In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits...In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming.展开更多
The integration of the digital economy with the traditional sales industry has prompted the robust growth of e-commerce.Live-streaming e-commerce,as a novel business model,has gained immense popularity.However,is⁃sues...The integration of the digital economy with the traditional sales industry has prompted the robust growth of e-commerce.Live-streaming e-commerce,as a novel business model,has gained immense popularity.However,is⁃sues of regulatory loopholes and inefficacy continue to surface.In live-streaming e-commerce,the head anchor,as host of the live-streaming rooms,wields significant influence in determining the goods to be showcased and marketed.Such influence expands risks such as infringement of intellectual property rights.Yet the uncertainty in law concerning the identity of head anchors results in a lack of accountability.Current norms are inadequate in constraining the group of head anchors.Drawing on the principles of risk control,the alignment between benefit and risk,and the theory of so⁃cial cost control,this paper argues that it is both justifiable and feasible to impose a duty to exercise reasonable care on head anchors.To effectively enshrine this duty in law,it is of great importance to redefine the mechanism of identifying the duty of care of head anchors in live-streaming e-commerce.In particular,the contents of the duty of care under⁃taken by head anchors and the consequences of breaching such a duty of care should be clarified.展开更多
Cross-border e-commerce,as a new form of international trade,has shown great development potential in the context of the“Belt and Road”initiative.Based on the cross-border e-commerce export data from 2015 to 2024,th...Cross-border e-commerce,as a new form of international trade,has shown great development potential in the context of the“Belt and Road”initiative.Based on the cross-border e-commerce export data from 2015 to 2024,this paper analyzes the influencing factors of China's cross-border e-commerce exports to countries along the“Belt and Road”by constructing an econometric model.The study found that factors such as the perfection of digital infrastructure,the efficiency of logistics and transportation,the convenience of payment and settlement,and the penetration rate of consumers online shopping significantly affect the export scale of cross-border e-commerce.Institutional factors such as the development level of e-commerce platforms in countries along the route,market access thresholds,and tariff policies also play an important role.Based on the research results,suggestions are put forward to strengthen the construction of cross-border payment system,optimize the logistics distribution network,promote customs clearance facilitation,and deepen cooperation in the field of e-commerce,to provide references for promoting the development of China's crossborder e-commerce exports to countries along the“Belt and Road.”展开更多
The purpose of this study is to analyze factors affecting the purchasing behavior of low-income Vietnamese on e-commerce platforms.700 questionnaires were dispersed among universities,coffee shops,and Facebook communi...The purpose of this study is to analyze factors affecting the purchasing behavior of low-income Vietnamese on e-commerce platforms.700 questionnaires were dispersed among universities,coffee shops,and Facebook community groups in Vietnam.Respondents to the questionnaires were consumers of those places in Vietnam,which were randomly selected.Finally,SEM analysis was used on the data to test the hypotheses of the study.The study identified that“Subjective norms”and“Consumer attitudes”have no effect on shopping behavior on e-commerce platforms,while“Perceived behavioral control”is most affected and“Perceived risks”are least affected on shopping behavior.展开更多
Cross-border e-commerce has emerged as a new growth point in foreign trade.While the Dalian comprehensive pilot zone has made some progress,its development is constrained by issues such as the global economic slowdown...Cross-border e-commerce has emerged as a new growth point in foreign trade.While the Dalian comprehensive pilot zone has made some progress,its development is constrained by issues such as the global economic slowdown,the relatively small scale of cross-border e-commerce,a high concentration of export commodities,imperfect information mechanisms,and high overall costs.To address these challenges,this paper explores the importance of the construction of the Dalian comprehensive pilot zone for cross-border e-commerce to the transformation and upgrading of exports.Based on my research project,“Research on Path Optimization of Financial Support for the Development of Advanced Manufacturing Clusters in Dalian,”this paper analyzes the current challenges and limiting factors and proposes corresponding countermeasures and suggestions.展开更多
China has eliminated absolute poverty.Under the new situation,the specific target of assistance for rural revitalization is the rural low-income population.Driven by"Internet plus"technology,rural e-commerce...China has eliminated absolute poverty.Under the new situation,the specific target of assistance for rural revitalization is the rural low-income population.Driven by"Internet plus"technology,rural e-commerce has developed rapidly and played a huge role in the development process of rural economy.In the transitional stage of consolidating and expanding the achievements made in poverty alleviation in coordination with the extensive drive for rural vitalization,e-commerce has provided a convenient way for rural low-income people to improve their lives,and has worked on infrastructure,industry and jobs,all achieved obvious results.According to the development status of rural e-commerce and rural low-income population,the author puts forward the construction ideas of normalized assistance mechanism from endogenous power,"Party building+e-commerce+help"mode,brand building and other targeted assistance.展开更多
