To evaluate the effects of consumers＇ value attributes on a firm＇s marketing strategies with targeted advertising, each consumer＇s value is measured according to the consumer＇s consuming behavior and consumption f...To evaluate the effects of consumers＇ value attributes on a firm＇s marketing strategies with targeted advertising, each consumer＇s value is measured according to the consumer＇s consuming behavior and consumption features. The baseline model in which a firm sends targeted advertising to myopic consumers with constant valuations is established. The results showthat, when a firm sells products to consumers with distinct values using the strategies of targeted advertising and discriminative price, the firm＇s equilibrium profit with targeted advertising may not always be higher than that using mass advertising, which depends on the ratio of high-value and low-value consumers. Then, three extension models are constructed.First, the firm sends targeted advertising to consumers with different targeting precisions. Secondly, the firm invests in the targeting precision of targeted advertising. Finally, the deliberation cost of rational consumers accepting the discriminative price and targeted advertising is considered. The results indicate that it is profitable for a firm to send targeted advertising to consumers with different value attributes.展开更多
People have been engaged in sports activities both individually and collectively for years.Sports consumption,which refers to the process that covers many issues related to sports in the form of playing,watching,liste...People have been engaged in sports activities both individually and collectively for years.Sports consumption,which refers to the process that covers many issues related to sports in the form of playing,watching,listening or reading,is a form of human behavior.The satisfaction of the four marketing components of product,price,distribution and promotion by using the leisure time of the sports consumer effectively and ensuring its continuity in the future process can be ensured by effective utilization of facilities and quality recreation activities.Consumer behaviors,which have a very complex structure,are seen in the form of choosing,buying,using and obtaining.With this study,it is aimed to determine the mediating role of consumer decision-making styles in determining the effect of marketing components in the consumption of sports activities on the satisfaction of sports consumers.In this direction,data were collected in the province of Istanbul,which was determined as the sample.Data were obtained with a questionnaire form created on Google Form.These data were analyzed in line with the model and hypotheses created with these data and it was determined that the marketing components of sports consumption have an impact on the sports consumer and it was concluded that consumer decision-making styles have a positive mediating effect in this regard.展开更多
Numerous studies documented the occurrence of organophosphate tri-esters(tri-OPEs)and di-esters(di-OPEs)in the environment.Little information is available on their occurrence in waste consumer products,reservoirs and ...Numerous studies documented the occurrence of organophosphate tri-esters(tri-OPEs)and di-esters(di-OPEs)in the environment.Little information is available on their occurrence in waste consumer products,reservoirs and sources of these chemicals.This study collected and analyzed 92 waste consumer products manufactured from diverse polymers,including polyurethane foam(PUF),polystyrene(PS),acrylonitrile butadiene styrene(ABS),polypropylene(PP),and polyethylene(PE)to obtain information on the occurrence and profiles of 16 tri-OPEs and 10 di-OPEs.Total concentrations of di-OPEs(18−370,000 ng/g,median 1,700 ng/g)were one order of magnitude lower than those of tri-OPEs(94−4,500,000 ng/g,median 5,400 ng/g).The concentrations of both tri-and di-OPEs in products made of PUF,PS,and ABS were orders of magnitude higher than those made of PP and PE.The compositional patterns of OPEs varied among different polymer types but were generally dominated by bisphenol A bis(diphenyl phosphate),triphenyl phosphate,tris(1-chloro-2-propyl)phosphate,di-phenyl phosphate(DPHP),and bis(2-ethylhexyl)phosphate.Two industrially applied di-OPEs(di-n-butyl phosphate and DPHP)exhibited higher levels than their respective tri-OPEs,contrary to their production volumes.Some non-industrially applied chlorinated di-OPEs were also detected,with concentrations up to 97,000 ng/g.These findings suggest that degradation of tri-OPEs during the manufacturing and use of products is an important source of di-OPEs.The mass inventories of tri-OPEs and di-OPEs in consumer products were estimated at 3,100 and 750 tons/year,respectively.This study highlights the importance of consumer products as emission sources of a broad suite of OPEs.展开更多
Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers...Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers(aged 18-35)in Hanoi and Taipei.Quantitative methods,including surveys,and experimental design,were employed in both cities,with a sample size of 200 respondents per location.Key influencing factors-including video content,product information,celebrity endorsement,viewer interaction,and perceived value-were systematically analyzed.The findings highlight both commonalities and contextual differences in how short videos influence purchasing behavior.This study offers practical implications for businesses and marketers targeting young consumers in Vietnam and Taiwan.展开更多
