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数字素养对乡村居民旅游创业意向的影响机制——基于TPB拓展模型的实证研究 被引量:1
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作者 赵苑媛 明庆忠 +1 位作者 刘宏芳 王超 《干旱区资源与环境》 北大核心 2026年第1期198-208,共11页
当前全球数字技术蓬勃兴起,深刻重塑了传统乡村旅游创业模式,在我国乡村振兴战略和数字乡村发展战略背景下,提升乡村居民数字素养是抓住乡村旅游创业新机遇的重要举措。研究基于计划行为理论(TPB)与乡村旅游创业情景,探讨乡村居民的数... 当前全球数字技术蓬勃兴起,深刻重塑了传统乡村旅游创业模式,在我国乡村振兴战略和数字乡村发展战略背景下,提升乡村居民数字素养是抓住乡村旅游创业新机遇的重要举措。研究基于计划行为理论(TPB)与乡村旅游创业情景,探讨乡村居民的数字素养对其旅游创业意向的影响机制,分析其行为态度、主观规范和感知行为控制发挥的中介作用,共提出10个研究假设。通过对云南省昆明市7个乡村旅游目的地的347位居民进行问卷调查,并运用结构方程模型和Bootstrap中介效应检验方法进行实证分析。研究发现:1)数字素养对乡村居民旅游创业中的行为态度和主观规范具有直接正向影响。2)乡村居民的行为态度、主观规范和感知行为控制对其旅游创业意向具有直接正向影响,其中感知行为控制的影响最显著。3)数字素养需通过行为态度和主观规范间接影响乡村居民旅游创业意向。4)数字素养对行为态度的影响在男性和女性之间存在显著差异,女性的影响程度显著低于男性。研究将数字素养作为前置变量纳入TPB理论框架,拓展了理论解释边界,揭示了数字乡村建设背景下关于乡村居民旅游创业意向的“技术能力-心理认知”双路径影响机制,为如何提升乡村居民数字素养及旅游创业意向,制定相关政策提供参考依据。 展开更多
关键词 数字素养 计划行为理论(tpb) 乡村居民 旅游创业意向
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自主学习视角下开放教育学习者在线学习行为意愿“进阶”之路——基于拓展“C-TAM-TPB”模型的实证研究
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作者 沈志仁 李欣欣 《成人教育》 北大核心 2026年第2期48-60,共13页
在数字化和终身教育背景下,开放教育承载着培养自主学习型人才的重要使命。然而,当前部分开放教育学习者的在线学习行为仍具有较强的功利性,主要以完成学业要求为目标,缺乏深度学习和主动探索的意识。为促进学习者由被动接受走向自主学... 在数字化和终身教育背景下,开放教育承载着培养自主学习型人才的重要使命。然而,当前部分开放教育学习者的在线学习行为仍具有较强的功利性,主要以完成学业要求为目标,缺乏深度学习和主动探索的意识。为促进学习者由被动接受走向自主学习,基于拓展的“C-TAM-TPB”模型,以616名广西开放教育学习者为样本,依托PLS-SEM数据分析法,探讨影响开放教育学习者在线自主学习行为意愿的关键因素。实证分析结果表明,在线自主学习行为态度、自我调节学习能力与学校支持是影响在线自主学习行为意愿的直接因素,信息素养、感知有用性及主观规范通过间接路径发挥作用。研究结果有助于深化对开放教育学习者在线自主学习行为意愿机制的理解,并为提升开放教育质量与自主学习支持体系建设提供理论参考与实践启示。 展开更多
关键词 开放教育 自主学习 在线自主学习行为意愿 C-TAM-tpb模型
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基于TPB与基本心理需要理论的大学生锻炼行为研究
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作者 冯海涛 刘幕馨 +1 位作者 隗合强 沈伟斌 《河北科技大学学报(社会科学版)》 2026年第2期78-85,共8页
为检验在大学生锻炼行为背景下基本心理需要因素对计划行为理论(TPB)框架的调节作用机制,对京津冀地区有锻炼行为的大学生展开调查,测量其TPB框架相关因素、心理需要满足情况及锻炼行为,并采用分层回归法检验基本心理需要满足对TPB框架... 为检验在大学生锻炼行为背景下基本心理需要因素对计划行为理论(TPB)框架的调节作用机制,对京津冀地区有锻炼行为的大学生展开调查,测量其TPB框架相关因素、心理需要满足情况及锻炼行为,并采用分层回归法检验基本心理需要满足对TPB框架的调节效应。结果显示:自主需要对主观规范与锻炼意向的关系具有负向调节作用,对锻炼意向与锻炼行为的关系则具有正向调节作用。具体而言,自主需要满足度越高,大学生参与锻炼的自主动机越强,其锻炼意向受环境的影响就越小;同时,个体自我控制能力也会随之提升,锻炼意向转化为实际锻炼行为的效率也就越高。 展开更多
关键词 tpb 基本心理需要 锻炼行为 锻炼意向 大学生
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Comparison study on calculation methods of bending behavior of Chinese reinforced concrete beams from 1912 to 1949 被引量:1
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作者 淳庆 Van Balen Koenraad 韩宜丹 《Journal of Southeast University(English Edition)》 EI CAS 2015年第4期529-534,共6页
In order to study the calculation methods of bending behavior of Chinese reinforced concrete beams from 1912 to 1949, tests on the mechanical performance of 66 rebars from different modem Chinese concrete buildings, t... In order to study the calculation methods of bending behavior of Chinese reinforced concrete beams from 1912 to 1949, tests on the mechanical performance of 66 rebars from different modem Chinese concrete buildings, the concrete compressive strength of 12 modem Chinese concrete buildings, and the concrete cover