The paper starts with the notions of communicative competence and communicative strategies, and proposes that communicative strategies competence, one of the four communicative competences, plays an important role in ...The paper starts with the notions of communicative competence and communicative strategies, and proposes that communicative strategies competence, one of the four communicative competences, plays an important role in improving the overall competence in communication. Meanwhile, communication strategies, which are indispensable in communicative activities, make it necessary for teachers to cultivate students＇ strategies awareness and enable them to practice communicative strategies so as to further develop their communicative strategies.展开更多
Past studies reveal the prevalence of anxiety,coupled with low motivation and disengagement among students in English-medium instruction(EMI)programs.Given the detrimental impact these negative emotions can have on le...Past studies reveal the prevalence of anxiety,coupled with low motivation and disengagement among students in English-medium instruction(EMI)programs.Given the detrimental impact these negative emotions can have on learning outcomes,it is imperative that teachers establish positive emotional rapport with their students.This study explores how experienced and highly rated EMI lecturers at a Chinese university’s overseas campus use communication strategies to build rapport with their students during interactive academic activities.It identifies the strategies used by these lecturers and examines how the strategies facilitate the teaching-learning process.The data,consisting of 10 hours of tutorials and 10 hours of supervisor-student supervision meetings,is analyzed using an adapted Conversation Analysis(CA)approach.The analysis reveals three types of communication strategies(CSs)frequently used by lecturers:back-channeling,codeswitching,and co-creation of messages.By employing these strategies,the lecturers established a strong rapport with the students,which created an encouraging and supportive learning environment.Consequently,this positive atmosphere facilitated students’learning of content knowledge through English.The findings of this study have implications for the training of lecturers who encounter difficulties in establishing rapport with multilingual students in the EMI setting.展开更多
As an important means of cultural transmission,documentaries are a powerful tool to make known the five thousand years of Chinese civilization to people all over the world.The“Wild China”of BBC version,popular among...As an important means of cultural transmission,documentaries are a powerful tool to make known the five thousand years of Chinese civilization to people all over the world.The“Wild China”of BBC version,popular among the great majority of overseas audience,serves as a successful carrier of Chinese culture export.Based on the theory of low-context and high-context culture,this paper uses the method of text analysis and focuses on the study of the texts in the Chinese and English versions of“Wild China”and explores the differences in the texts in terms of content and rhythm.The purpose of this study is to avoid cultural misunderstanding and optimize communication effect.Findings of this study show that against the background of low-context(English)and high-context(Chinese)culture,the English version has a good sense of rhythm,uses rhetoric for vivid description,expresses ideas directly,and provides explanation for phenomena through narrating or telling a story.But Chinese version has plainer descriptions,uses more euphemistic or abstract words,analyzes phenomena in less detail and narrates more formally.So,it is suggested that in translating texts into English,concepts need to be made accessible,logical and direct with more explanation,more rhetoric,more objective evaluation,and less pursuit of artistic abstraction.These communication strategies conforming to low-context culture can help overseas audience accept Chinese culture more easily.展开更多
The taxonomies of learner strategies and classification of communication strategies is reviewed; the role of communication strategies in language use and learning is discussed, with a critical appraisal included. Sugg...The taxonomies of learner strategies and classification of communication strategies is reviewed; the role of communication strategies in language use and learning is discussed, with a critical appraisal included. Suggestions to avoid the problems arising from the limitations of the use of communication strategies was given for students of English learning in Chinese polytechnic colleges.展开更多
Communication strategies have commonly been used by ESL learners, especially the learners with low proficiency to fulfill their needs to communicate. The paper attempts to classify communication strategies learners us...Communication strategies have commonly been used by ESL learners, especially the learners with low proficiency to fulfill their needs to communicate. The paper attempts to classify communication strategies learners used in discourse and investigate the role of these strategies in second language acquisition.展开更多
This paper investigates the effects of communication strategy instruction on the promotion of learner autonomy and introduces the two stages of CS instruction. Autonomous learners are characterized by their knowledge ...This paper investigates the effects of communication strategy instruction on the promotion of learner autonomy and introduces the two stages of CS instruction. Autonomous learners are characterized by their knowledge of strategies and the efficient control over their use. Then it is reasonable to speculate that the inclusion of CS instruction in foreign language classroom would help learners become more autonomous because the efficient and controlled use of CS should be an integral part of the strategic behavior that characterizes autonomous learners.展开更多
