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制备条件对CoLa/Al_(2)O_(3)催化剂上乙醇脱氢氨化制乙腈反应性能的影响 被引量:1
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作者 李想 冯超 +3 位作者 楚卫锋 谢英鹏 刘盛林 朱向学 《低碳化学与化工》 CAS 北大核心 2024年第5期28-35,共8页
乙醇脱氢氨化法是获得高纯度乙腈较为清洁、安全和经济的途径。在固定床反应器上考察了制备条件(焙烧气氛和Co负载量)对xCo0.25La/Al_(2)O_(3)-y(x和0.25分别代表Co和La的负载量(质量分数,%),y代表焙烧气氛)的乙醇脱氢氨化制乙腈反应(在... 乙醇脱氢氨化法是获得高纯度乙腈较为清洁、安全和经济的途径。在固定床反应器上考察了制备条件(焙烧气氛和Co负载量)对xCo0.25La/Al_(2)O_(3)-y(x和0.25分别代表Co和La的负载量(质量分数,%),y代表焙烧气氛)的乙醇脱氢氨化制乙腈反应(在410℃、0.1 MPa、无水乙醇空速0.5 h^(-1)、氨与醇物质的量之比为6:1的条件下反应45 min)催化性能的影响,采用XRD、XRF、N2物理吸/脱附和CO脉冲化学吸附等对催化剂进行了表征。结果表明,随着Co负载量的增加,xCo0.25La/Al_(2)O_(3)-10H_(2)/N_(2)的金属活性表面积先增加后下降,其中10Co0.25La/Al_(2)O_(3)-10H_(2)/N_(2)的还原态Co表面积为23.38 m^(2)/g,其乙腈选择性最高(88.47%)。保持其他反应条件不变,将10Co0.25La/Al_(2)O_(3)-10H_(2)/N_(2)在430℃下连续运转120 h,乙腈选择性由初始的88.32%快速下降到21 h的66.80%,随后稳定在65%左右,相应乙胺选择性和丁腈选择性分别维持在12%左右和5%左右。 展开更多
关键词 制备条件 乙醇脱氢氨化 乙腈 cola/Al_(2)O_(3)催化剂
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问号钩端螺旋体colA基因产物胶原酶活性及其致病机制研究
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作者 赵金方 谈潘莉 +3 位作者 汪浙炯 胡玮琳 严杰 Kokouvi Kassegne 《中国人兽共患病学报》 CAS CSCD 北大核心 2016年第1期7-12,共6页
目的了解不同问号钩端螺旋体(简称钩体)血清群colA基因分布和序列保守性、表达产物胶原酶活性以及感染细胞时colA基因表达水平变化和产物分泌情况。方法采用PCR及其产物测序法检测我国主要流行的7个问号钩体血清群代表株中colA基因并了... 目的了解不同问号钩端螺旋体(简称钩体)血清群colA基因分布和序列保守性、表达产物胶原酶活性以及感染细胞时colA基因表达水平变化和产物分泌情况。方法采用PCR及其产物测序法检测我国主要流行的7个问号钩体血清群代表株中colA基因并了解其序列保守性。构建问号钩体黄疸出血群赖型赖株colA基因原核表达系统,Ni-NTA亲和层析法提取表达的目的重组蛋白rColA。采用分光光度法检测rColA水解I^IV型天然胶原蛋白及Azocoll和Pz-肽合成底物能力并测定其Km和Kcat值。采用实时荧光定量RT-PCR和Western Blot分别检测问号钩体赖株感染HUVEC、BEAS-2B、L-02、HEK293细胞时colA-mRNA水平变化及ColA分泌情况。结果不同血清群问号钩体均能扩增出全长colA基因片段,其核苷酸和氨基酸序列相似性高达99.4%~100%。所构建的colA基因表达系统能有效表达rColA。rColA能不同程度地水解上述6种底物,但水解III型胶原蛋白能力最强(P<0.05),其Km和Kcat值分别为2.16mg/mL和35.6h-1。问号钩体赖株感染各靶细胞时colA-mRNA水平显著升高(P<0.01),问号钩体-细胞共培养物上清中可检出ColA。结论问号钩体colA基因为序列保守、分布广泛的胶原酶编码基因,感染细胞时该基因产物表达上调并外分泌,从而在问号钩体感染宿主过程中发挥实际作用。 展开更多
关键词 问号钩端螺旋体 cola基因 胶原酶 表达 分泌
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电沉积CoLa-LDH@NF用于高效碱性析氧反应
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作者 卫学玲 蒋鹏 +3 位作者 包维维 邹祥宇 寇领江 艾桃桃 《功能材料》 CAS CSCD 北大核心 2022年第5期5123-5129,共7页
开发高效稳定的析氧电催化剂是可持续发展氢能源的关键。简单快速制备层状双金属氢氧化物催化剂对电解水制氢的工业化具有重要意义。以六水合硝酸钴、六水硝酸镧为原料,利用三电极体系电化学工作站,在镍网上快速(90 s)电沉积制备出CoLa-... 开发高效稳定的析氧电催化剂是可持续发展氢能源的关键。简单快速制备层状双金属氢氧化物催化剂对电解水制氢的工业化具有重要意义。以六水合硝酸钴、六水硝酸镧为原料,利用三电极体系电化学工作站,在镍网上快速(90 s)电沉积制备出CoLa-LDH@NF,采用XRD、XPS、SEM和各种电化学方式表征其结构和性能。结果表明,纳米片状CoLa-LDH@NF在1 mol/L KOH溶液中具有优异的析氧催化性能。超薄片状结构增加CoLa-LDH@NF与电解液的接触面积,增大了参与反应的有效活性位点数。驱动10 mA/cm^(2)的电流密度需要过电位为251 mV,塔菲尔斜率为47 mV/dec,具有良好的析氧稳定性和耐久性。 展开更多
关键词 催化性能 电沉积 层状双金属氢氧化物 析氧反应 cola-LDH@NF
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木霉属中国新纪录种Trichoderma pleuroticola和T.pleurotum 被引量:9
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作者 张广志 杨合同 +3 位作者 张新建 李纪顺 陈凯 黄玉杰 《微生物学通报》 CAS CSCD 北大核心 2013年第4期626-630,共5页
【目的】对蔬菜大棚土壤中和阿魏菇腐烂的菌盖上分离的两株木霉菌进行分类鉴定。【方法】结合形态学分类特征和ITS序列分析的方法进行鉴定。【结果】从蔬菜大棚的土壤中和阿魏菇腐烂的菌盖上分离的两株木霉菌分别为Trichoderma pleuroti... 【目的】对蔬菜大棚土壤中和阿魏菇腐烂的菌盖上分离的两株木霉菌进行分类鉴定。【方法】结合形态学分类特征和ITS序列分析的方法进行鉴定。【结果】从蔬菜大棚的土壤中和阿魏菇腐烂的菌盖上分离的两株木霉菌分别为Trichoderma pleuroticola和T.pleurotum。T.pleuroticola的形态特征与T.harzianum相似,但其分生孢子显著大于T.harzianum的分生孢子,且在PDA上产生黑褐色的色素以及黄色的结晶物。T.pleurotum典型特征是分生孢子梗单生,有时匍匐,分枝散生,初级分枝和分生孢子梗顶端聚生,类似粘帚霉。【结论】分离的两株木霉分别是T.pleuroticola和T.pleurotum,为木霉菌中国新纪录种。 展开更多
关键词 木霉 中国新纪录种 侧耳木霉 平菇木霉
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How good is cola for dissolution of gastric phytobezoars? 被引量:24
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作者 Beom Jae Lee Jong-Jae Park +10 位作者 Hoon Jai Chun Ji Hoon Kim Jong Eun Yeon Yoon Tae Jeen Jae Seon Kim Kwan Soo Byun Sang Woo Lee Jae Hyun Choi Chang Duck Kim Ho Sang Ryu Young-Tae Bak 《World Journal of Gastroenterology》 SCIE CAS CSCD 2009年第18期2265-2269,共5页
