A concert by the China National Traditional Orchestra(CNTO)held in the northeast U.S.state of New Jersey on January 29,enthralled thousands of spectators with its music and performance.
This paper discusses cross-cultural understanding of museum collections by looking into transnational audience engagement with the imperial clock collection of the Palace Museum in Beijing.The audience research took p...This paper discusses cross-cultural understanding of museum collections by looking into transnational audience engagement with the imperial clock collection of the Palace Museum in Beijing.The audience research took place in three sites:the Hong Kong Science Museum,the Palace Museum in Beijing,and the Science Museum in London.Audience data were collected using qualitative methods,such as intercept interviews,focus groups,and informal group discussions with non-specialist and specialist audiences across the three locations.The qualitative samples suggest that UK-China audiences draw from different cultural references when they engage with the unique"singsongs"in the imperial clock collection.Despite the divergence of cultural connections made across audiences in the UK and China,it is consistent in the audience data that the appeal of the clocks is reinforced by seeing their movement.The data also indicate a desire to connect with human stories behind the creation,trade,and conservation of singsongs,and expectations for a digital resource that is visually captivating and offers additional insights into the singsongs,such as the demonstration,mechanism,and backstory of the automatons.This paper concludes with a reflection on the implications of audience data for the interpretation strategy of a London-based exhibition featuring the singsongs,and considerations for the development of a digital experience about the imperial horological collections that speaks to audiences across the UK and China.展开更多
China’s online drama industry has been amazing its audience every a few months with a hit drama.This time,it is The Bad Kids,a 12-episode detective series launched by Iqiyi,one of China’s leading video platforms.Bas...China’s online drama industry has been amazing its audience every a few months with a hit drama.This time,it is The Bad Kids,a 12-episode detective series launched by Iqiyi,one of China’s leading video platforms.Based on a novel,the drama shows the adventure of three teenagers after they accidentally recorded a murder with their cam-camera when climbing a mountain during their summer vacation.展开更多
With China's ultrashort-drama industry facing fierce competition,creators are tapping a new audience:middle-aged and senior citizens.However,this addictive format has got many of them spending more than they realize.
文化“新三样”——网文、网剧、网游的出口为全球观众打开了一扇了解中国的窗口。Experts from both domestic and foreign fields said that China’s export of its“new cultural trio”has opened a window for global audiences.T...文化“新三样”——网文、网剧、网游的出口为全球观众打开了一扇了解中国的窗口。Experts from both domestic and foreign fields said that China’s export of its“new cultural trio”has opened a window for global audiences.They can learn more about China.It includes online literature,games,film and television works.展开更多
The Xixia Imperial Mausoleums stand as a tangible testament to ancient China’s ethnic harmony,architectural artistry,and burial practices.Now,its World Heritage status makes it poised to captivate broader global audi...The Xixia Imperial Mausoleums stand as a tangible testament to ancient China’s ethnic harmony,architectural artistry,and burial practices.Now,its World Heritage status makes it poised to captivate broader global audiences.展开更多
Renowned theater director Tian Qinxin believes it’s time for foreign audiences to experience the beauty of Chinese culture on the world’s stages through Chinese-language theater.
