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Zero-Coupon bond pricing模型的最优系统与群不变解(英文)
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作者 张颖 高雯 《纺织高校基础科学学报》 CAS 2009年第1期8-14,共7页
将李群理论用于金融问题中出现的数学模型的微分方程,研究了Zero-Coupon bond pricing模型.求出了该模型的单参数李点对称及它相应的群伴随表达式,由此求得该模型允许的一维李群的子代数的最优系统并且利用最优系统构造该模型相应的微... 将李群理论用于金融问题中出现的数学模型的微分方程,研究了Zero-Coupon bond pricing模型.求出了该模型的单参数李点对称及它相应的群伴随表达式,由此求得该模型允许的一维李群的子代数的最优系统并且利用最优系统构造该模型相应的微分方程的一些特殊的不同类的闭解. 展开更多
关键词 Zero—coupon BOND pricing方程 李对称 李代数 最优系统
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基于PCIe Gen5的低成本Coupon设计 被引量:3
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作者 刘涛 宗艳艳 +3 位作者 王乾辉 秦玉倩 田民政 余华国 《电子技术应用》 2022年第6期116-120,共5页
数字技术发展日新月异,新一代服务器产品中,PCIe Gen5信号速率已经达到32 Gb/s,为了确保其信号完整性设计,单板损耗监控必不可少,优良的Coupon设计因此显得尤为重要。传统Coupon多采用Litek探头技术,以折线方式布线,尽管技术成熟,但存... 数字技术发展日新月异,新一代服务器产品中,PCIe Gen5信号速率已经达到32 Gb/s,为了确保其信号完整性设计,单板损耗监控必不可少,优良的Coupon设计因此显得尤为重要。传统Coupon多采用Litek探头技术,以折线方式布线,尽管技术成熟,但存在占用空间大,数据稳定性差等问题。从产品设计的低成本需求出发,对PCIe Gen5信号的低成本Coupon设计展开研究,结合差分绕线理论分析以及仿真数据,对几种不同绕线方式进行分析对比,选择了一种低空间占有率且高可靠性的Coupon布线方式,并对测试治具进行了改进。实验结果表明,提出的Coupon设计方法不仅比传统方法占用空间少,而且数据稳定性更高,更加有利于Coupon的低成本、高可靠性设计。 展开更多
关键词 PCIE 32 Gb/s coupon 相位差 测试验证
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Game Theory Analysis on Seasonal Coupons from Business Perspective 被引量:2
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作者 吕正英 潘见独 顾锋 《Journal of Donghua University(English Edition)》 EI CAS 2015年第5期855-858,878,共5页
Issuing coupons is a common marketing tool for business to increase demand and create profits. Mooncake coupons are among the most popular coupons in China. However, such popularity has sparked heated debate nationwid... Issuing coupons is a common marketing tool for business to increase demand and create profits. Mooncake coupons are among the most popular coupons in China. However, such popularity has sparked heated debate nationwide. In this regard,the paper studies the phenomenon through game theory model that deals with the relationship between mooncake makers,as for their efforts in balancing the number of coupons issued and the amount of mooncakes actually produced,and scalpers,as for the repurchase discount they enjoy, to finally bring a win-win situation. For mooncake makers to print more coupons than their actual production capacities while keeping the risks under control,a prior agreement should be made with the scalpers to set certain rules,among which the variable k is particularly important. 展开更多
关键词 marketing strategy game analysis SEASONAL mooncake coupons
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小纸条 大学问——出版经济学研究遗忘的角落:“COUPON经济”
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作者 连勇 《南方论刊》 2007年第1期57-58,共2页
纵观COUPON的历史和横览COUPON在世界各地的发展。揭示COUPON促销心理,分析COUPON的优势和不足。
关键词 coupon 优惠券 促销 消费者
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Preparation and Characterization of Ni-Ferrite Coating on Carbon Steel Coupons
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作者 M.P.Srinivasan Santanu Bera and S.V.Narasimhan(Water and Steam Chemistry Laboratory, BARC Facilities, IGCAR CAMPUS, KALPAKKAM-603 102, Tamil Nadu, India)To whom correspondence should be addressed E-mail: kumbhar@igcar.ernet.in 《Journal of Materials Science & Technology》 SCIE EI CAS CSCD 1999年第5期473-477,共5页
