五菱宏光MINI EV是上汽通用五菱汽车股份有限公司在充分考虑市场需求的情况下推出了一款新能源汽车,它上市初期连续19个月在中国新能源市场销量排名第一,然而,随着政府政策以及市场的变化,其竞争力也有所下降。本文综合运用案例分析和...五菱宏光MINI EV是上汽通用五菱汽车股份有限公司在充分考虑市场需求的情况下推出了一款新能源汽车,它上市初期连续19个月在中国新能源市场销量排名第一,然而,随着政府政策以及市场的变化,其竞争力也有所下降。本文综合运用案例分析和文献研究法等方法,对新能源汽车宏光MINI EV的营销策略进行了研究。首先,借助STP和4P理论研究分析了宏光MINI EV的营销现状,发现了其在营销方面存在产品核心竞争力不足,低利润难以维持低价营销策略,促销活动较盲目和低效,对市场定位过于局限以及数字营销相对滞后等问题。然后,为宏光MINI EV的营销提供了优化建议,包括在产品方面,改良产品,提升产品竞争力;推动技术升级等。在价格方面,采取差异化定价等。在渠道方面,推动全渠道发展等。在促销方面,推动数字化营销创新;重视品牌营销;迎合共享经济潮流等。这些优化建议对于促进宏光MINI EV新能源汽车更好开拓市场、维持市场份额、创造更优业绩有积极作用。Wuling Hongguang MINI EV is a new energy vehicle launched by SAIC-GM-Wuling Automobile Co., Ltd. in full consideration of market demand. It ranked first in China’s new energy market for 19 consecutive months in the initial stage of listing. However, with the changes in government policies and market, its competitiveness also declined. This paper comprehensively uses case analysis and literature research methods to study the marketing strategy of new energy vehicle Hongguang MINI EV. First of all, by using STP and 4P theory, the marketing status of Hongguang MINI EV was analyzed, and it was found that there were some problems in marketing, such as insufficient core competitiveness of products, difficulty in maintaining low-price marketing strategy with low profits, blind and inefficient promotional activities, too limited market positioning and relatively lagging digital marketing. Then, it provides optimization suggestions for the marketing of Hongguang MINI EV, including product improvement and product competitiveness. Promote technological upgrading, etc. In terms of price, differentiated pricing is adopted. In terms of channels, promote the development of all channels. In terms of promotion, promote digital marketing innovation;Attach importance to brand marketing;Cater to the trend of sharing economy. These optimization suggestions have a positive role in promoting Hongguang MINI EV new energy vehicles to better explore the market, maintain market share and create better performance.展开更多
The purpose of this study is to investigate the effectiveness of the“expiration manager”mini program in managing the validity of ward items.The program was used to manage frequently and infrequently used consumables...The purpose of this study is to investigate the effectiveness of the“expiration manager”mini program in managing the validity of ward items.The program was used to manage frequently and infrequently used consumables by setting up an automatic reminder function.The item failure rate and the time required for nurses to conduct counts over 6 months before and after implementation were compared,as well as evaluated system availability using the System Usability scale(SUS).Results showed that after implementing the mini program,both the item failure rate and non-recognition rate significantly decreased(P<0.05),while the inspection pass rate significantly increased(P<0.05),and the monthly inventory time was reduced(P<0.05).The SUS evaluation yielded a total score of 74.38±11.73,with learnability at 80.21±20.27 and availability at 72.92±11.18,all indicating good user acceptance.In conclusion,the“expiration manager”mini program can effectively improve the efficiency of item expiration management,reduce the risk of expiration,and save inspection time,thereby demonstrating high user acceptance and promising potential for wider adoption.展开更多
在DJI Mini 3型无人机执行任务时,只能计算总任务航程,导致分配准确率较低,因此设计复杂任务环境下对DJI Mini 3型无人机任务协调分配优化算法。在复杂任务环境中构建航程矩阵和路径矩阵,迭代更新航程和路径信息,计算最短任务航程。建...在DJI Mini 3型无人机执行任务时,只能计算总任务航程,导致分配准确率较低,因此设计复杂任务环境下对DJI Mini 3型无人机任务协调分配优化算法。在复杂任务环境中构建航程矩阵和路径矩阵,迭代更新航程和路径信息,计算最短任务航程。建立任务协调分配模型,该模型旨在最小化各无人机最短任务航程的交接等待时间。利用任务协调分配模型探索更优的任务执行序列,利用适应度函数得到最优分配结果,完成多DJI Mini 3型无人机任务协调分配优化算法的设计。实验结果表明,设计算法无人机任务分配结果与实际场景高度吻合,并且对于文献[1]-[4]平均提升效率为2.8%~4.9%,仅需4次迭代即达稳定值,证明其准确性更好。展开更多
