In recent years,numerous internet-famous cities have rapidly gained popularity on social media through their unique tourism appeal,attracting massive tourist flows and profoundly impacting local cultural tourism indus...In recent years,numerous internet-famous cities have rapidly gained popularity on social media through their unique tourism appeal,attracting massive tourist flows and profoundly impacting local cultural tourism industries.This paper analyzes the reasons behind these cities’breakout success and explores their development models,offering insights for Hainan’s cultural tourism sector.The study reveals that such urban phenomena primarily stem from four key factors:crafting distinctive city IPs,implementing innovative marketing strategies,providing premium travel experiences,and building community-driven city identities.Drawing from these lessons,Hainan’s cultural tourism industry should leverage its unique cultural resources to develop tourism IPs,adopt new media-driven marketing approaches,enhance service quality,strengthen brand building,and promote high-quality development to boost the region’s tourism visibility and competitiveness.展开更多
As the traditional culture of the city,celebrity culture is an important part of urban historical and cultural heritage with great vitality.The in-depth excavation of celebrity culture is not only a display window of ...As the traditional culture of the city,celebrity culture is an important part of urban historical and cultural heritage with great vitality.The in-depth excavation of celebrity culture is not only a display window of urban spiritual culture,but also has strong tourism value and externality.In this paper,the life history of Bada Shanren,the origin of Bada Shanren and Qingyunpu,and the“past and present lives”of Badashanren Memorial Hall are discussed,and how Nanchang can effectively protect,utilize and inherit this celebrity culture is analyzed,so as to promote its unique value in urban development.展开更多
Against the background of rapid economic development of cities in China,high-grade and diversified construction of spiritual civilization,development conditions of urban theme park were analyzed.It was proposed that e...Against the background of rapid economic development of cities in China,high-grade and diversified construction of spiritual civilization,development conditions of urban theme park were analyzed.It was proposed that exploring cultural differences of cities and diversity of landscape taste are important factors for constructing characteristic urban theme parks.Historical celebrities are spiritual connotations of the local areas because of their special regional backgrounds,so the construction of urban theme park is to explore achievements and stories of local historical celebrities,and demonstrate these achievements and stories in landscapes.It is a new approach for breaking through the standard image of urban parks,creating a leisure space with regional characteristics,and building a park that can reflect continuity of time and strike a chord in the heart of visitors.In this sense,historic celebrities are excellent materials and standing points for designing urban parks.Meanwhile,positive spiritual pursuits are integrated in designing spaces for cultivating tourists'temperament,providing a vivid educational mode of cultivating quality of the contemporaries.This attempt is to offer an innovative approach to the construction of urban theme park.展开更多
This present paper explores the celebrities appearing on television advertisements. The purpose is to identify the influence of celebrity endorsement on consumer buying intention in Sri Lanka. Television Advertising i...This present paper explores the celebrities appearing on television advertisements. The purpose is to identify the influence of celebrity endorsement on consumer buying intention in Sri Lanka. Television Advertising is one of the marketing communication tools used to receive the attention of the customer and build their loyalty to perfume brands. Celebrity advertisement is an important and frequently used marketing tool to directly influence the consumers＇ purchase intentions. The aim of this study is to determine the effect of celebrity endorsement on customer purchasing intention for perfume brands. The survey method was used as the research method. Questionnaire was utilized in gathering information from the respondents in Colombo and Gampaha in Sri Lanka. Cluster sampling was used to select a sample size of 100 and collected data were analyzed descriptively using the SPSS 20.0 version. Correlation analysis was conducted to establish the nature of the relationship between the celebrity endorsers and consumer purchasing intention. Results showed significant relationship between the celebrity endorsement （likability, credibility, personality, attractiveness, and expertise） and consumer purchasing intention, so that all five hypotheses were accepted by this exploration.展开更多
