<strong>Background:</strong><span style="font-family:Verdana;"> The current competitive banking environment in Ghana demands that banks identify the factors key to their survival and work o...<strong>Background:</strong><span style="font-family:Verdana;"> The current competitive banking environment in Ghana demands that banks identify the factors key to their survival and work on these factors to ensure they remain in business. This in</span><span style="font-family:Verdana;">volves</span><span style="font-family:""><span style="font-family:Verdana;"> the banks knowing what influences customers to choose to do business with one bank over the other. </span><b><span style="font-family:Verdana;">Objective:</span></b><span style="font-family:Verdana;"> The study aimed at determining the factors the influence Technical University student’s selection of banks. </span><b><span style="font-family:Verdana;">Methods:</span></b><span style="font-family:Verdana;"> Data from a cross-sectional survey of 545 student respondents of Takoradi Technical University was analysed using the statistical technique of factor analysis. </span><b><span style="font-family:Verdana;">Results:</span></b><span style="font-family:Verdana;"> Four factors were adduced to be influencing bank selection amongst Takoradi Technical University students: namely, Robust E-banking, Custom</span><span><span style="font-family:Verdana;">er Experience, Access to ATMs and Third Party Influence. </span><b><span style="font-family:Verdana;">Conclusion</span></b></span><b><span style="font-family:Verdana;">:</span></b><span style="font-family:Verdana;"> While some of the factors are universal in nature others present with subtle nuances dependent on the milieu in which a bank finds itself, making it imperative that banks study the market in which they are operating and implement strategies deemed most suitable for attracting and retaining customers.</span></span>展开更多
Background: This paper is a follow up to an earlier one on a study that sought to determine the factors that, in general, influence Takoradi Technical University students’ selection of banks, given the keen competiti...Background: This paper is a follow up to an earlier one on a study that sought to determine the factors that, in general, influence Takoradi Technical University students’ selection of banks, given the keen competition in the banking sector in Ghana. Having found the said factors in the first study, and in the face of evidence of a difference in the factors that influence bank choice elsewhere with respect to sex, the study whose findings is the subject of this paper sought to establish whether there is any such dichotomy amongst Takoradi Technical University students. Objectives: The study sought to 1) determine the factors that influence the selection of banks by males, 2) determine the factors that influence the selection of banks by females, and 3) determine whether there are any differences and similarities between male and female students with respect to the factors that influence bank selection. Methods: Data was obtained from 545 students, comprising 364 male students and 181 female students through a cross-sectional survey and was analysed using the statistical method of factor analysis, having initially established through the chi-square test of independence that bank choice and sex are not independent. Results: Four (4) factors were identified as influencing bank selection amongst the female students as against six (6) in the case of the male students. The factors identified for the female students are Customer Experience, Third Party Influence, E-banking, and Access to ATMs and that for the male students are Secure E-banking, Customer Experience, Promotion Strategy, Intelligent Responsiveness, Access to ATMs and Third Party Influence. Conclusion: Male and female students of Takoradi Technical University differ with respect to some of factors that influence bank choice. Even for the factors that are common, the importance female students attach to them is not the same as that of male students. The factors male students consider when making bank choices appear to be more strategic and wide-ranging than the females, with the latter tending to place premium on customer experience more than the former.展开更多
文摘<strong>Background:</strong><span style="font-family:Verdana;"> The current competitive banking environment in Ghana demands that banks identify the factors key to their survival and work on these factors to ensure they remain in business. This in</span><span style="font-family:Verdana;">volves</span><span style="font-family:""><span style="font-family:Verdana;"> the banks knowing what influences customers to choose to do business with one bank over the other. </span><b><span style="font-family:Verdana;">Objective:</span></b><span style="font-family:Verdana;"> The study aimed at determining the factors the influence Technical University student’s selection of banks. </span><b><span style="font-family:Verdana;">Methods:</span></b><span style="font-family:Verdana;"> Data from a cross-sectional survey of 545 student respondents of Takoradi Technical University was analysed using the statistical technique of factor analysis. </span><b><span style="font-family:Verdana;">Results:</span></b><span style="font-family:Verdana;"> Four factors were adduced to be influencing bank selection amongst Takoradi Technical University students: namely, Robust E-banking, Custom</span><span><span style="font-family:Verdana;">er Experience, Access to ATMs and Third Party Influence. </span><b><span style="font-family:Verdana;">Conclusion</span></b></span><b><span style="font-family:Verdana;">:</span></b><span style="font-family:Verdana;"> While some of the factors are universal in nature others present with subtle nuances dependent on the milieu in which a bank finds itself, making it imperative that banks study the market in which they are operating and implement strategies deemed most suitable for attracting and retaining customers.</span></span>
文摘Background: This paper is a follow up to an earlier one on a study that sought to determine the factors that, in general, influence Takoradi Technical University students’ selection of banks, given the keen competition in the banking sector in Ghana. Having found the said factors in the first study, and in the face of evidence of a difference in the factors that influence bank choice elsewhere with respect to sex, the study whose findings is the subject of this paper sought to establish whether there is any such dichotomy amongst Takoradi Technical University students. Objectives: The study sought to 1) determine the factors that influence the selection of banks by males, 2) determine the factors that influence the selection of banks by females, and 3) determine whether there are any differences and similarities between male and female students with respect to the factors that influence bank selection. Methods: Data was obtained from 545 students, comprising 364 male students and 181 female students through a cross-sectional survey and was analysed using the statistical method of factor analysis, having initially established through the chi-square test of independence that bank choice and sex are not independent. Results: Four (4) factors were identified as influencing bank selection amongst the female students as against six (6) in the case of the male students. The factors identified for the female students are Customer Experience, Third Party Influence, E-banking, and Access to ATMs and that for the male students are Secure E-banking, Customer Experience, Promotion Strategy, Intelligent Responsiveness, Access to ATMs and Third Party Influence. Conclusion: Male and female students of Takoradi Technical University differ with respect to some of factors that influence bank choice. Even for the factors that are common, the importance female students attach to them is not the same as that of male students. The factors male students consider when making bank choices appear to be more strategic and wide-ranging than the females, with the latter tending to place premium on customer experience more than the former.
