Ship outfitting is a key process in shipbuilding.Efficient and high-quality ship outfitting is a top priority for modern shipyards.These activities are conducted at different stations of shipyards.The outfitting plan ...Ship outfitting is a key process in shipbuilding.Efficient and high-quality ship outfitting is a top priority for modern shipyards.These activities are conducted at different stations of shipyards.The outfitting plan is one of the crucial issues in shipbuilding.In this paper,production scheduling and material ordering with endogenous uncertainty of the outfitting process are investigated.The uncertain factors in outfitting equipment production are usually decision-related,which leads to difficulties in addressing uncertainties in the outfitting production workshops before production is conducted according to plan.This uncertainty is regarded as endogenous uncertainty and can be treated as non-anticipativity constraints in the model.To address this problem,a stochastic two-stage programming model with endogenous uncertainty is established to optimize the outfitting job scheduling and raw material ordering process.A practical case of the shipyard of China Merchants Heavy Industry Co.,Ltd.is used to evaluate the performance of the proposed method.Satisfactory results are achieved at the lowest expected total cost as the complete kit rate of outfitting equipment is improved and emergency replenishment is reduced.展开更多
China introduces a range of policies aimed at elevating the role of consumption as a growth driver.Foreign tourists landing in China now have one more reason to spend.With the roll-out of a new“refund-upon-purchase”...China introduces a range of policies aimed at elevating the role of consumption as a growth driver.Foreign tourists landing in China now have one more reason to spend.With the roll-out of a new“refund-upon-purchase”tax rebate scheme,shopping has never been more convenient for overseas visitors.展开更多
Everyone experiences learning new things in their lives,and I am no exception.Today,I want to share my journey of learning how to skateboard.I still remember the summer vacation when I was seven years old.One day,I sa...Everyone experiences learning new things in their lives,and I am no exception.Today,I want to share my journey of learning how to skateboard.I still remember the summer vacation when I was seven years old.One day,I saw some older kids skating in our neighborhood,zooming back and forth on their skateboards.“Wow!They look so cool!”I thought to myself.I immediately decided that I wanted to try it too,so I begged-level my mom to buy me a beginner-level skateboard.展开更多
Background of the study:The Bangladeshi cosmetics market has witnessed significant growth in recent years,driven by changing consumer lifestyles,increased disposable incomes,and rising awareness of personal grooming.T...Background of the study:The Bangladeshi cosmetics market has witnessed significant growth in recent years,driven by changing consumer lifestyles,increased disposable incomes,and rising awareness of personal grooming.The study investigates the impact of content cues which influence on purchasing intention towards cosmetic brands in Bangladesh.Purpose:The basic purpose of this study was to evaluate the factors influencing consumers’purchasing intentions for cosmetic brands in Bangladesh.Specifically,the study explored the roles of various cosmetic-related attributes and their impact on purchasing intentions within the context of Bangladesh’s cosmetic industry.Research methods:A quantitative research approach was adopted,and data were collected through a structured survey targeting Bangladeshi consumers who frequently engage with cosmetic products.All the valid responses were analyzed using SmartPLS 4.0 to perform structural equation modeling.Research findings:The findings revealed that trust in cosmetic brands and competitive pricing significantly influence consumers’purchasing intentions,highlighting the importance of fostering trust and affordability.However,certain constructs,such as ethnocentric tendencies and concerns about ingredient safety,showed limited impact on consumers’decisions.Conclusion:This study contributes to the existing literature by offering empirical insights into the Bangladeshi context,particularly within the rapidly growing cosmetics market.The findings provide actionable recommendations for cosmetic brands aiming to strengthen their market position through trust-building initiatives,competitive pricing strategies,and educational campaigns to enhance consumer awareness.These insights are particularly relevant for marketing practitioners seeking to understand and respond to the unique dynamics of the Bangladeshi cosmetics industry.展开更多
The purpose of this study is to analyze factors affecting the purchasing behavior of low-income Vietnamese on e-commerce platforms.700 questionnaires were dispersed among universities,coffee shops,and Facebook communi...The purpose of this study is to analyze factors affecting the purchasing behavior of low-income Vietnamese on e-commerce platforms.700 questionnaires were dispersed among universities,coffee shops,and Facebook community groups in Vietnam.Respondents to the questionnaires were consumers of those places in Vietnam,which were randomly selected.Finally,SEM analysis was used on the data to test the hypotheses of the study.The study identified that“Subjective norms”and“Consumer attitudes”have no effect on shopping behavior on e-commerce platforms,while“Perceived behavioral control”is most affected and“Perceived risks”are least affected on shopping behavior.展开更多
