With the advent of new technologies,China is faced with the practical need to enhance its international communication capacity and address reforms in the modes,content,and channels of international communication.There...With the advent of new technologies,China is faced with the practical need to enhance its international communication capacity and address reforms in the modes,content,and channels of international communication.Therefore,more efforts should be made to further enrich the participants in international communication by optimizing China’s four-level journalism communication system and crafting a“great external publicity pattern.”Guiding and promoting county-level convergence media centers to participate in international communication is conducive to promoting the building of a vertical international communication system and a multi-level integrated communication matrix and facilitating the resource alignment and information sharing between domestic and international communication.In practice,some county-level convergence media centers in China have achieved certain results in international communication.A good example is the Chengdu Hi-tech Industrial Development Zone(CDHT),a pioneer in the reform of Chinese county-level convergence media.Therefore,this paper has used CDHT as an example to discuss the reality and basic conditions for Chinese county-level convergence media centers to participate in international communication and put forward general paths for county-level convergence media centers to engage in international communication.展开更多
In the era of convergence media,short video clips,as a new form of mass communication,provide a new driving force for the upgrading and transformation of traditional media.Short videos are a product of the rapid devel...In the era of convergence media,short video clips,as a new form of mass communication,provide a new driving force for the upgrading and transformation of traditional media.Short videos are a product of the rapid development of visual culture in the Internet Plus era,which focuses on image communication and perceptual experience.In the all-media environment,the audience’s perception ability has been extended as the news scene offers an intense sense of immersion.Short-form videos provide viewers with fresh narrative modes and new perspectives.In particular,H5,VR/AR,and other technologies have changed the short video pattern with a new expression of audio-visual language,thus greatly increasing the communication power and attraction.The growing popularity of short videos,known as the New King of All Media,results from the combination of technology and culture,such as big data,5G,VR/AR,AI,block chain,and hologram.How to keep the competitiveness of short videos with an upsurge in content consumption in the era of 5G is a question we should ponder.展开更多
The rapid development of Internet technology has made“Internet+”a hallmark of the current era.The transformation and development of traditional media into all-media have provided a guiding direction for the developm...The rapid development of Internet technology has made“Internet+”a hallmark of the current era.The transformation and development of traditional media into all-media have provided a guiding direction for the development of campus media.The traditional form of campus media,which mainly consists of campus newspapers and campus radio,can no longer meet the application demands of modern higher education for media.In line with the current media convergence environment,campus media need to actively innovate to achieve their own development and progress in keeping with the times.This article explores the innovation path of campus media in the context of media convergence,analyzing the promotion of campus media innovation by the development of new media,the diversification of campus media innovation,and the effective ways of campus media innovation,in order to promote the realization of the innovation and development goals of campus media in the context of media convergence.展开更多
Huizhou etiquette and customs culture,as a significant element of China’s rural cultural system that integrates ethical profundity with the warmth of everyday life,embodies the collective memory and cultural identity...Huizhou etiquette and customs culture,as a significant element of China’s rural cultural system that integrates ethical profundity with the warmth of everyday life,embodies the collective memory and cultural identity of the regional community.In the context of social transformation characterized by informatization and globalization,the social structures and spatial domains that underpin traditional etiquette and customs are undergoing disruption.Focusing on Huizhou region as a case study,this paper investigates the transmission mechanisms and paths of identity reconstruction associated with etiquette and customs culture within the framework of media convergence.The research is conducted at three levels.First,at the symbolic catalyst level,the refinement of symbols and contextual translation facilitate the dynamic regeneration of Huizhou etiquette and customs symbols and reactivation of cultural significance.Second,at the media dimension level,a multi-dimensional communication system encompassing“the digital,social,and community layers”is constructed.Third,at the field identity level,the study analyzes how media convergence reorganizes material,social,and spiritual spaces to promote the reshaping of cultural identity among individuals and communities.Research indicates that the integration of digitalization,interactivity,and spatialization has transformed Huizhou etiquette and customs from static cultural heritage into a dynamic identity system,thereby facilitating a cultural cycle that“originating from the people and returning to the people”.展开更多