Taking the cooperation between China and Pakistan as an example,this paper expounds on the current situation,governance concept,obstacles to cooperation,and differentiated policies of Western countries in the areas of...Taking the cooperation between China and Pakistan as an example,this paper expounds on the current situation,governance concept,obstacles to cooperation,and differentiated policies of Western countries in the areas of cybersecurity,the role of new e-commerce platforms,and digital sovereignty of BRICS countries.It aims to promote inter-governmental cooperation through civil dialogue and lead information technology cooperation among developing countries through the BRICS mechanism,as well as to collaborate to establish guidelines for global cybersecurity,new e-commerce platforms,and digital sovereignty.展开更多
Under the background of"Digital Commerce for Rural Vitalization",rural E-commerce has experienced rapid development.However,agricultural products like strawberries,often produced by small-scale,fragmented,an...Under the background of"Digital Commerce for Rural Vitalization",rural E-commerce has experienced rapid development.However,agricultural products like strawberries,often produced by small-scale,fragmented,and less competitive individual farmers,struggle to meet the compliance and scalability demands of E-commerce,thereby constraining high-quality local economic development.Aiming to address this issue,this paper,guided by relevant policies and strategies,employs case analysis and logical deduction to explore the industrialization path of the"Cooperative+E-commerce"model for the strawberry industry.The research finds that by optimizing the cooperative's organizational structure,implementing multi-channel E-commerce strategies,upgrading the supply chain(including cold chain and quality traceability),and engaging in collaborative brand building,a robust industrial system can be formed.Supplemented by benefit evaluation,policy support,and regulatory oversight,this system can effectively bridge small-scale production with the broader market.This study concludes that this pathway can enhance the added value of the strawberry industry,increase farmer incomes,and provide practical insights for promoting high-quality local economic development.展开更多
With the rapid growth of the“Internet+Healthcare”model,pharmaceutical e-commerce has swiftly gained a substantial market share in China’s pharmaceutical retail sector,thanks to its competitive prices,convenient pur...With the rapid growth of the“Internet+Healthcare”model,pharmaceutical e-commerce has swiftly gained a substantial market share in China’s pharmaceutical retail sector,thanks to its competitive prices,convenient purchasing channels,and online consultation services.This has put considerable pressure on traditional retail chain pharmacies.This paper provides an overview of the current state of pharmaceutical e-commerce,and analyzes the main challenges faced by retail chain pharmacies,including intense price competition,changes in consumer habits,insufficient digitalization and severe homogenized competition.Drawing on industry practices and case studies,the paper proposes strategies to enhance competitiveness,such as promoting digital transformation and online-offline(O2O)integration,strengthening pharmacist services and health management capabilities,optimizing supply chain management,building differentiated brand advantages,and proactively responding to policy and regulatory requirements.The study argues that,while leveraging their advantages in specialization,community-based operations,service orientation and retail chain pharmacies,should actively embrace digitalization and industrial collaboration in order to achieve sustainable development in the context of e-commerce.This research provides theoretical references for the strategic transformation of retail chain pharmacies and offers practical significance for the high-quality development of the pharmaceutical retail industry.展开更多
AI applications have become ubiquitous,bringing significant convenience to various industries.In e-commerce,AI can enhance product recommendations for individuals and provide businesses with more accurate predictions ...AI applications have become ubiquitous,bringing significant convenience to various industries.In e-commerce,AI can enhance product recommendations for individuals and provide businesses with more accurate predictions for market strategy development.However,if the data used for AI applications is damaged or lost,it will inevitably affect the effectiveness of these AI applications.Therefore,it is essential to verify the integrity of e-commerce data.Although existing Provable Data Possession(PDP)protocols can verify the integrity of cloud data,they are not suitable for e-commerce scenarios due to the limited computational capabilities of edge servers,which cannot handle the high computational overhead of generating homomorphic verification tags in PDP.To address this issue,we propose PDP with Outsourced Tag Generation for AI-driven e-commerce,which outsources the computation of homomorphic verification tags to cloud servers while introducing a lightweight verification method to ensure that the tags match the uploaded data.Additionally,the proposed scheme supports dynamic operations such as adding,deleting,and modifying data,enhancing its practicality.Finally,experiments show that the additional computational overhead introduced by outsourcing homomorphic verification tags is acceptable compared to the original PDP.展开更多
