Online learning has taken root and with the advancement in technology more and more educators are embracing online learning.During the COVID-19 pandemic,with total shut down of face-to-face learning,the Kenyan governm...Online learning has taken root and with the advancement in technology more and more educators are embracing online learning.During the COVID-19 pandemic,with total shut down of face-to-face learning,the Kenyan government had moved learning online and remotely.To find out on how learners in remote areas were experiencing learning during the COVID-19 pandemic,a study was carried out using rapid ethnography design.Five final year secondary students were sampled.Data was collected through interviews,observations,and document analysis.This paper reports on the findings of online and remote learning platforms,which were available,accessed,and preferred by the learners in remote areas of Kenya during the pandemic.It also highlights the importance of e-learning platforms in addressing learning experiences and success.展开更多
To address the widespread challenges of insufficient classroom participation,difficulty maintaining learning interest,and inaccurate learning outcome assessment in existing teaching models,this study introduces a hybr...To address the widespread challenges of insufficient classroom participation,difficulty maintaining learning interest,and inaccurate learning outcome assessment in existing teaching models,this study introduces a hybrid and dual-teacher classroom model.Based on big data and online platforms,this study constructs a music teaching resource system that integrates online micro-lessons,real-time interaction,virtual choirs,collaborative composition,and learning behavior tracking to enhance the openness and personalization of teaching.Through comparative experiments,the study focuses on changes in student knowledge acquisition,musical skills,learning interest,and classroom engagement.Results show that the experimental group significantly outperforms the control group in terms of improvement in knowledge test scores,rhythm and pitch performance,task completion rate,and scores on the learning motivation questionnaire.Differences are particularly prominent in interaction frequency and the expressiveness of the work.The study shows that Group A demonstrates significant improvement in all three dimensions:interest increases from 3.1 to 4.2;autonomous learning motivation increases from 3.0 to 4.1;emotional engagement increases from 3.2 to 4.3,demonstrating strong positive effects.Experimental Group B shows the greatest improvement,with interest increasing from 3.0 to 4.5,autonomous learning motivation from 2.9 to 4.4,and emotional engagement from 3.1 to 4.6,indicating the most significant improvements in learning attitudes and emotions.展开更多
This paper examines the optimal forecast-sharing strategy in a hybrid-format online platform supply chain where a supplier sells a product through agency format and reselling format provided by a platform retailer who...This paper examines the optimal forecast-sharing strategy in a hybrid-format online platform supply chain where a supplier sells a product through agency format and reselling format provided by a platform retailer who possesses demand forecasts from two channels.Forecast asymmetry and co-opetitive relationship arise between the platform retailer and the supplier,which affect their operational decisions and the supply chain’s performance.To improve supply chain efficiency,we compare different forecast-sharing strategies(i.e.,no forecast sharing,sharing a single forecast,and sharing two forecasts),and analyze the effects of co-opetitive parameters on the optimal forecast-sharing strategy.Our analysis shows that forecast sharing is always beneficial to the supplier,and sharing two forecasts is more beneficial than sharing a single forecast.Whereas for the platform retailer and the whole supply chain,forecast sharing is beneficial only under certain conditions,depending on the co-opetitive parameters.The optimal forecast-sharing strategy is the result of a combination of the negative effect of double marginalization in reselling channel and the positive effect of responding pricing to demand uncertainty in agency channel.We illustrate the parameter regions of the platform retailer’s voluntary sharing,contract sharing,and no sharing,and also find that higher channel competition intensity,higher market share of agency channel,and higher commission rate can promote the platform retailer’s voluntary sharing.Our study extends the research scope of demand forecast-sharing and sheds light on the decision-making processes for managing a hybrid-format online platform supply chain.展开更多
In this study, we aim to understand the characteristics of online group-buying consumers and to investigate salient factors which influence the continuance intention of online group-buying platforms （OGBP） to bridge...In this study, we aim to understand the characteristics of online group-buying consumers and to investigate salient factors which influence the continuance intention of online group-buying platforms （OGBP） to bridge this knowledge gap. An expectation-confirmation model of information systems （IS） continuance is adapted to construct a research model in online group-buying contexts. A total of 289 complete and valid responses were collected. Our findings contribute to academics and practitioners in two ways： Firstly, our respondents show that they are young （93% of the respondents＇ ages range between 19 and 28 years old）, female （88% of the respondents）, and thrifty （82% of the respondents＇ transaction amounts are below US$16）. Secondly, based on our results, price performance expectations have a direct impact on confirmation. In addition, in contrast to the IS continuance model （Bhattacherjee, 2001）, the effect of perceived usefulness on satisfaction is not supported. Thus, in online group-buying settings, confirmation is the key antecedent of satisfaction. Satisfaction and perceived usefulness are significantly associated with OGBP continuance intention. Consequently, in addition to offering a wide assortment of merchandise and a convenient online shopping experience to enhance customers＇ perceived usefulness of OGBP, OGBP managers should aim low-price marketing strategies at this female, young, thrifty and price-sensitive segment to transcend consumers＇ price expectations and attract consumers＇ continued intention to visit OGBP.展开更多
