We study the phenomena of preferential linking in a large-scale evolving online social network and find that the linear preference holds for preferential creation, preferential acceptance, and preferential attachment....We study the phenomena of preferential linking in a large-scale evolving online social network and find that the linear preference holds for preferential creation, preferential acceptance, and preferential attachment. Based on the linear preference, we propose an analyzable model, which illustrates the mechanism of network growth and reproduces the process of network evolution. Our simulations demonstrate that the degree distribution of the network produced by the model is in good agreement with that of the real network. This work provides a possible bridge between the micro=mechanisms of network growth and the macrostructures of online social networks.展开更多
Although today’s users of mobile phones are afforded increasing control as the popularity and richness of information provided by smartphones increases, how these users make choices and evaluations cannot be explicit...Although today’s users of mobile phones are afforded increasing control as the popularity and richness of information provided by smartphones increases, how these users make choices and evaluations cannot be explicitly expressed. This study uses an acute observation of designers of technology and aesthetics to conduct a mental-model analysis of smartphones with the purpose of explicitly identifying the differences in the schemas of users. This study also modifies the mental model to evaluate the practicability of the mental model. Hence, this study investigates groups of subjects, comparing freshmen and graduating students froma college of design, and adopts a schematized data collection and analysis approach, Interactive Qualitative Analysis (IQA), to ascertain the relationships between factors and establish a complete user mental model. The study results present 11 primary affinity factors: “Pricing,” “Advertisement,” “User Interface,” “Innovation Functions,” “System Maintenance,” “Privacy,” “Utility Functions,” “Personalization,” “Network Performance,” “Customer Service,” and “Multimedia Contents.” The primary driver in evaluating smartphones is found to be “Pricing” for graduating students and “Privacy” for freshmen. The two groups share the same final effect factor, “Multimedia Contents.” This study has successfully identified differences between the different mental models of the two groups, supporting the method that using IQA to perform a quality evaluation of social networking for smartphones is effective. Consequently, platform developers can understand user demand through a mental model and can design good platform functions to effectively improve users’ experience of smartphones.展开更多
Users can obtain the information through a basic web searching and find the answer to the questions directly,but maybe the expected answer does not exist.Besides,we do not know the update of new information in time.Th...Users can obtain the information through a basic web searching and find the answer to the questions directly,but maybe the expected answer does not exist.Besides,we do not know the update of new information in time.The online social networking services spread quickly and store many user data,but these data are worth less and may be unreliable answer to users’ questions.Users can obtain the simple answer but can not expect more additional information in knowledge question-answering(QA)system.In this paper,we design the system with the advantages of knowledge QA system,web searching and characteristics of social networking service for providing social network channel based on the query and answer without users’ contact network.The user can obtain real-time answers by the user network interested in users’ querires through the network channel of this system,get the additional information effectively and share it with others in the social network channel in this system.展开更多
Agents interactions in a social network are dynamic and stochastic. We model the dynamic interactions using the hidden Markov model, a probability model which has a wide array of applications. The transition matrix wi...Agents interactions in a social network are dynamic and stochastic. We model the dynamic interactions using the hidden Markov model, a probability model which has a wide array of applications. The transition matrix with three states, forgetting, reinforcement and exploration is estimated using simulation. Singular value decomposition estimates the observation matrix for emission of low, medium and high interaction rates. This is achieved when the rank approximation is applied to the transition matrix. The initial state probabilities are then estimated with rank approximation of the observation matrix. The transition and the observation matrices estimate the state and observed symbols in the model. Agents interactions in a social network account for between 20% and 50% of all the activities in the network. Noise contributes to the other portion due to interaction dynamics and rapid changes observable from the agents transitions in the network. In the model, the interaction proportions are low with 11%, medium with 56% and high with 33%. Hidden Markov model has a strong statistical and mathematical structure to model interactions in a social network.展开更多