Background of the study:The Bangladeshi cosmetics market has witnessed significant growth in recent years,driven by changing consumer lifestyles,increased disposable incomes,and rising awareness of personal grooming.T...Background of the study:The Bangladeshi cosmetics market has witnessed significant growth in recent years,driven by changing consumer lifestyles,increased disposable incomes,and rising awareness of personal grooming.The study investigates the impact of content cues which influence on purchasing intention towards cosmetic brands in Bangladesh.Purpose:The basic purpose of this study was to evaluate the factors influencing consumers’purchasing intentions for cosmetic brands in Bangladesh.Specifically,the study explored the roles of various cosmetic-related attributes and their impact on purchasing intentions within the context of Bangladesh’s cosmetic industry.Research methods:A quantitative research approach was adopted,and data were collected through a structured survey targeting Bangladeshi consumers who frequently engage with cosmetic products.All the valid responses were analyzed using SmartPLS 4.0 to perform structural equation modeling.Research findings:The findings revealed that trust in cosmetic brands and competitive pricing significantly influence consumers’purchasing intentions,highlighting the importance of fostering trust and affordability.However,certain constructs,such as ethnocentric tendencies and concerns about ingredient safety,showed limited impact on consumers’decisions.Conclusion:This study contributes to the existing literature by offering empirical insights into the Bangladeshi context,particularly within the rapidly growing cosmetics market.The findings provide actionable recommendations for cosmetic brands aiming to strengthen their market position through trust-building initiatives,competitive pricing strategies,and educational campaigns to enhance consumer awareness.These insights are particularly relevant for marketing practitioners seeking to understand and respond to the unique dynamics of the Bangladeshi cosmetics industry.展开更多
The marine economy has emerged as a vital driver of economic growth in both China and ASEAN countries.It encompasses a wide range of activities including fisheries,maritime transport,offshore oil and gas exploration,a...The marine economy has emerged as a vital driver of economic growth in both China and ASEAN countries.It encompasses a wide range of activities including fisheries,maritime transport,offshore oil and gas exploration,and marine tourism.At the same time,demographic structures are undergoing notable changes,with an increasing share of the older population.This trend of population aging has profound implications for various sectors,including the marine economy.Understanding the interplay between these dynamics is essential for sustainable development and policy-making.展开更多
Introduction:Consumer wearables increasingly provide users with Composite Health Scores(CHS)–integrated biometric indices that claim to quantify readiness,recovery,stress,or overall well-being.Despite their growing a...Introduction:Consumer wearables increasingly provide users with Composite Health Scores(CHS)–integrated biometric indices that claim to quantify readiness,recovery,stress,or overall well-being.Despite their growing adoption,the validity,transparency,and physiological relevance of these scores remain unclear.This study systematically evaluates CHS fromleading wearablemanufacturers to assess their underlying methodologies,contributors,and scientific basis.Content:Information was synthesised from publicly available company documentation,including technical white papers,user manuals,app interfaces,and research literature where available.We identified 14 CHS across 10 major wearable manufacturers,including Fitbit(Daily Readiness),Garmin(Body Battery^(TM)and Training Readiness),Oura(Readiness and Resilience),WHOOP(Strain,Recovery,and Stress Monitor),Polar(Nightly Recharge^(TM)),Samsung(Energy Score),Suunto(Body Resources),Ultrahuman(Dynamic Recovery),Coros(Daily Stress),and Withings(Health Improvement Score).The most frequently incorporated biometric contributors in this catalogue of CHS were heart rate variability(86%),resting heart rate(79%),physical activity(71%),and sleep duration(71%).However,significant discrepancies were identified in data collection timeframes,metric weighting,and proprietary scoring methodologies.None of the manufacturers disclosed their exact algorithmic formulas,and few provided empirical validation or peer-reviewed evidence supporting the accuracy or clinical relevance of their scores.Summary and outlook:While the concept of CHS represent a promising innovation in digital health,their scientific validity,transparency,and clinical applicability remain uncertain.Future research should focus on establishing standardized sensor fusion frameworks,improving algorithmic transparency,and evaluating CHS across diverse populations.Greater collaboration between industry,researchers,and clinicians is essential to ensure these indices serve as meaningful health metrics rather than opaque consumer tools.展开更多
The rapid development of electricity retail market has prompted an increasing number of electricity consumers to sign green electricity contracts with retail electricity companies,which poses greater challenges for th...The rapid development of electricity retail market has prompted an increasing number of electricity consumers to sign green electricity contracts with retail electricity companies,which poses greater challenges for the market service for green energy consumers.This study proposed a two-stage feature extraction approach for green energy consumers leveraging clustering and termfrequency-inverse document frequency(TF-IDF)algorithms within a knowledge graph framework to provide an information basis that supports the green development of the retail electricity market.First,the multi-source heterogeneous data of green energy consumers under an actual market environment is systematically introduced and the information is categorized into discrete,interval,and relational features.A clustering algorithm was employed to extract features of the trading behavior of green energy consumers in the first stage using the parameter data of green retail electricity contracts.Then,TF-IDF algorithm was applied in the second stage to extract features for green energy consumers in different clusters.Finally,the effectiveness of the proposed approach was validated based on the actual operational data in a southern province of China.It is shown that the most significant discrepancy between the retail trading behaviors of green energy consumers is the power share of green retail packages,whose averaged values are 25.64%,50%,39.66%,and 24.89%in four different clusters,respectively.Additionally,power supply bureaus and electricity retail companies affects the behavior of the green energy consumers most significantly.展开更多