Social media has emerged as a major global influence on consumer behavior in recent years.User-generated,interactive content is made possible by platforms like Facebook,Instagram,YouTube,and TikTok,and it has a big im...Social media has emerged as a major global influence on consumer behavior in recent years.User-generated,interactive content is made possible by platforms like Facebook,Instagram,YouTube,and TikTok,and it has a big impact on opinions and buying decisions.Therefore,the objective of this research was to examine the influence of social media(online reviews,social media influencers,eWOM,advertisements,social media usage laws,and information)on consumers’purchase decisions of electronic products.Guided by the theory of planned behavior and social influence theory,a quantitative approach was used,with data collected via a structured questionnaire from 150 respondents over four weeks.Analysis was conducted using SPSS 30.SPSS analysis demonstrated that social media usage laws and social media influencers had a strong positive correlation with consumers’purchase decisions,highlighting their pivotal role in shaping preferences and disseminating information.Reliable and accessible product information also emerged as a significant predictor of consumer choices.In contrast,online reviews,eWOM,and advertisements exhibited minimal influence within this context or might have adverse influence.This article provides guidelines for electronic products to prioritize social media strategies,invest in high-quality information dissemination,and leverage influencer partnerships to effectively engage consumers and drive sales.展开更多
In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits...In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming.展开更多
On July 17,2024,Chinese electric vehicle manufacturer GAC International opened a smart factory in Rayong Province,Thailand.The next day,then Prime Minister of Thailand Saita Thawaixin met with a delegation led by Zeng...On July 17,2024,Chinese electric vehicle manufacturer GAC International opened a smart factory in Rayong Province,Thailand.The next day,then Prime Minister of Thailand Saita Thawaixin met with a delegation led by Zeng Qinghong,chairman of GAC Group.He encouraged GAC to purchase various spare parts in Thailand to enhance Thailand’s position in the global electric vehicle industry supply chain.“Thailand has a favorable business environment,”Zeng responded.“As the location of GAC’s first wholly-owned overseas facility,it was our premier choice.”展开更多
Widely used deep neural networks currently face limitations in achieving optimal performance for purchase intention prediction due to constraints on data volume and hyperparameter selection.To address this issue,based...Widely used deep neural networks currently face limitations in achieving optimal performance for purchase intention prediction due to constraints on data volume and hyperparameter selection.To address this issue,based on the deep forest algorithm and further integrating evolutionary ensemble learning methods,this paper proposes a novel Deep Adaptive Evolutionary Ensemble(DAEE)model.This model introduces model diversity into the cascade layer,allowing it to adaptively adjust its structure to accommodate complex and evolving purchasing behavior patterns.Moreover,this paper optimizes the methods of obtaining feature vectors,enhancement vectors,and prediction results within the deep forest algorithm to enhance the model’s predictive accuracy.Results demonstrate that the improved deep forest model not only possesses higher robustness but also shows an increase of 5.02%in AUC value compared to the baseline model.Furthermore,its training runtime speed is 6 times faster than that of deep models,and compared to other improved models,its accuracy has been enhanced by 0.9%.展开更多
Recycling is viewed as a key component in a circular economy and serves as an ideal solution for promoting sustainability.During the global plastic crisis,plastic recycling practices have been adopted worldwide,leadin...Recycling is viewed as a key component in a circular economy and serves as an ideal solution for promoting sustainability.During the global plastic crisis,plastic recycling practices have been adopted worldwide,leading to the production of various products made from recycled plastics(PRP).Nevertheless,a gap persists between consumption and demand for such products,which is primarily attributed to a lack of comprehension from the consumer perspective.Given the pivotal role consumers play in the adoption of these products,this study explores consumers’intentions to purchase PRP.This is particularly significant in Vietnam,which is an emerging economy aspiring to achieve the objectives of a circular economy and sustainable development.Utilizing an integrated cognitive-emotional framework comprising the Valence Theory and the Norm Activation Model,data from 564 Vietnamese students were gathered and analyzed using structural equation modeling.The results show that awareness of consequences is a major driver of consumer purchase intentions,followed by perceived ease of application and monetary incentives.The results also indicate that health concerns have the strongest effect on purchase intention and in the negative side,meaning that the health-related risk is the primary concern for consumers during the decision-making process.This research holds substantial value for academics and managers,as it aids in the theoretical exploration and the formulation of strategies to improve consumer acceptance of PRP.展开更多