With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefor...With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefore,building and maintaining buyers’satisfaction and loyalty to C2C platforms is critical to the survival and sustainability of C2C platforms in China.However,the current knowledge on how platform satisfaction and loyalty are constructed in the C2C e-commerce environment is incomplete.In this study,seller-based satisfaction and platform-based satisfaction are constructed separately.We further distinguish seller-based transaction satisfaction into economic and social satisfaction and explore their antecedents and consequences.To test our research hypotheses,we conduct a survey and collect data from a real online market(Taobao website).The results show that seller-based transaction satisfaction positively affects platform-based overall satisfaction and loyalty,and that perceived product quality,perceived assurance,and perceived price fairness all have a significant effect on economic satisfaction,whereas perceived relationship quality and perceived empathy significantly influence social satisfaction.These findings help us understand the literature related to customer satisfaction in the context of C2C in China and provide inspiration for online sellers and platforms.展开更多
Online Food Delivery Platforms(OFDPs)has witnessed phenomenal growth in the past few years,especially this year due to the COVID-19 pandemic.This Pandemic has forced many governments across the world to give momentum ...Online Food Delivery Platforms(OFDPs)has witnessed phenomenal growth in the past few years,especially this year due to the COVID-19 pandemic.This Pandemic has forced many governments across the world to give momentum to OFD services and make their presence among the customers.The Presence of several multinational and national companies in this sector has enhanced the competition and companies are trying to adapt various marketing strategies and exploring the brand experience(BEX)dimension that helps in enhancing the brand equity(BE)of OFDPs.BEXs are critical for building brand loyalty(BL)and making companies profitable.Customers can experience different kinds of brand experiences through feeling,emotions,affection,behavior,and intellect.The present research work is taken up to analyze the factors affecting BEX and its impact on BL and BE of the OFDPs and analyze the mediating role of BL in the relationship between BEX and BE of the OFDPs in the Indian context.A survey of 457 Indian customers was carried out.A questionnaire was used for data collection and a mediation study was used to test hypothesized relationships.Our computational analysis reveals that BEX influences the BL and BE of OFDPs.The study further indicates that BL mediates the relationship between BEX and BE of OFDPs.The effective marketing and relationship management practices will help company to enhance BEX that will enable in enhancing BL and raising BE of their product.It therefore provides a more thorough analysis of BEX constructs and their consequences than previous research.Some of the managerial implication,limitations,and scope of future research are also presented in the study.展开更多
With the rapid development of big data,online education can use big data technology to achieve personalized and intelligent education as well as improve learning effect and user satisfaction.In this study,the users of...With the rapid development of big data,online education can use big data technology to achieve personalized and intelligent education as well as improve learning effect and user satisfaction.In this study,the users of The Open University of China online education platform were taken as the research object,their user behavior data was collected,cleaned,and analyzed with text mining.The RFM model and the improved K-Means algorithm were used to construct the user portrait of the platform group and the needs and preferences of different types of the users were analyzded.Chinese word segmentation was used to show the key words of different types of users and the word cloud of their using frequency.The focus of different user groups was determined to facilitate for the follow-up course recommendation and precision marketing.Experimental results showed that the improved K-Means algorithm can well depict the behavior of group users.The index of silhouette score was improved to 0.811 by the improved K-Means algorithm,from random uncertainty to a fixed value,which can effectively solve the problem of inconsistent results caused by outlier sample points.展开更多
At present, the huge problem that China’s Non-profit Organizations are facing is the low efficiency of public fundraising. However, the newly appeared Online Fundraising Platform indicates some possibilities in ove...At present, the huge problem that China’s Non-profit Organizations are facing is the low efficiency of public fundraising. However, the newly appeared Online Fundraising Platform indicates some possibilities in overcoming the obstacle for public fundraising. Among which Tencent Online Fundraising Platform becomes the typical and the point cut of exploring Online Fundraising Platform Improving Efficiency Mechanism of public donation. Online Fundraising Platform is similar to the online United Way, relying on the advantages of the Internet and the united fundraising to build a ecosystem of public donation which has professional fundraising system, good charity atmosphere, excellent policy environment and crossover cooperation resources. And in which, many factors get improved in pubic donation influence factors system. For one thing, Charity atmosphere and policy environment can be shaped better. For another, the charities can transmit fundraising information in inexpensive and high-efficiency way, and must ensure the transparency of project and donation. Finally, it will be more convenient for donors to get charitable information, make donations and supervise the nonprofit organizations.展开更多
Practice training is very important for students learning Computer networks.But building a real laboratory is constrained and expensive.In this paper,we present an online experimental platform for computer networks co...Practice training is very important for students learning Computer networks.But building a real laboratory is constrained and expensive.In this paper,we present an online experimental platform for computer networks course based on Dynamips simulator.Instructors and students can access the platform by IE Browser to manage and take router experiments.On the basis of deployment and testing,the platform is effective and flexible.展开更多
