University libraries,as an integral component of university research capabilities,are tasked with serving education by providing research support to faculty and students.This study adopts an affordance research perspe...University libraries,as an integral component of university research capabilities,are tasked with serving education by providing research support to faculty and students.This study adopts an affordance research perspective originating from ecological psychology to explore the optimization path of research support services in libraries in the new media era.Based on the characteristics of university library services,this research analyzes three aspects:production affordance,mobile affordance,and social affordance,and proposes practical recommendations to guide future research service practices of university libraries.展开更多
In e-commerce live streaming,sellers choose the most suitable streamers to endorse their products.The streamer introduces the main functions of the goods,organizes marketing activities,improves the consumers’shopping...In e-commerce live streaming,sellers choose the most suitable streamers to endorse their products.The streamer introduces the main functions of the goods,organizes marketing activities,improves the consumers’shopping experience,and finally facilitates transactions and obtains gifts.However,the formation mechanism of guanxi between streamers and consumers remain unclear.Based on affordance theory,this study uses structural equations to empirically study the decision-making mechanism of consumer gift-giving and purchase behavior in ecommerce live streaming.The study finds that affective affordance and cognitive affordance have positive impacts on swift guanxi;swift guanxi is an antecedent of consumers’purchase intention and gift-giving intention.展开更多
Studies investigating the benefits of green buildings can be approached by the affor-dance theory-the perceived properties of a thing that determine how it could pos-sibly be used.This study focuses on the sustainable...Studies investigating the benefits of green buildings can be approached by the affor-dance theory-the perceived properties of a thing that determine how it could pos-sibly be used.This study focuses on the sustainable communication and education that a green building should provide.By applying the affordance theory,we examined whether a LEED-certified university campus building effectively communicates green design and sustainability to its users and if so,then how?We employed a question-naire survey targeting campus users of a LEED-certified building by examining their awareness of the building’s LEED status and perception of green design elements at multiple spatial scales,as well as their general knowledge on green building topics.We collected 177 questionnaires,of which 153 were qualified for statistical analysis.The results suggested that the building itself can afford to promote awareness among users,but cannot afford to educate users on general green building knowledge.We found that building users perceived green design at different spatial scales,preferring either product or space-related design.Our results indicate that future design should continue promoting the use of educational signage,which was found to be the most effective communicator of sustainability.The communication of green design to users with different spatial preferences remains a future research focus.Further studies on the innovative use of green building design as effective communicators are needed to promote sustainability education among the building users.展开更多
文摘University libraries,as an integral component of university research capabilities,are tasked with serving education by providing research support to faculty and students.This study adopts an affordance research perspective originating from ecological psychology to explore the optimization path of research support services in libraries in the new media era.Based on the characteristics of university library services,this research analyzes three aspects:production affordance,mobile affordance,and social affordance,and proposes practical recommendations to guide future research service practices of university libraries.
基金supported by the grant from the National Social Science Fund of China(Grant No.:19BGL262).
文摘In e-commerce live streaming,sellers choose the most suitable streamers to endorse their products.The streamer introduces the main functions of the goods,organizes marketing activities,improves the consumers’shopping experience,and finally facilitates transactions and obtains gifts.However,the formation mechanism of guanxi between streamers and consumers remain unclear.Based on affordance theory,this study uses structural equations to empirically study the decision-making mechanism of consumer gift-giving and purchase behavior in ecommerce live streaming.The study finds that affective affordance and cognitive affordance have positive impacts on swift guanxi;swift guanxi is an antecedent of consumers’purchase intention and gift-giving intention.
基金supported by the Sustainable Energy Program of the National Science Foundation(CHE1230246).
文摘Studies investigating the benefits of green buildings can be approached by the affor-dance theory-the perceived properties of a thing that determine how it could pos-sibly be used.This study focuses on the sustainable communication and education that a green building should provide.By applying the affordance theory,we examined whether a LEED-certified university campus building effectively communicates green design and sustainability to its users and if so,then how?We employed a question-naire survey targeting campus users of a LEED-certified building by examining their awareness of the building’s LEED status and perception of green design elements at multiple spatial scales,as well as their general knowledge on green building topics.We collected 177 questionnaires,of which 153 were qualified for statistical analysis.The results suggested that the building itself can afford to promote awareness among users,but cannot afford to educate users on general green building knowledge.We found that building users perceived green design at different spatial scales,preferring either product or space-related design.Our results indicate that future design should continue promoting the use of educational signage,which was found to be the most effective communicator of sustainability.The communication of green design to users with different spatial preferences remains a future research focus.Further studies on the innovative use of green building design as effective communicators are needed to promote sustainability education among the building users.
