Due to great business potential in E-commerce,the traditional method is not an appropriate technique to make investment decision.Consequently,a new approach--Real Option should be applied.Based on the characteristics ...Due to great business potential in E-commerce,the traditional method is not an appropriate technique to make investment decision.Consequently,a new approach--Real Option should be applied.Based on the characteristics of investment in E-commerce,this paper analyzes the function and advantages of the Real Option and the differences between the NPV and Real Option.展开更多
文摘Due to great business potential in E-commerce,the traditional method is not an appropriate technique to make investment decision.Consequently,a new approach--Real Option should be applied.Based on the characteristics of investment in E-commerce,this paper analyzes the function and advantages of the Real Option and the differences between the NPV and Real Option.