Based on observation of the growing mechanism in Twitter-like online social networks, an online social network （OSN） evolution model was proposed, a renewal mechanism for the old nodes and an accelerated growth mech...Based on observation of the growing mechanism in Twitter-like online social networks, an online social network （OSN） evolution model was proposed, a renewal mechanism for the old nodes and an accelerated growth mechanism was introduced for the new nodes, comparing with the native copying model. Topological characteristics of the generated networks, such as degree distribution, average shortest-path length and clustering coefficient, are analyzed and numerized. These properties are validated with some crawled datasets of real online social networks.展开更多
It is commonly accepted that, on social networks, the opinion of the agents with a higher connectivity, i.e., a larger number of followers, results in more convincing than that of the agents with a lower number of fol...It is commonly accepted that, on social networks, the opinion of the agents with a higher connectivity, i.e., a larger number of followers, results in more convincing than that of the agents with a lower number of followers. By kinetic modeling approach, a kinetic model of opinion formation on social networks is derived, in which the distribution function depends on both the opinion and the connectivity of the agents. The opinion exchange process is governed by a Sznajd type model with three opinions, ±1, 0, and the social network is represented statistically with connectivity denoting the number of contacts of a given individual. The asymptotic mean opinion of a social network is determined in terms of the initial opinion and the connectivity of the agents.展开更多
Recent years we have witnessed the rapid growth of social commerce in China, but many users are not willing to trust and use social commerce. So improving consumers’ trust and purchase intention has become a crucial ...Recent years we have witnessed the rapid growth of social commerce in China, but many users are not willing to trust and use social commerce. So improving consumers’ trust and purchase intention has become a crucial factor in the success of social commerce. Business factors, environment factors and social factors including twelve secondary indexes build up a social commerce trust evaluation model. Questionnaires are handed out to collect twelve secondary indexes scores as input of BP neural network and composite score of trust as output. Model simulation shows that both training samples and test samples have low level of average error and standard deviation, which certify that the model has good stability and it is a good method for evaluating social commerce trust.展开更多
A fundamental aspect of society is the exchange and discussion of opinions between individuals, occurring in situations as varied as company boardrooms, elementary school classrooms and online social media. After a ve...A fundamental aspect of society is the exchange and discussion of opinions between individuals, occurring in situations as varied as company boardrooms, elementary school classrooms and online social media. After a very brief introduction to the established results of the most fundamental opinion dynamics models, which seek to mathematically capture observed social phenomena, a brief discussion follows on several recent themes pursued by the authors building on the fundamental ideas. In the first theme, we study the way an individual′s self-confidence can develop through contributing to discussions on a sequence of topics, reaching a consensus in each case,where the consensus value to some degree reflects the contribution of that individual to the conclusion. During this process, the individuals in the network and the way they interact can change. The second theme introduces a novel discrete-time model of opinion dynamics to study how discrepancies between an individual′s expressed and private opinions can arise due to stubbornness and a pressure to conform to a social norm. It is also shown that a few extremists can create "pluralistic ignorance", where people believe there is majority support for a position but in fact the position is privately rejected by the majority. Last, we consider a group of individuals discussing a collection of logically related topics. In particular, we identify that for topics whose logical interdependencies take on a cascade structure,disagreement in opinions can occur if individuals have competing and/or heterogeneous views on how the topics are related, i.e., the logical interdependence structure varies between individuals.展开更多
Social influence analysis （SIA） is a vast research field that has attracted research interest in many areas. In this paper, we present a survey of representative and state-of-the-art work in models, methods, and eva...Social influence analysis （SIA） is a vast research field that has attracted research interest in many areas. In this paper, we present a survey of representative and state-of-the-art work in models, methods, and eval- uation aspects related to SIA. We divide SIA models into two types： microscopic and macroscopic models. Microscopic models consider human interactions and the structure of the influence process, whereas macroscopic models consider the same transmission probability and identical influential power for all users. We analyze social influence methods including influence maximization, influence minimization, flow of influence, and individual influence. In social influence evaluation, influence evaluation metrics are introduced and social influence evaluation models are then analyzed. The objectives of this paper are to provide a comprehensive analysis, aid in understanding social behaviors, provide a theoretical basis for influencing public opinion, and unveil future research directions and potential applications.展开更多