Sir Andras Schiff is world-renowned as a pianist,conductor,educator,and lecturer.In recent years,Schiff has been exploring the dynamic relationship between the stage,performers,and audience.He argues that predictable ...Sir Andras Schiff is world-renowned as a pianist,conductor,educator,and lecturer.In recent years,Schiff has been exploring the dynamic relationship between the stage,performers,and audience.He argues that predictable concerts can stifle the imagination of concertgoers.To counter this,he introduced live announcements of concert programs,inspired by the concept of lecture-recitals,allowing both performers and audiences to approach the concert with fresh and flexible expectations.展开更多
English public speaking skill is highly valued in foreign language education in China’s universities.Courses are offered to improve students’English public speaking competence to meet the demand of the labor market ...English public speaking skill is highly valued in foreign language education in China’s universities.Courses are offered to improve students’English public speaking competence to meet the demand of the labor market and national development.This paper aims to explore English public speaking teaching strategies,focusing on developing students’sense of humor in public speaking.展开更多
LEADING up to the Spring Festival of 2025,China’s ancient capital of Xi’an once again grabbed the attention of audiences worldwide with the broadcast of the period drama Flourished Peony.With elegant costume designs...LEADING up to the Spring Festival of 2025,China’s ancient capital of Xi’an once again grabbed the attention of audiences worldwide with the broadcast of the period drama Flourished Peony.With elegant costume designs,makeup artistry,and state-of-the arts props,the TV series vividly recreated the folk culture of Chang’an(the ancient name of Xi’an)during its golden age in the Tang Dynasty(618-907).The flourishing peonies,thriving commerce,and boundless prosperity of the Tang Dynasty’s capital inspired an irresistible longing among the audience to go see this poetic ancient city of abundance.展开更多
This paper analyzes the humorous effects generated through the non-observance of Grice’s Cooperative Principle(CP)in the Chinese crosstalk Learning Manchu.Focusing on violations of the Quantity,Quality,Relation,and M...This paper analyzes the humorous effects generated through the non-observance of Grice’s Cooperative Principle(CP)in the Chinese crosstalk Learning Manchu.Focusing on violations of the Quantity,Quality,Relation,and Manner maxims,it examines how deliberate pragmatic deviations create comedy.The study also incorporates the unique crosstalk mechanism of“Baofu”(packaging and delivering jokes)and emphasizes the essential role of audience cooperation in humor reception.It argues that humor in crosstalk arises not only from performers’non-cooperation but also from active audience engagement within a shared cultural context.展开更多
Patriotism education films and television serve as both historical preservers and educational tools,yet the audiovisual acceptance-party history identity relationship remains understudied.Using SPSS-Amos to analyze 44...Patriotism education films and television serve as both historical preservers and educational tools,yet the audiovisual acceptance-party history identity relationship remains understudied.Using SPSS-Amos to analyze 442 student surveys through structural equation modeling,this study reveals that audiovisual acceptance significantly enhances film reception,which in turn strengthens Party history identification and viewer satisfaction,demonstrating these media’s dual capacity to foster historical consciousness and patriotic values among students.展开更多
THE Waitan concert square is part of the new urban scene in Shanghai. With its unique location and fine performances, the concerts attract many people. Foreign merchants and ships pass Waitan (Outer Beach) as they ent...THE Waitan concert square is part of the new urban scene in Shanghai. With its unique location and fine performances, the concerts attract many people. Foreign merchants and ships pass Waitan (Outer Beach) as they enter the harbor on the Huangpu River at Shanghai. The scene at展开更多
The public's participation rate in performing arts in Hong Kong has historically been low,and the Arts Participation and Consumption Survey in 2018 indicated that the primary reason was 4a lack of interest*and tha...The public's participation rate in performing arts in Hong Kong has historically been low,and the Arts Participation and Consumption Survey in 2018 indicated that the primary reason was 4a lack of interest*and that education in the arts could increase public involvement.The survey data clearly indicate the significance of education as a driver to develop future audiences.There are nine major performing arts organisations funded by the Hong Kong government,and they share the responsibility of shaping the performing arts landscape.This study explored the role of outreach and education within these major performing arts organisations and how they impact audience development.In addition to document analysis and fieldwork,the researcher interviewed five cultural leaders from the nine performing arts organisations.The findings of this study indicate that while the organisations*outreach and education engagement help to achieve various important educational goals,direct impact on ticket sales is not easily quantifiable and may occur in the long run.This study concludes by offering a proposed conceptual framework for outreach and education when they are positioned in non-profit performing arts organisations.The four layers in the proposed conceptual framework involve cognitive,affective,ethical,and behavioural dimensions.It contributes to reframing the conceptualisation of audience development for the performing arts and sheds new light on the future of outreach and education in arts organisations and policymaking in arts and culture,with far-reaching implications for other non-profit cultural organisations in Hong Kong and globally.展开更多