The effect of the presence of Ni in solution as Ni-EDTA complex in lithiated water at roon temperature and pH 10.5 on the formation of ferrite coating on carbon steel surface was studie in an autoclave at 523 K for 12... The effect of the presence of Ni in solution as Ni-EDTA complex in lithiated water at roon temperature and pH 10.5 on the formation of ferrite coating on carbon steel surface was studie in an autoclave at 523 K for 12 days at different Ni concentrations with varying amounts of free EDTA. The Ni-ferrite coating was characterized by XRD, SIMS and XPS and also bulk chemical analysis by AAS and UV-visible spectrophotometer. The chemical composition of Ni-ferrite coating showed variation with depth acro5s solution-oxide interface to oxide-metal interface.The content of Ni in the oxide coating on the surface near solution-oxide intedece was found to be higher than the average Ni content estimated by analysis after descaling the coating 展开更多
关键词 Ni Preparation and Characterization of Ni-Ferrite Coating on Carbon Steel coupons cm
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Efficacy of Antimicrobial Lauric Arginate against <i>Listeria monocytogenes</i>on Stainless Steel Coupons
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作者 Jasdeep K. Saini Miguel A. Barrios +2 位作者 James L. Marsden Kelly J. K. Getty Daniel Y. C. Fung 《Advances in Microbiology》 2013年第1期65-68,共4页
Commercially processed foods become contaminated with Listeria monocytogenes in post-processing environments where favorable conditions help the bacteria thrive. The US Food and Drug Administration has approved Lauric... Commercially processed foods become contaminated with Listeria monocytogenes in post-processing environments where favorable conditions help the bacteria thrive. The US Food and Drug Administration has approved Lauric arginate (LAE) as generally recognized as safe (GRAS) for certain food applications. This study evaluated the efficacy of Mirenat-N (LAE dissolved in food-grade propylene glycol) against L. monocytogenes on food contact surfaces. A three-strain cocktail of L. monocytogenes was used to inoculate 24 polished stainless steel coupons with three treatments, 100 ppm and 200 ppm solutions of LAE and water (control);two sub-treatments of high (6 log CFU/ml) and low (4 log CFU/ml) inoculum levels;and two contact times of 5 and 15 min. Attached bacteria were dislodged by vortexing coupons for 1 min with 20 g of 3-mm solid glass beads in 10 ml of 0.1% peptone diluent, and bacterial populations were calculated by plating onto modified oxford medium (MOX) and thin agar layer MOX (TALMOX). The 100 ppm treatment showed average reductions of 1.38 and 2.57 log CFU/coupon at the low inoculum level and 0.37 and 0.62 log CFU/coupon at high inoculum levels, after 5 and 15 min exposure, respectively. For 200 ppm at the high inoculum level, 1.23 and 1.88 log CFU/coupon reductions were seen for 5 and 15 min, respectively;the low inoculum level at 5 and 15 min exposure showed reductions of ≤1.5 log CFU/coupon. The 100 ppm LAE treatment was more effective at low inoculum levels for 5 and 15 min contact times and may be used to control low levels of contamination of L. monocytogenes on food contact surfaces. 展开更多
关键词 Lauric Arginate LISTERIA MONOCYTOGENES STAINLESS Steel couponS
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何为Coupon?
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作者 李志武 李冰梅 《语言教育》 1992年第7期35-35,共1页
