THE 2025 Beijing Culture Forum was held on September 23 and 24,with“Inheritance,Creativity,Mutual Learning”as its theme.Some 800 domestic and international vips were in attendance,including prominent cultural figu...THE 2025 Beijing Culture Forum was held on September 23 and 24,with“Inheritance,Creativity,Mutual Learning”as its theme.Some 800 domestic and international vips were in attendance,including prominent cultural figures,experts,business leaders,and other dignitaries from 58 countries and regions.They explored how digital innovation can boost cultural creativity,enhance public cultural services,and promote civilizational exchanges.展开更多
In the era of rapid development in digital media,cultural and creative design,as an important means of inheriting and disseminating regional culture,faces new opportunities and challenges.This paper takes Haikou Qilou...In the era of rapid development in digital media,cultural and creative design,as an important means of inheriting and disseminating regional culture,faces new opportunities and challenges.This paper takes Haikou Qilou as a case study to delve into the practical approaches of cultural and creative design in telling Chinese stories under the context of digital media.By analyzing the cultural connotations and values of Haikou Qilou and combining the characteristics of digital media,this paper proposes practical strategies in areas such as creative exploration,design expression,and promotion.The aim is to provide a reference for the inheritance and innovation of regional culture in the digital age,and to promote excellent traditional Chinese culture onto broader stages.展开更多
With the rapid development of tourism across various regions in China,the country’s cultural and creative industries have experienced significant growth.Regional cultural and creative products have emerged as a neces...With the rapid development of tourism across various regions in China,the country’s cultural and creative industries have experienced significant growth.Regional cultural and creative products have emerged as a necessary outcome in response to shifting consumer trends.As living standards continue to improve,consumers’demand for tourism souvenirs has increased,along with a growing preference for personalized products and enhanced spiritual and emotional fulfillment.In recent years,a wide variety of innovative and regionally representative cultural products have appeared on the market.These products exhibit both creativity and cultural symbolism,effectively stimulating consumer desire and promoting regional cultural development.At the same time,they meet the needs of modern consumers and enhance public awareness from an aesthetic perspective.This paper explores how the framework of emotional design can be integrated into the development of regional cultural and creative products.It investigates how successful regional cultural products can stimulate consumer purchasing intent and whether they enhance consumer engagement and experiential satisfaction.Taking museums in Henan Province as a case study,the research examines regional identity,the forms of cultural products,and regional color schemes.This study aims to promote the development of regional cultural products through emotional design,offering valuable insights for enhancing the diversity and richness of regional cultures.展开更多
Heritage resources provide profound historical and cultural connotations and earners for the cultural creative industry the development of cultural creative industry also promotes the sustainable development of herita...Heritage resources provide profound historical and cultural connotations and earners for the cultural creative industry the development of cultural creative industry also promotes the sustainable development of heritage resources.Taking Jingdezhen for example,this paper analyzed local heritage resources and development of local cultural creative industry,on this basis proposed that key efforts should be devoted to develop ceramic culture creative industry,cultivate industrial agglomerations of considerable scale,and form industrial chain,in order to realize the high-efficiency transition from heritage resources to cultural creative industry,and eventually improve cultural taste and build the characteristic brand of the city.展开更多
In order to improve their abilities in cross-cultural communication, language learners should develop not only their language competence, but also communicative competence. Therefore, the integration of cross-cultural...In order to improve their abilities in cross-cultural communication, language learners should develop not only their language competence, but also communicative competence. Therefore, the integration of cross-cultural awareness acquisition into communicative language teaching is quite necessary. And some practical measures of cultivating cultural creativity are introduced to help language learners to develop communicative competence.展开更多
In the post-financial crisis era,China is facing dual pressure from reducing carbon emissions and external demand stagnation.The industrial structure changing is in urgent needs.The cultural and creative industries ca...In the post-financial crisis era,China is facing dual pressure from reducing carbon emissions and external demand stagnation.The industrial structure changing is in urgent needs.The cultural and creative industries can expand China's markets through creating and stimulating demands,and can reduce carbon emissions at the same time.By producing both demands and supplies,cultural and creative industries may lead the development of other industries.Since innovation plays a quite important role in the value chain,cultural and creative industries can promote the industrial upgrading and the industrial structure optimization by industrial convergence.展开更多