This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the...This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms.展开更多
Through reviewing and summarizing the existing research on consumer motivation,and combining the characteristics of human behavior and the objective needs of environmental protection,this paper analyzes and defines co...Through reviewing and summarizing the existing research on consumer motivation,and combining the characteristics of human behavior and the objective needs of environmental protection,this paper analyzes and defines consumers’purchase motivation.In the context of environmental protection,purchase motivation is divided into demand motivation,value recognition motivation,recognition motivation,and interest motivation.Their definitions are given in this paper,which provides a conceptual basis for further research on the influence of purchase motivation on consumer behavior in the context of environmental protection.展开更多
The advent of the digital age has profoundly changed consumers’mindsets and habits.The rapid development of e-commerce and the widespread use of mobile applications have created enormous demand for individual recomme...The advent of the digital age has profoundly changed consumers’mindsets and habits.The rapid development of e-commerce and the widespread use of mobile applications have created enormous demand for individual recommendation systems based on mass data.This system not only increases the convenience of purchases and conversions but also alters the purchasing behavior of consumers,leading them to make choices subconsciously.Potential risks associated with large-scale data sharing and usage have heightened consumer concerns regarding privacy,thereby weakening the foundational trust in platforms and deterring them from shopping.Additionally,the rapid growth of e-commerce in the digital age,coupled with changing market circumstances,has intensified psychological pressure on consumers,making their decision-making processes more complex and difficult.Furthermore,the program will explore issues related to improving customer experience,developing individual marketing strategies,and designing customer loyalty plans.It will also address questions of privacy in a digital environment,the dilemmas of excessive or disruptive consumption behavior,and the complexity and diversity of consumer behavior in the face of digital change.The objective of this study is to develop a fear study that will enable a better understanding of the impact of online shopping on consumer behavior and provide a strategic guide for retailers to meet the challenges and opportunities presented by the digital age.展开更多
E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as...E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as independent variables.A theoretical model is constructed with perceived value and risk as intermediaries and the consumers’purchase intention as the dependent variable,and corresponding hypotheses are put forward.We designed the scale,collected relevant data,and tested the model hypothesis using Statistical Package for Social Sciences(SPSS)and Analysis of Moment Structure(AMOS)software.The study found that the number of comments and product quality had a significant impact on perceived value,perceived risk,and consumers’purchase intention.From this conclusion,it is suggested that businesses should control the number of comments,strengthen the product quality of comments,and distinguish the repetition degree of the content of live broadcasts.展开更多
This study aims to analyze and predict the relationship between the average price per box in the cigarette market of City A and government procurement,providing a scientific basis and support for decision-making.By re...This study aims to analyze and predict the relationship between the average price per box in the cigarette market of City A and government procurement,providing a scientific basis and support for decision-making.By reviewing relevant theories and literature,qualitative prediction methods,regression prediction models,and other related theories were explored.Through the analysis of annual cigarette sales data and government procurement data in City A,a comprehensive understanding of the development of the tobacco industry and the economic trends of tobacco companies in the county was obtained.By predicting and analyzing the average price per box of cigarette sales across different years,corresponding prediction results were derived and compared with actual sales data.The prediction results indicate that the correlation coefficient between the average price per box of cigarette sales and government procurement is 0.982,implying that government procurement accounts for 96.4%of the changes in the average price per box of cigarettes.These findings offer an in-depth exploration of the relationship between the average price per box of cigarettes in City A and government procurement,providing a scientific foundation for corporate decision-making and market operations.展开更多
In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreami...In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreaming.Especially during the COVID-19 pandemic,due to the lockdown,live-streaming has become an important means of economic development in many places.Owing to its remarkable characteristics of timeliness,entertainment,and interactivity,it has become the latest and trendiest sales mode of e-commerce channels,reflecting huge economic potential and commercial value.This article analyzes two models and their characteristics of live-streaming sales from a practical perspective.Based on this,it outlines consumer purchasing decisions and the factors that affect consumer purchasing decisions under the live-streaming sales model.Finally,it discusses targeted suggestions for using the live-streaming sales model to expand the consumer market,hoping to promote the healthy and steady development of the live-streaming sales industry.展开更多