Media convergence is a media change led by technological innovation.Applying media convergence technology to the study of clustering in Chinese medicine can significantly exploit the advantages of media fusion.Obtaini...Media convergence is a media change led by technological innovation.Applying media convergence technology to the study of clustering in Chinese medicine can significantly exploit the advantages of media fusion.Obtaining consistent and complementary information among multiple modalities through media convergence can provide technical support for clustering.This article presents an approach based on Media Convergence and Graph convolution Encoder Clustering(MCGEC)for traditonal Chinese medicine(TCM)clinical data.It feeds modal information and graph structure from media information into a multi-modal graph convolution encoder to obtain the media feature representation learnt from multiple modalities.MCGEC captures latent information from various modalities by fusion and optimises the feature representations and network architecture with learnt clustering labels.The experiment is conducted on real-world multimodal TCM clinical data,including information like images and text.MCGEC has improved clustering results compared to the generic single-modal clustering methods and the current more advanced multi-modal clustering methods.MCGEC applied to TCM clinical datasets can achieve better results.Integrating multimedia features into clustering algorithms offers significant benefits compared to single-modal clustering approaches that simply concatenate features from different modalities.It provides practical technical support for multi-modal clustering in the TCM field incorporating multimedia features.展开更多
Media convergence works by processing information from different modalities and applying them to different domains.It is difficult for the conventional knowledge graph to utilise multi-media features because the intro...Media convergence works by processing information from different modalities and applying them to different domains.It is difficult for the conventional knowledge graph to utilise multi-media features because the introduction of a large amount of information from other modalities reduces the effectiveness of representation learning and makes knowledge graph inference less effective.To address the issue,an inference method based on Media Convergence and Rule-guided Joint Inference model(MCRJI)has been pro-posed.The authors not only converge multi-media features of entities but also introduce logic rules to improve the accuracy and interpretability of link prediction.First,a multi-headed self-attention approach is used to obtain the attention of different media features of entities during semantic synthesis.Second,logic rules of different lengths are mined from knowledge graph to learn new entity representations.Finally,knowledge graph inference is performed based on representing entities that converge multi-media features.Numerous experimental results show that MCRJI outperforms other advanced baselines in using multi-media features and knowledge graph inference,demonstrating that MCRJI provides an excellent approach for knowledge graph inference with converged multi-media features.展开更多
Under the background of media convergence,a new path has been established for the development of traditional cultural brands.By exploring the balance point of representative elements of traditional cultural brand gene...Under the background of media convergence,a new path has been established for the development of traditional cultural brands.By exploring the balance point of representative elements of traditional cultural brand genes and media convergence in the form of digital media,this paper analyzes the founding value and advantages of traditional cultural brand genes,transforms the representative elements of traditional cultural brand genes into visual traces,and extends its information characteristics with digital technology.The research gives new vitality to the genes of traditional cultural brands,enhances the social space and cultural value of traditional cultural brands,and drives the development of digital cultural and creative industries.展开更多
Under the background of the new era, the media industry has developed rapidly. With the development of society, the media industry is constantly improving and perfecting itself. Nevertheless, the media industry also f...Under the background of the new era, the media industry has developed rapidly. With the development of society, the media industry is constantly improving and perfecting itself. Nevertheless, the media industry also faces many challenges. Therefore, the traditional media need to be fully prepared to cope with the torture of the times. Media convergence is a major opportunity for TV media to make economic transformation, which provides a solid foundation for the transformation from traditional media to new media. Therefore, this paper will make a more detailed analysis of the economic transformation opportunities of TV media in the perspective of media integration, and provide some practical solutions for the economic transformation of TV media in the perspective of media integration, in order to promote the successful economic transformation of TV media in the perspective of media integration to a certain extent.展开更多
