Taking the Hotel Indigo Shanghai on the Bund as an example,this paper explores the localization of international high-end boutique hotels in China by using the methods of literature research and case study.The results...Taking the Hotel Indigo Shanghai on the Bund as an example,this paper explores the localization of international high-end boutique hotels in China by using the methods of literature research and case study.The results show that the localization of international high-end boutique hotels is embodied in brand building,spatial layout,service design and cultural activity planning,and that the perfect integration of international brand concept and local culture is an important factor for its success in the Chinese market.The research aims to provide reference for promoting the in-depth development and integration of international high-end boutique hotels in the Chinese market and the localization process of state-owned high-end boutique hotels in the future host country.展开更多
Millennials have a high spending power toward travel and therefore,the boutique budget hotel sector has been rapidly developing to attract this target market.However,there is not much information on what Millennials f...Millennials have a high spending power toward travel and therefore,the boutique budget hotel sector has been rapidly developing to attract this target market.However,there is not much information on what Millennials find important in service quality at these hotels,due to which it is pertinent for hoteliers to research and understand their behavior to cater to them accordingly.Therefore,this research investigates which service quality attributes Millennials find the most important in boutique budget hotels.This exploratory study reviews past literature and issuing questionnaire surveys for Millennials.This study explores the service quality dimensions within boutique budget hotels and how the dimensions further influence customer satisfaction and customer loyalty.The results obtained from the exploratory factor analysis revealed five dimensions of service quality,namely,hotel experience,staff experience,device experience,visual appeal perception,and wireless connection.Multiple regression analysis was also applied and showed that these five dimensions had a statistically significant positive influence on customer satisfaction and customer loyal.展开更多
加拿大7年的留学生涯,让业主KK成为一个有着独立思想的小青年;主修平面设计专业,辅修胶片摄影与陶艺,又让KK在美学上有着永不停息的苛刻追求。'Choose well and make it last'是Greycat Boutique的整体理念,意在告诉朋友们,购...加拿大7年的留学生涯,让业主KK成为一个有着独立思想的小青年;主修平面设计专业,辅修胶片摄影与陶艺,又让KK在美学上有着永不停息的苛刻追求。'Choose well and make it last'是Greycat Boutique的整体理念,意在告诉朋友们,购买服装配饰时需要精挑细选,买真正好质量、好设计的单品,才可以持续搭配、长久穿着,以减少浪费。展开更多
Asia’s largest fashion events opened on Jan.18, 2010 in Hong Kong, showcasing the industry’s newest collections, looks and products and attracting nearly 2,000 exhibitors from 30
Our city is long past its coming out. Now one of the most talked about destinations in the world, Shanghai is as much of a center for tourism as it is for commerce. Travelers here face a glut
In recent years, with the rapid development of the overall infrastructure construction of Jiaxing city, the supporting park of the city has also been the attention of the government. In order to effectively ensure the...In recent years, with the rapid development of the overall infrastructure construction of Jiaxing city, the supporting park of the city has also been the attention of the government. In order to effectively ensure the peoples growing demand for leisure places, Jiaxing municipal government has created many new pocket parks and boutique parks through the upgrading and renovation of the original parks which have a complete overall planning and scientific and reasonable plant configuration. This paper analyzes the value and significance of urban park improvement before and after the transformation of Sanshuiwan Park.展开更多
Huzhou,a small city in Zhejiang Province,saw a surge in bookings for its boutique homestays in May.There,vips immersed themselves in the mountain retreats,picking tea leaves and river rafting by day,then gathering a...Huzhou,a small city in Zhejiang Province,saw a surge in bookings for its boutique homestays in May.There,vips immersed themselves in the mountain retreats,picking tea leaves and river rafting by day,then gathering around firepits for tea and open-air cinema under the stars at night.展开更多
A vibrant thread of young Chinese shoppers,chatting excitedly,snaked past luxury boutiques and coffee shops.At the head of the queue,nestled in a prime corner of Beijing’s China World Mall,stood the reason for their ...A vibrant thread of young Chinese shoppers,chatting excitedly,snaked past luxury boutiques and coffee shops.At the head of the queue,nestled in a prime corner of Beijing’s China World Mall,stood the reason for their patience:a pastel-colored pop-up store for Jellycat,the British plush toy brand.展开更多
基金Sponsored by application research project of social sciences of Jiangsu Province(24SZC-117).
文摘Taking the Hotel Indigo Shanghai on the Bund as an example,this paper explores the localization of international high-end boutique hotels in China by using the methods of literature research and case study.The results show that the localization of international high-end boutique hotels is embodied in brand building,spatial layout,service design and cultural activity planning,and that the perfect integration of international brand concept and local culture is an important factor for its success in the Chinese market.The research aims to provide reference for promoting the in-depth development and integration of international high-end boutique hotels in the Chinese market and the localization process of state-owned high-end boutique hotels in the future host country.
文摘Millennials have a high spending power toward travel and therefore,the boutique budget hotel sector has been rapidly developing to attract this target market.However,there is not much information on what Millennials find important in service quality at these hotels,due to which it is pertinent for hoteliers to research and understand their behavior to cater to them accordingly.Therefore,this research investigates which service quality attributes Millennials find the most important in boutique budget hotels.This exploratory study reviews past literature and issuing questionnaire surveys for Millennials.This study explores the service quality dimensions within boutique budget hotels and how the dimensions further influence customer satisfaction and customer loyalty.The results obtained from the exploratory factor analysis revealed five dimensions of service quality,namely,hotel experience,staff experience,device experience,visual appeal perception,and wireless connection.Multiple regression analysis was also applied and showed that these five dimensions had a statistically significant positive influence on customer satisfaction and customer loyal.
文摘加拿大7年的留学生涯,让业主KK成为一个有着独立思想的小青年;主修平面设计专业,辅修胶片摄影与陶艺,又让KK在美学上有着永不停息的苛刻追求。'Choose well and make it last'是Greycat Boutique的整体理念,意在告诉朋友们,购买服装配饰时需要精挑细选,买真正好质量、好设计的单品,才可以持续搭配、长久穿着,以减少浪费。
文摘Asia’s largest fashion events opened on Jan.18, 2010 in Hong Kong, showcasing the industry’s newest collections, looks and products and attracting nearly 2,000 exhibitors from 30
文摘Our city is long past its coming out. Now one of the most talked about destinations in the world, Shanghai is as much of a center for tourism as it is for commerce. Travelers here face a glut
文摘In recent years, with the rapid development of the overall infrastructure construction of Jiaxing city, the supporting park of the city has also been the attention of the government. In order to effectively ensure the peoples growing demand for leisure places, Jiaxing municipal government has created many new pocket parks and boutique parks through the upgrading and renovation of the original parks which have a complete overall planning and scientific and reasonable plant configuration. This paper analyzes the value and significance of urban park improvement before and after the transformation of Sanshuiwan Park.
文摘Huzhou,a small city in Zhejiang Province,saw a surge in bookings for its boutique homestays in May.There,vips immersed themselves in the mountain retreats,picking tea leaves and river rafting by day,then gathering around firepits for tea and open-air cinema under the stars at night.
文摘A vibrant thread of young Chinese shoppers,chatting excitedly,snaked past luxury boutiques and coffee shops.At the head of the queue,nestled in a prime corner of Beijing’s China World Mall,stood the reason for their patience:a pastel-colored pop-up store for Jellycat,the British plush toy brand.