The effectiveness of celebrity endorsements has been a topic that has interested many advertising researchers. It has been long debated on which advertising method is most effective. The purpose of this study was to c...The effectiveness of celebrity endorsements has been a topic that has interested many advertising researchers. It has been long debated on which advertising method is most effective. The purpose of this study was to conclude whether or not advertising agencies and social cause organizations are obtaining the results of these studies and using them in magazine advertisement campaigns and which one of these advertisements is more prevalent in magazines. Advertisements were examined from two American magazines, W Magazine and Good Housekeeping. The results of the study showed that celebrtiy endoresments have been featured in magazine advertisements more in recent years that products are endorsed by celebrities more than social causes and a majority of these endoresments are for products that affect a consumer＇s self-image.展开更多
Wu Lanfu Memorial Hall is taken as research object. By combining web text analysis with questionnaire research, comprehensive analysis of tourist experience information (thematic background, scenic area services and h...Wu Lanfu Memorial Hall is taken as research object. By combining web text analysis with questionnaire research, comprehensive analysis of tourist experience information (thematic background, scenic area services and hardware infrastructure) of research object is conducted under red tourism perspective. Via further correlation analysis, the dimensions that influence visitors’perception and experience of celebrity memorial hall are found, which attempts to contribute to the more comprehensive promotion of the tourism experience of red tourist attractions. Research results are as below. First, visitors are generally satisfied with the overall perception of celebrity memorial hall, and celebrity memorial hall occupies an indispensable position in the red tourism system. Second, visitors’ potential perception of memorial hall is quite different from their actual perception, and the quality of scenic spots does not match its potential perception. Third, celebrity effect plays a prominent role in red tourism attractions. Fourth, celebrity memorial hall play an important role in the inheritance and dissemination of red culture. Corresponding improvement suggestions are put forward in this paper based on above conclusions, and it aims to provide the reference for the development of red tourism and the spread of red culture in ethnic regions.展开更多
What happens when a fat black woman shows up(or is exhibited)in environments with the highest media visibility?What are the relationships built between these bodies and viewers whose eyes are accustomed to consuming m...What happens when a fat black woman shows up(or is exhibited)in environments with the highest media visibility?What are the relationships built between these bodies and viewers whose eyes are accustomed to consuming more homogeneous and controlled images?In this article,we see,through the analysis of famous women of modest social origin,among them the Brazilian singer MC Carol and the American presenter Oprah Winfrey,how the presence of dark skin and fat bodies,besides the markers of poverty,is still seen as faults that disorganize the idealized scenario of celebrities.In this sense,it is noticed that there is a hierarchy of celebrities,and that getting to the pulpit of high visibility and staying there are more dramatic tasks for those who do not belong to the subjective and imaginary repertoire of celebrities.This paper examines this question drawing on the concept of Weberian status as it is used in celebrity studies,at the same time that indicates the limitations of such approach.展开更多
Nonverbal symbols are widely used in various social contexts in daily life.In the context of variety shows,nonverbal symbols play a role in constructing celebrity personas and driving plot development.In an era domina...Nonverbal symbols are widely used in various social contexts in daily life.In the context of variety shows,nonverbal symbols play a role in constructing celebrity personas and driving plot development.In an era dominated by short videos,the use of nonverbal symbols by some content creators has become more evident for segmented communication.Due to the inherent authenticity of nonverbal symbols,inconsistencies in their use within variety shows can lead to"persona collapse."This paper analyzes the role of nonverbal symbols in constructing celebrity personas within variety shows through case studies.Furthermore,it explores how the public's trust in information is influenced by various factors amid the widespread dissemination of information on short video platforms.The findings offer insights for the planning and performance of variety shows and the analysis of public opinion on the internet.展开更多
This paper explores how consumers’ para-social interaction(PSI) bridges source credibility and consumer brand-related responses when they are exposed to advertising images with celebrity symbols. Two studies were con...This paper explores how consumers’ para-social interaction(PSI) bridges source credibility and consumer brand-related responses when they are exposed to advertising images with celebrity symbols. Two studies were conducted by collecting data through online surveys. The results, based on a structural equation modelling analysis, show that both perceived attractiveness and expertise of celebrities could affect the strength of consumer-celebrity PSI, which in turn allow the consumer to establish a personal connection with the endorsed brand and result in positive brand-related responses. Additionally, when a celebrity possess only one kind of advantage, whether it is perceived physical appearance or perceived expertise in specific field, the audience’s willingness to interact with the celebrity would increase as the celebrity’s perceived expertise increases. But when a celebrity is outstanding in both perceived physical appearance and perceived expertise, the intensity of the audience’s willingness to interact with the celebrity is more susceptible to the change of the perceived appearance of the celebrity. The research proves the indispensable role of the consumer-celebrity PSI for transferring the symbolic meaning of the celebrity endorser to the meaning of the consumer self, inspiring the consumercelebrity relationship perspective in endorsement advertising research. In addition, the research supplies the source credibility models and brand attitude models.展开更多
