Public opinion propagation control is one of the hot topics in contemporary social network research. With the rapid dissemination of information over the Internet, the traditional isolation and vaccination strategies ...Public opinion propagation control is one of the hot topics in contemporary social network research. With the rapid dissemination of information over the Internet, the traditional isolation and vaccination strategies can no longer achieve satisfactory results. A positive guidance technology for public opinion diffusion is urgently needed. First, based on the analysis of influence network controllability and public opinion diffusion, a positive guidance technology is proposed and a new model that supports external control is established. Second, in combination with the influence network, a public opinion propagation influence network model is designed and a public opinion control point selection algorithm(POCDNSA) is proposed. Finally, An experiment verified that this algorithm can lead to users receiving the correct guidance quickly and accurately, reducing the impact of false public opinion information; the effect of CELF is no better than that of the POCDNSA algorithm. The main reason is that the former is completely based on the diffusion cascade information contained in the training data, but does not consider the specific situation of the network structure and the diffusion of public opinion information in the closed set. thus, the effectiveness and feasibility of the algorithm is proven. The findings of this article therefore provide useful insights for the implementation of public opinion control.展开更多
In view of the fact that news can generate derivative topics when it spreads through micro-blogs,a two-layer coupled SEIR public opinion propagation model is proposed in this paper.The model divides the process of pub...In view of the fact that news can generate derivative topics when it spreads through micro-blogs,a two-layer coupled SEIR public opinion propagation model is proposed in this paper.The model divides the process of public opinion propagation into two layers:the original topic layer and the derived topic layer.Messages are transmitted separately by the SEIR model in the two topic layers,which are independent and interactive.The influence of the topic derivation rate on the propagation trend is established by solving for the equilibrium point and propagation threshold.Further,we establish the relationship between the original topic and the derived topic by simulation.This paper uses the Baidu index to demonstrate the correctness of the model.The relationship between the derived topic and the original topic is verified by adjusting the parameters by the control variable method.The results show that the proposed model is consistent with the propagation of actual public opinion.展开更多
In this paper, we investigate the regularity of spreading of information and public opinions towards two competing products in complex networks. By building its mathematical model and simulating its evolution process,...In this paper, we investigate the regularity of spreading of information and public opinions towards two competing products in complex networks. By building its mathematical model and simulating its evolution process, we have found the statistical regularity for support rates of two different products at a steady stage. The research shows that strength of the public opinion spreading is proportional to the final support rates of a product.展开更多
Many phenomena show that in a favorable circumstance an agent still has an updating possibility, and in an unfavor- able circumstance an agent also has a possibility of holding its own state and reselecting its neighb...Many phenomena show that in a favorable circumstance an agent still has an updating possibility, and in an unfavor- able circumstance an agent also has a possibility of holding its own state and reselecting its neighbors. To describe this kind of phenomena an Ising model on evolution networks was presented and used for consensus formation and separation of opinion groups in human population. In this model the state-holding probability p and selection-rewiring probability q were introduced. The influence of this mixed dynamics of spin flips and network rewiring on the ordering behavior of the model was investigated, p hinders ordering of opinion networks and q accelerates the dynamical process of networks. Influence of q on the ordering and separating stems from its effect on average path length of networks.展开更多
A fundamental aspect of society is the exchange and discussion of opinions between individuals, occurring in situations as varied as company boardrooms, elementary school classrooms and online social media. After a ve...A fundamental aspect of society is the exchange and discussion of opinions between individuals, occurring in situations as varied as company boardrooms, elementary school classrooms and online social media. After a very brief introduction to the established results of the most fundamental opinion dynamics models, which seek to mathematically capture observed social phenomena, a brief discussion follows on several recent themes pursued by the authors building on the fundamental ideas. In the first theme, we study the way an individual′s self-confidence can develop through contributing to discussions on a sequence of topics, reaching a consensus in each case,where the consensus value to some degree reflects the contribution of that individual to the conclusion. During this process, the individuals in the network and the way they interact can change. The second theme introduces a novel discrete-time model of opinion dynamics to study how discrepancies between an individual′s expressed and private opinions can arise due to stubbornness and a pressure to conform to a social norm. It is also shown that a few extremists can create "pluralistic ignorance", where people believe there is majority support for a position but in fact the position is privately rejected by the majority. Last, we consider a group of individuals discussing a collection of logically related topics. In particular, we identify that for topics whose logical interdependencies take on a cascade structure,disagreement in opinions can occur if individuals have competing and/or heterogeneous views on how the topics are related, i.e., the logical interdependence structure varies between individuals.展开更多