Continuously broadening the channels for farmers’income growth and effectively narrowing the urban-rural income gap is the central task in the new development stage to comprehensively promote rural revitalization and...Continuously broadening the channels for farmers’income growth and effectively narrowing the urban-rural income gap is the central task in the new development stage to comprehensively promote rural revitalization and achieve the common prosperity of farmers and rural areas.The promotion of rural e-commerce and the enhancement of farmers’digital skills provide potential for this endeavor.Taking Zhejiang province,a demonstration area for common prosperity,as the research object,this study collected 1,119 valid questionnaires through field surveys.Based on the reconstruction of a comprehensive evaluation index for farmers’digital skills using principal component analysis,this paper further investigates the relationship between the level of farmers’digital skills and their income by employing the CRITIC weighting method,mediating mechanism testing,and grouped regression analysis.The research finds that improving digital skills can significantly enhance farmers’income levels,with the income growth effect being more pronounced among older groups with lower educational levels and limited digital skills.Digital skills not only directly promote farmers’income growth but also indirectly further enhance their income level by increasing their use of rural e-commerce,and thus the use of rural e-commerce serves as a significant mediating variable in the relationship between digital skills and farmers’income growth.These conclusions remain valid after a series of robustness tests,including endogeneity tests,the replacement of weight designs for digital skills,and the exclusion of outlier samples.Finally,the paper proposes policy recommendations such as offering more digital skills and e-commerce training,encouraging the return of new rural elites to promote regional clusters of rural e-commerce,and providing targeted policy support for the development of rural e-commerce.展开更多
With the rapid development of the Internet and e-commerce,e-commerce platforms have accumulated huge amounts of user behavior data.The emergence of big data technology provides a powerful means for in-depth analysis o...With the rapid development of the Internet and e-commerce,e-commerce platforms have accumulated huge amounts of user behavior data.The emergence of big data technology provides a powerful means for in-depth analysis of these data and insight into user behavior patterns and preferences.This paper elaborates on the application of big data technology in the analysis of user behavior on e-commerce platforms,including the technical methods of data collection,storage,processing and analysis,as well as the specific applications in the construction of user profiles,precision marketing,personalized recommendation,user retention and churn analysis,etc.,and discusses the challenges and countermeasures faced in the application.Through the study of actual cases,it demonstrates the remarkable effectiveness of big data technology in enhancing the competitiveness of e-commerce platforms and user experience.展开更多
As China enters a new stage of agricultural modernization,understanding how rural e-commerce can address the multidimensional relative poverty of farmers is of significant research importance.This research utilized da...As China enters a new stage of agricultural modernization,understanding how rural e-commerce can address the multidimensional relative poverty of farmers is of significant research importance.This research utilized data from China Household Finance Survey(CHFS)and China Statistical Yearbook to construct a multi-dimensional relative poverty index system and an evaluation index system for rural e-commerce development.A fixed-effect model was employed to test the direct impact,and an intermediary-effect model was used to analyze the mechanism.The study found that rural e-commerce effectively alleviated multidimensional relative poverty among farmers,with varying effects across different dimensions.Notably,improving digital payment levels and non-agricultural employment were effective means by which rural e-commerce mitigated this poverty.However,the impact of rural e-commerce showed regional heterogeneity.Based on these findings,this research offered a series of countermeasures and suggestions.展开更多
Utilizing data from 5,481 village-level service stations(VS)in Baoding,China,this study empirically investigates the impact of digital inclusive finance(DIF)and VS infrastructure on rural e-commerce(RE)development.Res...Utilizing data from 5,481 village-level service stations(VS)in Baoding,China,this study empirically investigates the impact of digital inclusive finance(DIF)and VS infrastructure on rural e-commerce(RE)development.Results demonstrate that DIF significantly promotes RE by reducing transaction and financing costs(β=0.783,P<0.01).VS as physical infrastructure significantly drives RE growth(β=0.654,P<0.01).Crucially,DIF and VS exhibit synergistic effects(interactionβ=0.421,P<0.01),producing a“1+1>2”enhancement.Regional economic development,population density,and education levels positively influence RE.Current challenges include financial misallocation,infrastructure deficits,and skill gaps.We propose a“One Core,Three Wings”framework—Core:Develop tailored financial products for specialty industries(luggage,textiles,mushrooms);Wings:(1)Upgrade digital infrastructure,(2)Optimize policy synergy,(3)Enhance inclusive capacity through elderly-friendly technologies and training.Implementation strategies include establishing risk-sharing mechanisms,expanding VS functionality,and creating DIF-RE-VS alliances to foster sustainable rural revitalization.展开更多
National e-commerce demonstration city(NEDC)pilots play a crucial role in transforming urban e-commerce and significantly affect urban land resource carrying capacity(LRCC).Using panel data from prefecture-level citie...National e-commerce demonstration city(NEDC)pilots play a crucial role in transforming urban e-commerce and significantly affect urban land resource carrying capacity(LRCC).Using panel data from prefecture-level cities in China spanning 2006 to 2020,this study treats the NEDC pilot program as a quasi-natural experiment.A theoretical mechanism analysis was conducted to explore the implications of the NEDC pilot program on urban LRCC,and the propensity score matching double-difference method was used to estimate its effects.The findings show that the NEDC pilot program significantly inhibits the enhancement of urban LRCC,a conclusion that remains robust after multiple validity tests.Moreover,as the level of green development in urban land increases,the impact of the NEDC pilot program on urban LRCC shifts from positive to negative.This negative effect is especially pronounced in regions with lower levels of urban informatization,as well as in central and western areas and large cities.Furthermore,the mechanism analysis indicates that the NEDC pilot program exerts a significant negative influence on urban LRCC through three main channels:technological innovation,industrial structure,and economic correlation.展开更多
