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Predictive Analytics for Customer Behavior Prediction in Artificial Intelligence
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作者 Murat Basal Khouloud Moulai Anıl Cetin 《Economics World》 2025年第2期142-154,共13页
This study evaluates the use of predictive analytics to forecast customer turnover in subscription-based Services in order to develop a predictive model to help small and medium-sized enterprises manage customer churn... This study evaluates the use of predictive analytics to forecast customer turnover in subscription-based Services in order to develop a predictive model to help small and medium-sized enterprises manage customer churn in the face of digital disruption.The research uses a quantitative approach focusing on empirical customer data to accurately predict buying trends and adapt marketing techniques.Demand forecasts in the health sector are important,as in every sector.In particular,the material forecast and stock forecasting of the purchasing unit of hospitals are among the areas that receive significant attention.Four classifiers(Random Forest,Logistic Regression,Gradient Boosting and XGBoost)are trained and evaluated using various performance indicators as part of a systematic approach involving Kaggle data collection,preparation and model selection.The results show excellent accuracy in predicting customer attrition,but there are limitations in precision and recall,indicating room for improvement.Confusion matrices provide information about the performance of each classifier,allowing for continuous improvement of predictive analytics techniques.Ethical concerns are rigorously addressed throughout the work process to guarantee appropriate data and machine learning methodologies.The proposals emphasize the proactive use of predictive analytics to identify at-risk customers and implement targeted retention strategies.Incorporating new data sources,improving customer experience,and utilizing collaborative churn management methods are recommended to increase forecast accuracy and business outcomes.Finally,this research provides important insights into the usefulness of predictive analytics for customer churn forecasting as well as practical recommendations for businesses seeking to increase customer retention and reduce churn risk.By leveraging empirical research findings and implementing ethical and rigorous churn control strategies,businesses can achieve long-term success in today’s changing market environment. 展开更多
关键词 artificial intelligence customer behavior health sector PREDICTION analytics
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Advanced Predictive Analytics for Green Energy Systems: An IPSS System Perspective
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作者 Lei Shen Chutong Zhang +4 位作者 Yuwei Ge Shanyun Gu Qiang Gao Wei Li Jie Ji 《Energy Engineering》 2025年第4期1581-1602,共22页
The rapid development and increased installed capacity of new energy sources such as wind and solar power pose new challenges for power grid fault diagnosis.This paper presents an innovative framework,the Intelligent ... The rapid development and increased installed capacity of new energy sources such as wind and solar power pose new challenges for power grid fault diagnosis.This paper presents an innovative framework,the Intelligent Power Stability and Scheduling(IPSS)System,which is designed to enhance the safety,stability,and economic efficiency of power systems,particularly those integrated with green energy sources.The IPSS System is distinguished by its integration of a CNN-Transformer predictive model,which leverages the strengths of Convolutional Neural Networks(CNN)for local feature extraction and Transformer architecture for global dependency modeling,offering significant potential in power safety diagnostics.TheIPSS System optimizes the economic and stability objectives of the power grid through an improved Zebra Algorithm,which aims tominimize operational costs and grid instability.Theperformance of the predictive model is comprehensively evaluated using key metrics such as Root Mean Square Error(RMSE),Mean Absolute Percentage Error(MAPE),and Coefficient of Determination(R2).Experimental results demonstrate the superiority of the CNN-Transformer model,with the lowest RMSE and MAE values of 0.0063 and 0.00421,respectively,on the training set,and