With the rapid development of information technology, it appears that a single online channel or a single offline is not able to meet the consumers＇ shopping needs, the enterprises will have a better development only...With the rapid development of information technology, it appears that a single online channel or a single offline is not able to meet the consumers＇ shopping needs, the enterprises will have a better development only by making the online and offline channels be in fusion and promote each other. This paper will combine the general business modes with corporate channel integration pattern, build out different forms of the market mode including market, enterprise and customers basing on different influence level, and analyze out the enterprise how to implement the business mode of integration basing on the influence factors under the background of different businessmodes, then apply the corresponding O2Oprocess to the mode, so as to broaden the enterprise selling channels for a better development.展开更多
文摘With the rapid development of information technology, it appears that a single online channel or a single offline is not able to meet the consumers＇ shopping needs, the enterprises will have a better development only by making the online and offline channels be in fusion and promote each other. This paper will combine the general business modes with corporate channel integration pattern, build out different forms of the market mode including market, enterprise and customers basing on different influence level, and analyze out the enterprise how to implement the business mode of integration basing on the influence factors under the background of different businessmodes, then apply the corresponding O2Oprocess to the mode, so as to broaden the enterprise selling channels for a better development.
