Which factors influence customers’ satisfaction? Which way or path does each factor influence and decide customers’ satisfaction? These problems are the focuses of the research on customers’ satisfaction. This pape...Which factors influence customers’ satisfaction? Which way or path does each factor influence and decide customers’ satisfaction? These problems are the focuses of the research on customers’ satisfaction. This paper analyzes the survey data from some customers in the fresh farm food supermarket of Wuhan City with factor analysis method, multiple linear regression method, etc. The analysis results reveal that: 1) the consumption experiences decide custom- ers’ satisfaction degree through influencing the customers’ expectation and the perceived performance, namely the consumption experiences is the important factor which decides customers’ satisfaction; 2) the consumption experiences that influence customers’ satisfaction is a multi-dimensional construct, including such four dimensions as product consumption experience, service experience, shopping convenience experience, supermarket environment experience; furthermore, the degree that different consumption experiences influence customers’ satisfaction is diverse, and the product consumption experiences are the most important factor. This paper is of realistic significance to a certain extent to enrich the theoretical research on customers’ satisfaction and promote the practice of agricultural product marketing.展开更多
This study is set against the backdrop of the experience economy,focusing on the offline clothing consumption scenarios of Generation Z(born between 1996 and 2010).It explores the impact mechanism of multi-dimensional...This study is set against the backdrop of the experience economy,focusing on the offline clothing consumption scenarios of Generation Z(born between 1996 and 2010).It explores the impact mechanism of multi-dimensional consumption experiences in physical stores on the arousal of positive emotions.Through a questionnaire survey,270 valid samples were collected,and structural equation modeling was employed for analysis.The findings reveal that sensory experience(visual and tactile stimuli),Feeling experience(staff service and theme activities),interactive experience(fitting room interaction),and Related experience(sense of community belonging to the brand)significantly stimulate consumers'positive emotions.However,olfactory and auditory experiences(music,fragrance)and Thinking Experiences(reflection on slogans)did not reach a significant level of impact.The study uncovers the"pleasure-arousal-control"Feeling synergy effect in offline consumption,filling the gap in traditional impulse buying theories,which have not adequately addressed multi-sensory integrated experiences and the Feeling uniqueness of Generation Z.In practice,it is recommended that clothing physical retail businesses enhance Feeling value delivery through immersive visual displays,AR fitting technology,community-oriented operations,and personalized service design to meet Generation Z's deep-seated needs for instant gratification,social identity,and self-expression.展开更多
In today＇s economic situation, overcapacity of Chinese traditional manufacturing industry poses a serious threat to sustaineck rapid and healthy development of economy. The primary reasons of excess capacity of Chine...In today＇s economic situation, overcapacity of Chinese traditional manufacturing industry poses a serious threat to sustaineck rapid and healthy development of economy. The primary reasons of excess capacity of Chinese traditional manufacturing industry are the discordant between consumption and investment, the irrational industrial structure, export is not ideal and other causes. Overcapacity of traditional manufacturing industry will lead to business failures, unemployment citizen, deflation, financial risk and other series consequences. We should learn from foreign experience in the processing of excess capacity of traditional manufacturing industry and deal with excess capacity of traditional manufacturing industry in different aspects, so as to ensure stable and healthy development of our country＇ s economy.展开更多
基金This work is supported by National Natural Science Foundation of China（Grant No.70473027）；Doctoral Found of Ministry of Education of China （2005.0504014）.
文摘Which factors influence customers’ satisfaction? Which way or path does each factor influence and decide customers’ satisfaction? These problems are the focuses of the research on customers’ satisfaction. This paper analyzes the survey data from some customers in the fresh farm food supermarket of Wuhan City with factor analysis method, multiple linear regression method, etc. The analysis results reveal that: 1) the consumption experiences decide custom- ers’ satisfaction degree through influencing the customers’ expectation and the perceived performance, namely the consumption experiences is the important factor which decides customers’ satisfaction; 2) the consumption experiences that influence customers’ satisfaction is a multi-dimensional construct, including such four dimensions as product consumption experience, service experience, shopping convenience experience, supermarket environment experience; furthermore, the degree that different consumption experiences influence customers’ satisfaction is diverse, and the product consumption experiences are the most important factor. This paper is of realistic significance to a certain extent to enrich the theoretical research on customers’ satisfaction and promote the practice of agricultural product marketing.
文摘This study is set against the backdrop of the experience economy,focusing on the offline clothing consumption scenarios of Generation Z(born between 1996 and 2010).It explores the impact mechanism of multi-dimensional consumption experiences in physical stores on the arousal of positive emotions.Through a questionnaire survey,270 valid samples were collected,and structural equation modeling was employed for analysis.The findings reveal that sensory experience(visual and tactile stimuli),Feeling experience(staff service and theme activities),interactive experience(fitting room interaction),and Related experience(sense of community belonging to the brand)significantly stimulate consumers'positive emotions.However,olfactory and auditory experiences(music,fragrance)and Thinking Experiences(reflection on slogans)did not reach a significant level of impact.The study uncovers the"pleasure-arousal-control"Feeling synergy effect in offline consumption,filling the gap in traditional impulse buying theories,which have not adequately addressed multi-sensory integrated experiences and the Feeling uniqueness of Generation Z.In practice,it is recommended that clothing physical retail businesses enhance Feeling value delivery through immersive visual displays,AR fitting technology,community-oriented operations,and personalized service design to meet Generation Z's deep-seated needs for instant gratification,social identity,and self-expression.
文摘In today＇s economic situation, overcapacity of Chinese traditional manufacturing industry poses a serious threat to sustaineck rapid and healthy development of economy. The primary reasons of excess capacity of Chinese traditional manufacturing industry are the discordant between consumption and investment, the irrational industrial structure, export is not ideal and other causes. Overcapacity of traditional manufacturing industry will lead to business failures, unemployment citizen, deflation, financial risk and other series consequences. We should learn from foreign experience in the processing of excess capacity of traditional manufacturing industry and deal with excess capacity of traditional manufacturing industry in different aspects, so as to ensure stable and healthy development of our country＇ s economy.
