中国跨境出口电商行业自发展以来经历了显著的发展变革,演变为全球电商领域的一个关键力量。该行业的发展可大致分为三个主要阶段:行业探索期、快速扩张期和高质量发展新阶段。当前,跨境电商平台进入高质量发展新阶段,中国跨境电商出口...中国跨境出口电商行业自发展以来经历了显著的发展变革,演变为全球电商领域的一个关键力量。该行业的发展可大致分为三个主要阶段:行业探索期、快速扩张期和高质量发展新阶段。当前,跨境电商平台进入高质量发展新阶段,中国跨境电商出口行业开始着重于品牌、渠道、供应链和营销等方面的综合优势构建,致力于实现更为全方位和立体化的发展。面对全球秩序波动带来的挑战,如需求变化、成本上涨和消费信心下降等问题,跨境电商平台开始更加重视品牌培育,为商家提供一站式外贸供应链服务。本文将针对跨境电商平台发展现状和问题展开分析,以希音为重点分析B2C跨境电商平台先进模式,并结合前文涉及的问题有针对性地提出中国跨境电商平台模式的发展趋势及对策。China’s cross-border export e-commerce industry has undergone significant development and transformation since its development, evolving into a key force in the global e-commerce field. The development of the industry can be roughly divided into three main stages: industry exploration period, rapid expansion period and new stage of high-quality development, and this year, cross-border e-commerce platforms have entered a new stage of high-quality development, China’s cross-border e-commerce export industry has begun to focus on the construction of comprehensive advantages in brand, channel, supply chain and marketing, etc., and is committed to achieving more comprehensive and three-dimensional development. In the face of challenges brought about by fluctuations in the global order, such as changes in demand, rising costs and declining consumer confidence, cross-border e-commerce platforms have begun to pay more attention to brand cultivation and provide merchants with one-stop foreign trade supply chain services. This article will analyze the development status and problems of cross-border e-commerce platforms, and then select SHEIN as a representative for case analysis. Finally, according to the existing problems, the development trend and countermeasures of China’s export cross-border e-commerce are proposed.展开更多
随着B2B2C电商模式的不断发展,其涉及的专利保护问题也日益复杂和多样化,专利侵权的形式层出不穷,不仅包括传统的产品侵权,还涉及到电商平台的技术创新、商业模式创新等方面的侵权。但在现实生活中,规制B2B2C电商模式的专利侵权存在一...随着B2B2C电商模式的不断发展,其涉及的专利保护问题也日益复杂和多样化,专利侵权的形式层出不穷,不仅包括传统的产品侵权,还涉及到电商平台的技术创新、商业模式创新等方面的侵权。但在现实生活中,规制B2B2C电商模式的专利侵权存在一定的困境,B2B2C电商模式设计的涉及的主体复杂,导致侵权责任难以界定。B2B2C电商模式已成为国际贸易的重要组成部分,不同的国家和地区法律制度存在差异,在交易中不可避免出现法律适用的冲突。同时,在B2B2C电商模式快速发展背景下,法律制度必然存在滞后性,以至于专利监管体系的发展相对滞后。本文从建立多方协同的保护机制、利用技术手段规避侵权行为产生、建立跨境纠纷解决机制三方面力求完善专利侵权保护,也鼓励多方主体积极履行在B2B2C电商模式中的责任。With the continuous development of the B2B2C e-commerce model, the patent protection issues involved have become increasingly complex and diverse. The forms of patent infringement are emerging endlessly, which not only include traditional product infringements but also involve infringements related to technological and business model innovations of e-commerce platforms. However, in real life, there are certain difficulties in regulating patent infringements in the B2B2C e-commerce model. The complexity of the entities involved in the B2B2C e-commerce model makes it hard to define liability for infringements. The B2B2C e-commerce model has become an important part of international trade. The differences in legal systems among countries and regions inevitably lead to conflicts in the application of laws in transactions. At the same time, with the rapid development of the B2B2C e-commerce model, the legal system is inevitably lagging behind, resulting in the relatively slow development of the patent supervision system. This paper tries to improve patent infringement protection from three aspects: establishing a multi-party collaborative protection mechanism, using technical means to avoid the occurrence of infringements, and establishing a cross-border dispute resolution mechanism. It also encourages all parties involved to actively fulfill their responsibilities in the B2B2C e-commerce model.展开更多