Studies on communication strategies （CSs） have been carried out for nearly four decades and have contributed a lot to the development of such fields as applied linguistics and second language acquisition, but they a...Studies on communication strategies （CSs） have been carried out for nearly four decades and have contributed a lot to the development of such fields as applied linguistics and second language acquisition, but they are still inadequate and there remain controversies over certain issues. Thus, more systematic and rigorous studies are needed to check or confirm the findings of some studies and further CS research from newer and broader perspectives. This paper mainly reviews the existing empirical studies from different perspectives： CS classifications and research methods, factors affecting the choices of CSs, teachablity and teaching of CSs, and effectiveness of CSs. It is aimed to provide a clear picture of research on L2 CSs and offer some suggestions for further research.展开更多
This paper, through tape-recording students' conversations with native speakers, makes an attempt to examine the use of CSs by Chinese non-English major students at postgraduate level. The results show that the st...This paper, through tape-recording students' conversations with native speakers, makes an attempt to examine the use of CSs by Chinese non-English major students at postgraduate level. The results show that the students are not competent in using CSs, which is easily seen in their heavy reliance on the L1-based strategies and appeal for assistance strategy rather than the more efficient and effective L2-based strategies. Inexperienced in oral communication and unaware of CSs, the students in general need awareness training in the use of CSs. Suggestions are then given as to how to conduct the training in terms of form, procedure and materials.展开更多
The purpose of this paper is to claim the effectiveness of applying CS (Communication Strategy) theories to the English oral communication classes. Communication strategies will help EFL (English as Foreign Language) ...The purpose of this paper is to claim the effectiveness of applying CS (Communication Strategy) theories to the English oral communication classes. Communication strategies will help EFL (English as Foreign Language) students to communicate with insufficient grammatical competence. In this paper, we consider the underlying theories on communicative competence first. Then we discuss the communication strategies as components of communicative competence. And finally we talk about how we can apply CS theories to the actual EFL classes in China.展开更多
If the purpose of language learning is communication, then improving students' communicative competence becomes an overall goal in language teaching. However, under the influence of traditional Chinese teaching me...If the purpose of language learning is communication, then improving students' communicative competence becomes an overall goal in language teaching. However, under the influence of traditional Chinese teaching methods, some teachers do not realize that one effective approach to achieving this goal is to encourage students to use communication strategies (CSs) appropriately. Research on CSs is relative inadequate in China. This paper is based on a survey of normal university English majors' perceptions of CSs. It is hoped that language teachers will derive useful insights from the result of the survey and adopt some of the suggested techniques to enhance the effective use of CSs.展开更多
With the rapid development of new media technologies,especially the rise of short video platforms,brand communication strategies have undergone significant transformations.This study focuses on how short videos and th...With the rapid development of new media technologies,especially the rise of short video platforms,brand communication strategies have undergone significant transformations.This study focuses on how short videos and the influencer ecosystem redefine the interaction between brands and consumers in the new media environment,and fundamentally affect the methods of brand communication.Through an in-depth analysis of short video platforms and the influencer ecosystem,this paper proposes various innovative brand communication strategies adapted to the new media environment.It is found that utilizing the influencer ecosystem can not only enhance the brand's market sensitivity and consumer engagement but also greatly improve the efficiency and effectiveness of brand communication through data-driven content optimization.The results of this study provide theoretical and practical guidance for brands to formulate more effective market strategies in the age of new media.展开更多
Osteoarthritis(OA)is a prevalent degenerative joint disease characterized by cartilage loss and accounts for a major source of pain and disability worldwide.However,effective strategies for cartilage repair are lackin...Osteoarthritis(OA)is a prevalent degenerative joint disease characterized by cartilage loss and accounts for a major source of pain and disability worldwide.However,effective strategies for cartilage repair are lacking,and patients with advanced OA usually need joint replacement.Better comprehending OA pathogenesis may lead to transformative therapeutics.Recently studies have reported that exosomes act as a new means of cell-to-cell communication by delivering multiple bioactive molecules to create a particular microenvironment that tunes cartilage behavior.Specifically,exosome cargos,such as noncoding RNAs(ncRNAs)and proteins,play a crucial role in OA progression by regulating the proliferation,apoptosis,autophagy,and inflammatory response of joint cells,rendering them promising candidates for OA monitoring and treatment.This review systematically summarizes the current insight regarding the biogenesis and function of exosomes and their potential as therapeutic tools targeting cell-to-cell communication in OA,suggesting new realms to improve OA management.展开更多