an R2 value approaching 1,at 0.99635,indicating minimal prediction error and strong data interpretability.On the test set,the model maintains its excellence with the lowest RMSE and MAE values of 0.009 and 0.00673,respectively,and an R2 value of 0.97233.The IPSS System outperforms other models in terms of prediction accuracy and explanatory power and validates its effectiveness in economic and stability analysis through comparative studies with other optimization algorithms.The system’s efficacy is further supported by experimental results,highlighting the proposed scheme’s capability to reduce operational costs and enhance system stability,making it a valuable contribution to the field of green energy systems. 展开更多
关键词 Advanced predictive analytics green energy systems IPSS system CNN-transformer predictivemodel economic and stability optimization improved zebra algorithm
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RETRACTION:Challenges and Opportunities of Big Data Analytics in Healthcare
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《Health Care Science》 2025年第2期161-161,共1页
RETRACTION:P.Goyal and R.Malviya,“Challenges and Opportunities of Big Data Analytics in Healthcare,”Health Care Science 2,no.5(2023):328-338,https://doi.org/10.1002/hcs2.66.The above article,published online on 4 Oc... RETRACTION:P.Goyal and R.Malviya,“Challenges and Opportunities of Big Data Analytics in Healthcare,”Health Care Science 2,no.5(2023):328-338,https://doi.org/10.1002/hcs2.66.The above article,published online on 4 October 2023 in Wiley Online Library(wileyonlinelibrary.com),has been retracted by agreement between the journal Editor-in-Chief,Zongjiu Zhang;Tsinghua University Press;and John Wiley&Sons Ltd. 展开更多
关键词 big data analytics RETRACTION healthcare
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Orientation and Decision-Making for Soccer Based on Sports Analytics and AI:A Systematic Review
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作者 Zhiqiang Pu Yi Pan +4 位作者 Shijie Wang Boyin Liu Min Chen Hao Ma Yixiong Cui 《IEEE/CAA Journal of Automatica Sinica》 SCIE EI CSCD 2024年第1期37-57,共21页
Due to ever-growing soccer data collection approaches and progressing artificial intelligence(AI) methods, soccer analysis, evaluation, and decision-making have received increasing interest from not only the professio... Due to ever-growing soccer data collection approaches and progressing artificial intelligence(AI) methods, soccer analysis, evaluation, and decision-making have received increasing interest from not only the professional sports analytics realm but also the academic AI research community. AI brings gamechanging approaches for soccer analytics where soccer has been a typical benchmark for AI research. The combination has been an emerging topic. In this paper, soccer match analytics are taken as a complete observation-orientation-decision-action(OODA) loop.In addition, as in AI frameworks such as that for reinforcement learning, interacting with a virtual environment enables an evolving model. Therefore, both soccer analytics in the real world and virtual domains are discussed. With the intersection of the OODA loop and the real-virtual domains, available soccer data, including event and tracking data, and diverse orientation and decisionmaking models for both real-world and virtual soccer matches are comprehensively reviewed. Finally, some promising directions in this interdisciplinary area are pointed out. It is claimed that paradigms for both professional sports analytics and AI research could be combined. Moreover, it is quite promising to bridge the gap between the real and virtual domains for soccer match analysis and decision-making. 展开更多
关键词 Artificial intelligence(AI) DECISION-MAKING FOOTBALL review SOCCER sports analytics
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A review on edge analytics:Issues,challenges,opportunities,promises,future directions,and applications
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作者 Sabuzima Nayak Ripon Patgiri +1 位作者 Lilapati Waikhom Arif Ahmed 《Digital Communications and Networks》 SCIE CSCD 2024年第3期783-804,共22页