The effect of social network structure on team performance is difficult to investigate using standard field observational studies. This is because social network structure is an endogeneous variable, in that prior tea...The effect of social network structure on team performance is difficult to investigate using standard field observational studies. This is because social network structure is an endogeneous variable, in that prior team performance can influence the values of structural measures such as centrality and connectedness. In this work we propose a novel simulation model based on agent-based modeling that allows social network structure to be treated as an exogeneous variable but still be allowed to evolve over time. The simulation model consists of experiments with multiple runs in each experiment. The social network amongst the agents is allowed to evolve between runs based on past performance. However, within each run, the social network is treated as an exogenous variable where it directly affects workflow performance. The simulation model we describe has several inputs and parameters that increase its validity, including a realistic workflow management depiction and real-world cognitive strategies by the agents.展开更多
With the increasing prevalence of social networks, more and more social network data are published for many applications, such as social network analysis and data mining. However, this brings privacy problems. For exa...With the increasing prevalence of social networks, more and more social network data are published for many applications, such as social network analysis and data mining. However, this brings privacy problems. For example, adversaries can get sensitive information of some individuals easily with little background knowledge. How to publish social network data for analysis purpose while preserving the privacy of individuals has raised many concerns. Many algorithms have been proposed to address this issue. In this paper, we discuss this privacy problem from two aspects： attack models and countermeasures. We analyse privacy conceres, model the background knowledge that adversary may utilize and review the recently developed attack models. We then survey the state-of-the-art privacy preserving methods in two categories： anonymization methods and differential privacy methods. We also provide research directions in this area.展开更多
The Internet of Things (IoT) assumes that things interact and exchange information thus defining the future of pervasive computing environments. The integration between people and interconnected objects realizes a new...The Internet of Things (IoT) assumes that things interact and exchange information thus defining the future of pervasive computing environments. The integration between people and interconnected objects realizes a new physical and social space and opens new frontiers in context awareness and objects adaptation. In this paper we investigate the possibility of creating socially aware objects able to interact not only among themselves but also with human beings sharing the same environment. The main contribution of this work is to provide a knowledge model for social context-awareness and reasoning using an ontology-based context modeling, a user model and exploiting of social networks. This model is part of a larger framework called So Smart that aims at empowering networks of interconnected objects with social context awareness in order to improve their social interaction with people.展开更多
With the rapid development of social networks, there is a focus on marketing strategies and business models that are based on social media. In the academic world, scholars believe that online trust is a key factor con...With the rapid development of social networks, there is a focus on marketing strategies and business models that are based on social media. In the academic world, scholars believe that online trust is a key factor contributing to online purchasing behavior. This article explored several factors in social media trust and verified the moderating role of offline familiarity by using relevant research on online trust in conjunction with a structure equation model. The results show that independent variables such as reputation, SNS interaction, information quality, reciprocity, satisfaction and shared values have a positive influence on trust, whereas perceived similarity does not, and information quality is the most important factor. In addition, offline familiarity significantly moderates the relations between information quality, reciprocity, reputation, shared values and social media trust. This information is important to assist companies in developing an effective social network marketing strategy.展开更多