thickness of 9 modem Chinese concrete buildings are carried out; and the actual material properties and structural conformations of modem Chinese concrete buildings are obtained. Then, the comparison on calculation methods of bending behavior including the original Chinese calculation method, the present Chinese calculation method, the present American calculation method and the present European calculation method is studied. The results show that the original Chinese calculation method of bending behavior is based on the allowable stress calculation method, and the design safety factors are 3.55 to 4. 0. In term of the calculation area of longitudinal rebars of reinforced concrete beams, without considering earthquake action, the original Chinese structural calculation method is safer than the present Chinese structural calculation method, the present European structural calculation method, and the present American structural calculation method. The results can provide support for the structural safety assessments of modem Chinese reinforced concrete buildings. 展开更多
关键词 reinforced concrete beam the Republic of China era from 1912 to 1949 bending behavior calculation method comparative study
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Deformation Behavior of Medium-strength TA18 High-pressure Tubes During NC Bending with Different Bending Radii 被引量:16
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作者 JIANG Zhiqiang ZHAN Mei +2 位作者 YANG He XU Xudong LI Guangjun 《Chinese Journal of Aeronautics》 SCIE EI CAS CSCD 2011年第5期657-664,共8页
To improve the forming quality and forming limit of the numerical control (NC) bending of high-pressure titanium alloy tubes, in this study, using three-dimensional (3D) finite element method, deformation behavior... To improve the forming quality and forming limit of the numerical control (NC) bending of high-pressure titanium alloy tubes, in this study, using three-dimensional (3D) finite element method, deformation behavior of medium-strength TA 18 high-pressure tubes during NC bending with different bending radii is investigated. The results show that the cross-sectional deformation and the wall thickness variation during NC bending of TA18 tubes using a small bending radius (less than 2 times of tube outside diameter) are clearly different from that using a normal bending radius (between 2 and 4 times of tube outside diameter). For bending with a normal bending radius, with or without a mandrel, the distribution of the flattening in the bending area resembles a platform and an asymmetric parabola, respectively. For bending with a small bending radius, with or without a mandrel, the flattening both distributes like a parabola, but the former has a stable peak which deflects toward the initial bending section, and the latter has a more pronounced peak with a bending angle and deflects slightly toward the bending section. The wall thickness variations with a normal bending radius, with and without a mandrel, both resemble a platform when the bending angle exceeds a certain angle. For the bending with a small radius, the distribution of the wall thickness variation without a mandrel follows an approximate parabola which increases in value as the bending angle increases. If a mandrel is used, the thickening ratio increases from the initial bending section to the bending section. 展开更多
