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Entrepreneurial Orientation,Knowledge creation process and New Product Development Performance
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作者 Shoujian Luo Yalin Yu 《International English Education Research》 2015年第9期1-4,共4页
This paper analyzed the relationship between entrepreneurial orientation and new product development perlormance based on the perspective of knowledge creation process. Through a questionnaire survey, we found that en... This paper analyzed the relationship between entrepreneurial orientation and new product development perlormance based on the perspective of knowledge creation process. Through a questionnaire survey, we found that entrepreneurial orientation is positively related to new product performance, and knowledge creation process plays a mediating role in this relationship. This article examines the role of entrepreneurial orientation on new product innovation performance in Chinese situations, and it is the first time to check the intermediary functions on each dimension of knowledge test between entrepreneurial orientation and new product development performance. 展开更多
关键词 Entrepreneurial Orientation knowledge creation process New Product Development Performance SECI Model
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