This study investigates how artificial intelligence(AI)algorithms enable mainstream media to achieve precise emotional matching and improve communication efficiency through reconstructed communication logic.As digital...This study investigates how artificial intelligence(AI)algorithms enable mainstream media to achieve precise emotional matching and improve communication efficiency through reconstructed communication logic.As digital intelligence technology rapidly evolves,mainstream media organizations are increasingly leveraging AI-driven empathy algorithms to enhance audience engagement and optimize content delivery.This research employs a mixed-methods approach,combining quantitative analysis of algorithmic performance metrics with qualitative examination of media communication patterns.Through systematic review of 150 academic papers and analysis of data from 12 major media platforms,this study reveals that algorithmic empathy systems can improve emotional resonance by 34.7%and increase audience engagement by 28.3%compared to traditional communication methods.The findings demonstrate that AI algorithms reconstruct media communication logic through three primary pathways:emotional pattern recognition,personalized content curation,and real-time sentiment adaptation.However,the study also identifies significant challenges including algorithmic bias,emotional authenticity concerns,and ethical implications of automated empathy.The research contributes to understanding how mainstream media can leverage AI technology to build high-quality empathetic communication while maintaining journalistic integrity and social responsibility.展开更多
In this paper, through the perspective of Merowitz’s media environmentalism, following the research path of media-scene-behaviour, and based on the results of the national reading survey released by the China Press a...In this paper, through the perspective of Merowitz’s media environmentalism, following the research path of media-scene-behaviour, and based on the results of the national reading survey released by the China Press and Publication Research Institute in the past ten years (2013-2022), we analyse the characteristics of national reading behaviours, explore the reasons for the changes in national reading behaviour in terms of technology, media, and scenarios. It also discusses the future trend of national reading behaviour and the promotion of national reading activities, and puts forward certain countermeasures from the government, schools and the society to make joint efforts to promote national reading.展开更多
Short-form dramas are rapidly occupying the global film and television market.In the current media context driven byalgorithms and the deep integration of audiovisual technologies,short-form dramas—with their fast-pa...Short-form dramas are rapidly occupying the global film and television market.In the current media context driven byalgorithms and the deep integration of audiovisual technologies,short-form dramas—with their fast-paced narratives andfragmented dissemination—constitute a new visual paradigm that structurally reshapes the traditional audiovisual ecosystem.Using Netflix’s Korean drama When the Phone Rings as a case study,this paper explores how short-form storytelling infiltrateslong-form narrative grammar in terms of textual structure,character development,and media logic,forming a multidimensionalpath of media collage and hybridized narration.In the pleasure-consumption mechanism shared by short dramas and shortvideos,platform algorithms and viewer psychology constitute a capital network of emotional circulation.Meanwhile,traditionallong-form dramas still exhibit irreplaceable cultural depth and reflective space through visual aesthetics and ethical storytelling.This paper advocates for a symbiotic model of audiovisual production based on the mutual embedding of long-and short-formnarratives,in order to resist the creative discipline and cultural homogenization induced by platform power.Amid the wave ofredefined viewing experiences,it becomes imperative to recalibrate the value coordinates of visual content between mediaefficiency and humanistic concern.展开更多
In the context of the era of integrated media,TV news commentary programs are undergoing profound changes.Since 2023,the Elephant News Center has emphasized"integration,"breaking down the barriers between me...In the context of the era of integrated media,TV news commentary programs are undergoing profound changes.Since 2023,the Elephant News Center has emphasized"integration,"breaking down the barriers between media such as radio,television,newspapers,websites,and mobile apps.All communication platforms and business entities have essentially achieved a shift from mere physical"addition"to a chemical"integration."In terms of building a commentary matrix,the Elephant News Center has successively launched commentary and interview brands such as Elephant News and Fengping,based on previous programs like Dialogue in Central Plains."Let thoughts be sharp,and let consensus be strong."Fengping pioneered mobile video commentary for Henan Broadcasting,adhering to the high-end discussion of high-end topics.It has continuously produced viral commentary over its hundreds of episodes,reviving traditional commentary with new vitality on the internet.However,as a"newborn"product,Fengping still has room for improvement.This paper takes the video commentary program Fengping as a case study,using the"uses and gratifications"theory to examine the"breaking the circle"phenomenon of this video commentary program in the era of integrated media and to analyze its innovative paths,aiming to explore valuable experiences for the innovative development of commentary programs.展开更多