关键词 titanium alloy tubes deformation behaviors numerical control bending finite element method normal bending radius small bending radius
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Experimental and numerical investigation of mechanical behavior of plain woven CFRP composites subjected to three-point bending 被引量:1
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作者 Qiaoli ZHAO Yuliang HOU +2 位作者 Weihan WANG Yutong LIU Cheng LI 《Chinese Journal of Aeronautics》 SCIE EI CAS CSCD 2023年第7期505-517,共13页
The mechanical behavior of plain woven Carbon Fiber-Reinforced Polymer(CFRP)composites under Three-Point Bending(TPB)is investigated via experimental and numerical approaches.Multiscale models,including microscale,mes... The mechanical behavior of plain woven Carbon Fiber-Reinforced Polymer(CFRP)composites under Three-Point Bending(TPB)is investigated via experimental and numerical approaches.Multiscale models,including microscale,mesoscale and macroscale models,have been developed to characterize the TPB strength and damages.Thereinto,Representative Volume Elements(RVEs)of the microscale and mesoscale structures are established to determine the effective properties of carbon-fiber yarn and CFRP composites,respectively.Aimed at accurately and efficiently predicting the TPB behavior,an Equivalent Cross-Ply Laminate(ECPL)cell is proposed to simplify the inherent woven architecture,and the effective properties of the subcell are computed using a local homogenization approach.The macroscale model of the TPB specimen is constructed by a topology structure of ECPL cells to predict the mechanical behavior.The TPB experiments have been performed to validate the multiscale models.Both the experimental and numerical results reveal that delamination mainly appears in the top and bottom interfaces of the CFRP laminates.And matrix cracking and delamination are identified as the significant damage modes during the TPB process.Finally,the quasi-static and dynamic behaviors of plain woven composites are discussed by comparing the results of Low-Velocity Impact(LVI)and TPB simulations. 展开更多
关键词 Equivalent Cross-Ply Laminate(ECPL)cell Local homogenization Multiscale modeling Plain woven CFRP composites Three-Point bending(tpb)behavior
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Deformation behaviors of 21-6-9 stainless steel tube numerical control bending under different friction conditions 被引量:10
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作者 方军 鲁世强 +1 位作者 王克鲁 姚正军 《Journal of Central South University》 SCIE EI CAS CSCD 2015年第8期2864-2874,共11页