Background:To reduce adolescents’social anxiety,the study integrates external factors(social media usage)with internal factors(imaginary audience and appearance-based self-esteem)to internal mechanisms of adolescents...Background:To reduce adolescents’social anxiety,the study integrates external factors(social media usage)with internal factors(imaginary audience and appearance-based self-esteem)to internal mechanisms of adolescents’social anxiety in the Internet age based on objective self-awareness theory and self-esteem importance weighting model.Methods:Utilizing the Social Media Usage Intensity Scale,Social Anxiety Scale,imaginary Audience Scale,and Physical Self Questionnaire,we surveyed 400 junior high school students from three schools in Hubei province,China.Results:A significantly positive correlation is revealed between the intensity of social media usage and both social anxiety and imaginary audience(p<0.001).Conversely,social media usage intensity and appearance self-esteem are significantly negatively correlated(p<0.001).Additionally,the perception of an imaginary audience was negatively correlated with appearance self-esteem(p<0.001).Furthermore,we found that imaginary audience(indirect effect of 0.14,95%CI=[0.02,0.07])and appearance self-esteem(indirect effect of 0.14,95%CI=[0.02,0.07])can respectively act as independent mediators between social networking site use intensity and social anxiety,Additionally,the relationship between imaginary audience and appearance self-esteem can also be chain-mediated(indirect effect of 0.03,95%CI=[0.00,0.02])separately affect the relationship between the two.Conclusion:The imaginary audience serves as an independent mediator that links social media usage intensity to social anxiety among adolescents.Additionally,the observed chain mediation effect involving both the imaginary audience and appearance self-esteem provides novel insights for developing strategies aimed at addressing adolescent social anxiety.展开更多
The use of interactive audience software,such as audience response systems(ARS),in medical education has become increasingly popular in recent years.This technology allows instructors to engage students in real time,e...The use of interactive audience software,such as audience response systems(ARS),in medical education has become increasingly popular in recent years.This technology allows instructors to engage students in real time,encouraging active participation and promoting effective learning.The benefits of interactive audience software in medical education include increased student engagement,promotion of active learning,and enhanced learning outcomes.However,there are also several challenges to its implementation,including technical difficulties,careful planning and preparation,over-reliance on technology,and ethical concerns related to privacy and data security.The cost of implementing interactive audience software may also be a barrier for some institutions.This paper specifically reviews six interactive software platforms,including Socrative,Quizizz,Pear Deck,Slido,Wooclap and ClassPoint.These platforms allow for real-time assessment of student understanding,feedback,and participation.They also enable instructors to adjust their teaching strategies based on student responses and feedback.Overall,interactive audience software has shown great potential to enhance learning and engagement in medical education.It is important for instructors to carefully consider the benefits and challenges of its implementation.While the cost of implementing interactive audience software may be a barrier for some institutions,there are free and low-cost options available.展开更多
This study explores the application of Abrams’Fourfold Model in the classification of Western literary criticism.Abrams’framework categorizes literary criticism into four fundamental elements:text,author,world,and a...This study explores the application of Abrams’Fourfold Model in the classification of Western literary criticism.Abrams’framework categorizes literary criticism into four fundamental elements:text,author,world,and audience.The text is viewed as an independent entity with intrinsic artistic value,necessitating a detailed analysis of its structure,style,themes,and symbols.Author study delves into the creator’s life and socio-cultural context,often to uncover the work’s deeper meanings.Contextual study situates the work within its historical and social milieu,examining its reflection of or response to societal norms and events.Audience response analysis considers the diverse interpretations shaped by readers’backgrounds,emphasizing the reader’s role in constructing the work’s meaning.The study concludes that Abrams’Fourfold Model offers a comprehensive and flexible analytical tool,enabling critics to engage with literary works from multiple perspectives,thereby enriching the understanding of literary complexity and diversity.展开更多
This study examines how fashion designer-entrepreneurs(FDEs)leverage digital storytelling on social media to build brand identity and engage audiences,focusing on the case of Jicheng,a Chinese FDE on Weibo.By analyzin...This study examines how fashion designer-entrepreneurs(FDEs)leverage digital storytelling on social media to build brand identity and engage audiences,focusing on the case of Jicheng,a Chinese FDE on Weibo.By analyzing posts over nine months,the research explores how storytelling formats(text,photos,videos)and cultural themes(such as human nature and time/space)affect audience engagement,measured through likes,comments,and shares.The findings indicate that text-photo combinations and relatable,timely content are the most effective in fostering interaction and social capital.The paper offers recommendations for FDEs to enhance digital storytelling,emphasizing the importance of balancing thematic consistency with content novelty to support brand growth and audience loyalty.This approach underscores the critical role of cultivating sustainable relationships between FDEs and their audiences.展开更多
Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the ef...Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the efficacy of AI in enhancing personal branding for musicians, particularly in crafting brand images based on emotions received from the artist’s music will improve the audience perceptions regarding the artist’s brand. Study used a quantitative approach for the research, gathering primary data from the survey of 191 people—music lovers, musicians and music producers. The survey focuses on preferences, perceptions, and behaviours related to music consumption and artist branding. The study results demonstrate the awareness and understanding of AI’s role in personal branding within the music industry. Also, results indicate that such an adaptive approach enhances audience perceptions of the artist and strengthens emotional connections. Furthermore, over 50% of the participants indicated a desire to attend live events where an artist’s brand image adapts dynamically to their emotions. The study focuses on novel approaches in personal branding based on the interaction of AI-driven emotional data. In contrast to traditional branding concepts, this study indicates that AI can suggest dynamic and emotionally resonant brand identities for artists. The real time audience response gives proper guidance for the decision-making. This study enriches the knowledge of AI’s applicability to branding processes in the context of the music industry and opens the possibilities for additional advancements in building emotionally appealing brand identities.展开更多
文摘A concert by the China National Traditional Orchestra(CNTO)held in the northeast U.S.state of New Jersey on January 29,enthralled thousands of spectators with its music and performance.