With the rapid development of the digital age,the perceived value of private consumers has changed to varying degrees,which has a profound impact on consumption stickiness.Based on the existing research results,this s...With the rapid development of the digital age,the perceived value of private consumers has changed to varying degrees,which has a profound impact on consumption stickiness.Based on the existing research results,this study constructs a model with four dimensions of perceived value as mechanism variables(namely,perceived functional value,perceived emotional value,perceived economic value,and perceived social value),and studies the influence of private domain consumers’perceived value on consumption sticky behavior in the digital age.The empirical study finds that private domain consumers’perceived functional value,perceived emotional value,and perceived economic value positively affect consumption sticky behavior,showing a relationship that sticky behavior increases with the increase of the above three dimensions,while private domain consumers’perceived social value has a negative effect.展开更多
Background:In today’s context,vegetable oils,commonly used in culinary practices such as frying and baking,are integral to numerous daily dietary choices.Palm oil,a frequently employed vegetable oil,raises concerns s...Background:In today’s context,vegetable oils,commonly used in culinary practices such as frying and baking,are integral to numerous daily dietary choices.Palm oil,a frequently employed vegetable oil,raises concerns surrounding food safety,thus presenting a significant challenge.Methods:This research aims to enhance consumer awareness regarding the potential health risks associated with 3-monochloropropane-1,2-diol(3-MCPD)and glycidyl fatty acid esters(GEs)commonly found in food and edible oil products.The study endeavours to apprise consumers of these health risks through a comprehensive survey.The survey enlisted the participation of 120 respondents within the age bracket of 18 years to those above 36 years(capped at 50 years).Results:Strikingly,a significant proportion,ranging from 88%to 89%,demonstrated a lack of awareness concerning the potential risks associated with 3-MCPD and GEs in food products.Conclusion:This study underscores the urgency of augmenting consumer's awareness levels regarding 3-MCPD and GEs.Furthermore,it promotes a more detailed examination of Malaysian edible oils and food products available in the market to establish an appropriate Tolerable Daily Intake for the Malaysian population.This research contributes to the broader discourse on food safety and public health by highlighting these crucial facets.展开更多
In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits...In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming.展开更多
This study aims to the factors influencing consumer intention to purchase eco-friendly,small-packaged agricultural products using the Theory of Planned Behavior(TPB).With increasing demand for sustainable consumption,...This study aims to the factors influencing consumer intention to purchase eco-friendly,small-packaged agricultural products using the Theory of Planned Behavior(TPB).With increasing demand for sustainable consumption,eco-friendly food packaging has become a critical focus within the circular economy.This study was conducted in Seoul,South Korea,a key marketplace for consumer trends,and surveyed 200 respondents to examine key TPB components—attitude,subjective norms,and perceived behavioral control—along with additional factors shaping sustainable purchasing behavior.The findings indicate that perceived behavioral control is the predictor of purchase intention(β=0.510,p<0.001),followed by attitude(β=0.236,p<0.05)and subjective norms(β=0.199,p<0.05).Moreover,the results suggest that while social influences play a role,individuals who perceive fewer barriers and have a stronger personal attitude toward sustainability are more likely to adopt eco-friendly purchasing behaviors.These results highlight the importance of consumer autonomy and confidence in making eco-friendly choices,suggesting that increasing accessibility and affordability of sustainable packaging can drive adoption.Despite social influences,urban consumers prioritize personal values and perceived control over purchasing behavior.The study might contribute to sustainability literature by offering insights into eco-conscious consumer behavior and implications for marketing strategies that promote sustainable agricultural products.Future research should explore cross-cultural comparisons and additional psychological determinants to enhance the understanding of sustainable consumption patterns.展开更多