AIM:To evaluate the efficacy of cola treatment for gastric phytobezoars,including diospyrobezoars.METHODS:A total of 17 patients(range:48 to 78 years) with symptomatic gastric phytobezoars treated with cola and adjuva... AIM:To evaluate the efficacy of cola treatment for gastric phytobezoars,including diospyrobezoars.METHODS:A total of 17 patients(range:48 to 78 years) with symptomatic gastric phytobezoars treated with cola and adjuvant endoscopic therapy were reviewed.Three liters of cola lavage(10 cases) or drink(7 cases) were initially used,and then endoscopic fragmentation was done for the remnant bezoars by using a lithotripsy basket or a polypectomy snare.The overall success of dissolving a gastric phytobezoars with using three liters of cola and the clinical and endoscopic findings were compared retrospectively between four cases of complete dissolution by using only cola and 13 cases of partial dissolution with cola.RESULTS:After 3 L of cola lavage or drinking,a complete dissolution of bezoars was achieved in four patients(23.5%),while 13 cases(76.5%) were only partially dissolved.Phytobezoars(4 of 6 cases) were observed more frequently than diospyrobezoars(0 of 11) in the group that underwent complete dissolution(P = 0.006).Gender,symptom duration,size of bezoar and method of cola administration were not significantly different between the two groups.Twelve of 13 patients with residual bezoars were completely treated with a combination of cola and endoscopic fragmentation.CONCLUSION:The rate of complete dissolution with three liters of cola was 23.5%,but no case of diospyrobezoar was completely dissolved using this method.However,pretreatment with cola may be helpful and facilitate endoscopic fragmentation of gastric phytobezoars. 展开更多
关键词 Gastric phytobezoars Diospyrobezoars cola DISSOLUTION Clinical efficacy
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Chronic cola drinking induces metabolic and cardiac alterations in rats 被引量:1
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作者 José Milei Matilde Otero Losada +4 位作者 Hernán Gómez Llambí Daniel R Grana Daniel Suárez Francisco Azzato Giuseppe Ambrosio 《World Journal of Cardiology》 CAS 2011年第4期111-116,共6页
AIM: To investigate the effects of chronic drinking of cola beverages on metabolic and echocardiographic parameters in rats. METHODS: Forty-eight male Wistar rats were divided in 3 groups and allowed to drink regular ... AIM: To investigate the effects of chronic drinking of cola beverages on metabolic and echocardiographic parameters in rats. METHODS: Forty-eight male Wistar rats were divided in 3 groups and allowed to drink regular cola (C), diet cola (L), or tap water (W) ad libitum during 6 mo. After this period, 50% of the animals in each group were euthanized. The remaining rats drank tap water ad libitum for an additional 6 mo and were then sacrificed. Rat weight, food, and beverage consumption were measured regularly. Biochemical, echocardiographic and systolic blood pressure data were obtained at baseline, and at 6 mo (treatment) and 12 mo (washout). A complete histopathology study was performed after sacrifice. RESULTS: After 6 mo, C rats had increased body weight (+7%, P < 0.01), increased liquid consumption (+69%, P < 0.001), and decreased food intake (-31%, P < 0.001). C rats showed mild hyperglycemia and hypertriglyceridemia. Normoglycemia (+69%, P < 0.01) and sustained hypertriglyceridemia (+69%, P < 0.01) were observed in C after washout. Both