With the acceleration of global economic integration and the rapid development of cross-border e-commerce,an increasing number of foreign trade enterprises are encountering new market opportunities and challenges.In r...With the acceleration of global economic integration and the rapid development of cross-border e-commerce,an increasing number of foreign trade enterprises are encountering new market opportunities and challenges.In recent years,the“full custody”model has gradually emerged,providing one-stop service support for cross-border e-commerce enterprises.While this model reduces operational difficulties,it also introduces new requirements for the business models of Chinese foreign trade enterprises.This paper examines how foreign trade enterprises can respond to the opportunities and challenges presented by the full custody model from five key perspectives:background analysis,business layout adjustments,marketing channel innovation,digital and intelligent empowerment,and flexible operational strategies.The findings aim to provide insights into the sustainable development of foreign trade enterprises within the cross-border e-commerce ecosystem.展开更多
This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes...This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes,subjective norms,perceived behavioral control,and traditional transaction costs on their willingness to engage in e-commerce marketing.Grounded in the Theory of Planned Behavior(TPB)and employing a questionnaire survey,the study utilizes SPSS 23.0 and AMOS 22.0 for data analysis.The findings confirm the significant positive effects of behavioral attitudes,subjective norms,and perceived behavioral control on merchants’willingness,as well as the significant negative effect of traditional transaction costs.The results indicate that the advancement of digital economy policies has lowered participation barriers for merchants,with factors such as behavioral attitudes,social support,and digital skills playing crucial roles in decision-making.This paper recommends enhancing the usability of e-commerce platforms,improving infrastructure,and optimizing policy support.These suggestions provide theoretical insights and practical guidance for promoting Nigeria’s digital economy and advancing research on merchants’e-commerce behavior.展开更多
Rapidly expanding studies investigate the effects of e-commerce on company operations in the retail market.However,the interaction between agri-food e-commerce(AEC)and the traditional agri-food wholesale industry(AWI)...Rapidly expanding studies investigate the effects of e-commerce on company operations in the retail market.However,the interaction between agri-food e-commerce(AEC)and the traditional agri-food wholesale industry(AWI)has not received enough attention in the existing literature.Based on the provincial panel data from 2013 to 2020 in China,this paper examines the effect of AEC on AWI,comprising three dimensions:digitalization(DIGITAL),agrifood e-commerce infrastructure and supporting services(AECI),and agri-food e-commerce economy(AECE).First,AWI and AEC are measured using an entropy-based combination of indicators.The results indicate that for China as a whole,AWI has remained practically unchanged,whereas AEC exhibits a significant rising trend.Second,the findings of the fixed-effect regression reveal that DIGITAL and AECE tend to raise AWI,whereas AECI negatively affects AWI.Third,threshold regression results indicate that AECI tends to diminish AWI with three-stage inhibitory intensity,which manifests as a first increase and then a drop in the inhibition degree.These results suggest that with the introduction of e-commerce for agricultural product circulation,digital development will have catfish effects that tend to stimulate the vitality of the conventional wholesale industry and promote technical progress.Furthermore,the traditional wholesale industry benefits financially from e-commerce even while it diverts part of the traditional wholesale circulation for agricultural products.展开更多
Content-based filtering E-commerce recommender system was discussed fully in this paper. Users＇ unique features can be explored by means of vector space model firstly. Then based on the qualitative value of products ...Content-based filtering E-commerce recommender system was discussed fully in this paper. Users＇ unique features can be explored by means of vector space model firstly. Then based on the qualitative value of products informa tion, the recommender lists were obtained. Since the system can adapt to the users＇ feedback automatically, its performance were enhanced comprehensively. Finally the evaluation of the system and the experimental results were presented.展开更多
With the rise of the global digital economy and the deep integration of digital technology into traditional manufacturing operations,cross-border e-commerce provides a new commercial model and pathways for transformin...With the rise of the global digital economy and the deep integration of digital technology into traditional manufacturing operations,cross-border e-commerce provides a new commercial model and pathways for transforming and upgrading Dongguan’s traditional manufacturing industry.It also offers perspectives for enhancing the integration of online and offline operations while advancing the industrial Internet process.This study examines the impact of cross-border e-commerce on Dongguan manufacturing,highlighting its role in improving production efficiency,expanding international markets,and driving industrial upgrading through product enhancement,supply chain optimization,and innovative business models.By incorporating practical cases and data analysis from Dongguan enterprises,this study investigates the benefits and challenges of cross-border e-commerce in the transformation of the manufacturing industry,aiming to offer a reference for enterprise digital transformation and global competitive strategies.展开更多
文摘In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming.