文摘This paper discusses cross-cultural understanding of museum collections by looking into transnational audience engagement with the imperial clock collection of the Palace Museum in Beijing.The audience research took place in three sites:the Hong Kong Science Museum,the Palace Museum in Beijing,and the Science Museum in London.Audience data were collected using qualitative methods,such as intercept interviews,focus groups,and informal group discussions with non-specialist and specialist audiences across the three locations.The qualitative samples suggest that UK-China audiences draw from different cultural references when they engage with the unique"singsongs"in the imperial clock collection.Despite the divergence of cultural connections made across audiences in the UK and China,it is consistent in the audience data that the appeal of the clocks is reinforced by seeing their movement.The data also indicate a desire to connect with human stories behind the creation,trade,and conservation of singsongs,and expectations for a digital resource that is visually captivating and offers additional insights into the singsongs,such as the demonstration,mechanism,and backstory of the automatons.This paper concludes with a reflection on the implications of audience data for the interpretation strategy of a London-based exhibition featuring the singsongs,and considerations for the development of a digital experience about the imperial horological collections that speaks to audiences across the UK and China.
文摘China’s online drama industry has been amazing its audience every a few months with a hit drama.This time,it is The Bad Kids,a 12-episode detective series launched by Iqiyi,one of China’s leading video platforms.Based on a novel,the drama shows the adventure of three teenagers after they accidentally recorded a murder with their cam-camera when climbing a mountain during their summer vacation.
文摘With China's ultrashort-drama industry facing fierce competition,creators are tapping a new audience:middle-aged and senior citizens.However,this addictive format has got many of them spending more than they realize.
文摘文化“新三样”——网文、网剧、网游的出口为全球观众打开了一扇了解中国的窗口。Experts from both domestic and foreign fields said that China’s export of its“new cultural trio”has opened a window for global audiences.They can learn more about China.It includes online literature,games,film and television works.
文摘The Xixia Imperial Mausoleums stand as a tangible testament to ancient China’s ethnic harmony,architectural artistry,and burial practices.Now,its World Heritage status makes it poised to captivate broader global audiences.
文摘Renowned theater director Tian Qinxin believes it’s time for foreign audiences to experience the beauty of Chinese culture on the world’s stages through Chinese-language theater.
文摘Sir Andras Schiff is world-renowned as a pianist,conductor,educator,and lecturer.In recent years,Schiff has been exploring the dynamic relationship between the stage,performers,and audience.He argues that predictable concerts can stifle the imagination of concertgoers.To counter this,he introduced live announcements of concert programs,inspired by the concept of lecture-recitals,allowing both performers and audiences to approach the concert with fresh and flexible expectations.
文摘English public speaking skill is highly valued in foreign language education in China’s universities.Courses are offered to improve students’English public speaking competence to meet the demand of the labor market and national development.This paper aims to explore English public speaking teaching strategies,focusing on developing students’sense of humor in public speaking.