In recent years,with the complexity and variability of international finance,debt,and geopolitical risks,the growth rate of domestic economic operations has slowed down.More enterprise groups are facing the transforma...In recent years,with the complexity and variability of international finance,debt,and geopolitical risks,the growth rate of domestic economic operations has slowed down.More enterprise groups are facing the transformation and upgrading from domestic leadership to internationalization,achieving revenue growth of nearly 10 billion yuan per year against the trend.The severe and complex internal and external environment has brought many challenges to the supply chain for enterprises.This article focuses on the goal of an“enterprise supply chain system focusing on value creation,strengthening system linkage,and improving overall chain efficiency,”aiming to find solutions to problems such as strong demand variability,frequent emergency needs,coexistence of project shortages and inventory surplus,long material turnover cycles,and high organizational complexity.By searching for key activities in the entire business chain of demand,design,production,service,and finance,implementing source planning,process control,system linkage,analysis and summary,and team collaboration,we have achieved more scientific demand forecasting,more accurate planning,more effective procurement cost reduction,more stable production performance supply,more convenient inventory sharing services,and more efficient integration of business and financial policies.展开更多
Objective To analyze the impact of the centralized drug procurement policy on pharmaceutical enterprises,and put forward some suggestions for improving China’s centralized drug procurement policy.Methods Through lite...Objective To analyze the impact of the centralized drug procurement policy on pharmaceutical enterprises,and put forward some suggestions for improving China’s centralized drug procurement policy.Methods Through literature analysis and comparative research,the relevant policies and implementation effects from the“4+7”drug procurement pilot to the seventh batch of volume procurement were sorted out,and the impact of the procurement policy on pharmaceutical enterprises was analyzed.Results and Conclusion The centralized drug procurement policy has continuously improved the enthusiasm of enterprises to participate in bidding,and the consistency evaluation work has been carried out well.However,there are also some problems,such as the reduction of enterprise profits,the difficulty of enterprise operation,the decline in the quality of winning drugs,and the insufficient innovation ability and the supply capacity of enterprises.In this regard,enterprises should reasonably control the cost of drugs to ensure the stable supply of winning drugs.Besides,enterprises should create brand effect for their timely transformation and development.While strengthening pharmaceutical innovation,they can change from low-level generic drug production to R&D innovation.The government should pay close attention to the impact of centralized procurement on the quality and efficiency of enterprise drugs.For instance,the government should improve the pricing rules for drug procurement and increase supervision of drug quality and supply.At the same time,it should give certain policy and financial support to enterprises’technological innovation and talent introduction.展开更多
A two-period duopoly model is developed to examine the competitive effects of targeted advertising with customer recognition （TACR）. In the model, two competing firms sell goods to end consumers in the first period,...A two-period duopoly model is developed to examine the competitive effects of targeted advertising with customer recognition （TACR）. In the model, two competing firms sell goods to end consumers in the first period, during which customer recognition is obtained. In the second period, advertising can be targeted toward different consumer types. Advertising is assumed to be persuasive in the way that consumer valuation is increased. Equilibrium decisions and profits in each period are derived, showing that the firm who loses the current competition will win in the future. As a result, forward-looking firms price less aggressively so that their long-term profits can be enhanced with the help of TACR. Particularly, TACR improves profits through three important effects： valuation increasing, customer poaching, and anti-competition. Finally, this paper investigates the welfare issues, showing that firms enhance profits at the expense of consumer surplus. It is, therefore, suggested that public sectors take a step to protect consumers with the rapid development of targeting technology.展开更多
基金supported in part by the High-tech ship scientific research project of the Ministry of Industry and Information Technology of the People’s Republic of China,and the National Nature Science Foundation of China(Grant No.71671113)the Science and Technology Department of Shaanxi Province(No.2020GY-219)the Ministry of Education Collaborative Project of Production,Learning and Research(No.201901024016).