cola beverages induced an increase in left ventricular diastolic diameter (C: +9%, L: +7%, P < 0.05 vs W) and volumes (diastolic C: +26%, L: +22%, P < 0.01 vs W; systolic C: +24%, L: +24%, P < 0.05 vs W) and reduction of relative posterior wall thickness (C: -8%, L: -10%, P < 0.05 vs W). Cardiac output tended to increase (C: +25%, P < 0.05 vs W; L: +17%, not significant vs W). Heart rate was not affected. Pathology findings were scarce, related to aging rather than treatment. CONCLUSION: This experimental model may prove useful to investigate the consequences of high consumption of soft drinks. 展开更多
关键词 cola beverages ECHOCARDIOGRAPHY METABOLIC syndrome Soft DRINKS
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Adsorption of Tartrazine onto Activated Carbon Based Cola Nuts Shells: Equilibrium, Kinetics, and Thermodynamics Studies 被引量:2
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作者 Dantio Nguela Christian Brice Ngomo Horace Manga +5 位作者 Bénédoué Serge Arnold Kouotou Daouda Abega Aimé Victoire Ndongo Ndongo Alain Giresse Che Randy Nangah Ndi Julius Nsami 《Open Journal of Inorganic Chemistry》 2021年第1期1-19,共19页
The uptake of tartrazine from its aqueous solution by powdered activated carbon prepared from cola nut shells chemically activated with potassium hydroxide (ACK) and phosphoric acid (ACP) has been investigated using k... The uptake of tartrazine from its aqueous solution by powdered activated carbon prepared from cola nut shells chemically activated with potassium hydroxide (ACK) and phosphoric acid (ACP) has been investigated using kinetics models. Batch isotherm data were analysed with the pseudo-first order, pseudo-second order model as well as the intraparticle diffusion model. For structural elucidation, the materials were characterized using FTIR, XRD and SEM. These analyses revealed that the activated carbons (ACK and ACP) were predominantly mesoporous with several oxygen-containing functional groups dispersed on their surface. The reaction was systematically investigated under various experimental conditions such as contact time, adsorbent dose and pH. For the two adsorbents, the quantity adsorbed of 19.256 mg/g and 18.196 mg/g respectively for ACP and ACK at respective contact times of 5 and 10 min were obtained. The adsorption data were tested with the Langmuir, Freundlich models. Langmuir model was found to best describe the adsorption of tartrate ions with maximum monolayer adsorption capacities of 24.57 and 21.59 mg/g for ACP and ACK, respectively. Results analysis indicated clearly that the pseudo-second order kinetic rate model best fitted the experimental data and therefore was the adsorption controlling mechanism for both adsorbents. Thermodynamic studies revealed that the adsorption process was spontaneous and exothermic for ACP with increased randomness at the solid solution interface, then exothermic but non-spontaneous for ACK. The results show that these activated carbons could be an alternative for more costly adsorbents for the purpose of tartrate ions elimination. 展开更多
关键词 cola Nuts Shells Activated Carbon ADSORPTION TARTRAZINE
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Physico-Chemical and Thermal Characterization of a Lignocellulosic Fiber, Extracted from the Bast of <i>Cola lepidota</i>Stem 被引量:2
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作者 Ndoumou Belinga Rémy Legrand Meva’a Lucien +3 位作者 Ouagne Pierre Betene Ebanda Fabien Noah Pierre Marcel Atangana Ateba Jean 《Journal of Minerals and Materials Characterization and Engineering》 2020年第5期377-392,共16页
