Corporate image is the external manifestation of a company’s cultural and spiritual essence,as well as the overall impression formed through its interactions with the public.Huawei,as a successful multinational enter...Corporate image is the external manifestation of a company’s cultural and spiritual essence,as well as the overall impression formed through its interactions with the public.Huawei,as a successful multinational enterprise,has established a robust corporate image in the international market through technological innovation and brand building.Moreover,Huawei’s development is closely aligned with national policies and strategies,making it a representative enterprise for showcasing China’s technological independence and national image.This study examines Huawei’s English press releases on product launches published between 2022 and 2024 and conducts a comparative analysis with similar materials from Apple’s official website.Based on Fairclough’s three-dimensional discourse analysis model,this research explores the linguistic features of Huawei’s corporate image construction from the perspectives of text,discourse practice,and social practice.The findings reveal that Huawei has successfully constructed a corporate image that emphasizes technological innovation,prioritizes user needs,and underscores its identity as a national enterprise.This study not only sheds light on Huawei’s strategies for image construction in international competition but also provides a valuable reference for Chinese enterprises in their cultural communication and brand building during the globalization process.展开更多
The present paper reviews the theoretical framework and analytic methods of Critical Discourse Analysis （CDA） and then introduces the latest development of CDA from the perspectives of linguistic anthropology, cogni...The present paper reviews the theoretical framework and analytic methods of Critical Discourse Analysis （CDA） and then introduces the latest development of CDA from the perspectives of linguistic anthropology, cognitive linguistics and corpus linguistics. The prospect of CDA is accordingly advanced.展开更多
Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by...Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by Norman Fairclough,this research tries to analyze the unique discourse features of Mulan.By the successive analyses of description,interpretation and explanation,this research studies the discourse strategies of Disney movies represented by Mulan,the transmitted ideologies,the causes of the discourse formation and the social effects of the discourse,providing a paradigm for the establishment of Chinese multicultural discourses.展开更多
The theory of proximization is an effective discourse strategy to study the speaker’s ability to achieve his own legitimacy or reinforce the other’s illegitimacy,and its superiority can be maximized by means of quan...The theory of proximization is an effective discourse strategy to study the speaker’s ability to achieve his own legitimacy or reinforce the other’s illegitimacy,and its superiority can be maximized by means of quantitative and comparative analysis.In this study,we collected reports on Trump’s and Biden’s policies on China to build two small corpora,with a total of 11,030 words in the Trump corpus and 17,566 words in the Biden corpus.The critical discourse analysis is combined with proximization theory.With the help of BFSU Qualitative Coder 1.2,Antconc 3.5.7,and Log-Likelihood and Chi-Square Calculator 1.0,a critical cognitive score of the relevant discourse was conducted from the perspective of proximization theory.It has been found that:(1)Both Trump and Biden administrations resort to a large number of spatial proximization strategies to build ODCs converging to IDCs with China as the ODC,posing a threat to internal physical IDCs;(2)in the use of temporal proximization strategy,both administrations use primarily modal verbs and various entities to construct ODCs that extend indefinitely into the present and future,emphasizing the urgency and the threat of the effect and reinforcing the legitimacy of their actions;(3)in terms of axiological proximization strategy,the two administrations differ greatly from each other,indicating that there are still discursive biases.展开更多
Hedging is a communication strategy frequently used by the spokespersons at the press conference.This thesis intends to find out the ideologies hidden behind those hedges under the guidance of Fairclough’s three-dime...Hedging is a communication strategy frequently used by the spokespersons at the press conference.This thesis intends to find out the ideologies hidden behind those hedges under the guidance of Fairclough’s three-dimensional model.As a research method of linguistics,critical discourse analysis(CDA)aims to reveal the the relationship among language,power and ideology hidden behind the language.This thesis adopts Prince’classification criteria of hedges to identify and count the different types of hedges in the research data selected from Chinese and American government websites.The analysis is conducted at the following three steps:description,interpretation and explanation.The first stage is to recognize and count the hedges in two languages,then to find their similarities and differences and the last step is to find possible reasons for those similarities and differences and the ideologies behind the hedges.Analysis results show that differences in culture values and diplomatic ideology contribute to the different ideologies.展开更多