文摘中国跨境出口电商行业自发展以来经历了显著的发展变革,演变为全球电商领域的一个关键力量。该行业的发展可大致分为三个主要阶段:行业探索期、快速扩张期和高质量发展新阶段。当前,跨境电商平台进入高质量发展新阶段,中国跨境电商出口行业开始着重于品牌、渠道、供应链和营销等方面的综合优势构建,致力于实现更为全方位和立体化的发展。面对全球秩序波动带来的挑战,如需求变化、成本上涨和消费信心下降等问题,跨境电商平台开始更加重视品牌培育,为商家提供一站式外贸供应链服务。本文将针对跨境电商平台发展现状和问题展开分析,以希音为重点分析B2C跨境电商平台先进模式,并结合前文涉及的问题有针对性地提出中国跨境电商平台模式的发展趋势及对策。China’s cross-border export e-commerce industry has undergone significant development and transformation since its development, evolving into a key force in the global e-commerce field. The development of the industry can be roughly divided into three main stages: industry exploration period, rapid expansion period and new stage of high-quality development, and this year, cross-border e-commerce platforms have entered a new stage of high-quality development, China’s cross-border e-commerce export industry has begun to focus on the construction of comprehensive advantages in brand, channel, supply chain and marketing, etc., and is committed to achieving more comprehensive and three-dimensional development. In the face of challenges brought about by fluctuations in the global order, such as changes in demand, rising costs and declining consumer confidence, cross-border e-commerce platforms have begun to pay more attention to brand cultivation and provide merchants with one-stop foreign trade supply chain services. This article will analyze the development status and problems of cross-border e-commerce platforms, and then select SHEIN as a representative for case analysis. Finally, according to the existing problems, the development trend and countermeasures of China’s export cross-border e-commerce are proposed.
文摘随着B2B2C电商模式的不断发展,其涉及的专利保护问题也日益复杂和多样化,专利侵权的形式层出不穷,不仅包括传统的产品侵权,还涉及到电商平台的技术创新、商业模式创新等方面的侵权。但在现实生活中,规制B2B2C电商模式的专利侵权存在一定的困境,B2B2C电商模式设计的涉及的主体复杂,导致侵权责任难以界定。B2B2C电商模式已成为国际贸易的重要组成部分,不同的国家和地区法律制度存在差异,在交易中不可避免出现法律适用的冲突。同时,在B2B2C电商模式快速发展背景下,法律制度必然存在滞后性,以至于专利监管体系的发展相对滞后。本文从建立多方协同的保护机制、利用技术手段规避侵权行为产生、建立跨境纠纷解决机制三方面力求完善专利侵权保护,也鼓励多方主体积极履行在B2B2C电商模式中的责任。With the continuous development of the B2B2C e-commerce model, the patent protection issues involved have become increasingly complex and diverse. The forms of patent infringement are emerging endlessly, which not only include traditional product infringements but also involve infringements related to technological and business model innovations of e-commerce platforms. However, in real life, there are certain difficulties in regulating patent infringements in the B2B2C e-commerce model. The complexity of the entities involved in the B2B2C e-commerce model makes it hard to define liability for infringements. The B2B2C e-commerce model has become an important part of international trade. The differences in legal systems among countries and regions inevitably lead to conflicts in the application of laws in transactions. At the same time, with the rapid development of the B2B2C e-commerce model, the legal system is inevitably lagging behind, resulting in the relatively slow development of the patent supervision system. This paper tries to improve patent infringement protection from three aspects: establishing a multi-party collaborative protection mechanism, using technical means to avoid the occurrence of infringements, and establishing a cross-border dispute resolution mechanism. It also encourages all parties involved to actively fulfill their responsibilities in the B2B2C e-commerce model.