To solve low prediction accuracy of Elman in predicting stock closing price,the model of adaptive boosting(AdaBoost)-improved artificial fish swarm algorithm(AAFSA)-Elman based on complete ensemble em-pirical mode dec...To solve low prediction accuracy of Elman in predicting stock closing price,the model of adaptive boosting(AdaBoost)-improved artificial fish swarm algorithm(AAFSA)-Elman based on complete ensemble em-pirical mode decomposition with adaptive noise(CEEMDAN)is proposed.By adding different white noise to the original data,CEEMDAN algorithm is used to decompose attributes serial selected by Boruta algorithm and text mining.To optimize the weight and threshold of Elman,self-adaption step length and view scope are used to improve artificial fish swarm algorithm(AFSA).AdaBoost algorithm is used to compose 5 weak AAFSA-Elman predictors into a strong predictor by continuous iteration.Experiments show that the mean absolute percentage error(MAPE)of AdaBoost-AAFSA-Elman model reduces from 4.9423%to 1.2338%.This study provides an experimental method for the prediction of stock closing price based on network public opinio.展开更多
Opinion leaders play a critical role in network public opinion transmission, their perspectives can shape public opinion and influence policy formulation and implementation. The paper is based on SINA micro-blog, by s...Opinion leaders play a critical role in network public opinion transmission, their perspectives can shape public opinion and influence policy formulation and implementation. The paper is based on SINA micro-blog, by structural equation model, as Fudan Poisoning Event for example, On the basis of in-depth analysis of opinion leaders effect on network public opinion transmission characteristics, Explore the opinion leaders on the influence of network public opinion transmission mechanism, in order to better play a role of opinion leader＇s guidance of public opinion.展开更多
As the Internet continues to expand, the influence of network information on real life has gradually deepened. Research on propagation and evolution of Internet public opinion has become a hot topic. The force of inte...As the Internet continues to expand, the influence of network information on real life has gradually deepened. Research on propagation and evolution of Internet public opinion has become a hot topic. The force of intemet public opinion penetrates and influences on every aspect of the society. Compared with traditional public opinion, the network public opinion has features of immediate, multivariate and interactive, the propagation behavior has the new change compared with the traditional public opinion. In the propagation behavior of network public opinion, agenda setting is no longer an arbitrary, the influence of opinion leaders in the agenda setting becomes more and more complex and diversified. The formation time of network public opinion is short, and social influence becomes strong. Guide the public opinion to build a harmonious environment of network public opinion. Overall, our country＇ s network public opinion environment is a benign situation and steadily promoting the reforms of public policies. Although there is still a few not rational voices full of them, the network public opinion shows a general trend of positive thinking. Based on this philosophy, through the research of network public opinion dissemination and evolution mechanism, can be all-round good guidance and supervision of public opinion, building a harmonious network environment of public opinion.展开更多
With the highly integration of the Internet world and the real world, Internet information not only provides real-time and effective data for financial investors, but also helps them understand market dynamics, and en...With the highly integration of the Internet world and the real world, Internet information not only provides real-time and effective data for financial investors, but also helps them understand market dynamics, and enables investors to quickly identify relevant financial events that may lead to stock market volatility. However, in the research of event detection in the financial field, many studies are focused on micro-blog, news and other network text information. Few scholars have studied the characteristics of financial time series data. Considering that in the financial field, the occurrence of an event often affects both the online public opinion space and the real transaction space, so this paper proposes a multi-source heterogeneous information detection method based on stock transaction time series data and online public opinion text data to detect hot events in the stock market. This method uses outlier detection algorithm to extract the time of hot events in stock market based on multi-member fusion. And according to the weight calculation formula of the feature item proposed in this paper, this method calculates the keyword weight of network public opinion information to obtain the core content of hot events in the stock market. Finally, accurate detection of stock market hot events is achieved.展开更多
With the arrival ofthe era from the media, the internet spread over all sectors ofsocicty, affect people＇s political, economic and cultural life. The network has become the main place, people express their views so a...With the arrival ofthe era from the media, the internet spread over all sectors ofsocicty, affect people＇s political, economic and cultural life. The network has become the main place, people express their views so also. And the popularity of media enables consumers to easily express their products, services and other aspects of the topic, spread on the network at breakneck speed, and other users of the attention and support, thus forming a kind of public opinion, influence The development of enterprises, which will undoubtedly bring unprecedented pressure, constant attention, coupled with people＇s comments, forwarding, dissemination media, making the crisis spread, enterprises should not reasonable, effective, will enable enterprises to establish a sense of trust collapsed, brought a negative impact to the enterprise.展开更多