文摘The integration of the digital economy with the traditional sales industry has prompted the robust growth of e-commerce.Live-streaming e-commerce,as a novel business model,has gained immense popularity.However,is⁃sues of regulatory loopholes and inefficacy continue to surface.In live-streaming e-commerce,the head anchor,as host of the live-streaming rooms,wields significant influence in determining the goods to be showcased and marketed.Such influence expands risks such as infringement of intellectual property rights.Yet the uncertainty in law concerning the identity of head anchors results in a lack of accountability.Current norms are inadequate in constraining the group of head anchors.Drawing on the principles of risk control,the alignment between benefit and risk,and the theory of so⁃cial cost control,this paper argues that it is both justifiable and feasible to impose a duty to exercise reasonable care on head anchors.To effectively enshrine this duty in law,it is of great importance to redefine the mechanism of identifying the duty of care of head anchors in live-streaming e-commerce.In particular,the contents of the duty of care under⁃taken by head anchors and the consequences of breaching such a duty of care should be clarified.
文摘Cross-border e-commerce,as a new form of international trade,has shown great development potential in the context of the“Belt and Road”initiative.Based on the cross-border e-commerce export data from 2015 to 2024,this paper analyzes the influencing factors of China's cross-border e-commerce exports to countries along the“Belt and Road”by constructing an econometric model.The study found that factors such as the perfection of digital infrastructure,the efficiency of logistics and transportation,the convenience of payment and settlement,and the penetration rate of consumers online shopping significantly affect the export scale of cross-border e-commerce.Institutional factors such as the development level of e-commerce platforms in countries along the route,market access thresholds,and tariff policies also play an important role.Based on the research results,suggestions are put forward to strengthen the construction of cross-border payment system,optimize the logistics distribution network,promote customs clearance facilitation,and deepen cooperation in the field of e-commerce,to provide references for promoting the development of China's crossborder e-commerce exports to countries along the“Belt and Road.”
文摘The purpose of this study is to analyze factors affecting the purchasing behavior of low-income Vietnamese on e-commerce platforms.700 questionnaires were dispersed among universities,coffee shops,and Facebook community groups in Vietnam.Respondents to the questionnaires were consumers of those places in Vietnam,which were randomly selected.Finally,SEM analysis was used on the data to test the hypotheses of the study.The study identified that“Subjective norms”and“Consumer attitudes”have no effect on shopping behavior on e-commerce platforms,while“Perceived behavioral control”is most affected and“Perceived risks”are least affected on shopping behavior.
文摘Cross-border e-commerce has emerged as a new growth point in foreign trade.While the Dalian comprehensive pilot zone has made some progress,its development is constrained by issues such as the global economic slowdown,the relatively small scale of cross-border e-commerce,a high concentration of export commodities,imperfect information mechanisms,and high overall costs.To address these challenges,this paper explores the importance of the construction of the Dalian comprehensive pilot zone for cross-border e-commerce to the transformation and upgrading of exports.Based on my research project,“Research on Path Optimization of Financial Support for the Development of Advanced Manufacturing Clusters in Dalian,”this paper analyzes the current challenges and limiting factors and proposes corresponding countermeasures and suggestions.
基金Guangxi Social Science Fund Project"Research on the Mechanism and Practice of Industrial Clusters in Pinglu Canal Economic Belt"(Approval No.24JLF004)Major Project of Guangxi Education Science"14th Five Year Plan"for 2025(Approval No.:2025JD30)。
文摘China has eliminated absolute poverty.Under the new situation,the specific target of assistance for rural revitalization is the rural low-income population.Driven by"Internet plus"technology,rural e-commerce has developed rapidly and played a huge role in the development process of rural economy.In the transitional stage of consolidating and expanding the achievements made in poverty alleviation in coordination with the extensive drive for rural vitalization,e-commerce has provided a convenient way for rural low-income people to improve their lives,and has worked on infrastructure,industry and jobs,all achieved obvious results.According to the development status of rural e-commerce and rural low-income population,the author puts forward the construction ideas of normalized assistance mechanism from endogenous power,"Party building+e-commerce+help"mode,brand building and other targeted assistance.
