This paper explores the notion of the Beatles as a text through which to explore representations of hegemonic masculinity in ＂the sixties＂. It will argue that the Beatles produced an anti-hegemonic masculine discour...This paper explores the notion of the Beatles as a text through which to explore representations of hegemonic masculinity in ＂the sixties＂. It will argue that the Beatles produced an anti-hegemonic masculine discourse through a number of aspects of their work, challenging ideas about men and masculinities prevalent at the time of their existence as a working group and beyond. Rooted in the literature on men and masculinities the paper draws together a number of authors＇ work and presents ideas from the author＇s own work, using discourse analysis of the Beatles＇ live action films, based on a framework suggested by Foucault, Van Dijk, Hall, and McKee. An exploration of the ways in which the Beatles challenged and subverted traditional ideas about masculinity and the way in which their global fame provided a vehicle for representations of alternative versions of masculinity is the basis of the resultant discussion.展开更多
Car has gone through more than 100 years since its birth of the last century. SinceCarl. Benz made the first threewheeled vehicle with the speed of 18 kilometers per hour, now we’ve already have the super roadster th...Car has gone through more than 100 years since its birth of the last century. SinceCarl. Benz made the first threewheeled vehicle with the speed of 18 kilometers per hour, now we’ve already have the super roadster that only needs little more than three seconds accelerating from zero speed to 100 km/h. The speed of the motor vehicle development is so amazing during these 100 years. At the same time, a number of giants appear in this industry, and they created the well-known companies such as GM, Ford, Toyota, and Honda that make pivotal influence to their national economy. The main reason these companies are successful is that they make the specific segmentation of the automobile industry and proper market positioning of their brand. Now, I will take the car industry segmentation and Beatle market positioning for example.展开更多
Wuxi Institute of Technology,Wuxi Jiangsu 214000Ⅰ.Introduction Car has gone through more than 100 years since its birth of the last century.Since Carl.Benz made the first three-wheeled vehicle with the speed of 18 ki...Wuxi Institute of Technology,Wuxi Jiangsu 214000Ⅰ.Introduction Car has gone through more than 100 years since its birth of the last century.Since Carl.Benz made the first three-wheeled vehicle with the speed of 18 kilometers per hour,now we’ve already have the super roadster that only needs little more than展开更多
文摘This paper explores the notion of the Beatles as a text through which to explore representations of hegemonic masculinity in ＂the sixties＂. It will argue that the Beatles produced an anti-hegemonic masculine discourse through a number of aspects of their work, challenging ideas about men and masculinities prevalent at the time of their existence as a working group and beyond. Rooted in the literature on men and masculinities the paper draws together a number of authors＇ work and presents ideas from the author＇s own work, using discourse analysis of the Beatles＇ live action films, based on a framework suggested by Foucault, Van Dijk, Hall, and McKee. An exploration of the ways in which the Beatles challenged and subverted traditional ideas about masculinity and the way in which their global fame provided a vehicle for representations of alternative versions of masculinity is the basis of the resultant discussion.
文摘Car has gone through more than 100 years since its birth of the last century. SinceCarl. Benz made the first threewheeled vehicle with the speed of 18 kilometers per hour, now we’ve already have the super roadster that only needs little more than three seconds accelerating from zero speed to 100 km/h. The speed of the motor vehicle development is so amazing during these 100 years. At the same time, a number of giants appear in this industry, and they created the well-known companies such as GM, Ford, Toyota, and Honda that make pivotal influence to their national economy. The main reason these companies are successful is that they make the specific segmentation of the automobile industry and proper market positioning of their brand. Now, I will take the car industry segmentation and Beatle market positioning for example.
文摘Wuxi Institute of Technology,Wuxi Jiangsu 214000Ⅰ.Introduction Car has gone through more than 100 years since its birth of the last century.Since Carl.Benz made the first three-wheeled vehicle with the speed of 18 kilometers per hour,now we’ve already have the super roadster that only needs little more than