For contact dominated numerical control(NC) bending process of tube, the effect of friction on bending deformation behaviors should be focused on to achieve precision bending forming. A three dimensional(3D) elastic-p... For contact dominated numerical control(NC) bending process of tube, the effect of friction on bending deformation behaviors should be focused on to achieve precision bending forming. A three dimensional(3D) elastic-plastic finite element(FE) model of NC bending process was established under ABAQUS/Explicit platform, and its reliability was validated by the experiment. Then, numerical study on bending deformation behaviors under different frictions between tube and various dies was explored from multiple aspects such as wrinkling, wall thickness change and cross section deformation. The results show that the large friction of wiper die-tube reduces the wrinkling wave ratio η and cross section deformation degree ΔD and increases the wall thinning degree Δt. The large friction of mandrel-tube causes large η, Δt and ΔD, and the onset of wrinkling near clamp die. The large friction of pressure die-tube reduces Δt and ΔD, and the friction on this interface has little effect on η. The large friction of bending die-tube reduces η and ΔD, and the friction on this interface has little effect on Δt. The reasonable friction coefficients on wiper die-tube, mandrel-tube, pressure die-tube and bending die-tube of 21-6-9(0Cr21Ni6Mn9N) stainless steel tube in NC bending are 0.05-0.15, 0.05-0.15, 0.25-0.35 and 0.25-0.35, respectively. The results can provide a guideline for applying the friction conditions to establish the robust bending environment for stable and precise bending deformation of tube bending. 展开更多
关键词 21-6-9 stainless steel tube FRICTION deformation behaviors numerical control bending finite element simulation
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Molecular dynamics analysis on bending mechanical behavior of alumina nanowires at different loading rates 被引量:4
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作者 Yuxiao James HE Bin MA 《Transactions of Nonferrous Metals Society of China》 SCIE EI CAS CSCD 2022年第11期3687-3698,共12页
The molecular dynamics(MD)model ofα-Al_(2)O_(3) nanowires in bending is established by using LAMMPS to calculate the atomic stress and strain at different loading rates in order to study the effect of loading rate on... The molecular dynamics(MD)model ofα-Al_(2)O_(3) nanowires in bending is established by using LAMMPS to calculate the atomic stress and strain at different loading rates in order to study the effect of loading rate on the bending mechanical behaviors of theα-Al_(2)O_(3) nanowires.Research results show that the maximum surface stress−rotation angle curves ofα-Al_(2)O_(3) nanowires at different loading rates are all divided into three stages of elastic deformation,plastic deformation and failure,where the elastic limit point can be determined by the curve symmetry during loading and unloading cycle.The loading rate has great influence on the plastic deformation but little on the elastic modulus ofα-Al_(2)O_(3) nanowires.When the loading rate is