Mr. Huang was old. People addressedhim as"Respected Mr. Huang". Being old,he easily got tired and could not help it. aftersupper, having watched News Today on theTV, he began to feel sleepy, so he wentabout ...Mr. Huang was old. People addressedhim as"Respected Mr. Huang". Being old,he easily got tired and could not help it. aftersupper, having watched News Today on theTV, he began to feel sleepy, so he wentabout washing his face and feet before goingto bed. suddenly the door-bell rang,展开更多
Find lt What could Mozart also do really well?Conversation A(in the studio)Teaching lvy:Zach:Ivy:Zach:Ivy:Let's talk about music today,Zach.Sure,lvy!I love all kinds of music.Me,too.So,let's celebrate a famous...Find lt What could Mozart also do really well?Conversation A(in the studio)Teaching lvy:Zach:Ivy:Zach:Ivy:Let's talk about music today,Zach.Sure,lvy!I love all kinds of music.Me,too.So,let's celebrate a famous musician's birthday today.OK,whose birthday?Mozart's!He was born 270 years ago today.展开更多
As the wheel of time turns toward the year's end and the beginning of the new year,the snow-kissed land of Xizang gracefully unveils its grandeur and offers a feast of wonders for all to explore.Here,crystalline i...As the wheel of time turns toward the year's end and the beginning of the new year,the snow-kissed land of Xizang gracefully unveils its grandeur and offers a feast of wonders for all to explore.Here,crystalline ice and snow form a celestial winter realm.Amid the biting seasonal winds,o month-long New Year celebration brings one o deep,heartfelt warmth.Rarely witnessed elsewhere in the world,this collection of New Year customs stands as both a cultural marvel and a warm gift that the plateau bestows upon the depths of winter.展开更多
It was another Monday morning as I rode Line 2 toward Fuchengmen, the closest subway station to my office in west Beijing. I had missed the morning rush and a few empty seats near the end of the bench awaited my stil...It was another Monday morning as I rode Line 2 toward Fuchengmen, the closest subway station to my office in west Beijing. I had missed the morning rush and a few empty seats near the end of the bench awaited my still sleepy body.With headphones firmly planted into each展开更多
Inmyshow Digital Technology(Group)Company(IMS),a leading enterprise in the digital economy,debuted at the 22nd China-ASEAN Expo(CAEXPO)by presenting its innovative achievements such as the AIGC marketing platform“Ins...Inmyshow Digital Technology(Group)Company(IMS),a leading enterprise in the digital economy,debuted at the 22nd China-ASEAN Expo(CAEXPO)by presenting its innovative achievements such as the AIGC marketing platform“Inspiration Island”and the“TopKlout Summit,”which showcased its technological breakthroughs and practical experience in the fields of intelligent content generation,cyber celebrity marketing,and cross-border digital marketing.展开更多
Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers...Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers(aged 18-35)in Hanoi and Taipei,China.Quantitative methods,including surveys,and experimental design,were employed in both cities,with a sample size of 200 respondents per location.Key influencing factors-including video content,product information,celebrity endorsement,viewer interaction,and perceived value-were systematically analyzed.The findings highlight both commonalities and contextual differences in how short videos influence purchasing behavior.This study offers practical implications for businesses and marketers targeting young consumers in Vietnam and Taiwan,China.展开更多
In modern society,influenced by mass culture and internal alienation,people experience alienation in the consumption field.The impulsive and excessive consumption of consumers not only reflects the changes in consumpt...In modern society,influenced by mass culture and internal alienation,people experience alienation in the consumption field.The impulsive and excessive consumption of consumers not only reflects the changes in consumption culture but is also the result of the combined action of market,technological,and psychological factors.The shopping spree in the context of e-commerce festival creation is due to the hard control of science and technology and the soft penetration of mass culture,which fully invade individuals’work and life,evoke false and excessive demands,and thus generate consumption.The practical path to get rid of consumption alienation and return to rational consumption can start from three aspects:aesthetic awakening,concept guidance,and environmental regulation.展开更多
Today,three friends are at a nice restaurant.They are celebrating Tom getting a new job.Mia is happy to be there,but she knows her budget is tight this month.9m She can't spend a lot.