In this research work, fiber extracted from the bark of <i>Cola</i> <i>lepidota</i> (<i>CL</i>) plant, grown in the flora of Southern part of Cameroon, was investigated for composit... In this research work, fiber extracted from the bark of <i>Cola</i> <i>lepidota</i> (<i>CL</i>) plant, grown in the flora of Southern part of Cameroon, was investigated for composites reinforcement. The investigation was carried via evaluation of <span>water absorption capacity, moisture content, real density, porosity, chemical composition, chemical structure and thermal behaviour. It was discovered that the new fiber has relatively low moisture content and water absorption capacity similar to those of other investigated natural fibers such as flax, sisal, coconut, hemp and jute. Its porosity was found appropriate for composite production and the fiber was found to be thermally stable up to 230°C, with maximum degradation temperature of 325°C. The main constituents of the fibre include cellulose, hemicellulose and lignin. In conclusion, based on the properties investigated, this fiber is considered suitable for composite manufacture. 展开更多
关键词 cola lepidota Fiber Thermal Stability Physico-Chemical Characteristics FTIR-ATR Liber STEM
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Effects of cola intake on fertility: a review
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作者 Atsushi Imai Satoshi Ichigo +3 位作者 Hiroshi Takagi Kazutoshi Matsunami Noriko Suzuki Akio Yamamoto 《Health》 2010年第9期997-1001,共5页
The consumption of soft drinks has increased considerably during the last decades. Among them, the cola-based preparations are possibly the refreshments with the largest sales worldwide. During the previous years, imp... The consumption of soft drinks has increased considerably during the last decades. Among them, the cola-based preparations are possibly the refreshments with the largest sales worldwide. During the previous years, important concerns have been raised about the effects of colas on human health. In this review, we introduce the cola effects on reproduction including pregnancy miscarriages, ovulatory and menstrual disorders, and reduced semen quality. Although caffeine intoxication may be thought to play the most important role, a component of cola other than caffeine, or in combination with caffeine, may be associated with increased risk of reproductive hazards in heavy cola (> 1 L per day)-consumers. Cola discontinuation usually leads to an uneventful recovery in the most cases suggesting justification of limitations in the maximum recommended daily dose of these soft drinks. Cola is not an essential beverage, and abstaining from drinking more than 1 L per day is a minor intrusion in one’s personal life. Despite these uncertainties, this growing know- ledge may alarm the fertility risk of chronic cola intake in peoples of childbearing age. 展开更多
关键词 cola Soft DRINK CAFFEINE SEMEN MISCARRIAGE OVULATION
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Promising Efficacy of the <i>Cola acuminata</i>Plant: A Mini Review
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作者 Henry I. C. Lowe Charah T. Watson +3 位作者 Simone Badal Patrice Peart Ngeh J. Toyang Joseph Bryant 《Advances in Biological Chemistry》 2014年第4期240-245,共6页