increased,the plastic deformation stage is shortened and the material is easier to fail in brittle fracture.Therefore,the elastic limit and the strength limit(determined by the direct and indirect MD simulation methods)are closer to each other.The MD simulation result ofα-Al_(2)O_(3) nanowires is verified to be valid by the good agreement with the improved loop test results.The direct MD method becomes an effective way to determine the elastic limit and the strength limit of nanoscale whiskers failed in brittle or ductile fracture at arbitrary loading rate. 展开更多
关键词 alumina nanowires bending behavior loading rate elastic limit strength limit molecular dynamics
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Effect of lamellar structural parameters on the bending fracture behavior of AA1100/AA7075 laminated metal composites 被引量:2
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作者 Taiqian Mo Zejun Chen +3 位作者 Dayu Zhou Guangming Lu Yongmeng Huang Qing Liu 《Journal of Materials Science & Technology》 SCIE EI CAS CSCD 2022年第4期28-38,共11页
The lamellar structure has an important impact on the mechanical properties of dissimilar laminated metal composites(LMCs),including the thickness ratio of dissimilar metal constituent layers and the number of layers.... The lamellar structure has an important impact on the mechanical properties of dissimilar laminated metal composites(LMCs),including the thickness ratio of dissimilar metal constituent layers and the number of layers.AA1100 and AA7075 with thickness ratios of 1:4 and 3:4 were fabricated for multilayer AA1100/AA7075 LMCs by hot accumulative roll bonding(ARB)technology.The bending fracture characteristics of AA1100/AA7075 LMCs with different thickness ratios and numbers of constituent layers were investigated.The research results indicated that AA1100/AA7075 LMCs with a low thickness ratio exhibited better bending ductility and toughness than those with a high thickness ratio,which was attributed to the crack growth resistance caused by the thickness of the soft AA1100 layer.The toughening mechanism introduced by crack deflection or arresting contributed to the enhancement in the toughness of the LMCs compared with that of the single 7075 Al layer.The bonding interfaces of AA1100/AA7075 LMCs with different numbers of layers are continuous and straight due to the high ARB temperature.A decrease in bending toughness was observed as the number of layers increased.Unlike LMCs with a low number of layers,crack deflection or interface delamination is also considered a main toughening mechanism in dissimilar LMCs in addition to the thickness effect. 展开更多
关键词 Laminated metal composite Mechanical properties bending Fracture behavior Toughening mechanism
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Research on Influence Factors of Pig Farmers' Ecological Farming Behavior: Based on the TPB and SEM
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作者 Chengying HAN Zhenhong QI +1 位作者 Dongmin ZHANG Xinrui LI 《Asian Agricultural Research》 2016年第2期19-27,共9页