1 The Fair Isle sweater,a timeless fashion element,continues to charm the world.This comfortable,colorful knit has grown from a practical workwear piece into a high-fashion item beloved by the royal family,celebrities...1 The Fair Isle sweater,a timeless fashion element,continues to charm the world.This comfortable,colorful knit has grown from a practical workwear piece into a high-fashion item beloved by the royal family,celebrities and even the latest fashion designers.Despite its long history,the Fair Isle sweater remains popular,especially as winter approaches.展开更多
基金Haikou Philosophy and Social Science Planning Project in 2025“Research on the Communication Path of Haikou Arcade Culture as City Name Card under the Background of Artificial Intelligence”(2025-ZCKT-100)。
文摘In recent years,numerous internet-famous cities have rapidly gained popularity on social media through their unique tourism appeal,attracting massive tourist flows and profoundly impacting local cultural tourism industries.This paper analyzes the reasons behind these cities’breakout success and explores their development models,offering insights for Hainan’s cultural tourism sector.The study reveals that such urban phenomena primarily stem from four key factors:crafting distinctive city IPs,implementing innovative marketing strategies,providing premium travel experiences,and building community-driven city identities.Drawing from these lessons,Hainan’s cultural tourism industry should leverage its unique cultural resources to develop tourism IPs,adopt new media-driven marketing approaches,enhance service quality,strengthen brand building,and promote high-quality development to boost the region’s tourism visibility and competitiveness.
文摘As the traditional culture of the city,celebrity culture is an important part of urban historical and cultural heritage with great vitality.The in-depth excavation of celebrity culture is not only a display window of urban spiritual culture,but also has strong tourism value and externality.In this paper,the life history of Bada Shanren,the origin of Bada Shanren and Qingyunpu,and the“past and present lives”of Badashanren Memorial Hall are discussed,and how Nanchang can effectively protect,utilize and inherit this celebrity culture is analyzed,so as to promote its unique value in urban development.
文摘Against the background of rapid economic development of cities in China,high-grade and diversified construction of spiritual civilization,development conditions of urban theme park were analyzed.It was proposed that exploring cultural differences of cities and diversity of landscape taste are important factors for constructing characteristic urban theme parks.Historical celebrities are spiritual connotations of the local areas because of their special regional backgrounds,so the construction of urban theme park is to explore achievements and stories of local historical celebrities,and demonstrate these achievements and stories in landscapes.It is a new approach for breaking through the standard image of urban parks,creating a leisure space with regional characteristics,and building a park that can reflect continuity of time and strike a chord in the heart of visitors.In this sense,historic celebrities are excellent materials and standing points for designing urban parks.Meanwhile,positive spiritual pursuits are integrated in designing spaces for cultivating tourists'temperament,providing a vivid educational mode of cultivating quality of the contemporaries.This attempt is to offer an innovative approach to the construction of urban theme park.
文摘This present paper explores the celebrities appearing on television advertisements. The purpose is to identify the influence of celebrity endorsement on consumer buying intention in Sri Lanka. Television Advertising is one of the marketing communication tools used to receive the attention of the customer and build their loyalty to perfume brands. Celebrity advertisement is an important and frequently used marketing tool to directly influence the consumers＇ purchase intentions. The aim of this study is to determine the effect of celebrity endorsement on customer purchasing intention for perfume brands. The survey method was used as the research method. Questionnaire was utilized in gathering information from the respondents in Colombo and Gampaha in Sri Lanka. Cluster sampling was used to select a sample size of 100 and collected data were analyzed descriptively using the SPSS 20.0 version. Correlation analysis was conducted to establish the nature of the relationship between the celebrity endorsers and consumer purchasing intention. Results showed significant relationship between the celebrity endorsement （likability, credibility, personality, attractiveness, and expertise） and consumer purchasing intention, so that all five hypotheses were accepted by this exploration.