基金a phased achievement of “Theoretical and Empirical Research on County-Level Convergence Media–A Case Study of CDHT,”a key project of Sichuan province for philosophy and social sciences during the “13th Five-Year Plan” period (Project No.:SC19A016)。
文摘With the advent of new technologies,China is faced with the practical need to enhance its international communication capacity and address reforms in the modes,content,and channels of international communication.Therefore,more efforts should be made to further enrich the participants in international communication by optimizing China’s four-level journalism communication system and crafting a“great external publicity pattern.”Guiding and promoting county-level convergence media centers to participate in international communication is conducive to promoting the building of a vertical international communication system and a multi-level integrated communication matrix and facilitating the resource alignment and information sharing between domestic and international communication.In practice,some county-level convergence media centers in China have achieved certain results in international communication.A good example is the Chengdu Hi-tech Industrial Development Zone(CDHT),a pioneer in the reform of Chinese county-level convergence media.Therefore,this paper has used CDHT as an example to discuss the reality and basic conditions for Chinese county-level convergence media centers to participate in international communication and put forward general paths for county-level convergence media centers to engage in international communication.
文摘In the era of convergence media,short video clips,as a new form of mass communication,provide a new driving force for the upgrading and transformation of traditional media.Short videos are a product of the rapid development of visual culture in the Internet Plus era,which focuses on image communication and perceptual experience.In the all-media environment,the audience’s perception ability has been extended as the news scene offers an intense sense of immersion.Short-form videos provide viewers with fresh narrative modes and new perspectives.In particular,H5,VR/AR,and other technologies have changed the short video pattern with a new expression of audio-visual language,thus greatly increasing the communication power and attraction.The growing popularity of short videos,known as the New King of All Media,results from the combination of technology and culture,such as big data,5G,VR/AR,AI,block chain,and hologram.How to keep the competitiveness of short videos with an upsurge in content consumption in the era of 5G is a question we should ponder.
文摘The rapid development of Internet technology has made“Internet+”a hallmark of the current era.The transformation and development of traditional media into all-media have provided a guiding direction for the development of campus media.The traditional form of campus media,which mainly consists of campus newspapers and campus radio,can no longer meet the application demands of modern higher education for media.In line with the current media convergence environment,campus media need to actively innovate to achieve their own development and progress in keeping with the times.This article explores the innovation path of campus media in the context of media convergence,analyzing the promotion of campus media innovation by the development of new media,the diversification of campus media innovation,and the effective ways of campus media innovation,in order to promote the realization of the innovation and development goals of campus media in the context of media convergence.
基金Sponsored by Scientific Research Program Fund Project for Colleges and Universities in Anhui Province(2022AH050544).
文摘Huizhou etiquette and customs culture,as a significant element of China’s rural cultural system that integrates ethical profundity with the warmth of everyday life,embodies the collective memory and cultural identity of the regional community.In the context of social transformation characterized by informatization and globalization,the social structures and spatial domains that underpin traditional etiquette and customs are undergoing disruption.Focusing on Huizhou region as a case study,this paper investigates the transmission mechanisms and paths of identity reconstruction associated with etiquette and customs culture within the framework of media convergence.The research is conducted at three levels.First,at the symbolic catalyst level,the refinement of symbols and contextual translation facilitate the dynamic regeneration of Huizhou etiquette and customs symbols and reactivation of cultural significance.Second,at the media dimension level,a multi-dimensional communication system encompassing“the digital,social,and community layers”is constructed.Third,at the field identity level,the study analyzes how media convergence reorganizes material,social,and spiritual spaces to promote the reshaping of cultural identity among individuals and communities.Research indicates that the integration of digitalization,interactivity,and spatialization has transformed Huizhou etiquette and customs from static cultural heritage into a dynamic identity system,thereby facilitating a cultural cycle that“originating from the people and returning to the people”.