The COVID-19 pandemic has brought significant challenges to higher education worldwide. Due to the COVID-19 pandemic, e-learning has begun to be widely used and applied in the teaching and learning processes. However,...The COVID-19 pandemic has brought significant challenges to higher education worldwide. Due to the COVID-19 pandemic, e-learning has begun to be widely used and applied in the teaching and learning processes. However, learning under technological circumstances has proven not always to be a proper solution in education. A highlight challenge, in this regard, is considered to be learning Mathematics online. While some support its positive impact, others greatly oppose it by arguing that neither teaching nor learning has proven successful. Thus, this study examines Kosovo selected universities to see the effectiveness of learning Mathematics online as a case study. Further, it compares the online and traditional learning methods and explores how teachers in higher education in Kosova Universities apply and integrate technology into learning mathematics. This study employed a methodology encompassing questionnaires for students. The results show that students are not overall satisfied with learning Mathematics online leading to the conclusion that online learning is not an effective educational method for learning Mathematics.展开更多
The house rental issue is one of the elemental parts of society. Nowadays, it is extremely difficult to find suitable accommodation in city areas if people search for it physically. On the other hand, the land owner a...The house rental issue is one of the elemental parts of society. Nowadays, it is extremely difficult to find suitable accommodation in city areas if people search for it physically. On the other hand, the land owner also needs to rent the house. It can be difficult to find tenants just to hang a lease sign on a building, and as a result, they lose money. An online common platform can play a vital role in this case. The purpose of the study is to develop a common web-based online platform for both tenants and house owners so that both tenants and landowners will mutually benefit from the system. This paper presents the development of web applications for the people of Bangladesh where both house owners and tenants can register and tenants can have houses for rent via sophisticated contact with the house owner. In this paper, a common online-based smart house rental web application has been developed both for tenants and for house owners. This web application is very user-friendly, efficient and it has got many unique features that are not offered by other currently available house rental websites here in Bangladesh. Tenants can register using their phone number, store information about their identity, search for available houses, send messages to house owners, and choose a suitable house using developed web applications. House owners can also register for the system, which will manually verify and authenticate the knowledge provided by the house owner can view a tenant’s information history whenever a tenant makes contact through text and supply house-related information accordingly. The proposed online smart house system has been tested and validated. It works very efficiently with many features. The application provided faster and improved opportunities to get houses, as well as ensuring the availability of houses for rent in the greatest number of areas. The system will help to spread trustworthy services nationwide and supply users with the chance to speak and improve the house rent in Bangladesh. Because it has many smart features, this developed online smart house rental web application will make it very easy for tenants to find a house to rent. House owners, on the other hand, can easily rent out their properties.展开更多
<span style="font-family:Verdana;">Students face difficulties in programming languages learning (PLL) which encourages many scholars to investigate the factors behind that. Although there a number of p...<span style="font-family:Verdana;">Students face difficulties in programming languages learning (PLL) which encourages many scholars to investigate the factors behind that. Although there a number of positive and negative factors found to be effective in PLL procedure, utilising online tools in PLL were recognized as a positive recommended means. This motivates many researchers to provide solutions and proposals which result in a number of choices and options. However, categorising those efforts and showing what has been done, would provide a better and clear image for future studies. Therefore, this paper aims to conduct a systematic literature review to show what studies have been done and then categorise them based on the type of online tools and the aims of the research. The study follows Kitchenham and Charters guidelines for writing SLR (Systematic Literature Review). The search result reached 1390 publications between 2013-09/2018. After the filtration which has been done through selected criteria, 160 publications were found to be adequate to answer the review questions. The main results of this systematic review are categorizing the aims of the studies in online PLL tools, classifying the tools and finding the current trends of the online PLL tools.</span>展开更多
With the development of domestic higher education towards the popularization of education and the integration of global economy,as a basic course in colleges and universities,college English has been playing an import...With the development of domestic higher education towards the popularization of education and the integration of global economy,as a basic course in colleges and universities,college English has been playing an important role in the process of higher education.Therefore,under the guidance of scientific and technological innovation and information technology,it is necessary and worthy trying to explore and establish a practical English blended teaching mode to improve college students’English comprehen⁃sive ability.This essay attempts to discuss the problems and reflections of blended teaching mode,explore the college English teaching strategy under the blended teaching mode,which establishes the practical English blended teaching mode,promote teach⁃ing equity and benefit teachers and students.展开更多