In recent years,with the rise of video media such as YouTube and Tik Tok,the short video creation industry has emerged.How to spread China's excellent culture and how to“tell a good Chinese story”have become a h...In recent years,with the rise of video media such as YouTube and Tik Tok,the short video creation industry has emerged.How to spread China's excellent culture and how to“tell a good Chinese story”have become a hot concern.Using the 5W Model of Communication as a framework for analysis,this paper selects Chinese short videos with high popularity on YouTube as the object of the study.Studies found that the success of these videos was associated with five factors in the process of communication,which are communication main forces,communication content,communication channels,communication audience,and audience effects.Through theoretical and data analysis,the study concluded five strategies in video production to help promote Intercultural communication.展开更多
BACKGROUND Child vaccination plays a great role in preventing infectious diseases in children.While Ethiopia has emphasized child vaccination,its effectiveness largely depends on efficient communication between health...BACKGROUND Child vaccination plays a great role in preventing infectious diseases in children.While Ethiopia has emphasized child vaccination,its effectiveness largely depends on efficient communication between health practitioners and mothers/caregivers.Thus,sufficient communication contributes to promoting child immunization and in turn improving child health.AIM To examine child vaccine communication practices and strategies as well as their relationship with sociodemographic characteristics of respondents in the Amhara region of Ethiopia.METHODS A quantitative cross-sectional survey was conducted using a pretested Likert scale questionnaire and distributed to 123 health workers in primary healthcare centers between April 2024 and June 2024.The data were analyzed using both descriptive and inferential statistics.RESULTS The results indicated that the most common vaccine communication activities included education and communication(mean score=24.1),vaccine data registration(mean score=8.86),and information exchange(mean score=8.3).A significant correlation was found between the implementation of interpersonal health communication principles and immunization communication training(F=341.756,P=0.000,P<0.05).However,no significant correlations were observed between age,education,work experience,and vaccine communication practices.Additionally,the study found that the application of interpersonal communication principles was associated with the perceived relevance of immunization communication(F=27.790,P=0.000,P<0.05).CONCLUSION Based on the findings the study concluded that communication practice in promoting child immunization is insufficient.To enhance vaccine acceptance,continuous immunization communication training for health workers is recommended.展开更多
Through analyzing and comparing the anecdotes of pragmatic failure in cross-cultural communication from the aspects of lexicon, syntax and discourse, some pragmatic strategies are suggested in intercultural communicat...Through analyzing and comparing the anecdotes of pragmatic failure in cross-cultural communication from the aspects of lexicon, syntax and discourse, some pragmatic strategies are suggested in intercultural communication. To improve learners＇ cultural awareness and communicative competence, a cultural-linguistic approach in foreign language teaching should be adopted.展开更多
The health impacts of tobacco consumption are well documented and have gained acceptance worldwide. Today, a substantial, preventable burden of tobacco attributable diseases exists in most countries, though in most of...The health impacts of tobacco consumption are well documented and have gained acceptance worldwide. Today, a substantial, preventable burden of tobacco attributable diseases exists in most countries, though in most of the cases, unknown. Smoking accounts for almost half of the deaths in middle age in some regions. In Uganda, translating findings into policy action is slow and involves several stakeholders. It will continue to require support from tobacco control campaign groups. This paper analyses secondary literature on tobacco smoking and later provides an appropriate medium based communication strategy that can be adopted to counteract the persuasive smoking evil adverts of tobacco companies as well as creating awareness among the population of the health impacts caused by smoking.展开更多
文摘The paper starts with the notions of communicative competence and communicative strategies, and proposes that communicative strategies competence, one of the four communicative competences, plays an important role in improving the overall competence in communication. Meanwhile, communication strategies, which are indispensable in communicative activities, make it necessary for teachers to cultivate students＇ strategies awareness and enable them to practice communicative strategies so as to further develop their communicative strategies.
文摘Past studies reveal the prevalence of anxiety,coupled with low motivation and disengagement among students in English-medium instruction(EMI)programs.Given the detrimental impact these negative emotions can have on learning outcomes,it is imperative that teachers establish positive emotional rapport with their students.This study explores how experienced and highly rated EMI lecturers at a Chinese university’s overseas campus use communication strategies to build rapport with their students during interactive academic activities.It identifies the strategies used by these lecturers and examines how the strategies facilitate the teaching-learning process.The data,consisting of 10 hours of tutorials and 10 hours of supervisor-student supervision meetings,is analyzed using an adapted Conversation Analysis(CA)approach.The analysis reveals three types of communication strategies(CSs)frequently used by lecturers:back-channeling,codeswitching,and co-creation of messages.By employing these strategies,the lecturers established a strong rapport with the students,which created an encouraging and supportive learning environment.Consequently,this positive atmosphere facilitated students’learning of content knowledge through English.The findings of this study have implications for the training of lecturers who encounter difficulties in establishing rapport with multilingual students in the EMI setting.