Edge technology aims to bring cloud resources(specifically,the computation,storage,and network)to the closed proximity of the edge devices,i.e.,smart devices where the data are produced and consumed.Embedding computin... Edge technology aims to bring cloud resources(specifically,the computation,storage,and network)to the closed proximity of the edge devices,i.e.,smart devices where the data are produced and consumed.Embedding computing and application in edge devices lead to emerging of two new concepts in edge technology:edge computing and edge analytics.Edge analytics uses some techniques or algorithms to analyse the data generated by the edge devices.With the emerging of edge analytics,the edge devices have become a complete set.Currently,edge analytics is unable to provide full support to the analytic techniques.The edge devices cannot execute advanced and sophisticated analytic algorithms following various constraints such as limited power supply,small memory size,limited resources,etc.This article aims to provide a detailed discussion on edge analytics.The key contributions of the paper are as follows-a clear explanation to distinguish between the three concepts of edge technology:edge devices,edge computing,and edge analytics,along with their issues.In addition,the article discusses the implementation of edge analytics to solve many problems and applications in various areas such as retail,agriculture,industry,and healthcare.Moreover,the research papers of the state-of-the-art edge analytics are rigorously reviewed in this article to explore the existing issues,emerging challenges,research opportunities and their directions,and applications. 展开更多
关键词 Edge analytics Edge computing Edge devices Big data Sensor Artificial intelligence Machine learning Smart technology Healthcare
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A Weighted Multi-Layer Analytics Based Model for Emoji Recommendation
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作者 Amira M.Idrees Abdul Lateef Marzouq Al-Solami 《Computers, Materials & Continua》 SCIE EI 2024年第1期1115-1133,共19页
The developed system for eye and face detection using Convolutional Neural Networks(CNN)models,followed by eye classification and voice-based assistance,has shown promising potential in enhancing accessibility for ind... The developed system for eye and face detection using Convolutional Neural Networks(CNN)models,followed by eye classification and voice-based assistance,has shown promising potential in enhancing accessibility for individuals with visual impairments.The modular approach implemented in this research allows for a seamless flow of information and assistance between the different components of the system.This research significantly contributes to the field of accessibility technology by integrating computer vision,natural language processing,and voice technologies.By leveraging these advancements,the developed system offers a practical and efficient solution for assisting blind individuals.The modular design ensures flexibility,scalability,and ease of integration with existing assistive technologies.However,it is important to acknowledge that further research and improvements are necessary to enhance the system’s accuracy and usability.Fine-tuning the CNN models and expanding the training dataset can improve eye and face detection as well as eye classification capabilities.Additionally,incorporating real-time responses through sophisticated natural language understanding techniques and expanding the knowledge base of ChatGPT can enhance the system’s ability to provide comprehensive and accurate responses.Overall,this research paves the way for the development of more advanced and robust systems for assisting visually impaired individuals.By leveraging cutting-edge technologies and integrating them into amodular framework,this research contributes to creating a more inclusive and accessible society for individuals with visual impairments.Future work can focus on refining the system,addressing its limitations,and conducting user studies to evaluate its effectiveness and impact in real-world scenarios. 展开更多
关键词 Social networks text analytics emoji prediction features extraction information retrieval
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Evaluation of a software positioning tool to support SMEs in adoption of big data analytics
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作者 Matthew Willetts Anthony S.Atkins 《Journal of Electronic Science and Technology》 EI CAS CSCD 2024年第1期13-24,共12页
