This article,empowered by ChatGPT and through retrieving relevant historical literature,explores how the translator Sun Yat-sen flexibly employed strategies like domestication and foreignization,as well as methods lik...This article,empowered by ChatGPT and through retrieving relevant historical literature,explores how the translator Sun Yat-sen flexibly employed strategies like domestication and foreignization,as well as methods like omission,addition,and modification in his translation of Ambulance Lectures:First Aid to the Injured.Additionally,the research highlights the use of ChatGPT as a tool to assist in the study.While ChatGPT is able to provide comprehensive knowledge quickly and proper translations,improvements are still needed in terms of image accuracy and citation generation.By providing specific context,probing for factual evidence,clarifying the reference objects,and narrowing the scope,prompts can be gradually refined for increasingly satisfactory outcomes.展开更多
The translation of ancient Chinese cultural artifacts terminology in museums plays a pivotal role in facilitating cross-cultural communication and preserving cultural heritage in the context of globalization.Through f...The translation of ancient Chinese cultural artifacts terminology in museums plays a pivotal role in facilitating cross-cultural communication and preserving cultural heritage in the context of globalization.Through field research in over ten Chinese museums and analysis of more than 800 terms,this paper explores the most effective translation methods for such terminology,focusing on transliteration and literal translation under the strategy of foreignization as well as liberal translation and imitation under the domesticating strategy.Standardized terminology not only prevents ambiguities but also bridges cultural gaps by preserving phonetic authenticity while contextualizing functionality.By refining translation practices,museums can better fulfill their mission as bridges between cultures,promoting global appreciation of China’s rich historical and artistic legacy.展开更多
Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.The...Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.展开更多
In a highly competitive market,excellent advertising translation can better promote brands.By adopting the three principles of Skopos Theory,this paper discusses the E-C translation strategies of commercial advertisem...In a highly competitive market,excellent advertising translation can better promote brands.By adopting the three principles of Skopos Theory,this paper discusses the E-C translation strategies of commercial advertisements based on specific advertising translation cases,and proposes translation methods of literal translation,free translation,paraphrase,and augmentation,as well as rhetorical methods of homophonic puns,aiming to improve the quality of commercial advertisement translations,enhance the publicity effect,and achieve brand marketing.展开更多
Although in China, ordinary translation theories favor the foreignizing strategy in translating culture, and outside China, there are opposing strategies between the cultural studies school and deconstructionist schoo...Although in China, ordinary translation theories favor the foreignizing strategy in translating culture, and outside China, there are opposing strategies between the cultural studies school and deconstructionist school, translation teachers should be fully aware of their respective revelations and limitations to translation teaching. This paper holds that in undergraduate C-E （Chinese-English~ translation teaching, the linguistic strategy is assimilation rather than alienation, thus, idiomaticness and preciseness should be emphasized. In teaching cultural translation strategy, first, we should promote students＇ cultural competence, which includes culture perceptive competence, culture comparison competence, culture evaluation competence, and culture mediation competence. Second, we need differentiate cultural strategies to translate literary and practical materials. In translating practical materials, functionality determines adaptation or exoticization; in translating literary materials, when cultural factor is the topic of writing, exoticization is employed for the main except that part of politeness system in institutional culture, abstract concrete conversion and description affection model in spiritual culture are adapted. When cultural factor is the background of writing, it is the target text aestheticality and readership intertextuality that determine adaptation or exoticization.展开更多