文摘Ship outfitting is a key process in shipbuilding.Efficient and high-quality ship outfitting is a top priority for modern shipyards.These activities are conducted at different stations of shipyards.The outfitting plan is one of the crucial issues in shipbuilding.In this paper,production scheduling and material ordering with endogenous uncertainty of the outfitting process are investigated.The uncertain factors in outfitting equipment production are usually decision-related,which leads to difficulties in addressing uncertainties in the outfitting production workshops before production is conducted according to plan.This uncertainty is regarded as endogenous uncertainty and can be treated as non-anticipativity constraints in the model.To address this problem,a stochastic two-stage programming model with endogenous uncertainty is established to optimize the outfitting job scheduling and raw material ordering process.A practical case of the shipyard of China Merchants Heavy Industry Co.,Ltd.is used to evaluate the performance of the proposed method.Satisfactory results are achieved at the lowest expected total cost as the complete kit rate of outfitting equipment is improved and emergency replenishment is reduced.
文摘China introduces a range of policies aimed at elevating the role of consumption as a growth driver.Foreign tourists landing in China now have one more reason to spend.With the roll-out of a new“refund-upon-purchase”tax rebate scheme,shopping has never been more convenient for overseas visitors.
文摘Everyone experiences learning new things in their lives,and I am no exception.Today,I want to share my journey of learning how to skateboard.I still remember the summer vacation when I was seven years old.One day,I saw some older kids skating in our neighborhood,zooming back and forth on their skateboards.“Wow!They look so cool!”I thought to myself.I immediately decided that I wanted to try it too,so I begged-level my mom to buy me a beginner-level skateboard.
基金Correspondence concerning this article should be addressed to Meher Neger,Comilla University,Comilla,Bangladesh.
文摘Background of the study:The Bangladeshi cosmetics market has witnessed significant growth in recent years,driven by changing consumer lifestyles,increased disposable incomes,and rising awareness of personal grooming.The study investigates the impact of content cues which influence on purchasing intention towards cosmetic brands in Bangladesh.Purpose:The basic purpose of this study was to evaluate the factors influencing consumers’purchasing intentions for cosmetic brands in Bangladesh.Specifically,the study explored the roles of various cosmetic-related attributes and their impact on purchasing intentions within the context of Bangladesh’s cosmetic industry.Research methods:A quantitative research approach was adopted,and data were collected through a structured survey targeting Bangladeshi consumers who frequently engage with cosmetic products.All the valid responses were analyzed using SmartPLS 4.0 to perform structural equation modeling.Research findings:The findings revealed that trust in cosmetic brands and competitive pricing significantly influence consumers’purchasing intentions,highlighting the importance of fostering trust and affordability.However,certain constructs,such as ethnocentric tendencies and concerns about ingredient safety,showed limited impact on consumers’decisions.Conclusion:This study contributes to the existing literature by offering empirical insights into the Bangladeshi context,particularly within the rapidly growing cosmetics market.The findings provide actionable recommendations for cosmetic brands aiming to strengthen their market position through trust-building initiatives,competitive pricing strategies,and educational campaigns to enhance consumer awareness.These insights are particularly relevant for marketing practitioners seeking to understand and respond to the unique dynamics of the Bangladeshi cosmetics industry.