In recent years, many new words have emerged in our life, such as "leftover men and ladies." The investigation and reports of the media and the TV series have attracted a great deal of attention. Taking a cr...In recent years, many new words have emerged in our life, such as "leftover men and ladies." The investigation and reports of the media and the TV series have attracted a great deal of attention. Taking a critical discourse analysis perspective(CDA), this article analyzes textual data from some news reports and interviews related to this heated topic. Norman Fairclough's Discourse and Social Change would provide some theoretical framework for this study. The findings reveal how this concept is constructed and how it influences our society.展开更多
This paper is about the discourse analysis and illustrate the approach to analysis the Critical discourses and the discourses about the educational situation of China.And it also includes the condensed theoretical sup...This paper is about the discourse analysis and illustrate the approach to analysis the Critical discourses and the discourses about the educational situation of China.And it also includes the condensed theoretical support of the Critical discourse analysis and analysis of the sampleⅠof the discourses between an illiterate person and the literate.展开更多
Critical discourse methodology is an extremely significant and meaningful branch of systemic functional linguistics which pays more attentions in the formation,diffusion,and acceptability of acertain discourse,and als...Critical discourse methodology is an extremely significant and meaningful branch of systemic functional linguistics which pays more attentions in the formation,diffusion,and acceptability of acertain discourse,and also the investigation on social background;meanwhile it is always used to discuss and pin down those familiar perceptions and ideologies that have been overlooked by the public so that new re-examination can be carried out to dig out some other attractive points.In this paper some basic theoretical basis and methodologies will be explained and then,by applying the critical discourse analysis,the slogans in the protests from Minneapolis to the whole America.Racial discrimination has invariably been a severe social problem for more two centuries in the U.S.A.After the Emancipation Proclamation by Abraham Lincoln,157 years has passed;however this kind of serious social issue still haunts among every American people.Countless protests have happened in the development of America;thus by analyzing the different types of slogans in this recent protest,novel discovery and meaningful retrospect would emerge.展开更多
With the spread of the Internet,cyberbullying can a lso be seen in cyberspace.This will not only destroy our network usage environment,but also affect the harmonious development of society.Due to the lack of attention...With the spread of the Internet,cyberbullying can a lso be seen in cyberspace.This will not only destroy our network usage environment,but also affect the harmonious development of society.Due to the lack of attention to the process of cyberbullying,many previous researches have been conducted only in t erms of causes and strategies,and the relationship between cyberbullying and ideology has been overlooked.Therefore,this study collects Tik Tok comments and builds a corpus to study the relationship between cyberbullying and ideology from the perspectiv e of critical discourse analysis.展开更多
With the development of AI,a large amount of cyberbullying language flooded into the Internet.Cyberbullying language damages the online environment and causes mental harm to the victims of online bullying.Many researc...With the development of AI,a large amount of cyberbullying language flooded into the Internet.Cyberbullying language damages the online environment and causes mental harm to the victims of online bullying.Many researchers,therefore,have paid much attention to the problem.This study collected online comments targeted at Prince Harry and Meghan Markle as a corpus and then analyzed text data based on Critical Discourse Analysis by using text-mining tools to explore the factors that contribute to the social ideological effects of the cyberbullying language.The research results show that cultural differences,prejudice,or social exclusion due to race or gender form cyberbullying on social media.展开更多