In today's era of rapid development of network media,network public opinion has brought great changes to people's lives.As a place of frequent network public opinion,colleges and universities create a more com...In today's era of rapid development of network media,network public opinion has brought great changes to people's lives.As a place of frequent network public opinion,colleges and universities create a more complex and changeable network environment.This is both an opportunity and a challenge to the ideological and political education in universities.Therefore,through a brief introduction of the connotation and characteristics of network public opinion in colleges and universities,this article explores the innovation of ideological and political education in the context of network public opinion in terms of educational concepts,contents,and methods to ensure that this education plays a positive role in the new era.展开更多
It is commonly accepted that, on social networks, the opinion of the agents with a higher connectivity, i.e., a larger number of followers, results in more convincing than that of the agents with a lower number of fol...It is commonly accepted that, on social networks, the opinion of the agents with a higher connectivity, i.e., a larger number of followers, results in more convincing than that of the agents with a lower number of followers. By kinetic modeling approach, a kinetic model of opinion formation on social networks is derived, in which the distribution function depends on both the opinion and the connectivity of the agents. The opinion exchange process is governed by a Sznajd type model with three opinions, ±1, 0, and the social network is represented statistically with connectivity denoting the number of contacts of a given individual. The asymptotic mean opinion of a social network is determined in terms of the initial opinion and the connectivity of the agents.展开更多
Social networking has become an important channel for netizens to express public Opinions and reflect social conditions and public opinions. At the same time, social networks also provide favorable conditions for the ...Social networking has become an important channel for netizens to express public Opinions and reflect social conditions and public opinions. At the same time, social networks also provide favorable conditions for the widespread dissemination of negative information. The spread of negative information will weaken the credibility of the government and affect government decisions. For this reason, the network public opinion transmission mechanism and control strategy in frontier ethnic areas are studied in depth. Through the analysis of the stage of social media public opinion dissemination, a more reasonable social media public opinion dissemination stage model was concluded, and the social media public opinion dissemination mechanism and the linkage mechanism of the dissemination mechanism were derived, which solved the problem of how social media sentiment was disseminated. According to the analysis of the stage characteristics of social media public opinion dissemination , the six stages of public opinion transmission were divided into different levels , and corresponding strategies were proposed for different levels of the dissemination stage.展开更多
In recent years,the network public opinion reversal governance events have occurred frequently.Over time,the repeated truth of the matter will not only weaken the rational judgment of the public to a certain extent,so...In recent years,the network public opinion reversal governance events have occurred frequently.Over time,the repeated truth of the matter will not only weaken the rational judgment of the public to a certain extent,so that its negative emotions accumulate,but also have a serious impact on the credibility of the media and the government,and may even further intensify social contradictions.Therefore,in the face of such a complex online public opinion space,accurately identifying the truth behind the incident and how to carry out the reversal of online public opinion governance is particularly critical.And blockchain technology,with its advantages of decentralization and immutable information,provides new technical support for the network public opinion reversal governance.Based on this,this paper gives an overview and analysis of blockchain technology and network public opinion reversal,and on this basis introduces the network public opinion reversal governance mechanism based on blockchain technology,aiming to further optimize the network public opinion reversal governance process,for reference only.展开更多
Clarifying the evolution structure of public opinion induced and spread by fragmentation in college students’ network circle group is the key to understanding college students’ online social psychological demands, g...Clarifying the evolution structure of public opinion induced and spread by fragmentation in college students’ network circle group is the key to understanding college students’ online social psychological demands, grasping the development trend of public opinion, and designing targeted public opinion governance strategies. On the basis of identifying the key variables in the process of public opinion communication, DEMATEL-ISM model is used to explore the attribute positioning, relative importance level and hierarchical association mechanism of ante-variable and result variable, and then the governance strategies for fragment disordering public opinion in network circle groups of college students is designed. According to the study, exogenous stimuli, the uniqueness of discourse system, the number of spectacular texts and micro-narrative mode constituted the deep-rooted causes of fragment disordering public opinion. The unique situational and information attributes of network circle groups often become an important “booster” of disordered public opinion. The topic deviation is often accompanied with the formation of negative emotions. The corresponding public opinion governance strategies are sought from the aspects of shaping the network environment, adjusting the operation mechanism of the network circle group, improving the efficiency of using fragmented information, and optimizing the human resources of colleges.展开更多