文摘五菱宏光MINI EV是上汽通用五菱汽车股份有限公司在充分考虑市场需求的情况下推出了一款新能源汽车,它上市初期连续19个月在中国新能源市场销量排名第一,然而,随着政府政策以及市场的变化,其竞争力也有所下降。本文综合运用案例分析和文献研究法等方法,对新能源汽车宏光MINI EV的营销策略进行了研究。首先,借助STP和4P理论研究分析了宏光MINI EV的营销现状,发现了其在营销方面存在产品核心竞争力不足,低利润难以维持低价营销策略,促销活动较盲目和低效,对市场定位过于局限以及数字营销相对滞后等问题。然后,为宏光MINI EV的营销提供了优化建议,包括在产品方面,改良产品,提升产品竞争力;推动技术升级等。在价格方面,采取差异化定价等。在渠道方面,推动全渠道发展等。在促销方面,推动数字化营销创新;重视品牌营销;迎合共享经济潮流等。这些优化建议对于促进宏光MINI EV新能源汽车更好开拓市场、维持市场份额、创造更优业绩有积极作用。Wuling Hongguang MINI EV is a new energy vehicle launched by SAIC-GM-Wuling Automobile Co., Ltd. in full consideration of market demand. It ranked first in China’s new energy market for 19 consecutive months in the initial stage of listing. However, with the changes in government policies and market, its competitiveness also declined. This paper comprehensively uses case analysis and literature research methods to study the marketing strategy of new energy vehicle Hongguang MINI EV. First of all, by using STP and 4P theory, the marketing status of Hongguang MINI EV was analyzed, and it was found that there were some problems in marketing, such as insufficient core competitiveness of products, difficulty in maintaining low-price marketing strategy with low profits, blind and inefficient promotional activities, too limited market positioning and relatively lagging digital marketing. Then, it provides optimization suggestions for the marketing of Hongguang MINI EV, including product improvement and product competitiveness. Promote technological upgrading, etc. In terms of price, differentiated pricing is adopted. In terms of channels, promote the development of all channels. In terms of promotion, promote digital marketing innovation;Attach importance to brand marketing;Cater to the trend of sharing economy. These optimization suggestions have a positive role in promoting Hongguang MINI EV new energy vehicles to better explore the market, maintain market share and create better performance.
基金The First Affiliated Hospital of Shaoyang University,China(Project No.:23FY1015)。
文摘The purpose of this study is to investigate the effectiveness of the“expiration manager”mini program in managing the validity of ward items.The program was used to manage frequently and infrequently used consumables by setting up an automatic reminder function.The item failure rate and the time required for nurses to conduct counts over 6 months before and after implementation were compared,as well as evaluated system availability using the System Usability scale(SUS).Results showed that after implementing the mini program,both the item failure rate and non-recognition rate significantly decreased(P<0.05),while the inspection pass rate significantly increased(P<0.05),and the monthly inventory time was reduced(P<0.05).The SUS evaluation yielded a total score of 74.38±11.73,with learnability at 80.21±20.27 and availability at 72.92±11.18,all indicating good user acceptance.In conclusion,the“expiration manager”mini program can effectively improve the efficiency of item expiration management,reduce the risk of expiration,and save inspection time,thereby demonstrating high user acceptance and promising potential for wider adoption.
文摘在DJI Mini 3型无人机执行任务时,只能计算总任务航程,导致分配准确率较低,因此设计复杂任务环境下对DJI Mini 3型无人机任务协调分配优化算法。在复杂任务环境中构建航程矩阵和路径矩阵,迭代更新航程和路径信息,计算最短任务航程。建立任务协调分配模型,该模型旨在最小化各无人机最短任务航程的交接等待时间。利用任务协调分配模型探索更优的任务执行序列,利用适应度函数得到最优分配结果,完成多DJI Mini 3型无人机任务协调分配优化算法的设计。实验结果表明,设计算法无人机任务分配结果与实际场景高度吻合,并且对于文献[1]-[4]平均提升效率为2.8%~4.9%,仅需4次迭代即达稳定值,证明其准确性更好。