A hair tonic containing 1.0%Arctium lappa root extract(ALRE)was evaluated for its efficacy and tolerability in Chinese consumers.ALRE was selected based on its ability to promote Collagen Type XVII Alpha 1(COL17A1)syn...A hair tonic containing 1.0%Arctium lappa root extract(ALRE)was evaluated for its efficacy and tolerability in Chinese consumers.ALRE was selected based on its ability to promote Collagen Type XVII Alpha 1(COL17A1)synthesis,along with other active ingredients targeting scalp health and follicular regeneration.In vitro assays confirmed that ALRE significantly enhanced COL17A1 expression.A 28-day clinical trial involving Chinese participants demonstrated that the tonic reduced hair loss by 37.61%and increased local hair density by 26.63%,with no reported adverse effects.These findings validate the product’s effectiveness in a distinct consumer population and highlight the importance of integrating mechanistic insights with clinical validation.Further research should explore long-term efficacy and demographic-specific responses to optimize its application.展开更多
This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstl...This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstly. Next, retail strategy, merchandise strategy, and store strategy, contained in the retail management theory, are adopted as other important variables to measure the impact on consumer attitudes. And then, the key factors of retail strategy mix are identified by means of Focus Group (FG). In addition, the hypothetical model of retail strategy mix and consumer behavior intention for domestic luxury cosmetic brands is established to understand the relationship between the two factors. Finally, empirical researches are conducted on consumers and retailers of luxury cosmetics brands. And some advice are given on retail strategy mix's influence on the consumer behavior intentions, aiming to enlighten domestic luxury cosmetic enterprises to improve performance by the integrated use of retail strategy mix.展开更多
Kuwaiti youth is an importam element in the field of development in the Kuwaiti society, especially in the field of self- consciousness and social consciousness incident. As always said, that young Gulf inherently con...Kuwaiti youth is an importam element in the field of development in the Kuwaiti society, especially in the field of self- consciousness and social consciousness incident. As always said, that young Gulf inherently consumerist element of first degree because of abundant liquidity and reasonable level of income compared to others of non - Gulf societies. Therefore, this research aims to study and analyze the impact of consumer awareness among the students of the Faculty of Business Administration in consumer protection in terms of the current role and hoped to guide consumption and its relationship to some economic and social characteristics of the consumers. In particular it has been studying the impact of some of the qualifications for heads of Kuwaiti families, their total monthly income and their place of residency inhabited by the expressive factors of consumer awareness in college students as well as their impact on the degree of preference for quality of consumer goods in being a low-price, median-price or expensive-price. In addition, it has been studying the relationship of these social variables noted with the role of government and consumer protection associations through what they are doing to develop laws and policies directed to develop and educate consumers. To achieve these goals, a special questionnaire has been prepared especially for this purpose has been met from a random sample of students from the University of Kuwait. I have been using the appropriate statistical analysis to study these goals. Thus, some of the appropriate suggestions and recommendations are obtained to achieve the objectives of this research.展开更多
文章采用内容分析法,对过去十年Journal of Consumer Research出版的所有论文进行了分析。通过统计这些论文的关键词出现次数,发现消费者态度、品牌、产品、偏好、消费者与社会、购物决策和广告是消费者行为研究中最热门的细分研究领域...文章采用内容分析法,对过去十年Journal of Consumer Research出版的所有论文进行了分析。通过统计这些论文的关键词出现次数,发现消费者态度、品牌、产品、偏好、消费者与社会、购物决策和广告是消费者行为研究中最热门的细分研究领域。文章还进一步阐释这7个细分热门研究领域内最热门的研究主题和未来的研究方向。展开更多
With the increased competition of modern economy and globalization,consumer creation which based on the analysis of consumer behavior was more and more attentioned and respected by business.Based on the meaning and ch...With the increased competition of modern economy and globalization,consumer creation which based on the analysis of consumer behavior was more and more attentioned and respected by business.Based on the meaning and characteristics of agricultural product consumer creation,index system of value model of agricultural product consumer creation was put forward through analytical hierarchy process（AHP）.The weights of the indicators and related indicators of impact on the value were analyzed,and value models of agricultural product consumer creation were constructed to provide ideas for development of agricultural product consumer market and research of consumer value.Consumer creation was constructed to provide ideas for development of agricultural product consumer market and research of consumer value.展开更多
This study takes Liaoning Province for an example,investigates and analyzes a series of consumer decision behaviors of tourists in rural tourist sites,such as need recognition,data collection,purchase decision,summari...This study takes Liaoning Province for an example,investigates and analyzes a series of consumer decision behaviors of tourists in rural tourist sites,such as need recognition,data collection,purchase decision,summarizes law of tourists' behaviors,points out internal interaction between tourists' behaviors and demography features,proposes improvement measures for promoting the sustainable development of rural tourism.展开更多