Social networks like Facebook, X (Twitter), and LinkedIn provide an interaction and communication environment for users to generate and share content, allowing for the observation of social behaviours in the digital w...Social networks like Facebook, X (Twitter), and LinkedIn provide an interaction and communication environment for users to generate and share content, allowing for the observation of social behaviours in the digital world. These networks can be viewed as a collection of nodes and edges, where users and their interactions are represented as nodes and the connections between them as edges. Understanding the factors that contribute to the formation of these edges is important for studying network structure and processes. This knowledge can be applied to various areas such as identifying communities, recommending friends, and targeting online advertisements. Several factors, including node popularity and friends-of-friends relationships, influence edge formation and network growth. This research focuses on the temporal activity of nodes and its impact on edge formation. Specifically, the study examines how the minimum age of friends-of-friends edges and the average age of all edges connected to potential target nodes influence the formation of network edges. Discrete choice analysis is used to analyse the combined effect of these temporal factors and other well-known attributes like node degree (i.e., the number of connections a node has) and network distance between nodes. The findings reveal that temporal properties have a similar impact as network proximity in predicting the creation of links. By incorporating temporal features into the models, the accuracy of link prediction can be further improved.展开更多
基金Project supported by the National Natural Science Foundation of China (Grant Nos. 61104139,70871082,and 71101053)the ECUST for Excellent Young Scientists,China
文摘We study the phenomena of preferential linking in a large-scale evolving online social network and find that the linear preference holds for preferential creation, preferential acceptance, and preferential attachment. Based on the linear preference, we propose an analyzable model, which illustrates the mechanism of network growth and reproduces the process of network evolution. Our simulations demonstrate that the degree distribution of the network produced by the model is in good agreement with that of the real network. This work provides a possible bridge between the micro=mechanisms of network growth and the macrostructures of online social networks.
文摘Although today’s users of mobile phones are afforded increasing control as the popularity and richness of information provided by smartphones increases, how these users make choices and evaluations cannot be explicitly expressed. This study uses an acute observation of designers of technology and aesthetics to conduct a mental-model analysis of smartphones with the purpose of explicitly identifying the differences in the schemas of users. This study also modifies the mental model to evaluate the practicability of the mental model. Hence, this study investigates groups of subjects, comparing freshmen and graduating students froma college of design, and adopts a schematized data collection and analysis approach, Interactive Qualitative Analysis (IQA), to ascertain the relationships between factors and establish a complete user mental model. The study results present 11 primary affinity factors: “Pricing,” “Advertisement,” “User Interface,” “Innovation Functions,” “System Maintenance,” “Privacy,” “Utility Functions,” “Personalization,” “Network Performance,” “Customer Service,” and “Multimedia Contents.” The primary driver in evaluating smartphones is found to be “Pricing” for graduating students and “Privacy” for freshmen. The two groups share the same final effect factor, “Multimedia Contents.” This study has successfully identified differences between the different mental models of the two groups, supporting the method that using IQA to perform a quality evaluation of social networking for smartphones is effective. Consequently, platform developers can understand user demand through a mental model and can design good platform functions to effectively improve users’ experience of smartphones.
基金Industrial Strategic Technology Development Program,Development of a Cognitive Planning and Learning Model for Mobile Platforms(No.10035348) funded by MKE(the Ministry of Knowledge Economy),Korea
文摘Users can obtain the information through a basic web searching and find the answer to the questions directly,but maybe the expected answer does not exist.Besides,we do not know the update of new information in time.The online social networking services spread quickly and store many user data,but these data are worth less and may be unreliable answer to users’ questions.Users can obtain the simple answer but can not expect more additional information in knowledge question-answering(QA)system.In this paper,we design the system with the advantages of knowledge QA system,web searching and characteristics of social networking service for providing social network channel based on the query and answer without users’ contact network.The user can obtain real-time answers by the user network interested in users’ querires through the network channel of this system,get the additional information effectively and share it with others in the social network channel in this system.