文摘Taking the cooperation between China and Pakistan as an example,this paper expounds on the current situation,governance concept,obstacles to cooperation,and differentiated policies of Western countries in the areas of cybersecurity,the role of new e-commerce platforms,and digital sovereignty of BRICS countries.It aims to promote inter-governmental cooperation through civil dialogue and lead information technology cooperation among developing countries through the BRICS mechanism,as well as to collaborate to establish guidelines for global cybersecurity,new e-commerce platforms,and digital sovereignty.
基金General Project of Philosophy and Social Sciences Research in Universities of Jiangsu Province,2024(2024SJYB1650).
文摘Under the background of"Digital Commerce for Rural Vitalization",rural E-commerce has experienced rapid development.However,agricultural products like strawberries,often produced by small-scale,fragmented,and less competitive individual farmers,struggle to meet the compliance and scalability demands of E-commerce,thereby constraining high-quality local economic development.Aiming to address this issue,this paper,guided by relevant policies and strategies,employs case analysis and logical deduction to explore the industrialization path of the"Cooperative+E-commerce"model for the strawberry industry.The research finds that by optimizing the cooperative's organizational structure,implementing multi-channel E-commerce strategies,upgrading the supply chain(including cold chain and quality traceability),and engaging in collaborative brand building,a robust industrial system can be formed.Supplemented by benefit evaluation,policy support,and regulatory oversight,this system can effectively bridge small-scale production with the broader market.This study concludes that this pathway can enhance the added value of the strawberry industry,increase farmer incomes,and provide practical insights for promoting high-quality local economic development.
文摘With the rapid growth of the“Internet+Healthcare”model,pharmaceutical e-commerce has swiftly gained a substantial market share in China’s pharmaceutical retail sector,thanks to its competitive prices,convenient purchasing channels,and online consultation services.This has put considerable pressure on traditional retail chain pharmacies.This paper provides an overview of the current state of pharmaceutical e-commerce,and analyzes the main challenges faced by retail chain pharmacies,including intense price competition,changes in consumer habits,insufficient digitalization and severe homogenized competition.Drawing on industry practices and case studies,the paper proposes strategies to enhance competitiveness,such as promoting digital transformation and online-offline(O2O)integration,strengthening pharmacist services and health management capabilities,optimizing supply chain management,building differentiated brand advantages,and proactively responding to policy and regulatory requirements.The study argues that,while leveraging their advantages in specialization,community-based operations,service orientation and retail chain pharmacies,should actively embrace digitalization and industrial collaboration in order to achieve sustainable development in the context of e-commerce.This research provides theoretical references for the strategic transformation of retail chain pharmacies and offers practical significance for the high-quality development of the pharmaceutical retail industry.
基金funded by the Taiwan Comprehensive University System and the National Science and Technology Council of Taiwan under grant number NSTC 111-2410-H-019-006-MY3Additionally,this work was financially/partially supported by the Advanced Institute of Manufacturing with High-tech Innovations(AIM-HI)from the Featured Areas Research Center Program within the framework of the Higher Education Sprout Project by the Ministry of Education(MOE)in Taiwan+1 种基金the National Natural Science Foundation of China,No.62402444the Zhejiang Provincial Natural Science Foundation of China,No.LQ24F020012.
文摘AI applications have become ubiquitous,bringing significant convenience to various industries.In e-commerce,AI can enhance product recommendations for individuals and provide businesses with more accurate predictions for market strategy development.However,if the data used for AI applications is damaged or lost,it will inevitably affect the effectiveness of these AI applications.Therefore,it is essential to verify the integrity of e-commerce data.Although existing Provable Data Possession(PDP)protocols can verify the integrity of cloud data,they are not suitable for e-commerce scenarios due to the limited computational capabilities of edge servers,which cannot handle the high computational overhead of generating homomorphic verification tags in PDP.To address this issue,we propose PDP with Outsourced Tag Generation for AI-driven e-commerce,which outsources the computation of homomorphic verification tags to cloud servers while introducing a lightweight verification method to ensure that the tags match the uploaded data.Additionally,the proposed scheme supports dynamic operations such as adding,deleting,and modifying data,enhancing its practicality.Finally,experiments show that the additional computational overhead introduced by outsourcing homomorphic verification tags is acceptable compared to the original PDP.