Raising ecological awareness and health concerns create question marks about healthiness and sustainability of conventional foods in customers＇ minds. Due to augmented mass media coverage of environmental problems, h...Raising ecological awareness and health concerns create question marks about healthiness and sustainability of conventional foods in customers＇ minds. Due to augmented mass media coverage of environmental problems, health concerns related to consumption of genetically modified food and/or chemical contaminants in food, and consumers＇ increasing interest in healthy nutrition and environmental protection, there is a growing interest for organic foods in all over the world. Growing interest for organic foods, and increasing production and demand in organic food market has made organic food consumption a significant topic of research. Although organic food market and demand for organic foods have also been growing in Turkey, literature regarding organic food consumption is not very extensive. Therefore, this study aims to understand the underlying motives for organic food consumption in Turkey, and to explore the factors affecting Turkish consumers＇ attitudes towards organic foods and the behavioral intention of Turkish consumers to purchase organic food by the help of the theory of reasoned action （TRA）. The results of 622 successful surveys used for this empirical research indicate that Turkish consumers＇ attitudes towards organic foods are determined by perception of organic foods, consumer values, and price perception, while their purchase intention is determined by health consciousness, perception of organic foods, consumer values, price perception, and environmental concerns.展开更多
基金The National Natural Science Foundation of China(No.71371050)the Fundamental Research Funds for the Central Universities(No.3214005308)
文摘To evaluate the effects of consumers＇ value attributes on a firm＇s marketing strategies with targeted advertising, each consumer＇s value is measured according to the consumer＇s consuming behavior and consumption features. The baseline model in which a firm sends targeted advertising to myopic consumers with constant valuations is established. The results showthat, when a firm sells products to consumers with distinct values using the strategies of targeted advertising and discriminative price, the firm＇s equilibrium profit with targeted advertising may not always be higher than that using mass advertising, which depends on the ratio of high-value and low-value consumers. Then, three extension models are constructed.First, the firm sends targeted advertising to consumers with different targeting precisions. Secondly, the firm invests in the targeting precision of targeted advertising. Finally, the deliberation cost of rational consumers accepting the discriminative price and targeted advertising is considered. The results indicate that it is profitable for a firm to send targeted advertising to consumers with different value attributes.
文摘People have been engaged in sports activities both individually and collectively for years.Sports consumption,which refers to the process that covers many issues related to sports in the form of playing,watching,listening or reading,is a form of human behavior.The satisfaction of the four marketing components of product,price,distribution and promotion by using the leisure time of the sports consumer effectively and ensuring its continuity in the future process can be ensured by effective utilization of facilities and quality recreation activities.Consumer behaviors,which have a very complex structure,are seen in the form of choosing,buying,using and obtaining.With this study,it is aimed to determine the mediating role of consumer decision-making styles in determining the effect of marketing components in the consumption of sports activities on the satisfaction of sports consumers.In this direction,data were collected in the province of Istanbul,which was determined as the sample.Data were obtained with a questionnaire form created on Google Form.These data were analyzed in line with the model and hypotheses created with these data and it was determined that the marketing components of sports consumption have an impact on the sports consumer and it was concluded that consumer decision-making styles have a positive mediating effect in this regard.
基金supported by the National Key Research and Development Project of China(No.2020YFC1808201)the National Natural Science Foundation of China(No.U1906224).
文摘Numerous studies documented the occurrence of organophosphate tri-esters(tri-OPEs)and di-esters(di-OPEs)in the environment.Little information is available on their occurrence in waste consumer products,reservoirs and sources of these chemicals.This study collected and analyzed 92 waste consumer products manufactured from diverse polymers,including polyurethane foam(PUF),polystyrene(PS),acrylonitrile butadiene styrene(ABS),polypropylene(PP),and polyethylene(PE)to obtain information on the occurrence and profiles of 16 tri-OPEs and 10 di-OPEs.Total concentrations of di-OPEs(18−370,000 ng/g,median 1,700 ng/g)were one order of magnitude lower than those of tri-OPEs(94−4,500,000 ng/g,median 5,400 ng/g).The concentrations of both tri-and di-OPEs in products made of PUF,PS,and ABS were orders of magnitude higher than those made of PP and PE.The compositional patterns of OPEs varied among different polymer types but were generally dominated by bisphenol A bis(diphenyl phosphate),triphenyl phosphate,tris(1-chloro-2-propyl)phosphate,di-phenyl phosphate(DPHP),and bis(2-ethylhexyl)phosphate.Two industrially applied di-OPEs(di-n-butyl phosphate and DPHP)exhibited higher levels than their respective tri-OPEs,contrary to their production volumes.Some non-industrially applied chlorinated di-OPEs were also detected,with concentrations up to 97,000 ng/g.These findings suggest that degradation of tri-OPEs during the manufacturing and use of products is an important source of di-OPEs.The mass inventories of tri-OPEs and di-OPEs in consumer products were estimated at 3,100 and 750 tons/year,respectively.This study highlights the importance of consumer products as emission sources of a broad suite of OPEs.