文摘Agents interactions in a social network are dynamic and stochastic. We model the dynamic interactions using the hidden Markov model, a probability model which has a wide array of applications. The transition matrix with three states, forgetting, reinforcement and exploration is estimated using simulation. Singular value decomposition estimates the observation matrix for emission of low, medium and high interaction rates. This is achieved when the rank approximation is applied to the transition matrix. The initial state probabilities are then estimated with rank approximation of the observation matrix. The transition and the observation matrices estimate the state and observed symbols in the model. Agents interactions in a social network account for between 20% and 50% of all the activities in the network. Noise contributes to the other portion due to interaction dynamics and rapid changes observable from the agents transitions in the network. In the model, the interaction proportions are low with 11%, medium with 56% and high with 33%. Hidden Markov model has a strong statistical and mathematical structure to model interactions in a social network.
基金supported by the National Natural Science Foundation of China (61271199)
文摘Based on observation of the growing mechanism in Twitter-like online social networks, an online social network （OSN） evolution model was proposed, a renewal mechanism for the old nodes and an accelerated growth mechanism was introduced for the new nodes, comparing with the native copying model. Topological characteristics of the generated networks, such as degree distribution, average shortest-path length and clustering coefficient, are analyzed and numerized. These properties are validated with some crawled datasets of real online social networks.
文摘It is commonly accepted that, on social networks, the opinion of the agents with a higher connectivity, i.e., a larger number of followers, results in more convincing than that of the agents with a lower number of followers. By kinetic modeling approach, a kinetic model of opinion formation on social networks is derived, in which the distribution function depends on both the opinion and the connectivity of the agents. The opinion exchange process is governed by a Sznajd type model with three opinions, ±1, 0, and the social network is represented statistically with connectivity denoting the number of contacts of a given individual. The asymptotic mean opinion of a social network is determined in terms of the initial opinion and the connectivity of the agents.
文摘Recent years we have witnessed the rapid growth of social commerce in China, but many users are not willing to trust and use social commerce. So improving consumers’ trust and purchase intention has become a crucial factor in the success of social commerce. Business factors, environment factors and social factors including twelve secondary indexes build up a social commerce trust evaluation model. Questionnaires are handed out to collect twelve secondary indexes scores as input of BP neural network and composite score of trust as output. Model simulation shows that both training samples and test samples have low level of average error and standard deviation, which certify that the model has good stability and it is a good method for evaluating social commerce trust.
基金supported by the Australian Research Council (ARC) (No. DP-160104500) and Data61-CSIRO, Australiasupported in part by the European Research Council (No. ERC-CoG-771687)the Netherlands Organization for Scientific Research (No. NWO-vidi-14134)
文摘A fundamental aspect of society is the exchange and discussion of opinions between individuals, occurring in situations as varied as company boardrooms, elementary school classrooms and online social media. After a very brief introduction to the established results of the most fundamental opinion dynamics models, which seek to mathematically capture observed social phenomena, a brief discussion follows on several recent themes pursued by the authors building on the fundamental ideas. In the first theme, we study the way an individual′s self-confidence can develop through contributing to discussions on a sequence of topics, reaching a consensus in each case,where the consensus value to some degree reflects the contribution of that individual to the conclusion. During this process, the individuals in the network and the way they interact can change. The second theme introduces a novel discrete-time model of opinion dynamics to study how discrepancies between an individual′s expressed and private opinions can arise due to stubbornness and a pressure to conform to a social norm. It is also shown that a few extremists can create "pluralistic ignorance", where people believe there is majority support for a position but in fact the position is privately rejected by the majority. Last, we consider a group of individuals discussing a collection of logically related topics. In particular, we identify that for topics whose logical interdependencies take on a cascade structure,disagreement in opinions can occur if individuals have competing and/or heterogeneous views on how the topics are related, i.e., the logical interdependence structure varies between individuals.
文摘Social influence analysis （SIA） is a vast research field that has attracted research interest in many areas. In this paper, we present a survey of representative and state-of-the-art work in models, methods, and eval- uation aspects related to SIA. We divide SIA models into two types： microscopic and macroscopic models. Microscopic models consider human interactions and the structure of the influence process, whereas macroscopic models consider the same transmission probability and identical influential power for all users. We analyze social influence methods including influence maximization, influence minimization, flow of influence, and individual influence. In social influence evaluation, influence evaluation metrics are introduced and social influence evaluation models are then analyzed. The objectives of this paper are to provide a comprehensive analysis, aid in understanding social behaviors, provide a theoretical basis for influencing public opinion, and unveil future research directions and potential applications.