基金China Academy of Chinese Medical Sciences,Grant/Award Number:CI2021A00512。
文摘Media convergence is a media change led by technological innovation.Applying media convergence technology to the study of clustering in Chinese medicine can significantly exploit the advantages of media fusion.Obtaining consistent and complementary information among multiple modalities through media convergence can provide technical support for clustering.This article presents an approach based on Media Convergence and Graph convolution Encoder Clustering(MCGEC)for traditonal Chinese medicine(TCM)clinical data.It feeds modal information and graph structure from media information into a multi-modal graph convolution encoder to obtain the media feature representation learnt from multiple modalities.MCGEC captures latent information from various modalities by fusion and optimises the feature representations and network architecture with learnt clustering labels.The experiment is conducted on real-world multimodal TCM clinical data,including information like images and text.MCGEC has improved clustering results compared to the generic single-modal clustering methods and the current more advanced multi-modal clustering methods.MCGEC applied to TCM clinical datasets can achieve better results.Integrating multimedia features into clustering algorithms offers significant benefits compared to single-modal clustering approaches that simply concatenate features from different modalities.It provides practical technical support for multi-modal clustering in the TCM field incorporating multimedia features.
基金National College Students’Training Programs of Innovation and Entrepreneurship,Grant/Award Number:S202210022060the CACMS Innovation Fund,Grant/Award Number:CI2021A00512the National Nature Science Foundation of China under Grant,Grant/Award Number:62206021。
文摘Media convergence works by processing information from different modalities and applying them to different domains.It is difficult for the conventional knowledge graph to utilise multi-media features because the introduction of a large amount of information from other modalities reduces the effectiveness of representation learning and makes knowledge graph inference less effective.To address the issue,an inference method based on Media Convergence and Rule-guided Joint Inference model(MCRJI)has been pro-posed.The authors not only converge multi-media features of entities but also introduce logic rules to improve the accuracy and interpretability of link prediction.First,a multi-headed self-attention approach is used to obtain the attention of different media features of entities during semantic synthesis.Second,logic rules of different lengths are mined from knowledge graph to learn new entity representations.Finally,knowledge graph inference is performed based on representing entities that converge multi-media features.Numerous experimental results show that MCRJI outperforms other advanced baselines in using multi-media features and knowledge graph inference,demonstrating that MCRJI provides an excellent approach for knowledge graph inference with converged multi-media features.
基金This paper is the initial research achievement of the project“Digital Design and Communication Application of Characters in Jin Opera”(Subject No.:2020YY002)which contributes to the Program of Philosophy and Social Sciences of Shanxi Province.
文摘Under the background of media convergence,a new path has been established for the development of traditional cultural brands.By exploring the balance point of representative elements of traditional cultural brand genes and media convergence in the form of digital media,this paper analyzes the founding value and advantages of traditional cultural brand genes,transforms the representative elements of traditional cultural brand genes into visual traces,and extends its information characteristics with digital technology.The research gives new vitality to the genes of traditional cultural brands,enhances the social space and cultural value of traditional cultural brands,and drives the development of digital cultural and creative industries.
文摘Under the background of the new era, the media industry has developed rapidly. With the development of society, the media industry is constantly improving and perfecting itself. Nevertheless, the media industry also faces many challenges. Therefore, the traditional media need to be fully prepared to cope with the torture of the times. Media convergence is a major opportunity for TV media to make economic transformation, which provides a solid foundation for the transformation from traditional media to new media. Therefore, this paper will make a more detailed analysis of the economic transformation opportunities of TV media in the perspective of media integration, and provide some practical solutions for the economic transformation of TV media in the perspective of media integration, in order to promote the successful economic transformation of TV media in the perspective of media integration to a certain extent.
