Body symbol is generally regarded as the representation of public self-identity in philosophy.However,it is neither a pure symbol nor a pure body.This limits its thorough expression of the public self to a certain ext...Body symbol is generally regarded as the representation of public self-identity in philosophy.However,it is neither a pure symbol nor a pure body.This limits its thorough expression of the public self to a certain extent.The pan symbol mechanism of consumer society further dispels discord between symbol and natural body,so that body can clearly represent the self-identity of the public more.Star brand is a typical embodiment of body symbols in consumer society.Although the conceptual identification for constructing star brand belongs to commercial competition strategy,it is also the confirmation for public identity at the practical level.展开更多
文摘Body symbol is generally regarded as the representation of public self-identity in philosophy.However,it is neither a pure symbol nor a pure body.This limits its thorough expression of the public self to a certain extent.The pan symbol mechanism of consumer society further dispels discord between symbol and natural body,so that body can clearly represent the self-identity of the public more.Star brand is a typical embodiment of body symbols in consumer society.Although the conceptual identification for constructing star brand belongs to commercial competition strategy,it is also the confirmation for public identity at the practical level.