在美国、加拿大等国,coupon一词简直无处不在。拿起一本书,你会发现书中或封底附有一张 coupon,这是一份订单;走到街上,你会看到一个鸡蛋摊前许多人手握 coupon 等候买蛋,这时coupon 是张优惠券;如果在一家娱乐场所前有人持 coupon 入场... 在美国、加拿大等国,coupon一词简直无处不在。拿起一本书,你会发现书中或封底附有一张 coupon,这是一份订单;走到街上,你会看到一个鸡蛋摊前许多人手握 coupon 等候买蛋,这时coupon 是张优惠券;如果在一家娱乐场所前有人持 coupon 入场,这时的 coupon 则是入场券。乍一看 coupon 真令人眼花缭乱,但归纳起来主要是以上三种。 展开更多
关键词 coupon 一本 报纸版面 广告宣传 商业广告 国外商业
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COUPON:这颗“禁果”有人偷
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作者 张雯 王维 《商业经济(四川)》 2000年第5期7-7,共1页
关键词 市场营销 coupon 代币券 物券 金融秩序
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Coupon-based Demand Response for Consumers Facing Flat-rate Retail Pricing 被引量:1
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作者 Hongxun Hui Yi Ding +3 位作者 Kaining Luan Tao Chen Yonghua Song Saifur Rahman 《CSEE Journal of Power and Energy Systems》 SCIE EI CSCD 2024年第5期1887-1900,共14页
Even though smart meters have been widely used in power systems around the world,many consumers are still finding it hard to participate in demand response(DR)due to flat-rate retail pricing policy.To address this iss... Even though smart meters have been widely used in power systems around the world,many consumers are still finding it hard to participate in demand response(DR)due to flat-rate retail pricing policy.To address this issue,this paper proposes a coupon-based demand response(CDR)scheme to achieve equivalent dynamic retail prices to inspire consumers’inherent elasticity.First,a security-constrained unit commitment optimization model is developed in the day-ahead market to obtain coupon rewards,which are then broadcast to consumers to motivate them to reschedule their power consumption behaviors.To evaluate the adjustment value of consumers’power consumption,a collective utility function is proposed to formulate the relationship between power quantity and coupon rewards.On this basis,the security-constrained economic dispatch model is developed in the intra-day market to reschedule generating units’output power according to real-time load demands and fluctuating renewable energies.After the operation interval,a settlement method is developed to quantify consumers’electricity fees and coupon benefits on a monthly basis.The proposed CDR scheme avoids real-time iterative bidding process and effectively decreases the difficulty of massive,small consumers participating in DR.The proposed CDR is implemented in a realistic DR project in China to verify consumers’energy cost and renewables’curtailment can both be decreased. 展开更多
关键词 couponS demand response flat-rate retail pricing renewable energies small consumers
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考虑在线评论与新客优惠的竞争制造商产品改进及定价策略研究 被引量:2
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作者 王道平 周玉 董汉玺 《中国管理科学》 北大核心 2025年第2期248-261,共14页
在线评论使得两阶段销售产品在第二阶段能够更好地被消费者所了解,制造商为在维持原有消费者数量的同时吸引更多新消费者,需要借助各种营销活动来提高自身竞争力。本文基于仅一方制造商改进产品的背景,分析了当第二阶段消费者根据评论... 在线评论使得两阶段销售产品在第二阶段能够更好地被消费者所了解,制造商为在维持原有消费者数量的同时吸引更多新消费者,需要借助各种营销活动来提高自身竞争力。本文基于仅一方制造商改进产品的背景,分析了当第二阶段消费者根据评论修正产品质量估值时,不同新客优惠券发放情形下两竞争制造商决策变量与利润的变化规律。研究结果表明:当制造商的知情消费者比例较高时,其第二阶段的产品需求量与价格均会随消费者好评偏好的提高而下降;消费者好评偏好的提高更容易加剧市场竞争;在质量改进水平内生方式下,当消费者价格敏感系数较高时,不改进产品质量的制造商的利润变化情况受到产品改进制造商的改进成本系数的影响;两制造商新客优惠券金额的大小会影响两制造商利润优势的变化情况,消费者好评偏好的提高会使得质量改进产品的消费者剩余随之提高。 展开更多
关键词 在线评论 质量改进 新客优惠 价格敏感系数
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How to Promote Sales: Discount Promotion or Coupon Promotion? 被引量:3