文摘As an important means of cultural transmission,documentaries are a powerful tool to make known the five thousand years of Chinese civilization to people all over the world.The“Wild China”of BBC version,popular among the great majority of overseas audience,serves as a successful carrier of Chinese culture export.Based on the theory of low-context and high-context culture,this paper uses the method of text analysis and focuses on the study of the texts in the Chinese and English versions of“Wild China”and explores the differences in the texts in terms of content and rhythm.The purpose of this study is to avoid cultural misunderstanding and optimize communication effect.Findings of this study show that against the background of low-context(English)and high-context(Chinese)culture,the English version has a good sense of rhythm,uses rhetoric for vivid description,expresses ideas directly,and provides explanation for phenomena through narrating or telling a story.But Chinese version has plainer descriptions,uses more euphemistic or abstract words,analyzes phenomena in less detail and narrates more formally.So,it is suggested that in translating texts into English,concepts need to be made accessible,logical and direct with more explanation,more rhetoric,more objective evaluation,and less pursuit of artistic abstraction.These communication strategies conforming to low-context culture can help overseas audience accept Chinese culture more easily.
文摘The taxonomies of learner strategies and classification of communication strategies is reviewed; the role of communication strategies in language use and learning is discussed, with a critical appraisal included. Suggestions to avoid the problems arising from the limitations of the use of communication strategies was given for students of English learning in Chinese polytechnic colleges.
文摘Communication strategies have commonly been used by ESL learners, especially the learners with low proficiency to fulfill their needs to communicate. The paper attempts to classify communication strategies learners used in discourse and investigate the role of these strategies in second language acquisition.
文摘This paper investigates the effects of communication strategy instruction on the promotion of learner autonomy and introduces the two stages of CS instruction. Autonomous learners are characterized by their knowledge of strategies and the efficient control over their use. Then it is reasonable to speculate that the inclusion of CS instruction in foreign language classroom would help learners become more autonomous because the efficient and controlled use of CS should be an integral part of the strategic behavior that characterizes autonomous learners.
文摘Studies on communication strategies （CSs） have been carried out for nearly four decades and have contributed a lot to the development of such fields as applied linguistics and second language acquisition, but they are still inadequate and there remain controversies over certain issues. Thus, more systematic and rigorous studies are needed to check or confirm the findings of some studies and further CS research from newer and broader perspectives. This paper mainly reviews the existing empirical studies from different perspectives： CS classifications and research methods, factors affecting the choices of CSs, teachablity and teaching of CSs, and effectiveness of CSs. It is aimed to provide a clear picture of research on L2 CSs and offer some suggestions for further research.
文摘This paper, through tape-recording students' conversations with native speakers, makes an attempt to examine the use of CSs by Chinese non-English major students at postgraduate level. The results show that the students are not competent in using CSs, which is easily seen in their heavy reliance on the L1-based strategies and appeal for assistance strategy rather than the more efficient and effective L2-based strategies. Inexperienced in oral communication and unaware of CSs, the students in general need awareness training in the use of CSs. Suggestions are then given as to how to conduct the training in terms of form, procedure and materials.
文摘The purpose of this paper is to claim the effectiveness of applying CS (Communication Strategy) theories to the English oral communication classes. Communication strategies will help EFL (English as Foreign Language) students to communicate with insufficient grammatical competence. In this paper, we consider the underlying theories on communicative competence first. Then we discuss the communication strategies as components of communicative competence. And finally we talk about how we can apply CS theories to the actual EFL classes in China.
文摘If the purpose of language learning is communication, then improving students' communicative competence becomes an overall goal in language teaching. However, under the influence of traditional Chinese teaching methods, some teachers do not realize that one effective approach to achieving this goal is to encourage students to use communication strategies (CSs) appropriately. Research on CSs is relative inadequate in China. This paper is based on a survey of normal university English majors' perceptions of CSs. It is hoped that language teachers will derive useful insights from the result of the survey and adopt some of the suggested techniques to enhance the effective use of CSs.
文摘With the rapid development of new media technologies,especially the rise of short video platforms,brand communication strategies have undergone significant transformations.This study focuses on how short videos and the influencer ecosystem redefine the interaction between brands and consumers in the new media environment,and fundamentally affect the methods of brand communication.Through an in-depth analysis of short video platforms and the influencer ecosystem,this paper proposes various innovative brand communication strategies adapted to the new media environment.It is found that utilizing the influencer ecosystem can not only enhance the brand's market sensitivity and consumer engagement but also greatly improve the efficiency and effectiveness of brand communication through data-driven content optimization.The results of this study provide theoretical and practical guidance for brands to formulate more effective market strategies in the age of new media.