文摘The effectiveness of celebrity endorsements has been a topic that has interested many advertising researchers. It has been long debated on which advertising method is most effective. The purpose of this study was to conclude whether or not advertising agencies and social cause organizations are obtaining the results of these studies and using them in magazine advertisement campaigns and which one of these advertisements is more prevalent in magazines. Advertisements were examined from two American magazines, W Magazine and Good Housekeeping. The results of the study showed that celebrtiy endoresments have been featured in magazine advertisements more in recent years that products are endorsed by celebrities more than social causes and a majority of these endoresments are for products that affect a consumer＇s self-image.
基金Sponsored by Inner Mongolia University Training Program of Innovation and Entrepreneurship for Undergraduates(201805069)“10,000 Tourism Talents Program”,Ministry of Culture and Tourism of the People’s Republic of China(WMYC20183-005)
文摘Wu Lanfu Memorial Hall is taken as research object. By combining web text analysis with questionnaire research, comprehensive analysis of tourist experience information (thematic background, scenic area services and hardware infrastructure) of research object is conducted under red tourism perspective. Via further correlation analysis, the dimensions that influence visitors’perception and experience of celebrity memorial hall are found, which attempts to contribute to the more comprehensive promotion of the tourism experience of red tourist attractions. Research results are as below. First, visitors are generally satisfied with the overall perception of celebrity memorial hall, and celebrity memorial hall occupies an indispensable position in the red tourism system. Second, visitors’ potential perception of memorial hall is quite different from their actual perception, and the quality of scenic spots does not match its potential perception. Third, celebrity effect plays a prominent role in red tourism attractions. Fourth, celebrity memorial hall play an important role in the inheritance and dissemination of red culture. Corresponding improvement suggestions are put forward in this paper based on above conclusions, and it aims to provide the reference for the development of red tourism and the spread of red culture in ethnic regions.
文摘What happens when a fat black woman shows up(or is exhibited)in environments with the highest media visibility?What are the relationships built between these bodies and viewers whose eyes are accustomed to consuming more homogeneous and controlled images?In this article,we see,through the analysis of famous women of modest social origin,among them the Brazilian singer MC Carol and the American presenter Oprah Winfrey,how the presence of dark skin and fat bodies,besides the markers of poverty,is still seen as faults that disorganize the idealized scenario of celebrities.In this sense,it is noticed that there is a hierarchy of celebrities,and that getting to the pulpit of high visibility and staying there are more dramatic tasks for those who do not belong to the subjective and imaginary repertoire of celebrities.This paper examines this question drawing on the concept of Weberian status as it is used in celebrity studies,at the same time that indicates the limitations of such approach.
文摘Nonverbal symbols are widely used in various social contexts in daily life.In the context of variety shows,nonverbal symbols play a role in constructing celebrity personas and driving plot development.In an era dominated by short videos,the use of nonverbal symbols by some content creators has become more evident for segmented communication.Due to the inherent authenticity of nonverbal symbols,inconsistencies in their use within variety shows can lead to"persona collapse."This paper analyzes the role of nonverbal symbols in constructing celebrity personas within variety shows through case studies.Furthermore,it explores how the public's trust in information is influenced by various factors amid the widespread dissemination of information on short video platforms.The findings offer insights for the planning and performance of variety shows and the analysis of public opinion on the internet.