China's extensive development model of pig industry gives rise to serious resource and environment bottleneck restriction,it is urgent to transform the existing development model into ecological farming model. In ... China's extensive development model of pig industry gives rise to serious resource and environment bottleneck restriction,it is urgent to transform the existing development model into ecological farming model. In this process,farmers' behavior will play a key role. On the basis of summarizing development connotation and characteristics of ecological agriculture,using survey data of 323 pig farmers in 6 provinces,based on the Theory of Planned Behavior( TPB) it introduced individual characteristics and external environment constraint variables,and made an empirical analysis on factors influencing intention and behavior of pig farmers' ecological farming using the Structural Equation Model( SEM). Results indicate:( i) ecological farming intention of pig farmers has the largest direct effect on their ecological farming behavior;( ii)ecological farming cognition of pig farmers has significant positive effect on their ecological farming behavior;( iii) external environment has the largest indirect effect on their ecological farming behavior,followed by the overall effect,and external environment has significant positive effect on ecological farming attitude and cognition of pig farmers;( iv) individual characteristics( educational level and income level) of pig farmers influence ecological farming behavior of pig farmers through their ecological farming attitude and intention,but the degree of influence is limited. 展开更多
关键词 Ecological FARMING behavior Influence factors PIG FARMERS Theory of PLANNED behavior(tpb) Structural Equation Model(SEM)
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数字气象信息服务对稻农气候适应性行为的影响——基于TAM和TPB整合框架 被引量:6
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作者 卢泓钢 程相波 张俊飚 《中国农业大学学报》 北大核心 2025年第2期189-202,共14页
为探究数字气象信息服务对稻农气候适应性行为的影响及机制,在构建技术接受模型-计划行为理论(TAM-TPB)整合框架的基础上,利用湖北省713户稻农的调研数据,采用OLS模型、中介效应模型、Multivariate Probit模型分析数字气象信息服务对稻... 为探究数字气象信息服务对稻农气候适应性行为的影响及机制,在构建技术接受模型-计划行为理论(TAM-TPB)整合框架的基础上,利用湖北省713户稻农的调研数据,采用OLS模型、中介效应模型、Multivariate Probit模型分析数字气象信息服务对稻农气候适应性行为的影响。结果表明:1)数字气象信息服务对稻农气候适应性行为有显著的正向影响;其中感知可用性和感知易用性均正向影响稻农的气候适应性行为。2)感知可用性和感知易用性分别通过行为态度、感知行为控制的中介作用促进稻农的气候适应性行为。3)数字气象信息服务对稻农气候适应性行为的影响存在资源禀赋差异。4)数字气象信息服务有利于激活调整农时、调整品种、购买农业保险等气候适应性行为。因此,政府应加快数字气象信息服务的建设,以强化稻农风险认知水平,引导农户采用气候适应性行为。 展开更多
关键词 数字气象信息服务 稻农气候适应性行为 气候变化 技术接受模型 计划行为理论
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INFLUENCE OF COMPRESSION-BENDING COUPLING ON THE STABILITY BEHAVIOR OF ANISOTROPIC LAMINATED PANELS
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作者 黄小清 张红 《Applied Mathematics and Mechanics(English Edition)》 SCIE EI 1999年第1期18-26,共9页