This paper deals with the translation strategies of Chinese Culture-Loaded Words from the perspective of adaptation theory.It is based on the translation text of the sixth episode“Silk Road”and the seventh episode“...This paper deals with the translation strategies of Chinese Culture-Loaded Words from the perspective of adaptation theory.It is based on the translation text of the sixth episode“Silk Road”and the seventh episode“Dunhuang”of the documentary Hexi Corridor.Many words with Chinese cultural connotations appear in the subtitles of this documentary.This paper will be divided into four parts.The first part and the second part deal with the basic theories,i.e.,definition of Chinese Culture-Loaded Words and of adaptation theory.The original text is analysed in the third part.This part deals with the background and specifics of the language of the documentary film Hexi Corridor.The fourth part deals with the difficulties encountered by the author in translation practice and the corresponding solutions adopted by the author.The translation difficulties are solved by five translation methods,namely transliteration,loan translation,substitution,interpretation,and adaptation.展开更多
Due to concise language and rich connotation, puns have become the most widely used rhetorical devices in various advertisements, to achieve the best communicative purpose, to arouse the customer's emotional appea...Due to concise language and rich connotation, puns have become the most widely used rhetorical devices in various advertisements, to achieve the best communicative purpose, to arouse the customer's emotional appeal and to provoke certain purchasing action. Guided by Skopos Theory, this article aims to explore the practical translation methods in combination with the use of puns in Chinese advertisements.展开更多
With more attentions being paid to the research of the Chinese-English translation of public signs,errors and mistakes can be frequently observed in some places and occasions due to different cultural backgrounds as w...With more attentions being paid to the research of the Chinese-English translation of public signs,errors and mistakes can be frequently observed in some places and occasions due to different cultural backgrounds as well as diversified function of public signs.For that reason,the author venture to analyses the problems existing in Chinese-English translation of public signs on the level of linguistic and culture such as spelling errors,harsh tones and so on.Meanwhile the author offer some strategies and principles of translation based on the communicative translation method and as well as the quality of translators perspectives,including the methods of functional priority,of utilization of Pin Yin and so on,hoping to optimize the quality of the public signs translation so as to publicize China and promote the image of China and arose the attention and awareness of the translators.展开更多
With the unprecedented advance of economic globalization and industrialization among nations,for advertising has been playing an increasingly pivotal role and is being integrated more deeply into our lives.Not only do...With the unprecedented advance of economic globalization and industrialization among nations,for advertising has been playing an increasingly pivotal role and is being integrated more deeply into our lives.Not only does Advertising English have its own distinctive features,but it also has special usages.This article will first illustrate such features as vocabulary,sentence structures and then go on to cite examples to illustrate the features.Then skopos theory is introduced and several translation methods which are generated from the theory,such as literal translation and free translation are explored.展开更多
基金Research on AI Empowered Bilingual Language Asset Management and English Language Teaching Reform(24JG29)Research on the Digital Empowerment in Business English Major Reform and Innovation in the Context of Language Services(National Higher Education Institutions 202412583HN)Chinese Academic Translation Project of“C-E Translation of The Transformation of Rural China”(21WSHB004)。
文摘This article,empowered by ChatGPT and through retrieving relevant historical literature,explores how the translator Sun Yat-sen flexibly employed strategies like domestication and foreignization,as well as methods like omission,addition,and modification in his translation of Ambulance Lectures:First Aid to the Injured.Additionally,the research highlights the use of ChatGPT as a tool to assist in the study.While ChatGPT is able to provide comprehensive knowledge quickly and proper translations,improvements are still needed in terms of image accuracy and citation generation.By providing specific context,probing for factual evidence,clarifying the reference objects,and narrowing the scope,prompts can be gradually refined for increasingly satisfactory outcomes.
文摘The translation of ancient Chinese cultural artifacts terminology in museums plays a pivotal role in facilitating cross-cultural communication and preserving cultural heritage in the context of globalization.Through field research in over ten Chinese museums and analysis of more than 800 terms,this paper explores the most effective translation methods for such terminology,focusing on transliteration and literal translation under the strategy of foreignization as well as liberal translation and imitation under the domesticating strategy.Standardized terminology not only prevents ambiguities but also bridges cultural gaps by preserving phonetic authenticity while contextualizing functionality.By refining translation practices,museums can better fulfill their mission as bridges between cultures,promoting global appreciation of China’s rich historical and artistic legacy.