基金sponsored by the Natural Science Foundation of Heilongjiang Province of China under Grant No.LC2016024Natural Science Foundation of the Jiangsu Higher Education Institutions Grant No.17KJB520044 and 16KJB510024
文摘Public opinion propagation control is one of the hot topics in contemporary social network research. With the rapid dissemination of information over the Internet, the traditional isolation and vaccination strategies can no longer achieve satisfactory results. A positive guidance technology for public opinion diffusion is urgently needed. First, based on the analysis of influence network controllability and public opinion diffusion, a positive guidance technology is proposed and a new model that supports external control is established. Second, in combination with the influence network, a public opinion propagation influence network model is designed and a public opinion control point selection algorithm(POCDNSA) is proposed. Finally, An experiment verified that this algorithm can lead to users receiving the correct guidance quickly and accurately, reducing the impact of false public opinion information; the effect of CELF is no better than that of the POCDNSA algorithm. The main reason is that the former is completely based on the diffusion cascade information contained in the training data, but does not consider the specific situation of the network structure and the diffusion of public opinion information in the closed set. thus, the effectiveness and feasibility of the algorithm is proven. The findings of this article therefore provide useful insights for the implementation of public opinion control.
基金in part by the National Natural Science Foundation of China(No.51334003).
文摘In view of the fact that news can generate derivative topics when it spreads through micro-blogs,a two-layer coupled SEIR public opinion propagation model is proposed in this paper.The model divides the process of public opinion propagation into two layers:the original topic layer and the derived topic layer.Messages are transmitted separately by the SEIR model in the two topic layers,which are independent and interactive.The influence of the topic derivation rate on the propagation trend is established by solving for the equilibrium point and propagation threshold.Further,we establish the relationship between the original topic and the derived topic by simulation.This paper uses the Baidu index to demonstrate the correctness of the model.The relationship between the derived topic and the original topic is verified by adjusting the parameters by the control variable method.The results show that the proposed model is consistent with the propagation of actual public opinion.
文摘In this paper, we investigate the regularity of spreading of information and public opinions towards two competing products in complex networks. By building its mathematical model and simulating its evolution process, we have found the statistical regularity for support rates of two different products at a steady stage. The research shows that strength of the public opinion spreading is proportional to the final support rates of a product.
基金supported by the National Natural Science Foundation of China(Grant No.11304123)the Scientific Research Foundation of Jianghan University(Grant No.2010014)
文摘Many phenomena show that in a favorable circumstance an agent still has an updating possibility, and in an unfavor- able circumstance an agent also has a possibility of holding its own state and reselecting its neighbors. To describe this kind of phenomena an Ising model on evolution networks was presented and used for consensus formation and separation of opinion groups in human population. In this model the state-holding probability p and selection-rewiring probability q were introduced. The influence of this mixed dynamics of spin flips and network rewiring on the ordering behavior of the model was investigated, p hinders ordering of opinion networks and q accelerates the dynamical process of networks. Influence of q on the ordering and separating stems from its effect on average path length of networks.
基金supported by the Australian Research Council (ARC) (No. DP-160104500) and Data61-CSIRO, Australiasupported in part by the European Research Council (No. ERC-CoG-771687)the Netherlands Organization for Scientific Research (No. NWO-vidi-14134)
文摘A fundamental aspect of society is the exchange and discussion of opinions between individuals, occurring in situations as varied as company boardrooms, elementary school classrooms and online social media. After a very brief introduction to the established results of the most fundamental opinion dynamics models, which seek to mathematically capture observed social phenomena, a brief discussion follows on several recent themes pursued by the authors building on the fundamental ideas. In the first theme, we study the way an individual′s self-confidence can develop through contributing to discussions on a sequence of topics, reaching a consensus in each case,where the consensus value to some degree reflects the contribution of that individual to the conclusion. During this process, the individuals in the network and the way they interact can change. The second theme introduces a novel discrete-time model of opinion dynamics to study how discrepancies between an individual′s expressed and private opinions can arise due to stubbornness and a pressure to conform to a social norm. It is also shown that a few extremists can create "pluralistic ignorance", where people believe there is majority support for a position but in fact the position is privately rejected by the majority. Last, we consider a group of individuals discussing a collection of logically related topics. In particular, we identify that for topics whose logical interdependencies take on a cascade structure,disagreement in opinions can occur if individuals have competing and/or heterogeneous views on how the topics are related, i.e., the logical interdependence structure varies between individuals.