文摘Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers(aged 18-35)in Hanoi and Taipei.Quantitative methods,including surveys,and experimental design,were employed in both cities,with a sample size of 200 respondents per location.Key influencing factors-including video content,product information,celebrity endorsement,viewer interaction,and perceived value-were systematically analyzed.The findings highlight both commonalities and contextual differences in how short videos influence purchasing behavior.This study offers practical implications for businesses and marketers targeting young consumers in Vietnam and Taiwan.
基金Correspondence concerning this article should be addressed to Meher Neger,Comilla University,Comilla,Bangladesh.
文摘Background of the study:The Bangladeshi cosmetics market has witnessed significant growth in recent years,driven by changing consumer lifestyles,increased disposable incomes,and rising awareness of personal grooming.The study investigates the impact of content cues which influence on purchasing intention towards cosmetic brands in Bangladesh.Purpose:The basic purpose of this study was to evaluate the factors influencing consumers’purchasing intentions for cosmetic brands in Bangladesh.Specifically,the study explored the roles of various cosmetic-related attributes and their impact on purchasing intentions within the context of Bangladesh’s cosmetic industry.Research methods:A quantitative research approach was adopted,and data were collected through a structured survey targeting Bangladeshi consumers who frequently engage with cosmetic products.All the valid responses were analyzed using SmartPLS 4.0 to perform structural equation modeling.Research findings:The findings revealed that trust in cosmetic brands and competitive pricing significantly influence consumers’purchasing intentions,highlighting the importance of fostering trust and affordability.However,certain constructs,such as ethnocentric tendencies and concerns about ingredient safety,showed limited impact on consumers’decisions.Conclusion:This study contributes to the existing literature by offering empirical insights into the Bangladeshi context,particularly within the rapidly growing cosmetics market.The findings provide actionable recommendations for cosmetic brands aiming to strengthen their market position through trust-building initiatives,competitive pricing strategies,and educational campaigns to enhance consumer awareness.These insights are particularly relevant for marketing practitioners seeking to understand and respond to the unique dynamics of the Bangladeshi cosmetics industry.
文摘The marine economy has emerged as a vital driver of economic growth in both China and ASEAN countries.It encompasses a wide range of activities including fisheries,maritime transport,offshore oil and gas exploration,and marine tourism.At the same time,demographic structures are undergoing notable changes,with an increasing share of the older population.This trend of population aging has profound implications for various sectors,including the marine economy.Understanding the interplay between these dynamics is essential for sustainable development and policy-making.
基金funded by the Health Research Board in Ireland(Grant ID:HRB ILP-PHR-2024-005)Research Ireland(Grant ID:12/RC/2289_P2).
文摘Introduction:Consumer wearables increasingly provide users with Composite Health Scores(CHS)–integrated biometric indices that claim to quantify readiness,recovery,stress,or overall well-being.Despite their growing adoption,the validity,transparency,and physiological relevance of these scores remain unclear.This study systematically evaluates CHS fromleading wearablemanufacturers to assess their underlying methodologies,contributors,and scientific basis.Content:Information was synthesised from publicly available company documentation,including technical white papers,user manuals,app interfaces,and research literature where available.We identified 14 CHS across 10 major wearable manufacturers,including Fitbit(Daily Readiness),Garmin(Body Battery^(TM)and Training Readiness),Oura(Readiness and Resilience),WHOOP(Strain,Recovery,and Stress Monitor),Polar(Nightly Recharge^(TM)),Samsung(Energy Score),Suunto(Body Resources),Ultrahuman(Dynamic Recovery),Coros(Daily Stress),and Withings(Health Improvement Score).The most frequently incorporated biometric contributors in this catalogue of CHS were heart rate variability(86%),resting heart rate(79%),physical activity(71%),and sleep duration(71%).However,significant discrepancies were identified in data collection timeframes,metric weighting,and proprietary scoring methodologies.None of the manufacturers disclosed their exact algorithmic formulas,and few provided empirical validation or peer-reviewed evidence supporting the accuracy or clinical relevance of their scores.Summary and outlook:While the concept of CHS represent a promising innovation in digital health,their scientific validity,transparency,and clinical applicability remain uncertain.Future research should focus on establishing standardized sensor fusion frameworks,improving algorithmic transparency,and evaluating CHS across diverse populations.Greater collaboration between industry,researchers,and clinicians is essential to ensure these indices serve as meaningful health metrics rather than opaque consumer tools.