Under the employment model of online car-hailing platforms,the extension of working hours and increase of labor intensity for practitioners are driven by the orders from these platform companies and labor-related thir...Under the employment model of online car-hailing platforms,the extension of working hours and increase of labor intensity for practitioners are driven by the orders from these platform companies and labor-related third parties.Also,they are more attributable to the internal driving force of practitioners themselves who hope to have more orders and earn more.It is impossible to apply the regulation system of the existing labor law to protect the rights and interests of employees in terms of working hours and labor intensity.The author suggests that the state should make special labor legislation to make the following targeted provisions:Online car-hailing platform companies and labor-related third parties that implement labor management and control over practitioners shall,on the premise of abiding by labor standards and industry rules,set various reasonable indicators of working hours and labor intensity through rules and take effective technical measures to control these two dimensions,so that practitioners can avoid serious overwork.Besides,by encouraging the provision of certain convenience for practitioners to take intermittent breaks,jointly building a compatibility system for different online car-hailing platforms,and establishing relevant operating rules,we can restrain practitioners from being seriously overworked.This is actually a multi-cooperative boosting legislative regulation approach.展开更多
With the development of science and technology,various online autonomous learning platforms emerge one after another.Autonomous learning platforms have become an important channel to help students learn.From the liter...With the development of science and technology,various online autonomous learning platforms emerge one after another.Autonomous learning platforms have become an important channel to help students learn.From the literature,there is a lot of research on English platform learning and use,but the research on students'autonomous construction and use of learning platform is relatively small,which is worth studying.This study tracked and investigated the self-built learning platform projects of two university students'innovation and entrepreneurship teams in Guangxi University of Foreign Languages.Using the methods of observation,questionnaire and interview,this paper analyzes the specific conditions of the English learning platform independently constructed by the two College Students Innovation and Entrepreneurship Program students,the difficulties and gains encountered in the construction of the platform,and the users'use of the platform.The study found that students encountered different difficulties in different periods of constructing learning platforms.With the resolution of the difficulties,they have gained a lot of new knowledge and skills.Some students have produced their own research topics in the process of building a learning platform.For platform users,most people like two platforms because they can broaden their knowledge.Some people do not have a strong desire to use it,partly because they do not plan their study well and partly because they think that platform learning is not efficient.The inspiration from the research:the construction of learning platform for students is a process of learning and experience;Students need more patience and more study and research if they want to build a learning platform.展开更多
With the development of information technology and under the effect of epidemic Covid-19,college English teaching has been considerably influenced and enriched by the support of on-line learning platforms apart from t...With the development of information technology and under the effect of epidemic Covid-19,college English teaching has been considerably influenced and enriched by the support of on-line learning platforms apart from traditional classroom instruction.The paper discusses how these online learning platforms combined with textbooks can facilitate English learning by addressing some crucial factors from the point ofview ofsecond language acquisition(SLA).展开更多
An individual's mental health influences their capacity to think effectively,feel emotionally stable,and perform daily activities.As mental health concerns become more prevalent worldwide,new awareness and diagnos...An individual's mental health influences their capacity to think effectively,feel emotionally stable,and perform daily activities.As mental health concerns become more prevalent worldwide,new awareness and diagnostic and treatment tactics are needed.Digital tools and technology are helping solve these problems by providing scalable,tailored solutions for large populations.This detailed review examines mental health‐promoting internet tools.Smartphone applications,web‐based therapy systems,wearable tech,artificial intelligence‐powered resources,and virtual reality(VR)technologies were evaluated for efficacy and side effects.PubMed,PsycINFO,Scopus,IEEE Xplore,and Google Scholar were carefully searched.Search terms included“digital mental health tools,”“online therapy,”and“AI in mental health.”Randomized controlled trials,cohort studies,cross‐sectional studies,systematic reviews,and meta‐analyses of digital technology and mental health were included from among the literature published after 2010.Cognitive behavioral therapy methods,mood monitoring,and mindfulness exercises are among the numerous features of smartphone applications that have been demonstrated to mitigate symptoms of anxiety,depression,and tension.Online therapy platforms let marginalized individuals obtain therapy remotely.Wearable technology may detect heart rate,blood pressure,and sleep length,which may reveal mental health difficulties.Chatbots employ machine learning algorithms and natural language processing to deliver customized support and show promise for quick intervention.Exposure therapy for anxiety and trauma is increasingly using virtual reality environments.Although digital mental health therapies face challenges in relation to data privacy,limited long‐term efficacy,and technological inequality,digital technologies are modernizing mental healthcare.By offering inexpensive and effective alternatives to traditional therapies,digital technologies may help healthcare systems meet the growing demand for mental health services and overall well‐being.展开更多