基金the Development Fund Project of Information Science and Technology College of Gansu Agricultural University of China(No.GAU-XKFZJJ-2020-02)。
文摘To solve low prediction accuracy of Elman in predicting stock closing price,the model of adaptive boosting(AdaBoost)-improved artificial fish swarm algorithm(AAFSA)-Elman based on complete ensemble em-pirical mode decomposition with adaptive noise(CEEMDAN)is proposed.By adding different white noise to the original data,CEEMDAN algorithm is used to decompose attributes serial selected by Boruta algorithm and text mining.To optimize the weight and threshold of Elman,self-adaption step length and view scope are used to improve artificial fish swarm algorithm(AFSA).AdaBoost algorithm is used to compose 5 weak AAFSA-Elman predictors into a strong predictor by continuous iteration.Experiments show that the mean absolute percentage error(MAPE)of AdaBoost-AAFSA-Elman model reduces from 4.9423%to 1.2338%.This study provides an experimental method for the prediction of stock closing price based on network public opinio.
文摘Opinion leaders play a critical role in network public opinion transmission, their perspectives can shape public opinion and influence policy formulation and implementation. The paper is based on SINA micro-blog, by structural equation model, as Fudan Poisoning Event for example, On the basis of in-depth analysis of opinion leaders effect on network public opinion transmission characteristics, Explore the opinion leaders on the influence of network public opinion transmission mechanism, in order to better play a role of opinion leader＇s guidance of public opinion.
文摘As the Internet continues to expand, the influence of network information on real life has gradually deepened. Research on propagation and evolution of Internet public opinion has become a hot topic. The force of intemet public opinion penetrates and influences on every aspect of the society. Compared with traditional public opinion, the network public opinion has features of immediate, multivariate and interactive, the propagation behavior has the new change compared with the traditional public opinion. In the propagation behavior of network public opinion, agenda setting is no longer an arbitrary, the influence of opinion leaders in the agenda setting becomes more and more complex and diversified. The formation time of network public opinion is short, and social influence becomes strong. Guide the public opinion to build a harmonious environment of network public opinion. Overall, our country＇ s network public opinion environment is a benign situation and steadily promoting the reforms of public policies. Although there is still a few not rational voices full of them, the network public opinion shows a general trend of positive thinking. Based on this philosophy, through the research of network public opinion dissemination and evolution mechanism, can be all-round good guidance and supervision of public opinion, building a harmonious network environment of public opinion.
文摘With the highly integration of the Internet world and the real world, Internet information not only provides real-time and effective data for financial investors, but also helps them understand market dynamics, and enables investors to quickly identify relevant financial events that may lead to stock market volatility. However, in the research of event detection in the financial field, many studies are focused on micro-blog, news and other network text information. Few scholars have studied the characteristics of financial time series data. Considering that in the financial field, the occurrence of an event often affects both the online public opinion space and the real transaction space, so this paper proposes a multi-source heterogeneous information detection method based on stock transaction time series data and online public opinion text data to detect hot events in the stock market. This method uses outlier detection algorithm to extract the time of hot events in stock market based on multi-member fusion. And according to the weight calculation formula of the feature item proposed in this paper, this method calculates the keyword weight of network public opinion information to obtain the core content of hot events in the stock market. Finally, accurate detection of stock market hot events is achieved.
文摘With the arrival ofthe era from the media, the internet spread over all sectors ofsocicty, affect people＇s political, economic and cultural life. The network has become the main place, people express their views so also. And the popularity of media enables consumers to easily express their products, services and other aspects of the topic, spread on the network at breakneck speed, and other users of the attention and support, thus forming a kind of public opinion, influence The development of enterprises, which will undoubtedly bring unprecedented pressure, constant attention, coupled with people＇s comments, forwarding, dissemination media, making the crisis spread, enterprises should not reasonable, effective, will enable enterprises to establish a sense of trust collapsed, brought a negative impact to the enterprise.