文摘The purpose of this study is to analyze factors affecting the purchasing behavior of low-income Vietnamese on e-commerce platforms.700 questionnaires were dispersed among universities,coffee shops,and Facebook community groups in Vietnam.Respondents to the questionnaires were consumers of those places in Vietnam,which were randomly selected.Finally,SEM analysis was used on the data to test the hypotheses of the study.The study identified that“Subjective norms”and“Consumer attitudes”have no effect on shopping behavior on e-commerce platforms,while“Perceived behavioral control”is most affected and“Perceived risks”are least affected on shopping behavior.
文摘Social media has emerged as a major global influence on consumer behavior in recent years.User-generated,interactive content is made possible by platforms like Facebook,Instagram,YouTube,and TikTok,and it has a big impact on opinions and buying decisions.Therefore,the objective of this research was to examine the influence of social media(online reviews,social media influencers,eWOM,advertisements,social media usage laws,and information)on consumers’purchase decisions of electronic products.Guided by the theory of planned behavior and social influence theory,a quantitative approach was used,with data collected via a structured questionnaire from 150 respondents over four weeks.Analysis was conducted using SPSS 30.SPSS analysis demonstrated that social media usage laws and social media influencers had a strong positive correlation with consumers’purchase decisions,highlighting their pivotal role in shaping preferences and disseminating information.Reliable and accessible product information also emerged as a significant predictor of consumer choices.In contrast,online reviews,eWOM,and advertisements exhibited minimal influence within this context or might have adverse influence.This article provides guidelines for electronic products to prioritize social media strategies,invest in high-quality information dissemination,and leverage influencer partnerships to effectively engage consumers and drive sales.
文摘In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming.
文摘On July 17,2024,Chinese electric vehicle manufacturer GAC International opened a smart factory in Rayong Province,Thailand.The next day,then Prime Minister of Thailand Saita Thawaixin met with a delegation led by Zeng Qinghong,chairman of GAC Group.He encouraged GAC to purchase various spare parts in Thailand to enhance Thailand’s position in the global electric vehicle industry supply chain.“Thailand has a favorable business environment,”Zeng responded.“As the location of GAC’s first wholly-owned overseas facility,it was our premier choice.”
基金supported by Ningxia Key R&D Program (Key)Project (2023BDE02001)Ningxia Key R&D Program (Talent Introduction Special)Project (2022YCZX0013)+2 种基金North Minzu University 2022 School-Level Research Platform“Digital Agriculture Empowering Ningxia Rural Revitalization Innovation Team”,Project Number:2022PT_S10Yinchuan City School-Enterprise Joint Innovation Project (2022XQZD009)“Innovation Team for Imaging and Intelligent Information Processing”of the National Ethnic Affairs Commission.
文摘Widely used deep neural networks currently face limitations in achieving optimal performance for purchase intention prediction due to constraints on data volume and hyperparameter selection.To address this issue,based on the deep forest algorithm and further integrating evolutionary ensemble learning methods,this paper proposes a novel Deep Adaptive Evolutionary Ensemble(DAEE)model.This model introduces model diversity into the cascade layer,allowing it to adaptively adjust its structure to accommodate complex and evolving purchasing behavior patterns.Moreover,this paper optimizes the methods of obtaining feature vectors,enhancement vectors,and prediction results within the deep forest algorithm to enhance the model’s predictive accuracy.Results demonstrate that the improved deep forest model not only possesses higher robustness but also shows an increase of 5.02%in AUC value compared to the baseline model.Furthermore,its training runtime speed is 6 times faster than that of deep models,and compared to other improved models,its accuracy has been enhanced by 0.9%.