In the context of globalization and digitalization,English has emerged as the primary language for international communication,making fluent conversational English skills essential for personal and professional growth...In the context of globalization and digitalization,English has emerged as the primary language for international communication,making fluent conversational English skills essential for personal and professional growth.The advent of We-Media,encompassing various online platforms,such as social media,blogs,and video content,has revolutionized the way English learners acquire and practice conversational skills.This paper explores the effective utilization of We-Media to enhance English conversational abilities,proposing practical strategies for both learners and educators.By integrating theories,such as second language acquisition,communicative language teaching,and media richness theory,the study highlights the strengths and challenges of We-Media in English learning.Through case studies and empirical analysis,the paper demonstrates the positive impact of We-Media on learners’speaking skills,emphasizing the importance of self-management,goal-setting,and consistent practice.The findings suggest that We-Media offers a flexible and diverse learning environment,but its effectiveness depends on learners’ability to self-regulate and employ effective learning strategies.The paper concludes with recommendations for future research and practical suggestions for educators and learners to maximize the benefits of We-Media in English education.展开更多
Two international standards on tourism,ISO 9468:2025,Tourism and related services-Online travel agency(OTA)-Guidelines for online accommodation booking platform services,and ISO 25639-1:2025,Exhibitions and events-Par...Two international standards on tourism,ISO 9468:2025,Tourism and related services-Online travel agency(OTA)-Guidelines for online accommodation booking platform services,and ISO 25639-1:2025,Exhibitions and events-Part 1:Vocabulary,were recently released by ISO,the development of which was led by China.展开更多
文摘Online learning has taken root and with the advancement in technology more and more educators are embracing online learning.During the COVID-19 pandemic,with total shut down of face-to-face learning,the Kenyan government had moved learning online and remotely.To find out on how learners in remote areas were experiencing learning during the COVID-19 pandemic,a study was carried out using rapid ethnography design.Five final year secondary students were sampled.Data was collected through interviews,observations,and document analysis.This paper reports on the findings of online and remote learning platforms,which were available,accessed,and preferred by the learners in remote areas of Kenya during the pandemic.It also highlights the importance of e-learning platforms in addressing learning experiences and success.
文摘To address the widespread challenges of insufficient classroom participation,difficulty maintaining learning interest,and inaccurate learning outcome assessment in existing teaching models,this study introduces a hybrid and dual-teacher classroom model.Based on big data and online platforms,this study constructs a music teaching resource system that integrates online micro-lessons,real-time interaction,virtual choirs,collaborative composition,and learning behavior tracking to enhance the openness and personalization of teaching.Through comparative experiments,the study focuses on changes in student knowledge acquisition,musical skills,learning interest,and classroom engagement.Results show that the experimental group significantly outperforms the control group in terms of improvement in knowledge test scores,rhythm and pitch performance,task completion rate,and scores on the learning motivation questionnaire.Differences are particularly prominent in interaction frequency and the expressiveness of the work.The study shows that Group A demonstrates significant improvement in all three dimensions:interest increases from 3.1 to 4.2;autonomous learning motivation increases from 3.0 to 4.1;emotional engagement increases from 3.2 to 4.3,demonstrating strong positive effects.Experimental Group B shows the greatest improvement,with interest increasing from 3.0 to 4.5,autonomous learning motivation from 2.9 to 4.4,and emotional engagement from 3.1 to 4.6,indicating the most significant improvements in learning attitudes and emotions.
基金supported in part by National Natural Science Foundation of China under Grant Nos.72171169 and 71971076.
文摘This paper examines the optimal forecast-sharing strategy in a hybrid-format online platform supply chain where a supplier sells a product through agency format and reselling format provided by a platform retailer who possesses demand forecasts from two channels.Forecast asymmetry and co-opetitive relationship arise between the platform retailer and the supplier,which affect their operational decisions and the supply chain’s performance.To improve supply chain efficiency,we compare different forecast-sharing strategies(i.e.,no forecast sharing,sharing a single forecast,and sharing two forecasts),and analyze the effects of co-opetitive parameters on the optimal forecast-sharing strategy.Our analysis shows that forecast sharing is always beneficial to the supplier,and sharing two forecasts is more beneficial than sharing a single forecast.Whereas for the platform retailer and the whole supply chain,forecast sharing is beneficial only under certain conditions,depending on the co-opetitive parameters.The optimal forecast-sharing strategy is the result of a combination of the negative effect of double marginalization in reselling channel and the positive effect of responding pricing to demand uncertainty in agency channel.We illustrate the parameter regions of the platform retailer’s voluntary sharing,contract sharing,and no sharing,and also find that higher channel competition intensity,higher market share of agency channel,and higher commission rate can promote the platform retailer’s voluntary sharing.Our study extends the research scope of demand forecast-sharing and sheds light on the decision-making processes for managing a hybrid-format online platform supply chain.