基金support by the Science and Technology Project of Guangdong Power Exchange Center Co.,Ltd.(No.GDKJXM20222599)National Natural Science Foundation of China(No.52207104)Natural Science Foundation of Guangdong Province(No.2024A1515010426).
文摘The rapid development of electricity retail market has prompted an increasing number of electricity consumers to sign green electricity contracts with retail electricity companies,which poses greater challenges for the market service for green energy consumers.This study proposed a two-stage feature extraction approach for green energy consumers leveraging clustering and termfrequency-inverse document frequency(TF-IDF)algorithms within a knowledge graph framework to provide an information basis that supports the green development of the retail electricity market.First,the multi-source heterogeneous data of green energy consumers under an actual market environment is systematically introduced and the information is categorized into discrete,interval,and relational features.A clustering algorithm was employed to extract features of the trading behavior of green energy consumers in the first stage using the parameter data of green retail electricity contracts.Then,TF-IDF algorithm was applied in the second stage to extract features for green energy consumers in different clusters.Finally,the effectiveness of the proposed approach was validated based on the actual operational data in a southern province of China.It is shown that the most significant discrepancy between the retail trading behaviors of green energy consumers is the power share of green retail packages,whose averaged values are 25.64%,50%,39.66%,and 24.89%in four different clusters,respectively.Additionally,power supply bureaus and electricity retail companies affects the behavior of the green energy consumers most significantly.
文摘With the rapid development of the digital age,the perceived value of private consumers has changed to varying degrees,which has a profound impact on consumption stickiness.Based on the existing research results,this study constructs a model with four dimensions of perceived value as mechanism variables(namely,perceived functional value,perceived emotional value,perceived economic value,and perceived social value),and studies the influence of private domain consumers’perceived value on consumption sticky behavior in the digital age.The empirical study finds that private domain consumers’perceived functional value,perceived emotional value,and perceived economic value positively affect consumption sticky behavior,showing a relationship that sticky behavior increases with the increase of the above three dimensions,while private domain consumers’perceived social value has a negative effect.
文摘Background:In today’s context,vegetable oils,commonly used in culinary practices such as frying and baking,are integral to numerous daily dietary choices.Palm oil,a frequently employed vegetable oil,raises concerns surrounding food safety,thus presenting a significant challenge.Methods:This research aims to enhance consumer awareness regarding the potential health risks associated with 3-monochloropropane-1,2-diol(3-MCPD)and glycidyl fatty acid esters(GEs)commonly found in food and edible oil products.The study endeavours to apprise consumers of these health risks through a comprehensive survey.The survey enlisted the participation of 120 respondents within the age bracket of 18 years to those above 36 years(capped at 50 years).Results:Strikingly,a significant proportion,ranging from 88%to 89%,demonstrated a lack of awareness concerning the potential risks associated with 3-MCPD and GEs in food products.Conclusion:This study underscores the urgency of augmenting consumer's awareness levels regarding 3-MCPD and GEs.Furthermore,it promotes a more detailed examination of Malaysian edible oils and food products available in the market to establish an appropriate Tolerable Daily Intake for the Malaysian population.This research contributes to the broader discourse on food safety and public health by highlighting these crucial facets.
文摘In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming.
文摘This study aims to the factors influencing consumer intention to purchase eco-friendly,small-packaged agricultural products using the Theory of Planned Behavior(TPB).With increasing demand for sustainable consumption,eco-friendly food packaging has become a critical focus within the circular economy.This study was conducted in Seoul,South Korea,a key marketplace for consumer trends,and surveyed 200 respondents to examine key TPB components—attitude,subjective norms,and perceived behavioral control—along with additional factors shaping sustainable purchasing behavior.The findings indicate that perceived behavioral control is the predictor of purchase intention(β=0.510,p<0.001),followed by attitude(β=0.236,p<0.05)and subjective norms(β=0.199,p<0.05).Moreover,the results suggest that while social influences play a role,individuals who perceive fewer barriers and have a stronger personal attitude toward sustainability are more likely to adopt eco-friendly purchasing behaviors.These results highlight the importance of consumer autonomy and confidence in making eco-friendly choices,suggesting that increasing accessibility and affordability of sustainable packaging can drive adoption.Despite social influences,urban consumers prioritize personal values and perceived control over purchasing behavior.The study might contribute to sustainability literature by offering insights into eco-conscious consumer behavior and implications for marketing strategies that promote sustainable agricultural products.Future research should explore cross-cultural comparisons and additional psychological determinants to enhance the understanding of sustainable consumption patterns.