This article identified values and creative culture for community health promotion through the use of boat racing in Wiang Sa district, Nan province, which is located in Northern Thailand as the case study. The author...This article identified values and creative culture for community health promotion through the use of boat racing in Wiang Sa district, Nan province, which is located in Northern Thailand as the case study. The author applied qualitative method to reveal the possibilities of community-based health care. The in-depth interview and participatory observation were adopted to investigate the context, problems, and current situation from the stakeholders during May to October 2013. The results showed that Wiang Sa district hold the traditional boat racing for more than 177 years. Before 1979, the boat racing was a traditional village collective activity, after that, the tradition has transformed into sports game in which the promotion of community health and tourism has been introduced. Values of boat racing of the people in the community included： （1） Aesthetic value--the unique characteristics of the regatta; （2） spiritual value--religious rites and relating rituals which was the source of the regatta; （3） social value--participation in various stages of racing from mutual thinking and practicing, and benefits among the group of villagers at various ages. Today, the regatta become a social symbol characterized by the community creative culture in many areas： promoting village cooperation, increasing social harmony, valuing the role of women, stimulating non-alcohol racing scheme, creating sharing collective activities for the youth and the elderly, etc. The health promotion, even though it only occurs in a short time of the racing course, especially among the rowers, it is considered as the beginning of building a positive attitude towards community health promotion through the use of the regatta as a social innovation.展开更多
Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and cr...Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and creative design with regional cultural elements to provide contemporary life with regional cultural and creative products,better serve modern needs,and enhance public awareness in the form of aesthetics.Firstly,the research status of regional culture and cultural and creative product design was summarized,and then the relationship between regional culture and product design was discussed from the aspects of appearance,material and craftsmanship.Afterwards,the value of regional cultural and creative product design was proposed,and the general strategies of regional cultural and creative products were further sorted out to make people feel the pleasure brought by the deep and strong regional culture.展开更多
By studying the design status of cultural and creative products based on regional culture,the design principles that should be followed in the design of cultural and creative products based on regional culture are sum...By studying the design status of cultural and creative products based on regional culture,the design principles that should be followed in the design of cultural and creative products based on regional culture are summarized.From the perspective of user experience and emotional cognition,the innovative design of poetry city cultural and creative products is carried out,which will accelerate the wide spread of traditional regional culture in Ma’anshan,promote the regional cultural,economic and social development of Ma’anshan,arouse the public’s correct cognition and common love for urban culture of Ma’anshan,and provide technical reference and improvement methods for the design and creation of more cultural and creative art products inheriting and developing traditional regional culture with city features.展开更多
Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Mus...Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Museum,it analyzed the resource advantages of its cultural and creative products,the types of cultural and creative products,and the business methods of cultural and creative products,and discussed the problems in the development of cultural and creative products.Therefore,development strategies such as broadening marketing channels,deep excavation and close integration of Jingchu cultural connotations,enhancing artistic aesthetic value,and enhancing interactive participation experience were proposed.展开更多
The application significance of Fuyang paper cutting art in cultural and creative design from the perspective of rural revitalization was discussed,and the implementation principles and specific practices of applying ...The application significance of Fuyang paper cutting art in cultural and creative design from the perspective of rural revitalization was discussed,and the implementation principles and specific practices of applying the elements and techniques of Fuyang traditional paper cutting art in cultural and creative products with local features were analyzed to provide reference for rural revitalization and development of cultural industry.展开更多
Cultural diversity originates from modern cultural industries. The UN's decade–long promotion of cultural diversity coincides with the advancement of China's cultural and creative industries; however, China&#...Cultural diversity originates from modern cultural industries. The UN's decade–long promotion of cultural diversity coincides with the advancement of China's cultural and creative industries; however, China's situation is different from the creative economy advocated by the UN in terms of developmental logic. The policy of cultural diversity provides a basis for the UN to push forward the development of cultural and creative industries in developing countries. It is derived from the developmental theories of developed countries, which regard creativity(innovation) as a "technique" and overlook its uniqueness. The digital revolution has never given fair play to developing countries which explains why the UN's promotion of cultural diversity has not yet helped developing countries to substantially increase their exports of cultural goods and services in the past ten years. Nevertheless, the development of the in ternet and digital technology may create an opportunity for developing countries to catch up with and surpass their developed neighbors. China's unique approach to cultural and creative development may serve as a model for the international community to pursue sustainable development in the future.展开更多
