本文通过综述前人研究成果，构建旅游电子商务网站感知质量概念模型：由网站系统管理（可进入性、导航性能、网站外观）、信息服务（准确性、适用性、易懂性）、商务交流（信任感、互动性、交易性）三个维度九个因子层面组成，借鉴国外...本文通过综述前人研究成果，构建旅游电子商务网站感知质量概念模型：由网站系统管理（可进入性、导航性能、网站外观）、信息服务（准确性、适用性、易懂性）、商务交流（信任感、互动性、交易性）三个维度九个因子层面组成，借鉴国外成熟的WEBQUAL量表，设计新的调查量表（WEBQUAL on Tourism E—Commerce），以携程旅行网为例，提出3个假设：假设期望一实际感知间差异性显著（H1）；假设个人属性对实际感知影响显著（H2）；假设网站服务质量各组成维度（九个因子）对整体服务质量的感知评价影响显著（H3），以调查旅游电子商务网站服务质量感知的影响因素。采用问卷调查方法，运用SPSS11.5统计软件，通过个人属性、期望感知与居民感知的显著性差异分析、组成维度对整体服务质量感知的回归分析，主要结论为：①研究假设H1成立；②研究假设H2不成立；③假设H3部分成立；④整体服务质量感知影响显著，成为网站感知质量的首要影响变量。展开更多
Against the dual dropout of the continuous recovery of the global tourism industry and the goal of carbon neutrality,how online travel platforms balance economic benefits and environmental responsibilities has become ...Against the dual dropout of the continuous recovery of the global tourism industry and the goal of carbon neutrality,how online travel platforms balance economic benefits and environmental responsibilities has become a key issue in the industry.Focusing on the business performance of Trip.com Group in 2024,this paper conducts an in-depth analysis from the dual dimensions of financial data and green environmental protection practices.Financially,in 2024,Trip.com Group's net revenue was approximately 53.377 billion yuan,a year-on-year increase of about 19.78%,and its net profit attributable to the parent company was approximately 17.067 billion yuan,a year-on-year increase of about 72.08%.All core business segments experienced varying degrees of growth.In terms of green environmental protect ion,Trip.com actively implemented a sustainable development strategy,introduced the"Low-Carbon Hotel Standard",and drove over 16 million users to choose lowcarbon travel.Through a study of the correlation between the two,this paper reveals Trip.com's exploration of an environmentally friendly development model while pursuing economic growth,providing a reference for the development of the online travel industry.展开更多
文摘本文通过综述前人研究成果，构建旅游电子商务网站感知质量概念模型：由网站系统管理（可进入性、导航性能、网站外观）、信息服务（准确性、适用性、易懂性）、商务交流（信任感、互动性、交易性）三个维度九个因子层面组成，借鉴国外成熟的WEBQUAL量表，设计新的调查量表（WEBQUAL on Tourism E—Commerce），以携程旅行网为例，提出3个假设：假设期望一实际感知间差异性显著（H1）；假设个人属性对实际感知影响显著（H2）；假设网站服务质量各组成维度（九个因子）对整体服务质量的感知评价影响显著（H3），以调查旅游电子商务网站服务质量感知的影响因素。采用问卷调查方法，运用SPSS11.5统计软件，通过个人属性、期望感知与居民感知的显著性差异分析、组成维度对整体服务质量感知的回归分析，主要结论为：①研究假设H1成立；②研究假设H2不成立；③假设H3部分成立；④整体服务质量感知影响显著，成为网站感知质量的首要影响变量。
文摘Against the dual dropout of the continuous recovery of the global tourism industry and the goal of carbon neutrality,how online travel platforms balance economic benefits and environmental responsibilities has become a key issue in the industry.Focusing on the business performance of Trip.com Group in 2024,this paper conducts an in-depth analysis from the dual dimensions of financial data and green environmental protection practices.Financially,in 2024,Trip.com Group's net revenue was approximately 53.377 billion yuan,a year-on-year increase of about 19.78%,and its net profit attributable to the parent company was approximately 17.067 billion yuan,a year-on-year increase of about 72.08%.All core business segments experienced varying degrees of growth.In terms of green environmental protect ion,Trip.com actively implemented a sustainable development strategy,introduced the"Low-Carbon Hotel Standard",and drove over 16 million users to choose lowcarbon travel.Through a study of the correlation between the two,this paper reveals Trip.com's exploration of an environmentally friendly development model while pursuing economic growth,providing a reference for the development of the online travel industry.
