This paper is focus on the brand effect of industrial agglomeration, and undertakes the following conclusions： firstly, regional industrial brand and industry agglomeration will influence each other. Secondly, indust...This paper is focus on the brand effect of industrial agglomeration, and undertakes the following conclusions： firstly, regional industrial brand and industry agglomeration will influence each other. Secondly, industrial agglomeration on regional industry brand has the strengthening mechanism. Thirdly, the more of enterprises in industrial cluster, the more ＂hitchhike＂ problems will occur. It shows that enterprises in promoting the regional industry brand will influence exacted input and reward asymmetry, causing the enterprise to promote the maintenance of regional industry brand intrinsic motivation deficiency. However, widespread presence ＂hitchhike＂ psychologicalexpectations. This led to the regional industrial brand are often not appropriate and reasonable maintenance and promotion.展开更多
The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would he...The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category.展开更多
The West China is main producing region and advantageous producing region of edible beans. Developing industry of edible beans in West China has prominent regional advantage, production advantage, quality advantage, m...The West China is main producing region and advantageous producing region of edible beans. Developing industry of edible beans in West China has prominent regional advantage, production advantage, quality advantage, market advantage, and price advantage. We analyze the problems existing in the process of development of industry of edible beans in West China as follows: the cognition is insufficient; fund for scientific research is short; the basic research is weak; the planting is sparse; the industrialization is not sound; the information is restricted. Corresponding suggestions are put forward in this paper as follows, in order to ensure the healthy development of industry of edible beans in China: formulate preferential policies; establish high-quality edible producing bases; promote the brand effect; pay attention to post-production development; develop the idea of new agricultural planting and cultivation.展开更多
Industrial cluster is an aggregation of the related enterprises and institutions in certain field and in certain place. There are mainly three patterns for industrial clusters： market-oriented cluster, foreign fund o...Industrial cluster is an aggregation of the related enterprises and institutions in certain field and in certain place. There are mainly three patterns for industrial clusters： market-oriented cluster, foreign fund oriented cluster and endogenous brand oriented cluster. Many economists have established their own theories about the patterns industrial cluster, but there are few dealing with one big enterprises and its cluster pattern. This paper, taking Haier household electrical appliance as an example, is trying to study one model of Chinese industrial cluster and analyze its characteristics with their effects on economy, as.well as the advantages together with the related suggestions from the authors.展开更多
In recent years,the digital economy has been booming,and digital transformation has become an important development model for enterprises.In the automotive field,BYD's digital transformation has been advancing ste...In recent years,the digital economy has been booming,and digital transformation has become an important development model for enterprises.In the automotive field,BYD's digital transformation has been advancing steadily.Through various channels and strategies,it has achieved the efficient construction of a new management data governance system.This article uses case analysis to analyze the problems encountered in BYD's digital transformation process and its problem-solving ideas,and explores the possible future development paths of BYD.Thus,six advantages of BYD after its digital transformation are concluded:improving the operational efficiency of the enterprise,optimizing products and services,enhancing the enterprise's competitiveness,promoting the coordinated development of the industry,achieving mutual assistance and interconnection within the industry,and facilitating sustainable development.Moreover,the transition from electrification to intelligence is also an important turning point for BYD's future development.It is necessary to actively seek transformation approaches based on the industry characteristics and resource conditions of the automotive manufacturing industry,and formulate a digital transformation strategic plan suitable for the long-term development of the enterprise,so as to achieve the digital and intelligent transformation of the value chain.展开更多
基金ACKNOWLEDGMENT This paper was sponsor by National Natural Science Foundation of China （Youth Project ）： ＂Chinese regional industry brand diffusion path and structural industry policy research＂, project number （71003029） and Guangdong Provincial Science and Technology Department of science and technology project （social development project ）：＂ Guangdong＂ double transfer＂ strategy under the optimization of industrial structure and regional financial support services＂, project number （2010B080701029）
文摘This paper is focus on the brand effect of industrial agglomeration, and undertakes the following conclusions： firstly, regional industrial brand and industry agglomeration will influence each other. Secondly, industrial agglomeration on regional industry brand has the strengthening mechanism. Thirdly, the more of enterprises in industrial cluster, the more ＂hitchhike＂ problems will occur. It shows that enterprises in promoting the regional industry brand will influence exacted input and reward asymmetry, causing the enterprise to promote the maintenance of regional industry brand intrinsic motivation deficiency. However, widespread presence ＂hitchhike＂ psychologicalexpectations. This led to the regional industrial brand are often not appropriate and reasonable maintenance and promotion.
文摘The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category.
基金Supported by Special Agricultural Program of Scientific Research(200903007-06)
文摘The West China is main producing region and advantageous producing region of edible beans. Developing industry of edible beans in West China has prominent regional advantage, production advantage, quality advantage, market advantage, and price advantage. We analyze the problems existing in the process of development of industry of edible beans in West China as follows: the cognition is insufficient; fund for scientific research is short; the basic research is weak; the planting is sparse; the industrialization is not sound; the information is restricted. Corresponding suggestions are put forward in this paper as follows, in order to ensure the healthy development of industry of edible beans in China: formulate preferential policies; establish high-quality edible producing bases; promote the brand effect; pay attention to post-production development; develop the idea of new agricultural planting and cultivation.
文摘Industrial cluster is an aggregation of the related enterprises and institutions in certain field and in certain place. There are mainly three patterns for industrial clusters： market-oriented cluster, foreign fund oriented cluster and endogenous brand oriented cluster. Many economists have established their own theories about the patterns industrial cluster, but there are few dealing with one big enterprises and its cluster pattern. This paper, taking Haier household electrical appliance as an example, is trying to study one model of Chinese industrial cluster and analyze its characteristics with their effects on economy, as.well as the advantages together with the related suggestions from the authors.
文摘In recent years,the digital economy has been booming,and digital transformation has become an important development model for enterprises.In the automotive field,BYD's digital transformation has been advancing steadily.Through various channels and strategies,it has achieved the efficient construction of a new management data governance system.This article uses case analysis to analyze the problems encountered in BYD's digital transformation process and its problem-solving ideas,and explores the possible future development paths of BYD.Thus,six advantages of BYD after its digital transformation are concluded:improving the operational efficiency of the enterprise,optimizing products and services,enhancing the enterprise's competitiveness,promoting the coordinated development of the industry,achieving mutual assistance and interconnection within the industry,and facilitating sustainable development.Moreover,the transition from electrification to intelligence is also an important turning point for BYD's future development.It is necessary to actively seek transformation approaches based on the industry characteristics and resource conditions of the automotive manufacturing industry,and formulate a digital transformation strategic plan suitable for the long-term development of the enterprise,so as to achieve the digital and intelligent transformation of the value chain.