Huashan rock painting is a representative of the rock art complex in Zuojiang River in Guangxi Zhuang Autonomous Region,and it is the largest and the most well preserved rock painting found in China,with a wide distri...Huashan rock painting is a representative of the rock art complex in Zuojiang River in Guangxi Zhuang Autonomous Region,and it is the largest and the most well preserved rock painting found in China,with a wide distribution of locations and the richest content of images.Due to its grand scale,spectacular scenes,and numerous images,it has become a typical representative of rock painting in Zuojiang River basin of Guangxi and is famous all over the world.In 1988,it was announced as a key cultural relics protection unit by the State Council,and in 2016,“Zuojiang River Huashan Rock Art Cultural Landscape”was successfully applied for the List of World Heritage,which makes it important to the inheritance and protection of Huashan rock paintings.In the past 10 years,with the successful holding of China-ASEAN Expo,the distinctive tourist products of Guangxi Zhuang nationality and the culture creative product industry have been vigorously developed and recognized by domestic and foreign markets.The culture of Guangxi Zuojiang Huashan rock painting can be presented in the form of cultural and creative products,so that Guangxi Zuojiang River Huashan rock art can be known by more people.展开更多
Cultural and creative education products play a crucial role in modern education,as they can enhance students’creativity and cultural understanding.In the field of cultural and creative product development,Artificial...Cultural and creative education products play a crucial role in modern education,as they can enhance students’creativity and cultural understanding.In the field of cultural and creative product development,Artificial Intelligence Generated Content(AIGC)has not yet been maturely applied,while data-driven design methods can achieve personalized and efficient design outputs,thus facilitating the creative generation and rapid iteration of AIGC.This study aims to explore the application of AIGC in the development of cultural and creative education products,and to form a future-oriented design process transformation in combination with rapid output of data analysis.By building a database of cultural elements and user preferences related to educational aspects in cultural and creative education products,training the AIGC system using machine learning technology,and submitting the design drafts formed in the near term to designers for further optimization,the product is finally subjected to user feedback and market testing,with products that are highly accepted by users as the final output.The research results show that the use of AIGC can not only promote innovation in cultural and creative education products,improve design efficiency and product diversity,but also inspire more creative inspiration for designers.The advantage of data analysis further enhances the accuracy of product development and market response speed,achieving effective transformation of the design process.Moreover,this research provides valuable references for educational management in terms of resource allocation and curriculum design.展开更多
This paper focuses on the research on the dissemination and development of cultural and creative industries in Heilongjiang Province under the background of“Belt and Road.”Firstly,the paper analyzes the main charact...This paper focuses on the research on the dissemination and development of cultural and creative industries in Heilongjiang Province under the background of“Belt and Road.”Firstly,the paper analyzes the main characteristics of cultural and creative industries in Heilongjiang Province and then puts forward the leading advantages of the government to promote the development of cultural and creative industries.The government gives full play to its regional advantages and creates Longjiang cultural products,while also accelerating regional industrial cooperation and innovative cultural communication forms.In-depth discussion is made on integrating scientific and technological means of the times and strengthening the cultivation of innovative talents.The government optimizes the communication and development path of the Heilongjiang cultural entrepreneurship industry and brings positive influence to the stable development of the Heilongjiang region in the future.展开更多
Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of th...Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of the society.The traditional Chinese culture also has certain significance for the design of modem cultural and creative works,which does not only inject vitality for cultural and creative products,but it also enhances the artistry of cultural and creative products.Therefore,based on this,this paper expounds the concept of traditional Chinese culture with cultural and creative products,analyzes the value of traditional culture in cultural and creative products,and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.展开更多
As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but ...As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.展开更多
文摘THE 2025 Beijing Culture Forum was held on September 23 and 24,with“Inheritance,Creativity,Mutual Learning”as its theme.Some 800 domestic and international vips were in attendance,including prominent cultural figures,experts,business leaders,and other dignitaries from 58 countries and regions.They explored how digital innovation can boost cultural creativity,enhance public cultural services,and promote civilizational exchanges.