基金This research was financially supported by the National College Students Innovation and Entrepreneurship Project(Grant NO.S202010647018).
文摘Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.
文摘In a highly competitive market,excellent advertising translation can better promote brands.By adopting the three principles of Skopos Theory,this paper discusses the E-C translation strategies of commercial advertisements based on specific advertising translation cases,and proposes translation methods of literal translation,free translation,paraphrase,and augmentation,as well as rhetorical methods of homophonic puns,aiming to improve the quality of commercial advertisement translations,enhance the publicity effect,and achieve brand marketing.
文摘Although in China, ordinary translation theories favor the foreignizing strategy in translating culture, and outside China, there are opposing strategies between the cultural studies school and deconstructionist school, translation teachers should be fully aware of their respective revelations and limitations to translation teaching. This paper holds that in undergraduate C-E （Chinese-English~ translation teaching, the linguistic strategy is assimilation rather than alienation, thus, idiomaticness and preciseness should be emphasized. In teaching cultural translation strategy, first, we should promote students＇ cultural competence, which includes culture perceptive competence, culture comparison competence, culture evaluation competence, and culture mediation competence. Second, we need differentiate cultural strategies to translate literary and practical materials. In translating practical materials, functionality determines adaptation or exoticization; in translating literary materials, when cultural factor is the topic of writing, exoticization is employed for the main except that part of politeness system in institutional culture, abstract concrete conversion and description affection model in spiritual culture are adapted. When cultural factor is the background of writing, it is the target text aestheticality and readership intertextuality that determine adaptation or exoticization.
基金Research Startup Project for Doctors at the School of Foreign Languages,University of Shanghai for Science and Technology(Fund Project No.:1F-21-305-101).
文摘This paper deals with the translation strategies of Chinese Culture-Loaded Words from the perspective of adaptation theory.It is based on the translation text of the sixth episode“Silk Road”and the seventh episode“Dunhuang”of the documentary Hexi Corridor.Many words with Chinese cultural connotations appear in the subtitles of this documentary.This paper will be divided into four parts.The first part and the second part deal with the basic theories,i.e.,definition of Chinese Culture-Loaded Words and of adaptation theory.The original text is analysed in the third part.This part deals with the background and specifics of the language of the documentary film Hexi Corridor.The fourth part deals with the difficulties encountered by the author in translation practice and the corresponding solutions adopted by the author.The translation difficulties are solved by five translation methods,namely transliteration,loan translation,substitution,interpretation,and adaptation.
文摘Due to concise language and rich connotation, puns have become the most widely used rhetorical devices in various advertisements, to achieve the best communicative purpose, to arouse the customer's emotional appeal and to provoke certain purchasing action. Guided by Skopos Theory, this article aims to explore the practical translation methods in combination with the use of puns in Chinese advertisements.
文摘With more attentions being paid to the research of the Chinese-English translation of public signs,errors and mistakes can be frequently observed in some places and occasions due to different cultural backgrounds as well as diversified function of public signs.For that reason,the author venture to analyses the problems existing in Chinese-English translation of public signs on the level of linguistic and culture such as spelling errors,harsh tones and so on.Meanwhile the author offer some strategies and principles of translation based on the communicative translation method and as well as the quality of translators perspectives,including the methods of functional priority,of utilization of Pin Yin and so on,hoping to optimize the quality of the public signs translation so as to publicize China and promote the image of China and arose the attention and awareness of the translators.
文摘With the unprecedented advance of economic globalization and industrialization among nations,for advertising has been playing an increasingly pivotal role and is being integrated more deeply into our lives.Not only does Advertising English have its own distinctive features,but it also has special usages.This article will first illustrate such features as vocabulary,sentence structures and then go on to cite examples to illustrate the features.Then skopos theory is introduced and several translation methods which are generated from the theory,such as literal translation and free translation are explored.