基金funded by the National Natural Science Foundation of China(No.81974347)the Science and Technology Program of Sichuan Province(No.2021YJ0444)+1 种基金China Postdoctoral Science Foundation(No.2021M702351)Post-Doctor Research Project,West China Hospital,Sichuan University(No.2020HXBH081)。
文摘Osteoarthritis(OA)is a prevalent degenerative joint disease characterized by cartilage loss and accounts for a major source of pain and disability worldwide.However,effective strategies for cartilage repair are lacking,and patients with advanced OA usually need joint replacement.Better comprehending OA pathogenesis may lead to transformative therapeutics.Recently studies have reported that exosomes act as a new means of cell-to-cell communication by delivering multiple bioactive molecules to create a particular microenvironment that tunes cartilage behavior.Specifically,exosome cargos,such as noncoding RNAs(ncRNAs)and proteins,play a crucial role in OA progression by regulating the proliferation,apoptosis,autophagy,and inflammatory response of joint cells,rendering them promising candidates for OA monitoring and treatment.This review systematically summarizes the current insight regarding the biogenesis and function of exosomes and their potential as therapeutic tools targeting cell-to-cell communication in OA,suggesting new realms to improve OA management.
基金supported by 2023 Wenzhou Philosophy and Social Science Planning Annual Project(2023年温州市社科联项目)(23WSK131YBM)Student Science Research Project of Wenzhou University(2023kx038)+2 种基金Student Innovation and Entrepreneurship Training Program Project of WZU(JWXC2023075)Zhejiang Foreign Language Society Project(ZWYB2023023)Zhejiang University Student Science and Technology Innovation Activity Plan(XMS2206006).
文摘In recent years,with the rise of video media such as YouTube and Tik Tok,the short video creation industry has emerged.How to spread China's excellent culture and how to“tell a good Chinese story”have become a hot concern.Using the 5W Model of Communication as a framework for analysis,this paper selects Chinese short videos with high popularity on YouTube as the object of the study.Studies found that the success of these videos was associated with five factors in the process of communication,which are communication main forces,communication content,communication channels,communication audience,and audience effects.Through theoretical and data analysis,the study concluded five strategies in video production to help promote Intercultural communication.
文摘BACKGROUND Child vaccination plays a great role in preventing infectious diseases in children.While Ethiopia has emphasized child vaccination,its effectiveness largely depends on efficient communication between health practitioners and mothers/caregivers.Thus,sufficient communication contributes to promoting child immunization and in turn improving child health.AIM To examine child vaccine communication practices and strategies as well as their relationship with sociodemographic characteristics of respondents in the Amhara region of Ethiopia.METHODS A quantitative cross-sectional survey was conducted using a pretested Likert scale questionnaire and distributed to 123 health workers in primary healthcare centers between April 2024 and June 2024.The data were analyzed using both descriptive and inferential statistics.RESULTS The results indicated that the most common vaccine communication activities included education and communication(mean score=24.1),vaccine data registration(mean score=8.86),and information exchange(mean score=8.3).A significant correlation was found between the implementation of interpersonal health communication principles and immunization communication training(F=341.756,P=0.000,P<0.05).However,no significant correlations were observed between age,education,work experience,and vaccine communication practices.Additionally,the study found that the application of interpersonal communication principles was associated with the perceived relevance of immunization communication(F=27.790,P=0.000,P<0.05).CONCLUSION Based on the findings the study concluded that communication practice in promoting child immunization is insufficient.To enhance vaccine acceptance,continuous immunization communication training for health workers is recommended.
文摘Through analyzing and comparing the anecdotes of pragmatic failure in cross-cultural communication from the aspects of lexicon, syntax and discourse, some pragmatic strategies are suggested in intercultural communication. To improve learners＇ cultural awareness and communicative competence, a cultural-linguistic approach in foreign language teaching should be adopted.
文摘The health impacts of tobacco consumption are well documented and have gained acceptance worldwide. Today, a substantial, preventable burden of tobacco attributable diseases exists in most countries, though in most of the cases, unknown. Smoking accounts for almost half of the deaths in middle age in some regions. In Uganda, translating findings into policy action is slow and involves several stakeholders. It will continue to require support from tobacco control campaign groups. This paper analyses secondary literature on tobacco smoking and later provides an appropriate medium based communication strategy that can be adopted to counteract the persuasive smoking evil adverts of tobacco companies as well as creating awareness among the population of the health impacts caused by smoking.