Dynamic-Relaxation Method (DRM) is applied to studying the influence of compression-bending coupling on nonlinear behavior of cylindrically slightly curved panels of unsymmetric laminated composite materials subjected... Dynamic-Relaxation Method (DRM) is applied to studying the influence of compression-bending coupling on nonlinear behavior of cylindrically slightly curved panels of unsymmetric laminated composite materials subjected to uniform uniaxial Compression during loading and unloading. Numerical results are given for cross-ply plates and panels under S4S4 and S4S2 boundary conditions. The results show that the effects of absolute value and the sign of the coupling coefficient on the stability behavior of the panles are significant. 展开更多
关键词 compression-bending coupling laminated panels stability behavior loading and unloading paths dynamic-relaxation method
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城市旅游碳补偿行为意愿及影响机理研究——基于TPB-VBN整合理论模型
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作者 翟姝婷 董亚娟 《河南科学》 2025年第2期295-303,共9页
基于整合计划行为理论与价值-信念-规范理论构建结构方程模型进行实证分析,探索城市旅游碳补偿行为意愿及其影响机理。研究表明:①旅游碳补偿行为意愿的形成兼具利己和利他主义的多维因素驱动,主观规范、结果认知和行为态度变量对其影... 基于整合计划行为理论与价值-信念-规范理论构建结构方程模型进行实证分析,探索城市旅游碳补偿行为意愿及其影响机理。研究表明:①旅游碳补偿行为意愿的形成兼具利己和利他主义的多维因素驱动,主观规范、结果认知和行为态度变量对其影响总效应最强。②结果认知通过影响行为态度与感知行为控制间接影响旅游碳补偿行为意愿,态度和个体规范在一定程度上强化了旅游者的主观规范,促使行为意愿的产生。③旅游碳补偿行为意愿的形成总体上以环境价值观为核心驱动力,结果认知为关键枢纽,与其他因素相互关联通过多重链式作用机制构成网络结构。 展开更多
关键词 城市旅游 旅游碳补偿 tpb-VBN模型 行为意愿 影响机理
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基于TPB的起重作业人员违规行为意向研究
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作者 杨春鹏 张斌 +1 位作者 翁培辉 袁代红 《工业安全与环保》 2025年第11期38-44,共7页
违规作业是起重安全事故的主要诱因,深入探究起重作业人员的违规行为意向影响因素。首先基于计划行为理论(TPB),提出“违规行为意向”概念,并引入行为培训、行为监督2个组织因素变量,构建起重作业人员违规行为意向计划行为理论(TPB)修... 违规作业是起重安全事故的主要诱因,深入探究起重作业人员的违规行为意向影响因素。首先基于计划行为理论(TPB),提出“违规行为意向”概念,并引入行为培训、行为监督2个组织因素变量,构建起重作业人员违规行为意向计划行为理论(TPB)修正模型,并提出研究假设;之后通过起重机虚拟仿真实验收集196份问卷,并检验其信度及效度;最后运用结构方程模型(SEM)对研究假设进行验证。结果表明:行为态度、主观规范、行为控制对违规行为意向均有直接显著影响;行为培训、行为监督不仅对行为态度、主观规范和行为控制有直接显著影响,而且通过行为态度、行为控制2个中介变量对违规行为意向产生间接显著影响,其总间接影响效应分别为0.347、0.281。 展开更多
关键词 起重作业 违规行为意向 计划行为理论(tpb) 结构方程模型(SEM) 虚拟仿真实验
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基于TPB拓展模型的旅游体验对游客行为意愿的影响研究
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作者 郑成康 《绿色科技》 2025年第5期222-228,共7页
以清名桥历史文化街区为研究对象,基于计划行为理论(TPB),引入旅游体验作为扩展变量,构建扩展TPB模型,系统地探讨了主观规范、知觉行为控制、游客态度及旅游体验对游客行为意愿的影响。通过实地调研与问卷调查,共收集225份有效样本数据... 以清名桥历史文化街区为研究对象,基于计划行为理论(TPB),引入旅游体验作为扩展变量,构建扩展TPB模型,系统地探讨了主观规范、知觉行为控制、游客态度及旅游体验对游客行为意愿的影响。通过实地调研与问卷调查,共收集225份有效样本数据,并采用结构方程模型(SEM)进行假设检验与路径分析。结果表明:主观规范、游客态度和旅游体验均对游客行为意愿产生显著的正向影响,其中旅游体验的影响最为显著,表明丰富的旅游体验有助于提升游客的参与意愿。同时,知觉行为控制对行为意愿的影响显著,反映出游客对资源可得性和自我效能感的认知在行为决策中起重要作用。此外,旅游体验显著提升了游客的行为态度,进而间接推动行为意愿。不仅验证了扩展TPB模型在历史文化街区情境下的适用性,也为旅游目的地的管理与营销策略提供了理论依据与实践指导,尤其在提升游客参与意愿、优化旅游体验设计及增强文化吸引力等方面具有重要意义。 展开更多
关键词 计划行为理论(tpb) 旅游体验 行为意愿 清名桥历史文化街区
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农户两型农业认知对行为响应的作用机制——基于TPB和多群组SEM的实证研究 被引量:34
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作者 张董敏 齐振宏 +3 位作者 李欣蕊 曹丽红 朱萌 邬兰娅 《资源科学》 CSSCI CSCD 北大核心 2015年第7期1482-1490,共9页