Drawing on the insights from multimodal critical discourse analysis,this study mainly focuses on two super-gerontic celebrities by selecting 60 videos to elucidate how their images are represented through linguistic(e...Drawing on the insights from multimodal critical discourse analysis,this study mainly focuses on two super-gerontic celebrities by selecting 60 videos to elucidate how their images are represented through linguistic(e.g.,captions,and hashtags)and other semiotic resources(e.g.,accessories,semiotic tools,and etc.).The findings suggest that images of the old celebrities are characterized as being attractive,wise,stylish,healthy and young,indicating that they are breaking up the stereotypical images of old people who are unattractive,dependent and senile.The phenomenon of old influencers making themselves visible on the social media suggests that they are moving towards successful aging with the backdrop of aging society in China.This present study suggests that multimodal construction of old celebrities can inform relevant practice to combat ageism in the media and helps to empower the old people in the media discourse.In doing so,the pedagogical implication of present study lies in its education about how we view aging in the aging society.展开更多
Based on Halliday’s systemic functional grammar,especially the ideational function,this research aims at disclosing the hidden ideologies and values of the seemingly objective news reports on China’s COVID-19 polici...Based on Halliday’s systemic functional grammar,especially the ideational function,this research aims at disclosing the hidden ideologies and values of the seemingly objective news reports on China’s COVID-19 policies in The Economist.Transitivity,voice,and nominalization are the major analytical subjects.After China lifted the zero-COVID policy,western media began criticizing China’s lack of data sharing,with some misinformation and misleading reports.The denouncement of inertness and reluctance to fight against the pandemic disclaim the Chinese government’s efforts and depreciate China’s image.China is portrayed as the villain and destroyer of people’s health worldwide.Meanwhile,they also hold a hesitant attitude toward China’s diplomacy.The re-engaging with foreign countries and travel restrictions have been described as imprudent and rushed actions.They also consider China as the fuse of contradiction in the United Nations.What is overt is their view of breaking up China.展开更多
In recent years,more and more directors of culture and tourism have taken part in the promotion of local cultural tourism by cross-dressing,talent shows,and pushing their limits on self-media platforms.This study inve...In recent years,more and more directors of culture and tourism have taken part in the promotion of local cultural tourism by cross-dressing,talent shows,and pushing their limits on self-media platforms.This study investigates short videos of Lingnan culture promoted by directors general and deputy directors general of the Culture,Radio,Television,Tourism,and Sports Bureau of counties and cities in Guangdong Province on social media by the method of multimodal critical discourse analysis.The analysis of 33 videos shows that Lingnan culture is a domineering and confident culture,historical culture,graceful and elegant culture,and vibrant and active culture.Domineering and confident culture is embedded in the utterances and behaviors of the directors general or deputy directors general in the video.Historical culture is realized through the conversation with historical figures through time travel.Graceful and elegant culture is constructed in the depiction of sceneries and the depiction of characters’manners.Vibrant and active culture is represented in the depiction of the characters’actional process and analytical process.展开更多
Post-colonial literary studies, as a significant academic field, have recently garnered widespread attention from scholars due to their integration with critical discourse analysis. This study explores the application...Post-colonial literary studies, as a significant academic field, have recently garnered widespread attention from scholars due to their integration with critical discourse analysis. This study explores the application of critical discourse analysis in post-colonial literary research, focusing on how this method reveals implicit power relations, identity construction, and cultural conflicts within texts. Through in-depth analysis of representative works, this study demonstrates how critical discourse analysis provides new perspectives and methodological tools for post-colonial literary studies. The research finds that critical discourse analysis can effectively deconstruct colonial discourse in texts, reveal authors’ ideological positions, and offer profound insights into understanding the complexity of post-colonial societies. This study not only enriches the methodology of post-colonial literary research, but also provides valuable references for interdisciplinary studies.展开更多