文摘This paper explores how consumers’ para-social interaction(PSI) bridges source credibility and consumer brand-related responses when they are exposed to advertising images with celebrity symbols. Two studies were conducted by collecting data through online surveys. The results, based on a structural equation modelling analysis, show that both perceived attractiveness and expertise of celebrities could affect the strength of consumer-celebrity PSI, which in turn allow the consumer to establish a personal connection with the endorsed brand and result in positive brand-related responses. Additionally, when a celebrity possess only one kind of advantage, whether it is perceived physical appearance or perceived expertise in specific field, the audience’s willingness to interact with the celebrity would increase as the celebrity’s perceived expertise increases. But when a celebrity is outstanding in both perceived physical appearance and perceived expertise, the intensity of the audience’s willingness to interact with the celebrity is more susceptible to the change of the perceived appearance of the celebrity. The research proves the indispensable role of the consumer-celebrity PSI for transferring the symbolic meaning of the celebrity endorser to the meaning of the consumer self, inspiring the consumercelebrity relationship perspective in endorsement advertising research. In addition, the research supplies the source credibility models and brand attitude models.
文摘Mr. Huang was old. People addressedhim as"Respected Mr. Huang". Being old,he easily got tired and could not help it. aftersupper, having watched News Today on theTV, he began to feel sleepy, so he wentabout washing his face and feet before goingto bed. suddenly the door-bell rang,
文摘Find lt What could Mozart also do really well?Conversation A(in the studio)Teaching lvy:Zach:Ivy:Zach:Ivy:Let's talk about music today,Zach.Sure,lvy!I love all kinds of music.Me,too.So,let's celebrate a famous musician's birthday today.OK,whose birthday?Mozart's!He was born 270 years ago today.
文摘As the wheel of time turns toward the year's end and the beginning of the new year,the snow-kissed land of Xizang gracefully unveils its grandeur and offers a feast of wonders for all to explore.Here,crystalline ice and snow form a celestial winter realm.Amid the biting seasonal winds,o month-long New Year celebration brings one o deep,heartfelt warmth.Rarely witnessed elsewhere in the world,this collection of New Year customs stands as both a cultural marvel and a warm gift that the plateau bestows upon the depths of winter.
文摘It was another Monday morning as I rode Line 2 toward Fuchengmen, the closest subway station to my office in west Beijing. I had missed the morning rush and a few empty seats near the end of the bench awaited my still sleepy body.With headphones firmly planted into each
文摘Inmyshow Digital Technology(Group)Company(IMS),a leading enterprise in the digital economy,debuted at the 22nd China-ASEAN Expo(CAEXPO)by presenting its innovative achievements such as the AIGC marketing platform“Inspiration Island”and the“TopKlout Summit,”which showcased its technological breakthroughs and practical experience in the fields of intelligent content generation,cyber celebrity marketing,and cross-border digital marketing.
文摘Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers(aged 18-35)in Hanoi and Taipei,China.Quantitative methods,including surveys,and experimental design,were employed in both cities,with a sample size of 200 respondents per location.Key influencing factors-including video content,product information,celebrity endorsement,viewer interaction,and perceived value-were systematically analyzed.The findings highlight both commonalities and contextual differences in how short videos influence purchasing behavior.This study offers practical implications for businesses and marketers targeting young consumers in Vietnam and Taiwan,China.
基金“Construction and Practice of the Collaborative Education Model for the‘Ideological and Political Education+Archaeology’Experimental Class”(Project No.2023XYB039)。
文摘In modern society,influenced by mass culture and internal alienation,people experience alienation in the consumption field.The impulsive and excessive consumption of consumers not only reflects the changes in consumption culture but is also the result of the combined action of market,technological,and psychological factors.The shopping spree in the context of e-commerce festival creation is due to the hard control of science and technology and the soft penetration of mass culture,which fully invade individuals’work and life,evoke false and excessive demands,and thus generate consumption.The practical path to get rid of consumption alienation and return to rational consumption can start from three aspects:aesthetic awakening,concept guidance,and environmental regulation.
文摘Today,three friends are at a nice restaurant.They are celebrating Tom getting a new job.Mia is happy to be there,but she knows her budget is tight this month.9m She can't spend a lot.
文摘1 The Fair Isle sweater,a timeless fashion element,continues to charm the world.This comfortable,colorful knit has grown from a practical workwear piece into a high-fashion item beloved by the royal family,celebrities and even the latest fashion designers.Despite its long history,the Fair Isle sweater remains popular,especially as winter approaches.