文摘In this study, we aim to understand the characteristics of online group-buying consumers and to investigate salient factors which influence the continuance intention of online group-buying platforms （OGBP） to bridge this knowledge gap. An expectation-confirmation model of information systems （IS） continuance is adapted to construct a research model in online group-buying contexts. A total of 289 complete and valid responses were collected. Our findings contribute to academics and practitioners in two ways： Firstly, our respondents show that they are young （93% of the respondents＇ ages range between 19 and 28 years old）, female （88% of the respondents）, and thrifty （82% of the respondents＇ transaction amounts are below US$16）. Secondly, based on our results, price performance expectations have a direct impact on confirmation. In addition, in contrast to the IS continuance model （Bhattacherjee, 2001）, the effect of perceived usefulness on satisfaction is not supported. Thus, in online group-buying settings, confirmation is the key antecedent of satisfaction. Satisfaction and perceived usefulness are significantly associated with OGBP continuance intention. Consequently, in addition to offering a wide assortment of merchandise and a convenient online shopping experience to enhance customers＇ perceived usefulness of OGBP, OGBP managers should aim low-price marketing strategies at this female, young, thrifty and price-sensitive segment to transcend consumers＇ price expectations and attract consumers＇ continued intention to visit OGBP.
基金supported by the National Key R&D Program of China(2018YFB1601401).
文摘With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefore,building and maintaining buyers’satisfaction and loyalty to C2C platforms is critical to the survival and sustainability of C2C platforms in China.However,the current knowledge on how platform satisfaction and loyalty are constructed in the C2C e-commerce environment is incomplete.In this study,seller-based satisfaction and platform-based satisfaction are constructed separately.We further distinguish seller-based transaction satisfaction into economic and social satisfaction and explore their antecedents and consequences.To test our research hypotheses,we conduct a survey and collect data from a real online market(Taobao website).The results show that seller-based transaction satisfaction positively affects platform-based overall satisfaction and loyalty,and that perceived product quality,perceived assurance,and perceived price fairness all have a significant effect on economic satisfaction,whereas perceived relationship quality and perceived empathy significantly influence social satisfaction.These findings help us understand the literature related to customer satisfaction in the context of C2C in China and provide inspiration for online sellers and platforms.
文摘Online Food Delivery Platforms(OFDPs)has witnessed phenomenal growth in the past few years,especially this year due to the COVID-19 pandemic.This Pandemic has forced many governments across the world to give momentum to OFD services and make their presence among the customers.The Presence of several multinational and national companies in this sector has enhanced the competition and companies are trying to adapt various marketing strategies and exploring the brand experience(BEX)dimension that helps in enhancing the brand equity(BE)of OFDPs.BEXs are critical for building brand loyalty(BL)and making companies profitable.Customers can experience different kinds of brand experiences through feeling,emotions,affection,behavior,and intellect.The present research work is taken up to analyze the factors affecting BEX and its impact on BL and BE of the OFDPs and analyze the mediating role of BL in the relationship between BEX and BE of the OFDPs in the Indian context.A survey of 457 Indian customers was carried out.A questionnaire was used for data collection and a mediation study was used to test hypothesized relationships.Our computational analysis reveals that BEX influences the BL and BE of OFDPs.The study further indicates that BL mediates the relationship between BEX and BE of OFDPs.The effective marketing and relationship management practices will help company to enhance BEX that will enable in enhancing BL and raising BE of their product.It therefore provides a more thorough analysis of BEX constructs and their consequences than previous research.Some of the managerial implication,limitations,and scope of future research are also presented in the study.
文摘With the rapid development of big data,online education can use big data technology to achieve personalized and intelligent education as well as improve learning effect and user satisfaction.In this study,the users of The Open University of China online education platform were taken as the research object,their user behavior data was collected,cleaned,and analyzed with text mining.The RFM model and the improved K-Means algorithm were used to construct the user portrait of the platform group and the needs and preferences of different types of the users were analyzded.Chinese word segmentation was used to show the key words of different types of users and the word cloud of their using frequency.The focus of different user groups was determined to facilitate for the follow-up course recommendation and precision marketing.Experimental results showed that the improved K-Means algorithm can well depict the behavior of group users.The index of silhouette score was improved to 0.811 by the improved K-Means algorithm,from random uncertainty to a fixed value,which can effectively solve the problem of inconsistent results caused by outlier sample points.
文摘At present, the huge problem that China’s Non-profit Organizations are facing is the low efficiency of public fundraising. However, the newly appeared Online Fundraising Platform indicates some possibilities in overcoming the obstacle for public fundraising. Among which Tencent Online Fundraising Platform becomes the typical and the point cut of exploring Online Fundraising Platform Improving Efficiency Mechanism of public donation. Online Fundraising Platform is similar to the online United Way, relying on the advantages of the Internet and the united fundraising to build a ecosystem of public donation which has professional fundraising system, good charity atmosphere, excellent policy environment and crossover cooperation resources. And in which, many factors get improved in pubic donation influence factors system. For one thing, Charity atmosphere and policy environment can be shaped better. For another, the charities can transmit fundraising information in inexpensive and high-efficiency way, and must ensure the transparency of project and donation. Finally, it will be more convenient for donors to get charitable information, make donations and supervise the nonprofit organizations.