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作者 Peng Wiang Rong Du Qiying Hu 《Journal of Systems Science and Systems Engineering》 SCIE EI CSCD 2020年第4期381-399,共19页
In this paper,we examine how a merchant should choose between discount promotion(offering a discount through an online third-party promotion platform)and coupon promotion(ssuing on-package coupons directly to consumer... In this paper,we examine how a merchant should choose between discount promotion(offering a discount through an online third-party promotion platform)and coupon promotion(ssuing on-package coupons directly to consumers).We develop a two-period model in which the merchant optimizes the promotion decision in the first period and does not promote in the second period.We identify two consumer segments:informed consumers who are aware of the merchant's offering at the beginning of the first period and know the true quality of the product,and uninformed consumers who are not aware of the merchant's offering at the beginning of the first period and underestimate the product quality.Moreover,the merchant has access only to informed consumers when adopting coupon promotion or when choosing not to promote,while the merchant can access both informed consumers and uninformed consumers when offering discount promotion.In this setting,we find that the merchant should offer discount promotion when the quality estimation of uninformed consumers is large and/or when the proportion of informed consumers is small;otherwise,the merchant should adopt coupon promotion when the effect of coupons in the first period is large and choose not to promote when the effect of coupons in the first period is small. 展开更多
关键词 Sales promotions on-package coupons coupon promotion discount promotion delayed in-centive
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航天器用印制板可靠性评价图形的设计及验证
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作者 郭晓宇 何安 +1 位作者 张欣欣 郝红然 《电子工艺技术》 2025年第5期32-36,共5页
在航天器小型化、轻量化的发展趋势下,航天器用刚性印制板呈现高多层、密节距的特点。航天器应用环境恶劣,具有无法返修,需长期服役的特点,航天器用印制板产品通常按照空间产品保证要求实施鉴定测试。结合空间产品保证ECSS-Q-ST-70-60C... 在航天器小型化、轻量化的发展趋势下,航天器用刚性印制板呈现高多层、密节距的特点。航天器应用环境恶劣,具有无法返修,需长期服役的特点,航天器用印制板产品通常按照空间产品保证要求实施鉴定测试。结合空间产品保证ECSS-Q-ST-70-60C的要求,针对航天器用刚性印制板产品的组装和寿命评价分组鉴定测试项目要求,讨论可靠性评价附连测试板的设计方案,并通过实验板设计和开展相关试验,提出了航天器用刚性印制板组装和寿命可靠性评价测试方案和要求。 展开更多
关键词 航天器 刚性印制板 可靠性评价 附连测试板
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两种防锈剂不同干燥温度对碳钢板耐蚀性影响研究
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作者 王志登 武艳雄 +2 位作者 徐烨明 黄文华 王桂香 《四川冶金》 2025年第1期11-15,共5页
本研究旨在探讨防锈处理中干燥温度对低碳钢板耐蚀性的影响,为钢板生产制造过程中实现低能耗的快速热风干燥工艺提供技术支撑。通过红外光谱、接触角测量、电化学测试和大气挂片试验等分析方法,综合研究了含亚硝酸盐及有机酸-有机胺两... 本研究旨在探讨防锈处理中干燥温度对低碳钢板耐蚀性的影响,为钢板生产制造过程中实现低能耗的快速热风干燥工艺提供技术支撑。通过红外光谱、接触角测量、电化学测试和大气挂片试验等分析方法,综合研究了含亚硝酸盐及有机酸-有机胺两种商业化防锈体系中,干燥温度对低碳钢板防锈性能的影响。结果表明,在两种不同的防锈体系中,干燥温度对钢板样品的腐蚀电位、腐蚀电流密度及挂片性能具有趋同影响,即随着温度的升高,防锈剂处理后的钢板表面转化膜成分中羟基进一步脱水缩合,疏水性增强,耐腐蚀性能提高。表面可脱水缩合的羟基含量控制是影响低碳钢板防锈性能的关键因素,较高的干燥温度有助于防锈转化膜脱水缩合,从而获得具有高耐腐蚀性的防锈膜。 展开更多
关键词 干燥温度 低碳钢板 耐蚀性 大气挂片 脱水缩合
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Impacts of Platform’s Omnichannel Coupons on Multichannel Suppliers 被引量:1
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作者 Yue Zhang Xiaojian Hu +1 位作者 Ju Zhao Ju Qiu 《Journal of Systems Science and Systems Engineering》 SCIE EI CSCD 2023年第1期71-99,共29页