Cola acuminata also known as the bissy nut extract was originally endemic to Africa but is now present in a number of tropical countries including Jamaica. Despite its rich history of ethnomedicinal use and promising ... Cola acuminata also known as the bissy nut extract was originally endemic to Africa but is now present in a number of tropical countries including Jamaica. Despite its rich history of ethnomedicinal use and promising bioactivity, there still exists limited research on this plant. Exploring and compiling the ethnomedicinal usage, identified bioactivities and isolates of C. acuminata will prove useful in steering future directional research with the hope of reaping the plant’s full beneficial properties. The plant’s traditional use encompass;cancer treatment, an antidote for poisoning, suppressing one’s appetite, increasing alertness, treating migraine and motion sickness, obtaining a state of euphoria in addition to being used in certain traditional practices. Because of the plant’s copious ethnomedicinal use, researchers were led to believe that the low incidence of prostate cancer evidenced amongst Asians could be as a result of phytochemicals present in the bissy nut. Research conducted in our lab confirmed the anti-cancer potential of the plant and recent research has identified a number of secondary metabolites present in C. acuminata which could be responsible for the observed bioactivities. The plant has also shown promise as an anti-microbial agent. This paper confirms the efficacy of the bissy nut plant both as an ethnomedicine as well as warranting further research that may prove useful both in the pharmaceutical and nutraceutical industries. 展开更多
关键词 Bissy cola acuminata PROSTATE CANCER Breast CANCER CYTOTOXIC
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Influence of Post-Harvest Storage Technologies on Weight and Rate Losses and Sensory Profile of Cola Nuts (<i>Cola nitida</i>) Produced in Côte d’Ivoire
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作者 Jean-Marc N’Guessan Elisée Yapi Kouakoua +1 位作者 Nestor Kouakou Kouassi Georges N’Guessan Amani 《Open Journal of Applied Sciences》 2018年第9期371-380,共10页
The conservation of cola nuts (Cola nitida) poses a real problem in C&ocirc;te d’Ivoire because of the post-harvest losses. The objective of this study was to evaluate the impact of post-harvest technologies on o... The conservation of cola nuts (Cola nitida) poses a real problem in C&ocirc;te d’Ivoire because of the post-harvest losses. The objective of this study was to evaluate the impact of post-harvest technologies on organoleptic and physical properties of cola nut during storage. A biopesticide, glucose syrup and biopesticide + glucose syrup were applied to fresh cola nuts before conditioning and kept at 28&deg;C for 6 weeks. Physicochemical and sensory analyses were performed to check the quality of the nuts during storage. The results showed that the biopesticide keep cola nuts better than the others methods with only 11.66% ± 3.04% and 13.66% ± 3.95% of loss rates for white and red cola nuts respectively. Cola nuts treated with bio-pesticide retain significantly their freshness with 62.00% ± 1.15% of moisture for white nuts and 64.00% ± 2.00% of moisture for red nuts compared to those treated with glucose syrup and bio-pesticide + glucose syrup (56.66% ± 1.15%). Cola nuts treated with biopesticide have a better acceptability compared to those subjected to others treatments. The use of biopesticide for the storage of cola nuts minimizes the losses and maintains the quality whatever the type of cola. 展开更多
关键词 cola nitida STORAGE POST-HARVEST LOSSES BIOPESTICIDE Glucose Syrup Quality
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Elaboration and Characterization of a Plaster Reinforced with Fibers from the Stem of Cola lepidota for Industrial Applications