文摘Practice training is very important for students learning Computer networks.But building a real laboratory is constrained and expensive.In this paper,we present an online experimental platform for computer networks course based on Dynamips simulator.Instructors and students can access the platform by IE Browser to manage and take router experiments.On the basis of deployment and testing,the platform is effective and flexible.
文摘The COVID-19 pandemic has brought significant challenges to higher education worldwide. Due to the COVID-19 pandemic, e-learning has begun to be widely used and applied in the teaching and learning processes. However, learning under technological circumstances has proven not always to be a proper solution in education. A highlight challenge, in this regard, is considered to be learning Mathematics online. While some support its positive impact, others greatly oppose it by arguing that neither teaching nor learning has proven successful. Thus, this study examines Kosovo selected universities to see the effectiveness of learning Mathematics online as a case study. Further, it compares the online and traditional learning methods and explores how teachers in higher education in Kosova Universities apply and integrate technology into learning mathematics. This study employed a methodology encompassing questionnaires for students. The results show that students are not overall satisfied with learning Mathematics online leading to the conclusion that online learning is not an effective educational method for learning Mathematics.
文摘The house rental issue is one of the elemental parts of society. Nowadays, it is extremely difficult to find suitable accommodation in city areas if people search for it physically. On the other hand, the land owner also needs to rent the house. It can be difficult to find tenants just to hang a lease sign on a building, and as a result, they lose money. An online common platform can play a vital role in this case. The purpose of the study is to develop a common web-based online platform for both tenants and house owners so that both tenants and landowners will mutually benefit from the system. This paper presents the development of web applications for the people of Bangladesh where both house owners and tenants can register and tenants can have houses for rent via sophisticated contact with the house owner. In this paper, a common online-based smart house rental web application has been developed both for tenants and for house owners. This web application is very user-friendly, efficient and it has got many unique features that are not offered by other currently available house rental websites here in Bangladesh. Tenants can register using their phone number, store information about their identity, search for available houses, send messages to house owners, and choose a suitable house using developed web applications. House owners can also register for the system, which will manually verify and authenticate the knowledge provided by the house owner can view a tenant’s information history whenever a tenant makes contact through text and supply house-related information accordingly. The proposed online smart house system has been tested and validated. It works very efficiently with many features. The application provided faster and improved opportunities to get houses, as well as ensuring the availability of houses for rent in the greatest number of areas. The system will help to spread trustworthy services nationwide and supply users with the chance to speak and improve the house rent in Bangladesh. Because it has many smart features, this developed online smart house rental web application will make it very easy for tenants to find a house to rent. House owners, on the other hand, can easily rent out their properties.
文摘<span style="font-family:Verdana;">Students face difficulties in programming languages learning (PLL) which encourages many scholars to investigate the factors behind that. Although there a number of positive and negative factors found to be effective in PLL procedure, utilising online tools in PLL were recognized as a positive recommended means. This motivates many researchers to provide solutions and proposals which result in a number of choices and options. However, categorising those efforts and showing what has been done, would provide a better and clear image for future studies. Therefore, this paper aims to conduct a systematic literature review to show what studies have been done and then categorise them based on the type of online tools and the aims of the research. The study follows Kitchenham and Charters guidelines for writing SLR (Systematic Literature Review). The search result reached 1390 publications between 2013-09/2018. After the filtration which has been done through selected criteria, 160 publications were found to be adequate to answer the review questions. The main results of this systematic review are categorizing the aims of the studies in online PLL tools, classifying the tools and finding the current trends of the online PLL tools.</span>
文摘With the development of domestic higher education towards the popularization of education and the integration of global economy,as a basic course in colleges and universities,college English has been playing an important role in the process of higher education.Therefore,under the guidance of scientific and technological innovation and information technology,it is necessary and worthy trying to explore and establish a practical English blended teaching mode to improve college students’English comprehen⁃sive ability.This essay attempts to discuss the problems and reflections of blended teaching mode,explore the college English teaching strategy under the blended teaching mode,which establishes the practical English blended teaching mode,promote teach⁃ing equity and benefit teachers and students.
基金the final result of the general topic of the National Rule of Law and Law Science The-oretical Research Project launched by the Ministry of Justice of the PRC,“Challenges Posed by the Sharing Economy to Labor Law and Social Insurance Law and Corresponding Solutions”(19SFB2050)the funded result of the“CUPL Emerging Discipline Creation and Construction Program”
文摘Under the employment model of online car-hailing platforms,the extension of working hours and increase of labor intensity for practitioners are driven by the orders from these platform companies and labor-related third parties.Also,they are more attributable to the internal driving force of practitioners themselves who hope to have more orders and earn more.It is impossible to apply the regulation system of the existing labor law to protect the rights and interests of employees in terms of working hours and labor intensity.The author suggests that the state should make special labor legislation to make the following targeted provisions:Online car-hailing platform companies and labor-related third parties that implement labor management and control over practitioners shall,on the premise of abiding by labor standards and industry rules,set various reasonable indicators of working hours and labor intensity through rules and take effective technical measures to control these two dimensions,so that practitioners can avoid serious overwork.Besides,by encouraging the provision of certain convenience for practitioners to take intermittent breaks,jointly building a compatibility system for different online car-hailing platforms,and establishing relevant operating rules,we can restrain practitioners from being seriously overworked.This is actually a multi-cooperative boosting legislative regulation approach.