Big data analytics has been widely adopted by large companies to achieve measurable benefits including increased profitability,customer demand forecasting,cheaper development of products,and improved stock control.Sma... Big data analytics has been widely adopted by large companies to achieve measurable benefits including increased profitability,customer demand forecasting,cheaper development of products,and improved stock control.Small and medium sized enterprises(SMEs)are the backbone of the global economy,comprising of 90%of businesses worldwide.However,only 10%SMEs have adopted big data analytics despite the competitive advantage they could achieve.Previous research has analysed the barriers to adoption and a strategic framework has been developed to help SMEs adopt big data analytics.The framework was converted into a scoring tool which has been applied to multiple case studies of SMEs in the UK.This paper documents the process of evaluating the framework based on the structured feedback from a focus group composed of experienced practitioners.The results of the evaluation are presented with a discussion on the results,and the paper concludes with recommendations to improve the scoring tool based on the proposed framework.The research demonstrates that this positioning tool is beneficial for SMEs to achieve competitive advantages by increasing the application of business intelligence and big data analytics. 展开更多
关键词 Big data analytics EVALUATION Small and medium sized enterprises (SMEs) Strategic framework
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Game Theory Based Model for Predictive Analytics Using Distributed Position Function
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作者 Mirhossein Mousavi Karimi Shahram Rahimi 《International Journal of Intelligence Science》 2024年第1期22-47,共26页
This paper presents a game theory-based method for predicting the outcomes of negotiation and group decision-making problems. We propose an extension to the BDM model to address problems where actors’ positions are d... This paper presents a game theory-based method for predicting the outcomes of negotiation and group decision-making problems. We propose an extension to the BDM model to address problems where actors’ positions are distributed over a position spectrum. We generalize the concept of position in the model to incorporate continuous positions for the actors, enabling them to have more flexibility in defining their targets. We explore different possible functions to study the role of the position function and discuss appropriate distance measures for computing the distance between the positions of actors. To validate the proposed extension, we demonstrate the trustworthiness of our model’s performance and interpretation by replicating the results based on data used in earlier studies. 展开更多
关键词 Distributed Position Function Game Theory Group Decision Making Predictive analytics
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Exploring the Association between Climate Change and Human Development: A Visual Analytics Study
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作者 Dongli Zhang Wullianallur Raghupathi Viju Raghupathi 《Atmospheric and Climate Sciences》 2024年第4期368-395,共28页
This study explores the complex relationship between climate change and human development. The aim is to understand how climate change affects human development across countries, regions, and the global population. Vi... This study explores the complex relationship between climate change and human development. The aim is to understand how climate change affects human development across countries, regions, and the global population. Visual analytics were used to examine the impact of various climate change indicators on different aspects of human development. The study highlights the urgent need for climate change action and encourages policymakers to make decisive moves. Climate change adversely affects numerous aspects of daily life, leading to significant consequences that must be addressed through policy changes and global governance recommendations. Key findings include that regions with higher CO2 emissions experience a significantly higher incidence of life-threatening diseases compared to regions with lower emissions. Additionally, higher CO2 emissions correlate with consistent death rates. Increased pollution exposure is associated with a higher prevalence of life-threatening diseases and higher rates of malnutrition. Moreover, greater mineral depletion is linked to more frequent life-threatening diseases, suggesting that industrialization contributes to adverse health effects. These results provide valuable insights for policy and decision-making aimed at mitigating the impact of climate change on human development. 展开更多