While coupons that can be redeemed only in online channels have been issued by e-commerce platforms for decades, a new type of platform’s coupons, i.e., omnichannel coupons, which can be redeemed in both online and s... While coupons that can be redeemed only in online channels have been issued by e-commerce platforms for decades, a new type of platform’s coupons, i.e., omnichannel coupons, which can be redeemed in both online and store channels, is gaining popularity with the rise of the omnichannel retail mode. It is interesting to explore the conditions under which omnichannel coupons are more advantageous to platforms and multichannel suppliers that sell products through platforms and physical stores. Two game models are developed in two cases where an e-commerce platform offers single channel coupons or omnichannel coupons for a multichannel supplier. Two scenarios are considered: one in which a consumer’s valuation of a product that fits his or her need is homogeneous and another in which the valuation is heterogeneous. Equilibrium outcomes show that under the homogeneous scenario, the product price and coupon face value in both coupon modes increase with the product’s fit probability when the cross-selling revenue is high, while decrease with the product’s fit probability when the cross-selling revenue is low. However, under the heterogeneous scenario, the price in both modes increases with the product’s fit probability only when the supplier’s loss from returns is low and the cross-selling revenue is high, and the coupon face value always decreases with the product’s fit probability. Compared with single channel coupons, omnichannel coupons may lead to a higher product price under certain conditions. Furthermore, omnichannel coupons can lead to higher total demand and benefit both the platform and the supplier if and only if the product’s fit probability is low and the supplier’s loss from returns is high. An extension shows that the platform’s preference for omnichannel coupons is weakened when the supplier offers a partial refund policy. 展开更多
关键词 Omnichannel coupon promotion e-commerce platform game theory
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试片状态及环境因素对管道交流干扰测试影响规律研究
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作者 梁栋 胡绍磊 +4 位作者 郑宇恒 王彬彬 高博文 祝烺贤 闫茂成 《材料保护》 2025年第1期134-140,共7页
管道杂散电流测试受所用试片面积、表面状态、土壤电阻率等众多因素的影响,与理论计算值存在较大差异,给干扰评价和缓解措施的制定带来不确定性。通过典型干扰管道现场测试和室内模拟试验,研究试片状态、试片面积(模拟防腐层破损面积)... 管道杂散电流测试受所用试片面积、表面状态、土壤电阻率等众多因素的影响,与理论计算值存在较大差异,给干扰评价和缓解措施的制定带来不确定性。通过典型干扰管道现场测试和室内模拟试验,研究试片状态、试片面积(模拟防腐层破损面积)和局部土壤电阻率等因素对交流电压、交流电流密度等交流干扰参数的影响规律。结果表明:试片面积对交流电流密度影响明显,随试片面积增大,所测交流干扰电流密度显著减小;环境土壤电阻率越低,所测交流电流密度越大。试片表面状态对交流电流密度测试结果影响显著,预埋试片和预腐蚀试片所测交流电流密度显著高于新试片。阴极保护作用下,预埋或预腐蚀试片表面局部环境碱化,pH值升高,局部土壤电阻率降低,导致试片扩散电阻降低,进而使预埋或预腐蚀试片所测交流电流密度结果明显升高。 展开更多
关键词 油气管道 杂散电流 阴极保护 试片法 防腐层缺陷
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Sampling from a Mixture of Different Groups of Coupons
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作者 Aristides V.DOUMAS Vassilis G.PAPANICOLAOU 《Acta Mathematica Sinica,English Series》 SCIE CSCD 2020年第12期1357-1383,共27页