文摘LEADING up to the Spring Festival of 2025,China’s ancient capital of Xi’an once again grabbed the attention of audiences worldwide with the broadcast of the period drama Flourished Peony.With elegant costume designs,makeup artistry,and state-of-the arts props,the TV series vividly recreated the folk culture of Chang’an(the ancient name of Xi’an)during its golden age in the Tang Dynasty(618-907).The flourishing peonies,thriving commerce,and boundless prosperity of the Tang Dynasty’s capital inspired an irresistible longing among the audience to go see this poetic ancient city of abundance.
文摘This paper analyzes the humorous effects generated through the non-observance of Grice’s Cooperative Principle(CP)in the Chinese crosstalk Learning Manchu.Focusing on violations of the Quantity,Quality,Relation,and Manner maxims,it examines how deliberate pragmatic deviations create comedy.The study also incorporates the unique crosstalk mechanism of“Baofu”(packaging and delivering jokes)and emphasizes the essential role of audience cooperation in humor reception.It argues that humor in crosstalk arises not only from performers’non-cooperation but also from active audience engagement within a shared cultural context.
基金One of the research results of the quality engineering project of Guangzhou Education Bureau in 2024,“Exploration and Research on Teaching Reform of Audiovisual Language Based on OBE Concept”(2024YBJG049)。
文摘Patriotism education films and television serve as both historical preservers and educational tools,yet the audiovisual acceptance-party history identity relationship remains understudied.Using SPSS-Amos to analyze 442 student surveys through structural equation modeling,this study reveals that audiovisual acceptance significantly enhances film reception,which in turn strengthens Party history identification and viewer satisfaction,demonstrating these media’s dual capacity to foster historical consciousness and patriotic values among students.
文摘THE Waitan concert square is part of the new urban scene in Shanghai. With its unique location and fine performances, the concerts attract many people. Foreign merchants and ships pass Waitan (Outer Beach) as they enter the harbor on the Huangpu River at Shanghai. The scene at
基金This study was funded by the Research Direct Grant from the Faculty of Arts,The Chinese University of Hong Kong(Project Reference Number:4051124,CUHK).
文摘The public's participation rate in performing arts in Hong Kong has historically been low,and the Arts Participation and Consumption Survey in 2018 indicated that the primary reason was 4a lack of interest*and that education in the arts could increase public involvement.The survey data clearly indicate the significance of education as a driver to develop future audiences.There are nine major performing arts organisations funded by the Hong Kong government,and they share the responsibility of shaping the performing arts landscape.This study explored the role of outreach and education within these major performing arts organisations and how they impact audience development.In addition to document analysis and fieldwork,the researcher interviewed five cultural leaders from the nine performing arts organisations.The findings of this study indicate that while the organisations*outreach and education engagement help to achieve various important educational goals,direct impact on ticket sales is not easily quantifiable and may occur in the long run.This study concludes by offering a proposed conceptual framework for outreach and education when they are positioned in non-profit performing arts organisations.The four layers in the proposed conceptual framework involve cognitive,affective,ethical,and behavioural dimensions.It contributes to reframing the conceptualisation of audience development for the performing arts and sheds new light on the future of outreach and education in arts organisations and policymaking in arts and culture,with far-reaching implications for other non-profit cultural organisations in Hong Kong and globally.
基金supported by the Ministry of Education of Humanities and Social Science project(2022YJA190006)Research Program Funds of the Collaborative Innovation Center of Assessment toward Basic Education Quality at Beijing Normal University(2023-04-010-BZPKO1).
文摘Background:To reduce adolescents’social anxiety,the study integrates external factors(social media usage)with internal factors(imaginary audience and appearance-based self-esteem)to internal mechanisms of adolescents’social anxiety in the Internet age based on objective self-awareness theory and self-esteem importance weighting model.Methods:Utilizing the Social Media Usage Intensity Scale,Social Anxiety Scale,imaginary Audience Scale,and Physical Self Questionnaire,we surveyed 400 junior high school students from three schools in Hubei province,China.Results:A significantly positive correlation is revealed between the intensity of social media usage and both social anxiety and imaginary audience(p<0.001).Conversely,social media usage intensity and appearance self-esteem are significantly negatively correlated(p<0.001).Additionally,the perception of an imaginary audience was negatively correlated with appearance self-esteem(p<0.001).Furthermore,we found that imaginary audience(indirect effect of 0.14,95%CI=[0.02,0.07])and appearance self-esteem(indirect effect of 0.14,95%CI=[0.02,0.07])can respectively act as independent mediators between social networking site use intensity and social anxiety,Additionally,the relationship between imaginary audience and appearance self-esteem can also be chain-mediated(indirect effect of 0.03,95%CI=[0.00,0.02])separately affect the relationship between the two.Conclusion:The imaginary audience serves as an independent mediator that links social media usage intensity to social anxiety among adolescents.Additionally,the observed chain mediation effect involving both the imaginary audience and appearance self-esteem provides novel insights for developing strategies aimed at addressing adolescent social anxiety.