关键词 Air Pollution Climate Change CO2 Emissions Death Rate GDP Human Development Visual analytics
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Predictive Analytics for Project Risk Management Using Machine Learning
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作者 Sanjay Ramdas Bauskar Chandrakanth Rao Madhavaram +3 位作者 Eswar Prasad Galla Janardhana Rao Sunkara Hemanth Kumar Gollangi Shravan Kumar Rajaram 《Journal of Data Analysis and Information Processing》 2024年第4期566-580,共15页
Risk management is relevant for every project that which seeks to avoid and suppress unanticipated costs, basically calling for pre-emptive action. The current work proposes a new approach for handling risks based on ... Risk management is relevant for every project that which seeks to avoid and suppress unanticipated costs, basically calling for pre-emptive action. The current work proposes a new approach for handling risks based on predictive analytics and machine learning (ML) that can work in real-time to help avoid risks and increase project adaptability. The main research aim of the study is to ascertain risk presence in projects by using historical data from previous projects, focusing on important aspects such as time, task time, resources and project results. t-SNE technique applies feature engineering in the reduction of the dimensionality while preserving important structural properties. This process is analysed using measures including recall, F1-score, accuracy and precision measurements. The results demonstrate that the Gradient Boosting Machine (GBM) achieves an impressive 85% accuracy, 82% precision, 85% recall, and 80% F1-score, surpassing previous models. Additionally, predictive analytics achieves a resource utilisation efficiency of 85%, compared to 70% for traditional allocation methods, and a project cost reduction of 10%, double the 5% achieved by traditional approaches. Furthermore, the study indicates that while GBM excels in overall accuracy, Logistic Regression (LR) offers more favourable precision-recall trade-offs, highlighting the importance of model selection in project risk management. 展开更多
关键词 Predictive analytics Project Risk Management DECISION-MAKING Data-Driven Strategies Risk Prediction Machine Learning Historical Data
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Leveraging Predictive Analytics for Strategic Corporate Communications: Enhancing Stakeholder Engagement and Crisis Management
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作者 Natalie Nkembuh 《Journal of Computer and Communications》 2024年第10期51-61,共11页
This study explores the integration of predictive analytics in strategic corporate communications, with a specific focus on stakeholder engagement and crisis management. Our mixed-methods approach, which combines a co... This study explores the integration of predictive analytics in strategic corporate communications, with a specific focus on stakeholder engagement and crisis management. Our mixed-methods approach, which combines a comprehensive literature review with case studies of five multinational corporations, allows us to investigate the applications, challenges, and ethical implications of leveraging predictive models in communication strategies. While our findings reveal significant potential for enhancing personalized content delivery, real-time sentiment analysis, and proactive crisis management, we stress the need for careful consideration of challenges such as data privacy concerns and algorithmic bias. This emphasis on ethical implementation is crucial in navigating the complex landscape of predictive analytics in corporate communications. To address these issues, we propose a framework that prioritizes ethical considerations. Furthermore, we identify key areas for future research, thereby contributing to the evolving field of data-driven communication management. 展开更多
关键词 Predictive analytics Corporate Communications Stakeholder Engagement Crisis Management Machine Learning Data-Driven Strategy Ethical AI Digital Transformation Reputation Management Strategic Communication
