For a better understanding of Li Ziqi,this paper tries to find causes of her success based on Harold Lasswell's 5W Model of Communication.At last,according to our study,Li's success can be concluded as follows...For a better understanding of Li Ziqi,this paper tries to find causes of her success based on Harold Lasswell's 5W Model of Communication.At last,according to our study,Li's success can be concluded as follows:firstly,Li has made full use of the advantage of the folk cultural exchanges;secondly,Li's videos are quite rich in the cultural content,covering a large number of cultural symbols which can cause a wide sympathy among people worldwide;thirdly,Li has taken good advantage of the new media technology in the we-media era;and fourthly,Li is careful and hardworking enough to produce her videos and have a high requirement for the video quality.In addition,this paper gives some advice on how to promote Chinese culture going global:firstly,give a great support to the folk cultural exchanges and allow them to play a leading role in spreading Chinese culture globally;secondly,explore more Chinese cultural symbols and enrich the Chinese culture content to speak for China;thirdly,take full advantage of the new media technology;fourthly,seek more common grounds while overcoming the existing cultural differences;and fifthly,reform our existing Chinese education system to improve the quality of folk cultural exchanges.Through the analysis above,this paper aims to provide some views on Li’s success overseas and give some advice on promoting Chinese culture globally.展开更多
为了探讨医疗学术会议的健康传播效能,本研究以2022中国肿瘤学大会(Chinese Congress on Oncology, CCO)为例,以哈罗德·拉斯韦尔5W传播模式为分析框架,对新浪微博平台相关话题下的所有微博进行内容分析和社会语义网络分析。结果显...为了探讨医疗学术会议的健康传播效能,本研究以2022中国肿瘤学大会(Chinese Congress on Oncology, CCO)为例,以哈罗德·拉斯韦尔5W传播模式为分析框架,对新浪微博平台相关话题下的所有微博进行内容分析和社会语义网络分析。结果显示,传播以会议资讯、学术交流和科普宣教3类信息为抓手,以医学专业人士和有健康需求的一般受众为传播目标,通过调动政务微博、主流媒体和医疗健康领域意见领袖的媒介组合,实现了3.5亿人次的微博传播阅读量。本研究认为,可以通过议程设置掌握舆论引导主动权,针对不同受众选择合适的传播组合方式,找准宣传契合点向新闻媒体最大化借力借势,充分重视社群作用激发大众传播潜能,为提升医疗学术会议健康传播效能提供理论指导和实践经验。展开更多
文摘For a better understanding of Li Ziqi,this paper tries to find causes of her success based on Harold Lasswell's 5W Model of Communication.At last,according to our study,Li's success can be concluded as follows:firstly,Li has made full use of the advantage of the folk cultural exchanges;secondly,Li's videos are quite rich in the cultural content,covering a large number of cultural symbols which can cause a wide sympathy among people worldwide;thirdly,Li has taken good advantage of the new media technology in the we-media era;and fourthly,Li is careful and hardworking enough to produce her videos and have a high requirement for the video quality.In addition,this paper gives some advice on how to promote Chinese culture going global:firstly,give a great support to the folk cultural exchanges and allow them to play a leading role in spreading Chinese culture globally;secondly,explore more Chinese cultural symbols and enrich the Chinese culture content to speak for China;thirdly,take full advantage of the new media technology;fourthly,seek more common grounds while overcoming the existing cultural differences;and fifthly,reform our existing Chinese education system to improve the quality of folk cultural exchanges.Through the analysis above,this paper aims to provide some views on Li’s success overseas and give some advice on promoting Chinese culture globally.
文摘为了探讨医疗学术会议的健康传播效能,本研究以2022中国肿瘤学大会(Chinese Congress on Oncology, CCO)为例,以哈罗德·拉斯韦尔5W传播模式为分析框架,对新浪微博平台相关话题下的所有微博进行内容分析和社会语义网络分析。结果显示,传播以会议资讯、学术交流和科普宣教3类信息为抓手,以医学专业人士和有健康需求的一般受众为传播目标,通过调动政务微博、主流媒体和医疗健康领域意见领袖的媒介组合,实现了3.5亿人次的微博传播阅读量。本研究认为,可以通过议程设置掌握舆论引导主动权,针对不同受众选择合适的传播组合方式,找准宣传契合点向新闻媒体最大化借力借势,充分重视社群作用激发大众传播潜能,为提升医疗学术会议健康传播效能提供理论指导和实践经验。
