project(2023-SKJ-20).
文摘Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.