基金Philosophy and Social Science Planning Project of Haikou City in 2025(Project No.:2025-ZCKT-106)。
文摘In the era of rapid development in digital media,cultural and creative design,as an important means of inheriting and disseminating regional culture,faces new opportunities and challenges.This paper takes Haikou Qilou as a case study to delve into the practical approaches of cultural and creative design in telling Chinese stories under the context of digital media.By analyzing the cultural connotations and values of Haikou Qilou and combining the characteristics of digital media,this paper proposes practical strategies in areas such as creative exploration,design expression,and promotion.The aim is to provide a reference for the inheritance and innovation of regional culture in the digital age,and to promote excellent traditional Chinese culture onto broader stages.
文摘With the rapid development of tourism across various regions in China,the country’s cultural and creative industries have experienced significant growth.Regional cultural and creative products have emerged as a necessary outcome in response to shifting consumer trends.As living standards continue to improve,consumers’demand for tourism souvenirs has increased,along with a growing preference for personalized products and enhanced spiritual and emotional fulfillment.In recent years,a wide variety of innovative and regionally representative cultural products have appeared on the market.These products exhibit both creativity and cultural symbolism,effectively stimulating consumer desire and promoting regional cultural development.At the same time,they meet the needs of modern consumers and enhance public awareness from an aesthetic perspective.This paper explores how the framework of emotional design can be integrated into the development of regional cultural and creative products.It investigates how successful regional cultural products can stimulate consumer purchasing intent and whether they enhance consumer engagement and experiential satisfaction.Taking museums in Henan Province as a case study,the research examines regional identity,the forms of cultural products,and regional color schemes.This study aims to promote the development of regional cultural products through emotional design,offering valuable insights for enhancing the diversity and richness of regional cultures.
基金Sponsored by Humanities and Social Science Program of Jiangxi Provincial Universities and Colleges(JC1434)2014"Twelfth Five-year Plan"of Jiangxi Provincial Social Science Program(14SH05)Jiangxi Provincial Art and Science Program(YG2014113)
文摘Heritage resources provide profound historical and cultural connotations and earners for the cultural creative industry the development of cultural creative industry also promotes the sustainable development of heritage resources.Taking Jingdezhen for example,this paper analyzed local heritage resources and development of local cultural creative industry,on this basis proposed that key efforts should be devoted to develop ceramic culture creative industry,cultivate industrial agglomerations of considerable scale,and form industrial chain,in order to realize the high-efficiency transition from heritage resources to cultural creative industry,and eventually improve cultural taste and build the characteristic brand of the city.
文摘In order to improve their abilities in cross-cultural communication, language learners should develop not only their language competence, but also communicative competence. Therefore, the integration of cross-cultural awareness acquisition into communicative language teaching is quite necessary. And some practical measures of cultivating cultural creativity are introduced to help language learners to develop communicative competence.
文摘In the post-financial crisis era,China is facing dual pressure from reducing carbon emissions and external demand stagnation.The industrial structure changing is in urgent needs.The cultural and creative industries can expand China's markets through creating and stimulating demands,and can reduce carbon emissions at the same time.By producing both demands and supplies,cultural and creative industries may lead the development of other industries.Since innovation plays a quite important role in the value chain,cultural and creative industries can promote the industrial upgrading and the industrial structure optimization by industrial convergence.