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作者 Zogo Tsala Simon Armand Noah Pierre Marcel Anicet +4 位作者 Ayissi Zacharie Merlin Betene Ebanda Fabien Nkenne Youmba Judide Kenmogne Fabien Atangana Ateba 《World Journal of Engineering and Technology》 2022年第4期824-842,共19页
Current environmental and eco-design issues require the use of environmentally friendly materials. These make up a large share of the building materials market. Natural fibers are already used in various types of mate... Current environmental and eco-design issues require the use of environmentally friendly materials. These make up a large share of the building materials market. Natural fibers are already used in various types of materials, such as plastics, concrete and lime-based products. They exhibit different attributes like the right combination of mechanical, thermal and acoustic properties, allowing these types of materials to be used for different applications. The main disadvantage associated with plaster is its fragility, especially under mechanical stress. Therefore, it becomes interesting to study different methods that could improve the mechanical properties of plaster. The addition of fibers to the plaster to obtain a composite material is already recognized as a means of improving the behavior of the product, in particular after the rupture of the matrix. The aim of this work was to study the effects of the addition of natural fibers from the stem of Cola lepidota (CL), on the physical properties and the mechanical behavior of the composite matrix. This study highlights the effects of fiber size and volume fraction. It has been shown that the mass of composites decreases as the percentage and length of fibers increases. The mechanical properties of composite materials are also discussed. Even at low addition rates, CL stem fibers achieved slightly higher values of flexural properties. 展开更多
关键词 cola lepidota Vegetable Fiber PLASTER Composite RETTING CHARACTERIZATION
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Voluntary Ingestion of a Cola Nut Stuck into the Esophagus: An Unusual Foreign Body (FB)
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作者 Ismaïl Lawani Dansou Gaspard Gbéssi +5 位作者 Aboudou Raimi Kpossou Yacoubou Imorou Souaïbou Freddy H. R. Gnangnon Francis Moïse Dossou Delphin Kuassi Mehinto Jean-Léon Olory-Togbé 《Surgical Science》 2016年第5期239-243,共5页
The cola nut (Cola nitida), is a rare foreign body. Its voluntary ingestion, for ritual practices, is a situation of exceptional occurrence, and jamming it in the esophagus is a therapeutic emergency. Here, we report ... The cola nut (Cola nitida), is a rare foreign body. Its voluntary ingestion, for ritual practices, is a situation of exceptional occurrence, and jamming it in the esophagus is a therapeutic emergency. Here, we report the case of an adult patient, with a cola nut measuring 3 cm in diameter swallowed for a ritual purpose, jammed at the bottom of his esophagus. A surgical extraction was performed by gastrostomy after a failed attempt of endoscopic extraction. There ensued a complication of a left-esophageal fistula. The various aspects of this case are analyzed in the light of the literature review. 展开更多
关键词 Foreign Body ESOPHAGUS cola Nut GASTROSTOMY
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"Share a Coke" campaign by Coca Cola company
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作者 Oyunbileg Sergelen 《International English Education Research》 2016年第6期14-16,共3页
This report commissioned to examine how "Share a Coke" by Coca Cola company is using IMC approaches and how the campaign has been so successful using IMC functions since this campaign released.