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Application Technologies and Challenges of Big Data Analytics in Anti-Money Laundering and Financial Fraud Detection
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作者 Haoran Jiang 《Open Journal of Applied Sciences》 2024年第11期3226-3236,共11页
As financial criminal methods become increasingly sophisticated, traditional anti-money laundering and fraud detection approaches face significant challenges. This study focuses on the application technologies and cha... As financial criminal methods become increasingly sophisticated, traditional anti-money laundering and fraud detection approaches face significant challenges. This study focuses on the application technologies and challenges of big data analytics in anti-money laundering and financial fraud detection. The research begins by outlining the evolutionary trends of financial crimes and highlighting the new characteristics of the big data era. Subsequently, it systematically analyzes the application of big data analytics technologies in this field, including machine learning, network analysis, and real-time stream processing. Through case studies, the research demonstrates how these technologies enhance the accuracy and efficiency of anomalous transaction detection. However, the study also identifies challenges faced by big data analytics, such as data quality issues, algorithmic bias, and privacy protection concerns. To address these challenges, the research proposes solutions from both technological and managerial perspectives, including the application of privacy-preserving technologies like federated learning. Finally, the study discusses the development prospects of Regulatory Technology (RegTech), emphasizing the importance of synergy between technological innovation and regulatory policies. This research provides guidance for financial institutions and regulatory bodies in optimizing their anti-money laundering and fraud detection strategies. 展开更多
关键词 Big Data analytics Anti-Money Laundering Financial Fraud Detection Machine Learning Regulatory Technology
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Model Analytics辅助的智能放疗计划建模 被引量:6
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作者 王美娇 李莎 +4 位作者 岳海振 弓健 项小羽 郭文 张艺宝 《中国医学物理学杂志》 CSCD 2017年第9期870-873,共4页
目的:利用瓦里安公司开发的Model Analytics(MA)工具减少人工处理RapidPlan模型离群值的繁琐和主观因素导致模型构成的不确定性,评估MA工具在效率、改善统计学参数及模型优化效果等方面的表现。方法:(1)选取81例优质计划导入RapidPlan... 目的:利用瓦里安公司开发的Model Analytics(MA)工具减少人工处理RapidPlan模型离群值的繁琐和主观因素导致模型构成的不确定性,评估MA工具在效率、改善统计学参数及模型优化效果等方面的表现。方法:(1)选取81例优质计划导入RapidPlan系统并建立初始模型;(2)将初始模型上传MA进行自动分析统计,根据报告提示对离群值进行批量统计学确认,比较模型验证前后统计学指标的变化;(3)利用20例测试病例评估统计学确认前后Rapid Plan模型的剂量学表现,并与原临床计划比较。结果:MA只需几分钟便可得到构成模型计划的几何学、剂量学等特征统计,5轮分析共找出8个股骨头剂量学离群值,分别高于各自预测范围上限的11.11%、5.88%、5.56%、5.56%、5.00%、5.26%、5.56%和5.88%,R^2由0.32提高至0.45;仅用一轮分析便找出所有3个膀胱几何和剂量学离群值,其中几何离群值分别高于均值62.22%或低于均值55.35%,剂量学离群值高于预测范围上限3.33%,处理完离群值后,R^2由0.35升至0.37。测试计划表明,Rapid Plan计划质量显著优于人工计划(P<0.05),使用验证前后的模型可分别降低股骨头剂量23.15%和27.55%,降低膀胱剂量8.14%和6.79%。结论:使用MA工具可快速获取模型构成计划的整体描述,并准确查找出模型中的离群值,从而提高智能放疗计划建模的效率,但统计学确认对模型的剂量学表现影响不大。 展开更多
关键词 智能计划 RapidPlan MODEL analytics 机器学习 建模
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国外图书馆Google Analytics应用研究述评 被引量:4
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作者 黄晴珊 朱伟丽 《图书与情报》 CSSCI 北大核心 2013年第6期89-94,共6页
文章以Library,Information Science & Technology Abstracts数据库为信息来源,对采集到的Google Analytics应用相关文献从定量分析、研究主题、研究特色三个角度进行分析。提出图书馆应在加强Google Analytics应用的同时,注意与其... 文章以Library,Information Science & Technology Abstracts数据库为信息来源,对采集到的Google Analytics应用相关文献从定量分析、研究主题、研究特色三个角度进行分析。提出图书馆应在加强Google Analytics应用的同时,注意与其它方式结合,以掌握用户需求特点,实现科学决策。 展开更多
关键词 GOOGLE analytics 网站分析 图书馆网站 国外图书馆
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开放课程的开放性效果研究:基于Google Analytics的分析 被引量:12
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作者 马红亮 《现代远距离教育》 CSSCI 2012年第4期70-74,共5页
近年来许多国内外高校纷纷将自己的课程向社会开放,然而这些开放课程的开放性效果具体如何,则需要进行多方面的评价。在众多评价方式中,Google Analytics为评价开放课程非直接教学对象的用户访问情况提供了一种全面的流量分析。应用Goog... 近年来许多国内外高校纷纷将自己的课程向社会开放,然而这些开放课程的开放性效果具体如何,则需要进行多方面的评价。在众多评价方式中,Google Analytics为评价开放课程非直接教学对象的用户访问情况提供了一种全面的流量分析。应用Google Analytics分析"教育技术学开放教育资源"网站的研究分别从网站级别和课程级别两个层次探讨了开放课程开放性效果评价的指标体系,最后得出:(1)在整个网站层次,Google Analyt-ics可用于评价开放课程开放性效果的关键指标包括访问次数、每次访问页数、网站平均停留时间、跳出率;(2)在具体课程层次,Google Analytics可用于评价开放课程开放性效果的关键指标则是浏览量和唯一身份的浏览量。 展开更多
关键词 GOOGLE analytics 开放教育资源 开放课程 评价 指标 流量