文摘This article identified values and creative culture for community health promotion through the use of boat racing in Wiang Sa district, Nan province, which is located in Northern Thailand as the case study. The author applied qualitative method to reveal the possibilities of community-based health care. The in-depth interview and participatory observation were adopted to investigate the context, problems, and current situation from the stakeholders during May to October 2013. The results showed that Wiang Sa district hold the traditional boat racing for more than 177 years. Before 1979, the boat racing was a traditional village collective activity, after that, the tradition has transformed into sports game in which the promotion of community health and tourism has been introduced. Values of boat racing of the people in the community included： （1） Aesthetic value--the unique characteristics of the regatta; （2） spiritual value--religious rites and relating rituals which was the source of the regatta; （3） social value--participation in various stages of racing from mutual thinking and practicing, and benefits among the group of villagers at various ages. Today, the regatta become a social symbol characterized by the community creative culture in many areas： promoting village cooperation, increasing social harmony, valuing the role of women, stimulating non-alcohol racing scheme, creating sharing collective activities for the youth and the elderly, etc. The health promotion, even though it only occurs in a short time of the racing course, especially among the rowers, it is considered as the beginning of building a positive attitude towards community health promotion through the use of the regatta as a social innovation.
基金the Humanities and Social Sciences Foundation for Young Scholars of the Ministry of Education of China in 2018 (18YJC ZH197)。
文摘Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and creative design with regional cultural elements to provide contemporary life with regional cultural and creative products,better serve modern needs,and enhance public awareness in the form of aesthetics.Firstly,the research status of regional culture and cultural and creative product design was summarized,and then the relationship between regional culture and product design was discussed from the aspects of appearance,material and craftsmanship.Afterwards,the value of regional cultural and creative product design was proposed,and the general strategies of regional cultural and creative products were further sorted out to make people feel the pleasure brought by the deep and strong regional culture.
基金Sponsored by 2018 Youth Fund for Humanities and Social Sciences of the Ministry of Education。
文摘By studying the design status of cultural and creative products based on regional culture,the design principles that should be followed in the design of cultural and creative products based on regional culture are summarized.From the perspective of user experience and emotional cognition,the innovative design of poetry city cultural and creative products is carried out,which will accelerate the wide spread of traditional regional culture in Ma’anshan,promote the regional cultural,economic and social development of Ma’anshan,arouse the public’s correct cognition and common love for urban culture of Ma’anshan,and provide technical reference and improvement methods for the design and creation of more cultural and creative art products inheriting and developing traditional regional culture with city features.
基金Sponsored by 2020 Open-End Foundation of the Chu Culture Research Institute of Yangtze University (CWH202015)。
文摘Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Museum,it analyzed the resource advantages of its cultural and creative products,the types of cultural and creative products,and the business methods of cultural and creative products,and discussed the problems in the development of cultural and creative products.Therefore,development strategies such as broadening marketing channels,deep excavation and close integration of Jingchu cultural connotations,enhancing artistic aesthetic value,and enhancing interactive participation experience were proposed.
基金Sponsored by the National Innovation and Entrepreneurship Training Planning Project for University Students(202410378293).
文摘The application significance of Fuyang paper cutting art in cultural and creative design from the perspective of rural revitalization was discussed,and the implementation principles and specific practices of applying the elements and techniques of Fuyang traditional paper cutting art in cultural and creative products with local features were analyzed to provide reference for rural revitalization and development of cultural industry.
文摘Cultural diversity originates from modern cultural industries. The UN's decade–long promotion of cultural diversity coincides with the advancement of China's cultural and creative industries; however, China's situation is different from the creative economy advocated by the UN in terms of developmental logic. The policy of cultural diversity provides a basis for the UN to push forward the development of cultural and creative industries in developing countries. It is derived from the developmental theories of developed countries, which regard creativity(innovation) as a "technique" and overlook its uniqueness. The digital revolution has never given fair play to developing countries which explains why the UN's promotion of cultural diversity has not yet helped developing countries to substantially increase their exports of cultural goods and services in the past ten years. Nevertheless, the development of the in ternet and digital technology may create an opportunity for developing countries to catch up with and surpass their developed neighbors. China's unique approach to cultural and creative development may serve as a model for the international community to pursue sustainable development in the future.