The Critical Discourse Analysis(CDA)is an interdisciplinary tool in various conditions,which aims to provide a better understanding of sociocultural aspects of texts and accounts of the production of internal structur...The Critical Discourse Analysis(CDA)is an interdisciplinary tool in various conditions,which aims to provide a better understanding of sociocultural aspects of texts and accounts of the production of internal structure,and overall organization of texts as well as to provide a critical dimension in its theoretical and descriptive accounts of texts.Since June last year,HK protests or HK violence have been frequently reported by worldwide media.In this paper,the author aims to find out how the HK protesters and the Mainland media describe the same event based on the three-dimensional framework of CDA.At last,the author concludes that the mainland media generally describe the event as violence and riot while the HK protesters define themselves as warriors striving for more freedom,justice and democracy.Besides,on this event,the Mainland media mainly accuses some western countries of interference into HK affairs,which is undoubtedly of China’s internal affairs,and the media give full support to the HK police in safeguarding the peace and stability of Hong Kong.But from the perspective of HK protesters,they firmly believe that they are using their actions to protect all the people of HK,and they are defending their values such as freedom,democracy and justice.These are two totally different systems of language,and the author also gives its potential reasons in the paper so as to offer some viewpoints in this aspect in combination with the CDA theory.展开更多
From the perspective of crisis management,this research is a critical discourse analysis of how United CEO extended corporate apologies to the stakeholders.The analysis of the text,discourse practice,and social practi...From the perspective of crisis management,this research is a critical discourse analysis of how United CEO extended corporate apologies to the stakeholders.The analysis of the text,discourse practice,and social practice under Fairclough’s threedimensional framework was conducted to explore apology discourse strategies employed by United CEO.The results revealed the interplay of corporate apology discourse,crisis management and social background and that United CEO’s apologies in the inter⁃view video failed to achieve crisis management.展开更多
文摘Corporate image is the external manifestation of a company’s cultural and spiritual essence,as well as the overall impression formed through its interactions with the public.Huawei,as a successful multinational enterprise,has established a robust corporate image in the international market through technological innovation and brand building.Moreover,Huawei’s development is closely aligned with national policies and strategies,making it a representative enterprise for showcasing China’s technological independence and national image.This study examines Huawei’s English press releases on product launches published between 2022 and 2024 and conducts a comparative analysis with similar materials from Apple’s official website.Based on Fairclough’s three-dimensional discourse analysis model,this research explores the linguistic features of Huawei’s corporate image construction from the perspectives of text,discourse practice,and social practice.The findings reveal that Huawei has successfully constructed a corporate image that emphasizes technological innovation,prioritizes user needs,and underscores its identity as a national enterprise.This study not only sheds light on Huawei’s strategies for image construction in international competition but also provides a valuable reference for Chinese enterprises in their cultural communication and brand building during the globalization process.
文摘The present paper reviews the theoretical framework and analytic methods of Critical Discourse Analysis （CDA） and then introduces the latest development of CDA from the perspectives of linguistic anthropology, cognitive linguistics and corpus linguistics. The prospect of CDA is accordingly advanced.
文摘Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by Norman Fairclough,this research tries to analyze the unique discourse features of Mulan.By the successive analyses of description,interpretation and explanation,this research studies the discourse strategies of Disney movies represented by Mulan,the transmitted ideologies,the causes of the discourse formation and the social effects of the discourse,providing a paradigm for the establishment of Chinese multicultural discourses.
文摘The theory of proximization is an effective discourse strategy to study the speaker’s ability to achieve his own legitimacy or reinforce the other’s illegitimacy,and its superiority can be maximized by means of quantitative and comparative analysis.In this study,we collected reports on Trump’s and Biden’s policies on China to build two small corpora,with a total of 11,030 words in the Trump corpus and 17,566 words in the Biden corpus.The critical discourse analysis is combined with proximization theory.With the help of BFSU Qualitative Coder 1.2,Antconc 3.5.7,and Log-Likelihood and Chi-Square Calculator 1.0,a critical cognitive score of the relevant discourse was conducted from the perspective of proximization theory.It has been found that:(1)Both Trump and Biden administrations resort to a large number of spatial proximization strategies to build ODCs converging to IDCs with China as the ODC,posing a threat to internal physical IDCs;(2)in the use of temporal proximization strategy,both administrations use primarily modal verbs and various entities to construct ODCs that extend indefinitely into the present and future,emphasizing the urgency and the threat of the effect and reinforcing the legitimacy of their actions;(3)in terms of axiological proximization strategy,the two administrations differ greatly from each other,indicating that there are still discursive biases.