关键词 Coca cola MARKETING share a Coke
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Stratus针对COLA的开发工具
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作者 廖广廉 李柏树 《中国计算机用户》 1989年第7期45-45,共1页
关键词 STRATUS cola 开发工具 TPF FMS
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Coca Cola的由来
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作者 王佩夫 《中学生英语(初中版)》 2002年第5期6-6,共1页
1886年,美国乔治亚洲亚特兰大市的一个药房老板约翰·潘巴顿自制了一种能够提神的药水,非常受顾客喜爱。一天,有一个人来买这种药水,潘巴顿在匆忙之中误将一种褐色溶液调了进去,无意之中改变了配方。
关键词 “Coca cola 初中 英语 背景知识
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面向COLA的Stratus容错计算机
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作者 廖广廉 李柏树 《中国计算机用户》 1989年第7期41-41,共1页
关键词 容错计算机 cola STRATUS
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Big Cola:新兴跨国企业崛起秘诀
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作者 Amitava Chattopadhyay 《董事会》 2017年第11期74-75,共2页
一家秘鲁的新兴可乐品牌给巨头们上了一课,在如何快速成长方面,Big Cola(大可乐)值得学习Big Cola(大可乐)是秘鲁家族企业AJE集团的旗舰品牌,全球销量达到20亿美元,2000-2013年间的销售额年均增长率达到22%。与之相对,百事可乐和可口可... 一家秘鲁的新兴可乐品牌给巨头们上了一课,在如何快速成长方面,Big Cola(大可乐)值得学习Big Cola(大可乐)是秘鲁家族企业AJE集团的旗舰品牌,全球销量达到20亿美元,2000-2013年间的销售额年均增长率达到22%。与之相对,百事可乐和可口可乐的销售额实在是不尽如人意。虽然相比这两家大鳄, 展开更多
关键词 跨国企业 百事可乐 Big cola 可口可乐 印度尼西亚
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中外Coca Cola电视广告中多模态隐喻的解读——认知语言学视角 被引量:1
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作者 陈双 《海外英语》 2014年第23期226-228,共3页
文章基于认知语言学的概念隐喻理论,对两则中外可口可乐广告中的多模态隐喻及其符号系统进行了对比分析,以探寻两者隐喻产生机制存在差异的原因和多模态隐喻的显著特征。结果发现:1)中外广告都存在两种基本隐喻系统,但事件结构隐喻差异... 文章基于认知语言学的概念隐喻理论,对两则中外可口可乐广告中的多模态隐喻及其符号系统进行了对比分析,以探寻两者隐喻产生机制存在差异的原因和多模态隐喻的显著特征。结果发现:1)中外广告都存在两种基本隐喻系统,但事件结构隐喻差异较大;2)中外广告都使用了视觉和听觉模态,但是模态内部符号的侧重有所不同;3)隐喻产生机制存在差异的原因主要是认知和文化的不同;4)多模态隐喻着实有不同于纯语言隐喻的特性。 展开更多
关键词 多模态隐喻 认知语言学 电视广告 可口可乐 中外对比
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American Culture's Influence on Advertisement Translation of Coca-Cola Company
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作者 王辉 孙苗苗 《科技信息》 2010年第17期I0237-I0237,I0248,共2页
Through analyzing several typical advertisements of Coca-Cola Company, this essay tries to help translators understand the importance of culture especially American culture’s influence on advertisement translation.
关键词 英语 广告 翻译方法 可口可乐公司
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