文摘Continuously broadening the channels for farmers’income growth and effectively narrowing the urban-rural income gap is the central task in the new development stage to comprehensively promote rural revitalization and achieve the common prosperity of farmers and rural areas.The promotion of rural e-commerce and the enhancement of farmers’digital skills provide potential for this endeavor.Taking Zhejiang province,a demonstration area for common prosperity,as the research object,this study collected 1,119 valid questionnaires through field surveys.Based on the reconstruction of a comprehensive evaluation index for farmers’digital skills using principal component analysis,this paper further investigates the relationship between the level of farmers’digital skills and their income by employing the CRITIC weighting method,mediating mechanism testing,and grouped regression analysis.The research finds that improving digital skills can significantly enhance farmers’income levels,with the income growth effect being more pronounced among older groups with lower educational levels and limited digital skills.Digital skills not only directly promote farmers’income growth but also indirectly further enhance their income level by increasing their use of rural e-commerce,and thus the use of rural e-commerce serves as a significant mediating variable in the relationship between digital skills and farmers’income growth.These conclusions remain valid after a series of robustness tests,including endogeneity tests,the replacement of weight designs for digital skills,and the exclusion of outlier samples.Finally,the paper proposes policy recommendations such as offering more digital skills and e-commerce training,encouraging the return of new rural elites to promote regional clusters of rural e-commerce,and providing targeted policy support for the development of rural e-commerce.
文摘With the rapid development of the Internet and e-commerce,e-commerce platforms have accumulated huge amounts of user behavior data.The emergence of big data technology provides a powerful means for in-depth analysis of these data and insight into user behavior patterns and preferences.This paper elaborates on the application of big data technology in the analysis of user behavior on e-commerce platforms,including the technical methods of data collection,storage,processing and analysis,as well as the specific applications in the construction of user profiles,precision marketing,personalized recommendation,user retention and churn analysis,etc.,and discusses the challenges and countermeasures faced in the application.Through the study of actual cases,it demonstrates the remarkable effectiveness of big data technology in enhancing the competitiveness of e-commerce platforms and user experience.
基金Supported by General Project of the National Social Science Foundation(Topic 20BJY135)。
文摘As China enters a new stage of agricultural modernization,understanding how rural e-commerce can address the multidimensional relative poverty of farmers is of significant research importance.This research utilized data from China Household Finance Survey(CHFS)and China Statistical Yearbook to construct a multi-dimensional relative poverty index system and an evaluation index system for rural e-commerce development.A fixed-effect model was employed to test the direct impact,and an intermediary-effect model was used to analyze the mechanism.The study found that rural e-commerce effectively alleviated multidimensional relative poverty among farmers,with varying effects across different dimensions.Notably,improving digital payment levels and non-agricultural employment were effective means by which rural e-commerce mitigated this poverty.However,the impact of rural e-commerce showed regional heterogeneity.Based on these findings,this research offered a series of countermeasures and suggestions.
文摘Utilizing data from 5,481 village-level service stations(VS)in Baoding,China,this study empirically investigates the impact of digital inclusive finance(DIF)and VS infrastructure on rural e-commerce(RE)development.Results demonstrate that DIF significantly promotes RE by reducing transaction and financing costs(β=0.783,P<0.01).VS as physical infrastructure significantly drives RE growth(β=0.654,P<0.01).Crucially,DIF and VS exhibit synergistic effects(interactionβ=0.421,P<0.01),producing a“1+1>2”enhancement.Regional economic development,population density,and education levels positively influence RE.Current challenges include financial misallocation,infrastructure deficits,and skill gaps.We propose a“One Core,Three Wings”framework—Core:Develop tailored financial products for specialty industries(luggage,textiles,mushrooms);Wings:(1)Upgrade digital infrastructure,(2)Optimize policy synergy,(3)Enhance inclusive capacity through elderly-friendly technologies and training.Implementation strategies include establishing risk-sharing mechanisms,expanding VS functionality,and creating DIF-RE-VS alliances to foster sustainable rural revitalization.
基金funded by the National Social Science Foundation of China(later funded)[Grant No.23FJYA005].
文摘National e-commerce demonstration city(NEDC)pilots play a crucial role in transforming urban e-commerce and significantly affect urban land resource carrying capacity(LRCC).Using panel data from prefecture-level cities in China spanning 2006 to 2020,this study treats the NEDC pilot program as a quasi-natural experiment.A theoretical mechanism analysis was conducted to explore the implications of the NEDC pilot program on urban LRCC,and the propensity score matching double-difference method was used to estimate its effects.The findings show that the NEDC pilot program significantly inhibits the enhancement of urban LRCC,a conclusion that remains robust after multiple validity tests.Moreover,as the level of green development in urban land increases,the impact of the NEDC pilot program on urban LRCC shifts from positive to negative.This negative effect is especially pronounced in regions with lower levels of urban informatization,as well as in central and western areas and large cities.Furthermore,the mechanism analysis indicates that the NEDC pilot program exerts a significant negative influence on urban LRCC through three main channels:technological innovation,industrial structure,and economic correlation.