文摘With the development of science and technology,various online autonomous learning platforms emerge one after another.Autonomous learning platforms have become an important channel to help students learn.From the literature,there is a lot of research on English platform learning and use,but the research on students'autonomous construction and use of learning platform is relatively small,which is worth studying.This study tracked and investigated the self-built learning platform projects of two university students'innovation and entrepreneurship teams in Guangxi University of Foreign Languages.Using the methods of observation,questionnaire and interview,this paper analyzes the specific conditions of the English learning platform independently constructed by the two College Students Innovation and Entrepreneurship Program students,the difficulties and gains encountered in the construction of the platform,and the users'use of the platform.The study found that students encountered different difficulties in different periods of constructing learning platforms.With the resolution of the difficulties,they have gained a lot of new knowledge and skills.Some students have produced their own research topics in the process of building a learning platform.For platform users,most people like two platforms because they can broaden their knowledge.Some people do not have a strong desire to use it,partly because they do not plan their study well and partly because they think that platform learning is not efficient.The inspiration from the research:the construction of learning platform for students is a process of learning and experience;Students need more patience and more study and research if they want to build a learning platform.
文摘With the development of information technology and under the effect of epidemic Covid-19,college English teaching has been considerably influenced and enriched by the support of on-line learning platforms apart from traditional classroom instruction.The paper discusses how these online learning platforms combined with textbooks can facilitate English learning by addressing some crucial factors from the point ofview ofsecond language acquisition(SLA).
文摘An individual's mental health influences their capacity to think effectively,feel emotionally stable,and perform daily activities.As mental health concerns become more prevalent worldwide,new awareness and diagnostic and treatment tactics are needed.Digital tools and technology are helping solve these problems by providing scalable,tailored solutions for large populations.This detailed review examines mental health‐promoting internet tools.Smartphone applications,web‐based therapy systems,wearable tech,artificial intelligence‐powered resources,and virtual reality(VR)technologies were evaluated for efficacy and side effects.PubMed,PsycINFO,Scopus,IEEE Xplore,and Google Scholar were carefully searched.Search terms included“digital mental health tools,”“online therapy,”and“AI in mental health.”Randomized controlled trials,cohort studies,cross‐sectional studies,systematic reviews,and meta‐analyses of digital technology and mental health were included from among the literature published after 2010.Cognitive behavioral therapy methods,mood monitoring,and mindfulness exercises are among the numerous features of smartphone applications that have been demonstrated to mitigate symptoms of anxiety,depression,and tension.Online therapy platforms let marginalized individuals obtain therapy remotely.Wearable technology may detect heart rate,blood pressure,and sleep length,which may reveal mental health difficulties.Chatbots employ machine learning algorithms and natural language processing to deliver customized support and show promise for quick intervention.Exposure therapy for anxiety and trauma is increasingly using virtual reality environments.Although digital mental health therapies face challenges in relation to data privacy,limited long‐term efficacy,and technological inequality,digital technologies are modernizing mental healthcare.By offering inexpensive and effective alternatives to traditional therapies,digital technologies may help healthcare systems meet the growing demand for mental health services and overall well‐being.
文摘In the context of globalization and digitalization,English has emerged as the primary language for international communication,making fluent conversational English skills essential for personal and professional growth.The advent of We-Media,encompassing various online platforms,such as social media,blogs,and video content,has revolutionized the way English learners acquire and practice conversational skills.This paper explores the effective utilization of We-Media to enhance English conversational abilities,proposing practical strategies for both learners and educators.By integrating theories,such as second language acquisition,communicative language teaching,and media richness theory,the study highlights the strengths and challenges of We-Media in English learning.Through case studies and empirical analysis,the paper demonstrates the positive impact of We-Media on learners’speaking skills,emphasizing the importance of self-management,goal-setting,and consistent practice.The findings suggest that We-Media offers a flexible and diverse learning environment,but its effectiveness depends on learners’ability to self-regulate and employ effective learning strategies.The paper concludes with recommendations for future research and practical suggestions for educators and learners to maximize the benefits of We-Media in English education.
文摘Two international standards on tourism,ISO 9468:2025,Tourism and related services-Online travel agency(OTA)-Guidelines for online accommodation booking platform services,and ISO 25639-1:2025,Exhibitions and events-Part 1:Vocabulary,were recently released by ISO,the development of which was led by China.