文摘Recycling is viewed as a key component in a circular economy and serves as an ideal solution for promoting sustainability.During the global plastic crisis,plastic recycling practices have been adopted worldwide,leading to the production of various products made from recycled plastics(PRP).Nevertheless,a gap persists between consumption and demand for such products,which is primarily attributed to a lack of comprehension from the consumer perspective.Given the pivotal role consumers play in the adoption of these products,this study explores consumers’intentions to purchase PRP.This is particularly significant in Vietnam,which is an emerging economy aspiring to achieve the objectives of a circular economy and sustainable development.Utilizing an integrated cognitive-emotional framework comprising the Valence Theory and the Norm Activation Model,data from 564 Vietnamese students were gathered and analyzed using structural equation modeling.The results show that awareness of consequences is a major driver of consumer purchase intentions,followed by perceived ease of application and monetary incentives.The results also indicate that health concerns have the strongest effect on purchase intention and in the negative side,meaning that the health-related risk is the primary concern for consumers during the decision-making process.This research holds substantial value for academics and managers,as it aids in the theoretical exploration and the formulation of strategies to improve consumer acceptance of PRP.
文摘This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms.
基金Scientific Research Project of Hefei Technology College(2024SKB08)Anhui Province Key Scientific Research Project(2022AH052219)。
文摘Through reviewing and summarizing the existing research on consumer motivation,and combining the characteristics of human behavior and the objective needs of environmental protection,this paper analyzes and defines consumers’purchase motivation.In the context of environmental protection,purchase motivation is divided into demand motivation,value recognition motivation,recognition motivation,and interest motivation.Their definitions are given in this paper,which provides a conceptual basis for further research on the influence of purchase motivation on consumer behavior in the context of environmental protection.
文摘The advent of the digital age has profoundly changed consumers’mindsets and habits.The rapid development of e-commerce and the widespread use of mobile applications have created enormous demand for individual recommendation systems based on mass data.This system not only increases the convenience of purchases and conversions but also alters the purchasing behavior of consumers,leading them to make choices subconsciously.Potential risks associated with large-scale data sharing and usage have heightened consumer concerns regarding privacy,thereby weakening the foundational trust in platforms and deterring them from shopping.Additionally,the rapid growth of e-commerce in the digital age,coupled with changing market circumstances,has intensified psychological pressure on consumers,making their decision-making processes more complex and difficult.Furthermore,the program will explore issues related to improving customer experience,developing individual marketing strategies,and designing customer loyalty plans.It will also address questions of privacy in a digital environment,the dilemmas of excessive or disruptive consumption behavior,and the complexity and diversity of consumer behavior in the face of digital change.The objective of this study is to develop a fear study that will enable a better understanding of the impact of online shopping on consumer behavior and provide a strategic guide for retailers to meet the challenges and opportunities presented by the digital age.
文摘E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as independent variables.A theoretical model is constructed with perceived value and risk as intermediaries and the consumers’purchase intention as the dependent variable,and corresponding hypotheses are put forward.We designed the scale,collected relevant data,and tested the model hypothesis using Statistical Package for Social Sciences(SPSS)and Analysis of Moment Structure(AMOS)software.The study found that the number of comments and product quality had a significant impact on perceived value,perceived risk,and consumers’purchase intention.From this conclusion,it is suggested that businesses should control the number of comments,strengthen the product quality of comments,and distinguish the repetition degree of the content of live broadcasts.
基金National Social Science Fund Project“Research on the Operational Risks and Prevention of Government Procurement of Community Services Project System”(Project No.21CSH018)Research and Application of SDM Cigarette Supply Strategy Based on Consumer Data Analysis(Project No.2023ASXM07)。
文摘This study aims to analyze and predict the relationship between the average price per box in the cigarette market of City A and government procurement,providing a scientific basis and support for decision-making.By reviewing relevant theories and literature,qualitative prediction methods,regression prediction models,and other related theories were explored.Through the analysis of annual cigarette sales data and government procurement data in City A,a comprehensive understanding of the development of the tobacco industry and the economic trends of tobacco companies in the county was obtained.By predicting and analyzing the average price per box of cigarette sales across different years,corresponding prediction results were derived and compared with actual sales data.The prediction results indicate that the correlation coefficient between the average price per box of cigarette sales and government procurement is 0.982,implying that government procurement accounts for 96.4%of the changes in the average price per box of cigarettes.These findings offer an in-depth exploration of the relationship between the average price per box of cigarettes in City A and government procurement,providing a scientific foundation for corporate decision-making and market operations.