文摘The effect of social network structure on team performance is difficult to investigate using standard field observational studies. This is because social network structure is an endogeneous variable, in that prior team performance can influence the values of structural measures such as centrality and connectedness. In this work we propose a novel simulation model based on agent-based modeling that allows social network structure to be treated as an exogeneous variable but still be allowed to evolve over time. The simulation model consists of experiments with multiple runs in each experiment. The social network amongst the agents is allowed to evolve between runs based on past performance. However, within each run, the social network is treated as an exogenous variable where it directly affects workflow performance. The simulation model we describe has several inputs and parameters that increase its validity, including a realistic workflow management depiction and real-world cognitive strategies by the agents.
文摘With the increasing prevalence of social networks, more and more social network data are published for many applications, such as social network analysis and data mining. However, this brings privacy problems. For example, adversaries can get sensitive information of some individuals easily with little background knowledge. How to publish social network data for analysis purpose while preserving the privacy of individuals has raised many concerns. Many algorithms have been proposed to address this issue. In this paper, we discuss this privacy problem from two aspects： attack models and countermeasures. We analyse privacy conceres, model the background knowledge that adversary may utilize and review the recently developed attack models. We then survey the state-of-the-art privacy preserving methods in two categories： anonymization methods and differential privacy methods. We also provide research directions in this area.
文摘The Internet of Things (IoT) assumes that things interact and exchange information thus defining the future of pervasive computing environments. The integration between people and interconnected objects realizes a new physical and social space and opens new frontiers in context awareness and objects adaptation. In this paper we investigate the possibility of creating socially aware objects able to interact not only among themselves but also with human beings sharing the same environment. The main contribution of this work is to provide a knowledge model for social context-awareness and reasoning using an ontology-based context modeling, a user model and exploiting of social networks. This model is part of a larger framework called So Smart that aims at empowering networks of interconnected objects with social context awareness in order to improve their social interaction with people.
文摘With the rapid development of social networks, there is a focus on marketing strategies and business models that are based on social media. In the academic world, scholars believe that online trust is a key factor contributing to online purchasing behavior. This article explored several factors in social media trust and verified the moderating role of offline familiarity by using relevant research on online trust in conjunction with a structure equation model. The results show that independent variables such as reputation, SNS interaction, information quality, reciprocity, satisfaction and shared values have a positive influence on trust, whereas perceived similarity does not, and information quality is the most important factor. In addition, offline familiarity significantly moderates the relations between information quality, reciprocity, reputation, shared values and social media trust. This information is important to assist companies in developing an effective social network marketing strategy.
文摘Social networks like Facebook, X (Twitter), and LinkedIn provide an interaction and communication environment for users to generate and share content, allowing for the observation of social behaviours in the digital world. These networks can be viewed as a collection of nodes and edges, where users and their interactions are represented as nodes and the connections between them as edges. Understanding the factors that contribute to the formation of these edges is important for studying network structure and processes. This knowledge can be applied to various areas such as identifying communities, recommending friends, and targeting online advertisements. Several factors, including node popularity and friends-of-friends relationships, influence edge formation and network growth. This research focuses on the temporal activity of nodes and its impact on edge formation. Specifically, the study examines how the minimum age of friends-of-friends edges and the average age of all edges connected to potential target nodes influence the formation of network edges. Discrete choice analysis is used to analyse the combined effect of these temporal factors and other well-known attributes like node degree (i.e., the number of connections a node has) and network distance between nodes. The findings reveal that temporal properties have a similar impact as network proximity in predicting the creation of links. By incorporating temporal features into the models, the accuracy of link prediction can be further improved.