文摘In today's era of rapid development of network media,network public opinion has brought great changes to people's lives.As a place of frequent network public opinion,colleges and universities create a more complex and changeable network environment.This is both an opportunity and a challenge to the ideological and political education in universities.Therefore,through a brief introduction of the connotation and characteristics of network public opinion in colleges and universities,this article explores the innovation of ideological and political education in the context of network public opinion in terms of educational concepts,contents,and methods to ensure that this education plays a positive role in the new era.
文摘It is commonly accepted that, on social networks, the opinion of the agents with a higher connectivity, i.e., a larger number of followers, results in more convincing than that of the agents with a lower number of followers. By kinetic modeling approach, a kinetic model of opinion formation on social networks is derived, in which the distribution function depends on both the opinion and the connectivity of the agents. The opinion exchange process is governed by a Sznajd type model with three opinions, ±1, 0, and the social network is represented statistically with connectivity denoting the number of contacts of a given individual. The asymptotic mean opinion of a social network is determined in terms of the initial opinion and the connectivity of the agents.
文摘Social networking has become an important channel for netizens to express public Opinions and reflect social conditions and public opinions. At the same time, social networks also provide favorable conditions for the widespread dissemination of negative information. The spread of negative information will weaken the credibility of the government and affect government decisions. For this reason, the network public opinion transmission mechanism and control strategy in frontier ethnic areas are studied in depth. Through the analysis of the stage of social media public opinion dissemination, a more reasonable social media public opinion dissemination stage model was concluded, and the social media public opinion dissemination mechanism and the linkage mechanism of the dissemination mechanism were derived, which solved the problem of how social media sentiment was disseminated. According to the analysis of the stage characteristics of social media public opinion dissemination , the six stages of public opinion transmission were divided into different levels , and corresponding strategies were proposed for different levels of the dissemination stage.
基金Gansu Provincial Department of Education:Innovation Fund Project for College Teachers:Research on the Governance of Network Public Opinion Reversal Based on Blockchain Technology(NO.2025A-137)Teaching Reform Research at the School Level of Gansu University of Political Science and Law in 2024:Research and Implementation of CSCW Cloud Storage Collective Lesson Preparation System Based on Blockchain Technology(NO.GZJG2024-A04)+1 种基金2024 Gansu University of Political Science and Law“Three in One Education”Research:Project Research and Implementation of CSCW Network Teaching Platform Based on Web in the Direction of Network Education(NO.GZSQYR-37)2024 Lanzhou Philosophy and Social Sciences Planning Project:Research on Cloud Governance of Network Public Opinion for Major Public Events in Lanzhou City(NO.24-B45)。
文摘In recent years,the network public opinion reversal governance events have occurred frequently.Over time,the repeated truth of the matter will not only weaken the rational judgment of the public to a certain extent,so that its negative emotions accumulate,but also have a serious impact on the credibility of the media and the government,and may even further intensify social contradictions.Therefore,in the face of such a complex online public opinion space,accurately identifying the truth behind the incident and how to carry out the reversal of online public opinion governance is particularly critical.And blockchain technology,with its advantages of decentralization and immutable information,provides new technical support for the network public opinion reversal governance.Based on this,this paper gives an overview and analysis of blockchain technology and network public opinion reversal,and on this basis introduces the network public opinion reversal governance mechanism based on blockchain technology,aiming to further optimize the network public opinion reversal governance process,for reference only.
文摘Clarifying the evolution structure of public opinion induced and spread by fragmentation in college students’ network circle group is the key to understanding college students’ online social psychological demands, grasping the development trend of public opinion, and designing targeted public opinion governance strategies. On the basis of identifying the key variables in the process of public opinion communication, DEMATEL-ISM model is used to explore the attribute positioning, relative importance level and hierarchical association mechanism of ante-variable and result variable, and then the governance strategies for fragment disordering public opinion in network circle groups of college students is designed. According to the study, exogenous stimuli, the uniqueness of discourse system, the number of spectacular texts and micro-narrative mode constituted the deep-rooted causes of fragment disordering public opinion. The unique situational and information attributes of network circle groups often become an important “booster” of disordered public opinion. The topic deviation is often accompanied with the formation of negative emotions. The corresponding public opinion governance strategies are sought from the aspects of shaping the network environment, adjusting the operation mechanism of the network circle group, improving the efficiency of using fragmented information, and optimizing the human resources of colleges.