文摘This study investigates how artificial intelligence(AI)algorithms enable mainstream media to achieve precise emotional matching and improve communication efficiency through reconstructed communication logic.As digital intelligence technology rapidly evolves,mainstream media organizations are increasingly leveraging AI-driven empathy algorithms to enhance audience engagement and optimize content delivery.This research employs a mixed-methods approach,combining quantitative analysis of algorithmic performance metrics with qualitative examination of media communication patterns.Through systematic review of 150 academic papers and analysis of data from 12 major media platforms,this study reveals that algorithmic empathy systems can improve emotional resonance by 34.7%and increase audience engagement by 28.3%compared to traditional communication methods.The findings demonstrate that AI algorithms reconstruct media communication logic through three primary pathways:emotional pattern recognition,personalized content curation,and real-time sentiment adaptation.However,the study also identifies significant challenges including algorithmic bias,emotional authenticity concerns,and ethical implications of automated empathy.The research contributes to understanding how mainstream media can leverage AI technology to build high-quality empathetic communication while maintaining journalistic integrity and social responsibility.
文摘In this paper, through the perspective of Merowitz’s media environmentalism, following the research path of media-scene-behaviour, and based on the results of the national reading survey released by the China Press and Publication Research Institute in the past ten years (2013-2022), we analyse the characteristics of national reading behaviours, explore the reasons for the changes in national reading behaviour in terms of technology, media, and scenarios. It also discusses the future trend of national reading behaviour and the promotion of national reading activities, and puts forward certain countermeasures from the government, schools and the society to make joint efforts to promote national reading.
文摘Short-form dramas are rapidly occupying the global film and television market.In the current media context driven byalgorithms and the deep integration of audiovisual technologies,short-form dramas—with their fast-paced narratives andfragmented dissemination—constitute a new visual paradigm that structurally reshapes the traditional audiovisual ecosystem.Using Netflix’s Korean drama When the Phone Rings as a case study,this paper explores how short-form storytelling infiltrateslong-form narrative grammar in terms of textual structure,character development,and media logic,forming a multidimensionalpath of media collage and hybridized narration.In the pleasure-consumption mechanism shared by short dramas and shortvideos,platform algorithms and viewer psychology constitute a capital network of emotional circulation.Meanwhile,traditionallong-form dramas still exhibit irreplaceable cultural depth and reflective space through visual aesthetics and ethical storytelling.This paper advocates for a symbiotic model of audiovisual production based on the mutual embedding of long-and short-formnarratives,in order to resist the creative discipline and cultural homogenization induced by platform power.Amid the wave ofredefined viewing experiences,it becomes imperative to recalibrate the value coordinates of visual content between mediaefficiency and humanistic concern.
文摘In the context of the era of integrated media,TV news commentary programs are undergoing profound changes.Since 2023,the Elephant News Center has emphasized"integration,"breaking down the barriers between media such as radio,television,newspapers,websites,and mobile apps.All communication platforms and business entities have essentially achieved a shift from mere physical"addition"to a chemical"integration."In terms of building a commentary matrix,the Elephant News Center has successively launched commentary and interview brands such as Elephant News and Fengping,based on previous programs like Dialogue in Central Plains."Let thoughts be sharp,and let consensus be strong."Fengping pioneered mobile video commentary for Henan Broadcasting,adhering to the high-end discussion of high-end topics.It has continuously produced viral commentary over its hundreds of episodes,reviving traditional commentary with new vitality on the internet.However,as a"newborn"product,Fengping still has room for improvement.This paper takes the video commentary program Fengping as a case study,using the"uses and gratifications"theory to examine the"breaking the circle"phenomenon of this video commentary program in the era of integrated media and to analyze its innovative paths,aiming to explore valuable experiences for the innovative development of commentary programs.