文摘Hedging is a communication strategy frequently used by the spokespersons at the press conference.This thesis intends to find out the ideologies hidden behind those hedges under the guidance of Fairclough’s three-dimensional model.As a research method of linguistics,critical discourse analysis(CDA)aims to reveal the the relationship among language,power and ideology hidden behind the language.This thesis adopts Prince’classification criteria of hedges to identify and count the different types of hedges in the research data selected from Chinese and American government websites.The analysis is conducted at the following three steps:description,interpretation and explanation.The first stage is to recognize and count the hedges in two languages,then to find their similarities and differences and the last step is to find possible reasons for those similarities and differences and the ideologies behind the hedges.Analysis results show that differences in culture values and diplomatic ideology contribute to the different ideologies.
文摘In recent years, many new words have emerged in our life, such as "leftover men and ladies." The investigation and reports of the media and the TV series have attracted a great deal of attention. Taking a critical discourse analysis perspective(CDA), this article analyzes textual data from some news reports and interviews related to this heated topic. Norman Fairclough's Discourse and Social Change would provide some theoretical framework for this study. The findings reveal how this concept is constructed and how it influences our society.
文摘This paper is about the discourse analysis and illustrate the approach to analysis the Critical discourses and the discourses about the educational situation of China.And it also includes the condensed theoretical support of the Critical discourse analysis and analysis of the sampleⅠof the discourses between an illiterate person and the literate.
文摘Critical discourse methodology is an extremely significant and meaningful branch of systemic functional linguistics which pays more attentions in the formation,diffusion,and acceptability of acertain discourse,and also the investigation on social background;meanwhile it is always used to discuss and pin down those familiar perceptions and ideologies that have been overlooked by the public so that new re-examination can be carried out to dig out some other attractive points.In this paper some basic theoretical basis and methodologies will be explained and then,by applying the critical discourse analysis,the slogans in the protests from Minneapolis to the whole America.Racial discrimination has invariably been a severe social problem for more two centuries in the U.S.A.After the Emancipation Proclamation by Abraham Lincoln,157 years has passed;however this kind of serious social issue still haunts among every American people.Countless protests have happened in the development of America;thus by analyzing the different types of slogans in this recent protest,novel discovery and meaningful retrospect would emerge.
文摘With the spread of the Internet,cyberbullying can a lso be seen in cyberspace.This will not only destroy our network usage environment,but also affect the harmonious development of society.Due to the lack of attention to the process of cyberbullying,many previous researches have been conducted only in t erms of causes and strategies,and the relationship between cyberbullying and ideology has been overlooked.Therefore,this study collects Tik Tok comments and builds a corpus to study the relationship between cyberbullying and ideology from the perspectiv e of critical discourse analysis.
文摘With the development of AI,a large amount of cyberbullying language flooded into the Internet.Cyberbullying language damages the online environment and causes mental harm to the victims of online bullying.Many researchers,therefore,have paid much attention to the problem.This study collected online comments targeted at Prince Harry and Meghan Markle as a corpus and then analyzed text data based on Critical Discourse Analysis by using text-mining tools to explore the factors that contribute to the social ideological effects of the cyberbullying language.The research results show that cultural differences,prejudice,or social exclusion due to race or gender form cyberbullying on social media.
文摘Drawing on the insights from multimodal critical discourse analysis,this study mainly focuses on two super-gerontic celebrities by selecting 60 videos to elucidate how their images are represented through linguistic(e.g.,captions,and hashtags)and other semiotic resources(e.g.,accessories,semiotic tools,and etc.).The findings suggest that images of the old celebrities are characterized as being attractive,wise,stylish,healthy and young,indicating that they are breaking up the stereotypical images of old people who are unattractive,dependent and senile.The phenomenon of old influencers making themselves visible on the social media suggests that they are moving towards successful aging with the backdrop of aging society in China.This present study suggests that multimodal construction of old celebrities can inform relevant practice to combat ageism in the media and helps to empower the old people in the media discourse.In doing so,the pedagogical implication of present study lies in its education about how we view aging in the aging society.