文摘With the acceleration of global economic integration and the rapid development of cross-border e-commerce,an increasing number of foreign trade enterprises are encountering new market opportunities and challenges.In recent years,the“full custody”model has gradually emerged,providing one-stop service support for cross-border e-commerce enterprises.While this model reduces operational difficulties,it also introduces new requirements for the business models of Chinese foreign trade enterprises.This paper examines how foreign trade enterprises can respond to the opportunities and challenges presented by the full custody model from five key perspectives:background analysis,business layout adjustments,marketing channel innovation,digital and intelligent empowerment,and flexible operational strategies.The findings aim to provide insights into the sustainable development of foreign trade enterprises within the cross-border e-commerce ecosystem.
文摘This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes,subjective norms,perceived behavioral control,and traditional transaction costs on their willingness to engage in e-commerce marketing.Grounded in the Theory of Planned Behavior(TPB)and employing a questionnaire survey,the study utilizes SPSS 23.0 and AMOS 22.0 for data analysis.The findings confirm the significant positive effects of behavioral attitudes,subjective norms,and perceived behavioral control on merchants’willingness,as well as the significant negative effect of traditional transaction costs.The results indicate that the advancement of digital economy policies has lowered participation barriers for merchants,with factors such as behavioral attitudes,social support,and digital skills playing crucial roles in decision-making.This paper recommends enhancing the usability of e-commerce platforms,improving infrastructure,and optimizing policy support.These suggestions provide theoretical insights and practical guidance for promoting Nigeria’s digital economy and advancing research on merchants’e-commerce behavior.
基金supported by the Leading Talent Support Program for Agricultural Talents of the Chinese Academy of Agricultural Sciences(TCS2022020)the General program of National Natural Science Foundation of China(1573263)。
文摘Rapidly expanding studies investigate the effects of e-commerce on company operations in the retail market.However,the interaction between agri-food e-commerce(AEC)and the traditional agri-food wholesale industry(AWI)has not received enough attention in the existing literature.Based on the provincial panel data from 2013 to 2020 in China,this paper examines the effect of AEC on AWI,comprising three dimensions:digitalization(DIGITAL),agrifood e-commerce infrastructure and supporting services(AECI),and agri-food e-commerce economy(AECE).First,AWI and AEC are measured using an entropy-based combination of indicators.The results indicate that for China as a whole,AWI has remained practically unchanged,whereas AEC exhibits a significant rising trend.Second,the findings of the fixed-effect regression reveal that DIGITAL and AECE tend to raise AWI,whereas AECI negatively affects AWI.Third,threshold regression results indicate that AECI tends to diminish AWI with three-stage inhibitory intensity,which manifests as a first increase and then a drop in the inhibition degree.These results suggest that with the introduction of e-commerce for agricultural product circulation,digital development will have catfish effects that tend to stimulate the vitality of the conventional wholesale industry and promote technical progress.Furthermore,the traditional wholesale industry benefits financially from e-commerce even while it diverts part of the traditional wholesale circulation for agricultural products.
基金Supported bythe Hunan Teaching Reformand Re-search Project of Colleges and Universities (2003-B72) the HunanBoard of Review on Philosophic and Social Scientific Pay-off Project(0406035) the Hunan Soft Science Research Project(04ZH6005)
文摘Content-based filtering E-commerce recommender system was discussed fully in this paper. Users＇ unique features can be explored by means of vector space model firstly. Then based on the qualitative value of products informa tion, the recommender lists were obtained. Since the system can adapt to the users＇ feedback automatically, its performance were enhanced comprehensively. Finally the evaluation of the system and the experimental results were presented.
基金2024 General University Characteristic Innovation Research Project of the Education Department of Guangdong Province“Research on the Transformation and Upgrading of Dongguan’s Manufacturing Industry Empowered by Cross-border E-commerce in the Context of New Productivity”(Project No.2024WTSCX347)。
文摘With the rise of the global digital economy and the deep integration of digital technology into traditional manufacturing operations,cross-border e-commerce provides a new commercial model and pathways for transforming and upgrading Dongguan’s traditional manufacturing industry.It also offers perspectives for enhancing the integration of online and offline operations while advancing the industrial Internet process.This study examines the impact of cross-border e-commerce on Dongguan manufacturing,highlighting its role in improving production efficiency,expanding international markets,and driving industrial upgrading through product enhancement,supply chain optimization,and innovative business models.By incorporating practical cases and data analysis from Dongguan enterprises,this study investigates the benefits and challenges of cross-border e-commerce in the transformation of the manufacturing industry,aiming to offer a reference for enterprise digital transformation and global competitive strategies.