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Google Analytics在教育网站评价中的应用研究——以“教育技术学开放教育资源”网站为例 被引量:2
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作者 马红亮 孟庆喜 《中国医学教育技术》 2012年第4期415-420,共6页
以基于Moodle的"教育技术学开放教育资源"网站为例,利用Google Analytics对该网站的受众群体、网站内容以及流量来源进行了多种维度的分析。指出:①Google Analytics能够为定量评价教育网站提供非常丰富的各类流量数据,但评... 以基于Moodle的"教育技术学开放教育资源"网站为例,利用Google Analytics对该网站的受众群体、网站内容以及流量来源进行了多种维度的分析。指出:①Google Analytics能够为定量评价教育网站提供非常丰富的各类流量数据,但评价需要综合应用不同维度、不同层次的数据进行综合分析;②在这些丰富的数据中,网站内容分析方面的数据对于以课程为中心的教育网站而言,具有十分重要的价值。 展开更多
关键词 Google analytics 教育网站 MOODLE 开放教育资源 评价
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欧特克携手Dodge Data & Analytics发布《中国BIM应用价值研究报告》 被引量:7
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作者 宁忠意 《中外建筑》 2015年第6期19-21,共3页
4月27日,全球二维和三维设计、工程及娱乐软件的领导者欧特克有限公司("欧特克"或"Autodesk")与Dodge Data&Analytics在上海国金中心的利思卡尔顿酒店共同发布了最新的《中国BIM应用价值研究报告》。欧特克与Dodge Data&Analyt... 4月27日,全球二维和三维设计、工程及娱乐软件的领导者欧特克有限公司("欧特克"或"Autodesk")与Dodge Data&Analytics在上海国金中心的利思卡尔顿酒店共同发布了最新的《中国BIM应用价值研究报告》。欧特克与Dodge Data&Analytics(DD&A)的高层管理人员出席了活动并发表了演讲,与参会者分享了BIM技术在中国市场的最新应用和发展趋势。同时,他们还与媒体朋友共同探讨如何深化BIM应用在中国的普及, 展开更多
关键词 DODGE DATA 欧特克 BIM analytics 研究报告 卡尔顿 三维设计 AUTODESK 管理人员 二次开发
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融合Google Analytics完善中小型B2C电子商务网站BI功能 被引量:1
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作者 王刚 《电子商务》 2010年第5期60-61,共2页
本文先分析了中小型B2C电子商务网站BI功能现状,指出造成当前BI应用功能较弱的原因。在此基础上,介绍了中小型B2C电子商务网站适用的免费BI工具GoogleAnalytics的性质、获取方法以及在网站管理、网站营销和网站设计技术改进三方面的应... 本文先分析了中小型B2C电子商务网站BI功能现状,指出造成当前BI应用功能较弱的原因。在此基础上,介绍了中小型B2C电子商务网站适用的免费BI工具GoogleAnalytics的性质、获取方法以及在网站管理、网站营销和网站设计技术改进三方面的应用功能,着重介绍了"跟踪电子商务交易"功能的现实意义,为中小型B2C电子商务网站完善BI功能提供了一个低成本、低技术门槛的选择。 展开更多
关键词 GOOGLE analytics B2C 电子商务网站 BI
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Web Analytics中的隐私保护问题
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作者 李慧 罗玮 《中国电子商务》 2010年第8期56-56,共1页
Web Analytics作为基于数据的的对网站建设与优化的量化分析,数据在Web Analytics中占有很地位。而这些私人性很强的数据如何才能很好的保护其隐私性,这是一个值得我们关注的问题。
关键词 WEB analytics 数据 隐私 Cookfes
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Using Factor Analysis to Determine the Factors Impacting Learning Python for Non-Technical Business Analytics Graduate Students
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作者 Sameh Shamroukh Teray Johnson 《Journal of Data Analysis and Information Processing》 2023年第4期512-535,共24页
This pioneering research represents a unique and singular study conducted within the United States, with a specific focus on non-technical graduate students pursuing degrees in business analytics. The primary impetus ... This pioneering research represents a unique and singular study conducted within the United States, with a specific focus on non-technical graduate students pursuing degrees in business analytics. The primary impetus behind this study stems from the escalating demand for data-driven professionals, the diverse academic backgrounds of students, the imperative for adaptable pedagogical methods, the ever-evolving landscape of curriculum designs, and the overarching commitment to fostering educational equity. To investigate these multifaceted dynamics, we employed a data collection method that included the distribution of an online survey on platforms such as LinkedIn. Our survey reached and engaged 74 graduate students actively pursuing degrees in Business Analytics within the United States. This comprehensive research is the first and only one of its kind conducted in this context, and it serves as a vanguard exploration into the challenges and influences that shape the learning journey of Python among non-technical graduate Business Analytics students. The analytical insights derived from this research underscore the pivotal role of hands-on learning strategies, exemplified by practice exercises and assignments. Moreover, the study highlights the positive and constructive influence of collaboration and peer support in the process of learning Python. These invaluable findings significantly augment the existing body of knowledge in the field of business analytics. Furthermore, they offer an essential resource for educators and institutions seeking to optimize the educational experiences of non-technical students as they acquire essential Python skills. 展开更多
关键词 PYTHON Data analytics Factor Analysis Business analytics PROGRAMMING
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