基金This paper is the promotion project of basic ability of scientific research of young and middle-aged teachers in Guangxi universities-the phase research result of Application and Research of Huashan Rock Paintings in Cultural and Creative Products,with the project No.of 2019KY0891.
文摘Huashan rock painting is a representative of the rock art complex in Zuojiang River in Guangxi Zhuang Autonomous Region,and it is the largest and the most well preserved rock painting found in China,with a wide distribution of locations and the richest content of images.Due to its grand scale,spectacular scenes,and numerous images,it has become a typical representative of rock painting in Zuojiang River basin of Guangxi and is famous all over the world.In 1988,it was announced as a key cultural relics protection unit by the State Council,and in 2016,“Zuojiang River Huashan Rock Art Cultural Landscape”was successfully applied for the List of World Heritage,which makes it important to the inheritance and protection of Huashan rock paintings.In the past 10 years,with the successful holding of China-ASEAN Expo,the distinctive tourist products of Guangxi Zhuang nationality and the culture creative product industry have been vigorously developed and recognized by domestic and foreign markets.The culture of Guangxi Zuojiang Huashan rock painting can be presented in the form of cultural and creative products,so that Guangxi Zuojiang River Huashan rock art can be known by more people.
基金2024 University Teachers Innovation Fund Project:Research on Decoding and Differentiated Innovation Strategies of Dunhuang Cultural and Creative Symbols under IP Cross-border Collaboration Background2023 Northwest Normal University“Course Ideological and Political Education”Demonstration Construction Project:DemonstrationDemonstration Course of Folk Art and Crafts.
文摘Cultural and creative education products play a crucial role in modern education,as they can enhance students’creativity and cultural understanding.In the field of cultural and creative product development,Artificial Intelligence Generated Content(AIGC)has not yet been maturely applied,while data-driven design methods can achieve personalized and efficient design outputs,thus facilitating the creative generation and rapid iteration of AIGC.This study aims to explore the application of AIGC in the development of cultural and creative education products,and to form a future-oriented design process transformation in combination with rapid output of data analysis.By building a database of cultural elements and user preferences related to educational aspects in cultural and creative education products,training the AIGC system using machine learning technology,and submitting the design drafts formed in the near term to designers for further optimization,the product is finally subjected to user feedback and market testing,with products that are highly accepted by users as the final output.The research results show that the use of AIGC can not only promote innovation in cultural and creative education products,improve design efficiency and product diversity,but also inspire more creative inspiration for designers.The advantage of data analysis further enhances the accuracy of product development and market response speed,achieving effective transformation of the design process.Moreover,this research provides valuable references for educational management in terms of resource allocation and curriculum design.
基金School-Level Scientific Research Project of Heilongjiang University of Finance and Economics in 2024“Research on the Communication and Development of Heilongjiang Cultural and Creative Industry from the Perspective of‘Belt and Road’”(XJYB2024076)。
文摘This paper focuses on the research on the dissemination and development of cultural and creative industries in Heilongjiang Province under the background of“Belt and Road.”Firstly,the paper analyzes the main characteristics of cultural and creative industries in Heilongjiang Province and then puts forward the leading advantages of the government to promote the development of cultural and creative industries.The government gives full play to its regional advantages and creates Longjiang cultural products,while also accelerating regional industrial cooperation and innovative cultural communication forms.In-depth discussion is made on integrating scientific and technological means of the times and strengthening the cultivation of innovative talents.The government optimizes the communication and development path of the Heilongjiang cultural entrepreneurship industry and brings positive influence to the stable development of the Heilongjiang region in the future.
文摘Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of the society.The traditional Chinese culture also has certain significance for the design of modem cultural and creative works,which does not only inject vitality for cultural and creative products,but it also enhances the artistry of cultural and creative products.Therefore,based on this,this paper expounds the concept of traditional Chinese culture with cultural and creative products,analyzes the value of traditional culture in cultural and creative products,and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.
文摘As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.