文摘Based on Halliday’s systemic functional grammar,especially the ideational function,this research aims at disclosing the hidden ideologies and values of the seemingly objective news reports on China’s COVID-19 policies in The Economist.Transitivity,voice,and nominalization are the major analytical subjects.After China lifted the zero-COVID policy,western media began criticizing China’s lack of data sharing,with some misinformation and misleading reports.The denouncement of inertness and reluctance to fight against the pandemic disclaim the Chinese government’s efforts and depreciate China’s image.China is portrayed as the villain and destroyer of people’s health worldwide.Meanwhile,they also hold a hesitant attitude toward China’s diplomacy.The re-engaging with foreign countries and travel restrictions have been described as imprudent and rushed actions.They also consider China as the fuse of contradiction in the United Nations.What is overt is their view of breaking up China.
基金Guangzhou Municipality’s Philosophy and Social Sciences Development“14th Five-Year Plan”2021 Annual Young Scholars Research Project(2021GZQN15)。
文摘In recent years,more and more directors of culture and tourism have taken part in the promotion of local cultural tourism by cross-dressing,talent shows,and pushing their limits on self-media platforms.This study investigates short videos of Lingnan culture promoted by directors general and deputy directors general of the Culture,Radio,Television,Tourism,and Sports Bureau of counties and cities in Guangdong Province on social media by the method of multimodal critical discourse analysis.The analysis of 33 videos shows that Lingnan culture is a domineering and confident culture,historical culture,graceful and elegant culture,and vibrant and active culture.Domineering and confident culture is embedded in the utterances and behaviors of the directors general or deputy directors general in the video.Historical culture is realized through the conversation with historical figures through time travel.Graceful and elegant culture is constructed in the depiction of sceneries and the depiction of characters’manners.Vibrant and active culture is represented in the depiction of the characters’actional process and analytical process.
文摘Post-colonial literary studies, as a significant academic field, have recently garnered widespread attention from scholars due to their integration with critical discourse analysis. This study explores the application of critical discourse analysis in post-colonial literary research, focusing on how this method reveals implicit power relations, identity construction, and cultural conflicts within texts. Through in-depth analysis of representative works, this study demonstrates how critical discourse analysis provides new perspectives and methodological tools for post-colonial literary studies. The research finds that critical discourse analysis can effectively deconstruct colonial discourse in texts, reveal authors’ ideological positions, and offer profound insights into understanding the complexity of post-colonial societies. This study not only enriches the methodology of post-colonial literary research, but also provides valuable references for interdisciplinary studies.
文摘The Critical Discourse Analysis(CDA)is an interdisciplinary tool in various conditions,which aims to provide a better understanding of sociocultural aspects of texts and accounts of the production of internal structure,and overall organization of texts as well as to provide a critical dimension in its theoretical and descriptive accounts of texts.Since June last year,HK protests or HK violence have been frequently reported by worldwide media.In this paper,the author aims to find out how the HK protesters and the Mainland media describe the same event based on the three-dimensional framework of CDA.At last,the author concludes that the mainland media generally describe the event as violence and riot while the HK protesters define themselves as warriors striving for more freedom,justice and democracy.Besides,on this event,the Mainland media mainly accuses some western countries of interference into HK affairs,which is undoubtedly of China’s internal affairs,and the media give full support to the HK police in safeguarding the peace and stability of Hong Kong.But from the perspective of HK protesters,they firmly believe that they are using their actions to protect all the people of HK,and they are defending their values such as freedom,democracy and justice.These are two totally different systems of language,and the author also gives its potential reasons in the paper so as to offer some viewpoints in this aspect in combination with the CDA theory.
文摘From the perspective of crisis management,this research is a critical discourse analysis of how United CEO extended corporate apologies to the stakeholders.The analysis of the text,discourse practice,and social practice under Fairclough’s threedimensional framework was conducted to explore apology discourse strategies employed by United CEO.The results revealed the interplay of corporate apology discourse,crisis management and social background and that United CEO’s apologies in the inter⁃view video failed to achieve crisis management.