文摘In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreaming.Especially during the COVID-19 pandemic,due to the lockdown,live-streaming has become an important means of economic development in many places.Owing to its remarkable characteristics of timeliness,entertainment,and interactivity,it has become the latest and trendiest sales mode of e-commerce channels,reflecting huge economic potential and commercial value.This article analyzes two models and their characteristics of live-streaming sales from a practical perspective.Based on this,it outlines consumer purchasing decisions and the factors that affect consumer purchasing decisions under the live-streaming sales model.Finally,it discusses targeted suggestions for using the live-streaming sales model to expand the consumer market,hoping to promote the healthy and steady development of the live-streaming sales industry.
文摘In recent years,with the complexity and variability of international finance,debt,and geopolitical risks,the growth rate of domestic economic operations has slowed down.More enterprise groups are facing the transformation and upgrading from domestic leadership to internationalization,achieving revenue growth of nearly 10 billion yuan per year against the trend.The severe and complex internal and external environment has brought many challenges to the supply chain for enterprises.This article focuses on the goal of an“enterprise supply chain system focusing on value creation,strengthening system linkage,and improving overall chain efficiency,”aiming to find solutions to problems such as strong demand variability,frequent emergency needs,coexistence of project shortages and inventory surplus,long material turnover cycles,and high organizational complexity.By searching for key activities in the entire business chain of demand,design,production,service,and finance,implementing source planning,process control,system linkage,analysis and summary,and team collaboration,we have achieved more scientific demand forecasting,more accurate planning,more effective procurement cost reduction,more stable production performance supply,more convenient inventory sharing services,and more efficient integration of business and financial policies.
基金Research on the Technical System for Monitoring Adverse Drug Reactions/Events(Regulatory Technology System Research)(2019-0-4-040).
文摘Objective To analyze the impact of the centralized drug procurement policy on pharmaceutical enterprises,and put forward some suggestions for improving China’s centralized drug procurement policy.Methods Through literature analysis and comparative research,the relevant policies and implementation effects from the“4+7”drug procurement pilot to the seventh batch of volume procurement were sorted out,and the impact of the procurement policy on pharmaceutical enterprises was analyzed.Results and Conclusion The centralized drug procurement policy has continuously improved the enthusiasm of enterprises to participate in bidding,and the consistency evaluation work has been carried out well.However,there are also some problems,such as the reduction of enterprise profits,the difficulty of enterprise operation,the decline in the quality of winning drugs,and the insufficient innovation ability and the supply capacity of enterprises.In this regard,enterprises should reasonably control the cost of drugs to ensure the stable supply of winning drugs.Besides,enterprises should create brand effect for their timely transformation and development.While strengthening pharmaceutical innovation,they can change from low-level generic drug production to R&D innovation.The government should pay close attention to the impact of centralized procurement on the quality and efficiency of enterprise drugs.For instance,the government should improve the pricing rules for drug procurement and increase supervision of drug quality and supply.At the same time,it should give certain policy and financial support to enterprises’technological innovation and talent introduction.
基金The National Natural Science Foundation of China(No.71071033)the Research and Innovation Project for College Graduates of Jiangsu Province(No.CXZZ-0186)
文摘A two-period duopoly model is developed to examine the competitive effects of targeted advertising with customer recognition （TACR）. In the model, two competing firms sell goods to end consumers in the first period, during which customer recognition is obtained. In the second period, advertising can be targeted toward different consumer types. Advertising is assumed to be persuasive in the way that consumer valuation is increased. Equilibrium decisions and profits in each period are derived, showing that the firm who loses the current competition will win in the future. As a result, forward-looking firms price less aggressively so that their long-term profits can be enhanced with the help of TACR. Particularly, TACR improves profits through three important effects： valuation increasing, customer poaching, and anti-competition. Finally, this paper investigates the welfare issues, showing that firms enhance profits at the expense of consumer surplus. It is, therefore, suggested that public sectors take a step to protect consumers with the rapid development of targeting technology.