A collector samples coupons with replacement from a pool containing g uniform groups of coupons,where"uniform group"means that all coupons in the group are equally likely to occur(while coupons of different ... A collector samples coupons with replacement from a pool containing g uniform groups of coupons,where"uniform group"means that all coupons in the group are equally likely to occur(while coupons of different groups have different probabilities to occur).For each j=1,...,g,let Tj be the number of trials needed to detect Group j,namely to collect all Mj coupons belonging to it at least once.We first derive formulas for the probabilities P{T1<···<Tg}and P{T1=∧^gj=1Tj}.After that,without severe loss of generality,we restrict ourselves to the case g=2 and compute the asymptotics of P{T1<T2}as the number of coupons grows to infinity in a certain manner.Then,we focus on T:=T1∨T2,i.e.the number of trials needed to collect all coupons of the pool(at least once),and determine the asymptotics of E[T]and V[T],as well as the limiting distribution of T(appropriately normalized)as the number of coupons becomes large. 展开更多
关键词 coupon collector problems urn problems ASYMPTOTICS limiting distribution Gumbel distribution
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EO/EG装置多效蒸发系统现场腐蚀试验研究
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作者 郑显伟 《石油化工腐蚀与防护》 2025年第2期1-6,共6页
国内环氧乙烷/乙二醇(EO/EG)装置多效蒸发系统腐蚀开裂的问题时有发生,给装置的安全生产带来了隐患。为研究该系统的腐蚀原因和腐蚀规律,在腐蚀调查的基础上,采用现场腐蚀挂片试验研究了常用材质在某EO/EG装置多效蒸发系统中的长周期腐... 国内环氧乙烷/乙二醇(EO/EG)装置多效蒸发系统腐蚀开裂的问题时有发生,给装置的安全生产带来了隐患。为研究该系统的腐蚀原因和腐蚀规律,在腐蚀调查的基础上,采用现场腐蚀挂片试验研究了常用材质在某EO/EG装置多效蒸发系统中的长周期腐蚀行为,结合现场腐蚀介质分析结果,探讨其腐蚀机理。研究结果表明,系统出现的腐蚀问题主要为不锈钢晶间应力腐蚀开裂,冷变形和敏化是引起应力腐蚀开裂的关键因素。最后提出了选材优化建议,为国内EO/EG装置的腐蚀防护提供参考。 展开更多
关键词 EO/EG装置 腐蚀防护 现场腐蚀试验 有机酸腐蚀
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无阴极保护燃气管道腐蚀危害的表征参量及规律 被引量:1
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作者 罗涛 高观玲 +1 位作者 田晓江 杨凯 《腐蚀与防护》 CAS CSCD 北大核心 2024年第7期97-101,共5页
对某燃气公司2016~2020年间泄漏燃气管道的管地电位分布情况进行了统计分析,同时开展了现场腐蚀检查片埋设试验,获得了检查片腐蚀速率数据及对应的检查片通电电位、电流密度、通断电电位差、环境电阻率、地表电位梯度等5个参量,通过数... 对某燃气公司2016~2020年间泄漏燃气管道的管地电位分布情况进行了统计分析,同时开展了现场腐蚀检查片埋设试验,获得了检查片腐蚀速率数据及对应的检查片通电电位、电流密度、通断电电位差、环境电阻率、地表电位梯度等5个参量,通过数据分析得出各参量与腐蚀速率的相关性及相关规律。结果表明,电流密度与管道腐蚀速率的相关性最好,皮尔逊系数高达0.95,在没有检查片的条件下,可以采用管地电位指标对管道的腐蚀风险进行评判。 展开更多
关键词 无阴极保护燃气管网 腐蚀风险评判 管地电位 相关性分析 腐蚀检查片试验
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汉晋南朝买地券镇墓功能探析——以砖质买地券为中心 被引量:1
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作者 张剑光 李忠民 《厦门大学学报(哲学社会科学版)》 CSSCI 北大核心 2024年第4期55-64,共10页
汉晋南朝买地券书写模式的转变,经历了东汉初、汉末吴晋、南朝三个演变阶段,其镇墓功能也随着书写模式的转变而发生改变。东汉初年初兴之际的买地券,书写模式更接近实用买卖契约,但其随葬明器的性质和买卖契约的书写格式,决定了它本身... 汉晋南朝买地券书写模式的转变,经历了东汉初、汉末吴晋、南朝三个演变阶段,其镇墓功能也随着书写模式的转变而发生改变。东汉初年初兴之际的买地券,书写模式更接近实用买卖契约,但其随葬明器的性质和买卖契约的书写格式,决定了它本身所具备的镇墓属性。这种镇墓属性是买地券作为“冥契”的固有属性,其存在与否与券文中宗教神仙色彩的有无强弱无关。汉末吴晋时期,买地券诸要项日渐完备,宗教神仙色彩日益浓厚,并出现了程式化演变趋势,但买地券的镇墓方式并未发生改变,其镇墓功能亦并未实现根本性的增强。汉末出现的糅杂了解注文内容的特殊买地券,不代表这一时期买地券演变的主流趋势。南朝时期由于道教的深入影响,一系列厌镇神仙鬼吏、慰抚亡魂、护佑生人的宗教语言出现在买地券文之中,至南梁时期,这种新式的券文书写模式已成为南朝各地买地券文的主流。南朝买地券书写模式的转变拓展了买地券的镇墓方式,增强了买地券的镇墓功能。 展开更多
关键词 汉晋南朝 买地券 镇墓 砖刻文献
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抑制还是促进?面子意识对社交折扣的双刃剑效应
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作者 涂铭 汪兴东 +1 位作者 丁周瑾 郭子政 《管理评论》 CSSCI 北大核心 2024年第6期157-168,共12页
现有文献普遍认为面子意识对传统线下折扣行为有消极影响,但对于如何影响社交折扣却鲜有涉及。本文从印象管理视角,通过三个研究揭示了面子意识对社交折扣的双刃剑效应。研究结果表明:(1)面子意识会促进帮人砍价,自我提升在其中起中介... 现有文献普遍认为面子意识对传统线下折扣行为有消极影响,但对于如何影响社交折扣却鲜有涉及。本文从印象管理视角,通过三个研究揭示了面子意识对社交折扣的双刃剑效应。研究结果表明:(1)面子意识会促进帮人砍价,自我提升在其中起中介作用。(2)面子意识会抑制求人砍价,受评忧虑在其中起中介作用。(3)折扣形式在上述关系中起调节作用,相对于互助型折扣,求助型折扣会增强面子意识对自我提升的正向影响,进而促进帮人砍价;相对于求助型折扣,互助型折扣会削弱面子意识对受评忧虑的正向影响,进而削弱面子意识对求人砍价的抑制作用。 展开更多
关键词 面子意识 社交折扣 印象管理 求人砍价 帮人砍价
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