认知对行为响应作用的不一致性不仅对农户两型农业认知理论研究者是一个挑战,对两型农业政策制定者更是难题。本文首先分析了农户两型农业行为响应机制理论,构建了基于TPB的农户两型农业行为响应研究模型,并以农户行政分化特征为调节变... 认知对行为响应作用的不一致性不仅对农户两型农业认知理论研究者是一个挑战,对两型农业政策制定者更是难题。本文首先分析了农户两型农业行为响应机制理论,构建了基于TPB的农户两型农业行为响应研究模型,并以农户行政分化特征为调节变量进行多群组SEM分析。验证了农户两型农业认知即行为态度、主观规范和控制认知对行为响应具有经济意义上的显著影响,其标准化路径系数分别为0.207、0.189、0.815;同时两型农业主观规范和控制认知通过行为态度的中介作用对行为响应产生间接的正向影响。多群组分析结果显示,农户行政分化变量调节效应显著,两型农业认知对科技户与传统农户行为响应的作用机制不同,即认知对不同类型农户行为响应作用确有不一致性。 展开更多
关键词 农户 两型农业认知 行为响应 作用机制 tpb 多群组SEM
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基于TPB和TSR模型构建的乡村旅游者行为意向研究 被引量:50
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作者 张圆刚 余向洋 +2 位作者 程静静 陈希 刘婷 《地理研究》 CSSCI CSCD 北大核心 2017年第9期1725-1741,共17页
利用计划行为理论(TPB)和自我调节理论(TSR)模型构建,深入探讨乡村旅游地游客旅游行为意向的差异,进行测量模式与结构模式的验证。结果表明:(1)TPB与TSR模型构建用于研究乡村旅游地游客行为意向具有良好的解释力,且具有复核效化的模型... 利用计划行为理论(TPB)和自我调节理论(TSR)模型构建,深入探讨乡村旅游地游客旅游行为意向的差异,进行测量模式与结构模式的验证。结果表明:(1)TPB与TSR模型构建用于研究乡村旅游地游客行为意向具有良好的解释力,且具有复核效化的模型稳定性。(2)TSR和TPB模型构建用于不同类型游客乡村旅游行为意向解释力有各自的优势,当游客面临出游的内外部限制力愈强,即乡村旅游地游客对知觉行为控制变量因素考虑过多时,TPB模型的优势性就愈为突出,反之,TSR模型的适用性愈强。(3)乡村旅游地情感认同是影响乡村旅游行为意向的重要因素,对态度和愿望有正向影响,不同类型游客对于乡村旅游地主观规范和知觉行为控制的影响力存在差异。(4)TSR模型的乡村旅游地情感认同—行为态度—愿望—选择意向相较于TPB模型能够凸显预测和解释的优势性。 展开更多
关键词 计划行为理论 自我调节理论 游憩行为意向 模型构建 乡村旅游者
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基于TAM/TPB的感知风险认知对用户信任及其行为的影响研究——以支付增值产品余额宝为例 被引量:66
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作者 杨翾 彭迪云 谢菲 《管理评论》 CSSCI 北大核心 2016年第6期229-240,共12页
互联网理财市场的健康发展有赖于消费者的理性行为选择。整合传统消费者行为模型TAM/TPB的研究测量模型,结合消费者内在特征,把感知风险划分为功能性和情感性两个风险维度,共同探讨感知特性、感知风险和信任这三个重要因素对消费者行为... 互联网理财市场的健康发展有赖于消费者的理性行为选择。整合传统消费者行为模型TAM/TPB的研究测量模型,结合消费者内在特征,把感知风险划分为功能性和情感性两个风险维度,共同探讨感知特性、感知风险和信任这三个重要因素对消费者行为意愿的影响以及前置因素之间的逻辑关联,并导入结构方程模型进行检验。研究结果发现:消费者信任是影响其行为选择的首要关键因素;不同维度的感知风险对信任存在强弱影响,其中功能性风险较情感性风险显著负向影响信任;不同感知特性也会影响信任。最后提供的重要建议是:只有政府、经营企业、消费者等市场参与方协同,有效提高消费者感知特性水平,切实保障其合法权益,才能既显著降低感知风险,又直接提升信任,从而促进行为意愿的真实发生。 展开更多
关键词 互联网理财 信任 感知风险 消费者行为 TAM/tpb模型
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建筑工人不安全行为意向TPB修正模型研究 被引量:27
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作者 叶贵 陈梦莉 汪红霞 《中国安全科学学报》 CAS CSCD 北大核心 2015年第1期145-151,共7页
为深入研究群体因素对建筑工人不安全行为的影响机理,基于建筑业行业特征,引入群体变量对计划行为理论(TPB)进行修正,构建建筑工人不安全行为意向影响因素修正模型。采用文献梳理、问卷调查和实地调研等方法进行实证分析,结合结构方程模... 为深入研究群体因素对建筑工人不安全行为的影响机理,基于建筑业行业特征,引入群体变量对计划行为理论(TPB)进行修正,构建建筑工人不安全行为意向影响因素修正模型。采用文献梳理、问卷调查和实地调研等方法进行实证分析,结合结构方程模型(SEM)对研究假设和修正模型进行验证。结果表明,群体行为满意度和群体行为规范,对建筑工人不安全行为意向有显著的正向间接影响。基于群体角度提出的激励奖惩措施、精简行为态度测量量表,以及推行群体行为规范化可视化等对策建议,有助于提高企业安全管理水平。 展开更多
关键词 建筑安全 建筑工人 计划行为理论(tpb) 结构方程模型(SEM) 不安全行为意向 群体变量
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基于TPB理论的居民废旧家电及电子产品回收行为研究:以上海为例 被引量:47
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作者 陆莹莹 赵旭 《管理评论》 CSSCI 北大核心 2009年第8期85-94,共10页
居民的态度和行为方式是涉及一项资源回收计划能够成功实施的最基本的和关键的问题。文章以废旧家电和废旧电子产品(Waste Home Appliances and Electronics,WHAE)为研究范围,以上海地区居民为研究对象,以计划行为理论(TPB)为理论框架,... 居民的态度和行为方式是涉及一项资源回收计划能够成功实施的最基本的和关键的问题。文章以废旧家电和废旧电子产品(Waste Home Appliances and Electronics,WHAE)为研究范围,以上海地区居民为研究对象,以计划行为理论(TPB)为理论框架,通过问卷调查和统计及Logistic模型等实证分析的方法,来考察影响居民回收行为的因素、居民回收行为的特征以及偏好。研究结果显示余效影响(过去的回收习惯)、行为控制认识因素(对回收设施和途径的认识)以及对待回收经济性的态度显著影响居民的回收行为,而主观性规范(相关法律的认识)对回收行为则无显著影响。社区集中回收的模式最受居民偏好,而销售商上门回收的模式也有相当的市场潜力。 展开更多
关键词 tpb理论 废旧家电及电子产品 回收行为 LOGISTIC回归
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