文摘The use of interactive audience software,such as audience response systems(ARS),in medical education has become increasingly popular in recent years.This technology allows instructors to engage students in real time,encouraging active participation and promoting effective learning.The benefits of interactive audience software in medical education include increased student engagement,promotion of active learning,and enhanced learning outcomes.However,there are also several challenges to its implementation,including technical difficulties,careful planning and preparation,over-reliance on technology,and ethical concerns related to privacy and data security.The cost of implementing interactive audience software may also be a barrier for some institutions.This paper specifically reviews six interactive software platforms,including Socrative,Quizizz,Pear Deck,Slido,Wooclap and ClassPoint.These platforms allow for real-time assessment of student understanding,feedback,and participation.They also enable instructors to adjust their teaching strategies based on student responses and feedback.Overall,interactive audience software has shown great potential to enhance learning and engagement in medical education.It is important for instructors to carefully consider the benefits and challenges of its implementation.While the cost of implementing interactive audience software may be a barrier for some institutions,there are free and low-cost options available.
基金The paper was supported by Henan Province Teaching Reform and Practice Project(Project Fund No.135)-Research on the Reform of Literary Theory Courses for English Majors in Universities.
文摘This study explores the application of Abrams’Fourfold Model in the classification of Western literary criticism.Abrams’framework categorizes literary criticism into four fundamental elements:text,author,world,and audience.The text is viewed as an independent entity with intrinsic artistic value,necessitating a detailed analysis of its structure,style,themes,and symbols.Author study delves into the creator’s life and socio-cultural context,often to uncover the work’s deeper meanings.Contextual study situates the work within its historical and social milieu,examining its reflection of or response to societal norms and events.Audience response analysis considers the diverse interpretations shaped by readers’backgrounds,emphasizing the reader’s role in constructing the work’s meaning.The study concludes that Abrams’Fourfold Model offers a comprehensive and flexible analytical tool,enabling critics to engage with literary works from multiple perspectives,thereby enriching the understanding of literary complexity and diversity.
文摘This study examines how fashion designer-entrepreneurs(FDEs)leverage digital storytelling on social media to build brand identity and engage audiences,focusing on the case of Jicheng,a Chinese FDE on Weibo.By analyzing posts over nine months,the research explores how storytelling formats(text,photos,videos)and cultural themes(such as human nature and time/space)affect audience engagement,measured through likes,comments,and shares.The findings indicate that text-photo combinations and relatable,timely content are the most effective in fostering interaction and social capital.The paper offers recommendations for FDEs to enhance digital storytelling,emphasizing the importance of balancing thematic consistency with content novelty to support brand growth and audience loyalty.This approach underscores the critical role of cultivating sustainable relationships between FDEs and their audiences.
文摘Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the efficacy of AI in enhancing personal branding for musicians, particularly in crafting brand images based on emotions received from the artist’s music will improve the audience perceptions regarding the artist’s brand. Study used a quantitative approach for the research, gathering primary data from the survey of 191 people—music lovers, musicians and music producers. The survey focuses on preferences, perceptions, and behaviours related to music consumption and artist branding. The study results demonstrate the awareness and understanding of AI’s role in personal branding within the music industry. Also, results indicate that such an adaptive approach enhances audience perceptions of the artist and strengthens emotional connections. Furthermore, over 50% of the participants indicated a desire to attend live events where an artist’s brand image adapts dynamically to their emotions. The study focuses on novel approaches in personal branding based on the interaction of AI-driven emotional data. In contrast to traditional branding concepts, this study indicates that AI can suggest dynamic and emotionally resonant brand identities for artists. The real time audience response gives proper guidance for the decision-making. This study enriches the knowledge of AI’s applicability to branding processes in the context of the music industry and opens the possibilities for additional advancements in building emotionally appealing brand identities.