文摘A hair tonic containing 1.0%Arctium lappa root extract(ALRE)was evaluated for its efficacy and tolerability in Chinese consumers.ALRE was selected based on its ability to promote Collagen Type XVII Alpha 1(COL17A1)synthesis,along with other active ingredients targeting scalp health and follicular regeneration.In vitro assays confirmed that ALRE significantly enhanced COL17A1 expression.A 28-day clinical trial involving Chinese participants demonstrated that the tonic reduced hair loss by 37.61%and increased local hair density by 26.63%,with no reported adverse effects.These findings validate the product’s effectiveness in a distinct consumer population and highlight the importance of integrating mechanistic insights with clinical validation.Further research should explore long-term efficacy and demographic-specific responses to optimize its application.
文摘This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstly. Next, retail strategy, merchandise strategy, and store strategy, contained in the retail management theory, are adopted as other important variables to measure the impact on consumer attitudes. And then, the key factors of retail strategy mix are identified by means of Focus Group (FG). In addition, the hypothetical model of retail strategy mix and consumer behavior intention for domestic luxury cosmetic brands is established to understand the relationship between the two factors. Finally, empirical researches are conducted on consumers and retailers of luxury cosmetics brands. And some advice are given on retail strategy mix's influence on the consumer behavior intentions, aiming to enlighten domestic luxury cosmetic enterprises to improve performance by the integrated use of retail strategy mix.
文摘Kuwaiti youth is an importam element in the field of development in the Kuwaiti society, especially in the field of self- consciousness and social consciousness incident. As always said, that young Gulf inherently consumerist element of first degree because of abundant liquidity and reasonable level of income compared to others of non - Gulf societies. Therefore, this research aims to study and analyze the impact of consumer awareness among the students of the Faculty of Business Administration in consumer protection in terms of the current role and hoped to guide consumption and its relationship to some economic and social characteristics of the consumers. In particular it has been studying the impact of some of the qualifications for heads of Kuwaiti families, their total monthly income and their place of residency inhabited by the expressive factors of consumer awareness in college students as well as their impact on the degree of preference for quality of consumer goods in being a low-price, median-price or expensive-price. In addition, it has been studying the relationship of these social variables noted with the role of government and consumer protection associations through what they are doing to develop laws and policies directed to develop and educate consumers. To achieve these goals, a special questionnaire has been prepared especially for this purpose has been met from a random sample of students from the University of Kuwait. I have been using the appropriate statistical analysis to study these goals. Thus, some of the appropriate suggestions and recommendations are obtained to achieve the objectives of this research.
文摘文章采用内容分析法,对过去十年Journal of Consumer Research出版的所有论文进行了分析。通过统计这些论文的关键词出现次数,发现消费者态度、品牌、产品、偏好、消费者与社会、购物决策和广告是消费者行为研究中最热门的细分研究领域。文章还进一步阐释这7个细分热门研究领域内最热门的研究主题和未来的研究方向。
基金Supported by Rural Development Research Center in Sichuan(2009CR2110921)~~
文摘With the increased competition of modern economy and globalization,consumer creation which based on the analysis of consumer behavior was more and more attentioned and respected by business.Based on the meaning and characteristics of agricultural product consumer creation,index system of value model of agricultural product consumer creation was put forward through analytical hierarchy process（AHP）.The weights of the indicators and related indicators of impact on the value were analyzed,and value models of agricultural product consumer creation were constructed to provide ideas for development of agricultural product consumer market and research of consumer value.Consumer creation was constructed to provide ideas for development of agricultural product consumer market and research of consumer value.
文摘This study takes Liaoning Province for an example,investigates and analyzes a series of consumer decision behaviors of tourists in rural tourist sites,such as need recognition,data collection,purchase decision,summarizes law of tourists' behaviors,points out internal interaction between tourists' behaviors and demography features,proposes improvement measures for promoting the sustainable development of rural tourism.
文摘Raising ecological awareness and health concerns create question marks about healthiness and sustainability of conventional foods in customers＇ minds. Due to augmented mass media coverage of environmental problems, health concerns related to consumption of genetically modified food and/or chemical contaminants in food, and consumers＇ increasing interest in healthy nutrition and environmental protection, there is a growing interest for organic foods in all over the world. Growing interest for organic foods, and increasing production and demand in organic food market has made organic food consumption a significant topic of research. Although organic food market and demand for organic foods have also been growing in Turkey, literature regarding organic food consumption is not very extensive. Therefore, this study aims to understand the underlying motives for organic food consumption in Turkey, and to explore the factors affecting Turkish consumers＇ attitudes towards organic foods and the behavioral intention of Turkish consumers to purchase organic food by the help of the theory of reasoned action （TRA）. The results of 622 successful surveys used for this empirical research indicate that Turkish consumers＇ attitudes towards organic foods are determined by perception of organic foods, consumer values, and price perception, while their purchase intention is determined by health consciousness, perception of organic foods, consumer values, price perception, and environmental concerns.
