Nowadays, culture, as a kind of soft power, has become the worldwide force that has an influence on the future world. The competition in the future world will also be the competition of culture and cultural productivi...Nowadays, culture, as a kind of soft power, has become the worldwide force that has an influence on the future world. The competition in the future world will also be the competition of culture and cultural productivity. The consciousness of cultural construction and cultural development has become the consensus of all countries in the world. Dalian is an important city in terms of opening to and cooperation in Northeast Asia. The development of marine culture and marine cultural industry is of great significance on promoting the growth of Dalian’s marine economy and the revitalization of the old industrial bases in northeast, which is also beneficial to the development of Liaoning coastal economic belt, the economic circle around the Bohai Sea and the construction strategy of the “Belt and Road initiative”. This paper takes the development countermeasures of marine cultural industry in Dalian city as the research subject. Based on the detailed analysis of the status and insufficiency, putting forward several specific development countermeasures of marine cultural industry in Dalian city.展开更多
This paper focuses on the coupling between talent training system of marine cultural industry and collaborative innovation of govern-ments, enterprises, colleges, scientific institutions and users. Firstly, the signi...This paper focuses on the coupling between talent training system of marine cultural industry and collaborative innovation of govern-ments, enterprises, colleges, scientific institutions and users. Firstly, the significance of talent training in marine cultural industry for the construction of China as a maritime power was analyzed. Secondly, the current situation of talent training in China＇s marine cultural industry and the existing problems were analyzed. Finally, how to integrate the collaborative innovation of governments, enterprises, colleges, scientific institutions and us-ers into the talent training system of marine cultural industry was explored to help talent training to break through the bottleneck and promote the vig-orous development of marine cultural industry.展开更多
Based on the collaborative innovation of governments, enterprises, colleges, scientific institutions and users, the possible shortcomings of talent training of marine cultural industry in Shanghai City were analyzed ...Based on the collaborative innovation of governments, enterprises, colleges, scientific institutions and users, the possible shortcomings of talent training of marine cultural industry in Shanghai City were analyzed by using the case study method, and some specific measures for talent trainingofmarineculturalindustryinShanghaiCitywereproposed.展开更多
Based on the literature review of collaborative innovation of governments, enterprises, colleges, scientific institutions and users, the ap-plication situation of collaborative innovation of governments, enterprises, ...Based on the literature review of collaborative innovation of governments, enterprises, colleges, scientific institutions and users, the ap-plication situation of collaborative innovation of governments, enterprises, colleges, scientific institutions and users in the talent training of marine cultural industry in maritime universities was analyzed, and the problems existing in the talent training of marine cultural industry were explored. Finally, corresponding countermeasures and suggestions were put forward.展开更多
Marine cultural industry is a special part of cultural industry and is a frontier research field of local cultural industry. Using theoretical study combined with field survey,this paper listed Lu Jiazhi,Daishan Dongs...Marine cultural industry is a special part of cultural industry and is a frontier research field of local cultural industry. Using theoretical study combined with field survey,this paper listed Lu Jiazhi,Daishan Dongsha Town,Putuo Mountain,Zhujiajian,Shenjiamen,Changzhi Island,Mayi Island,Taiyang Valley,Zhujiajian Baishan,and Taohua Island in Zhoushan Islands. From three core rules of cultural industry cluster,namely,rules of combination and extension of industry chain,rules of location advantage and selection,and rules of industrial agglomeration and linkage,to fully reveal inherent rules and development ideas for marine cultural industry cluster in Zhoushan Islands. It came up with recommendations for developing marine cultural industry cluster in accordance with resource endowment characteristics of each island. It is of certain directive significance for the development of marine cultural industry cluster in Zhoushan Islands.展开更多
This paper analyzes the development trend of Hubei’s cultural resources research,and puts forward the shortcomings of the current local cultural industry’s sustainable development and the effective ways to promote t...This paper analyzes the development trend of Hubei’s cultural resources research,and puts forward the shortcomings of the current local cultural industry’s sustainable development and the effective ways to promote the sustainable development of Hubei’s cultural industry.Finally,the developemnt of this research is prospected.展开更多
At present,the cultural industry also plays an important role in the Rural Revitalization of Yulong County in the new era,which is a more rapid and active cultural creation.However,there are many conceptual problems i...At present,the cultural industry also plays an important role in the Rural Revitalization of Yulong County in the new era,which is a more rapid and active cultural creation.However,there are many conceptual problems in promoting the development and education of cultural industry,and some cognition of villagers has seriously affected the development of poverty alleviation.Therefore,this paper discusses the conceptual issues of poverty alleviation education,and tries to provide suggestions for the education construction of beautiful villages in the new era.展开更多
The second international cultural industry investment symposium was held in Beijing recently.As a gala event of in the China cultural industry investment area,the symposium features exhibitions,investment discussions,...The second international cultural industry investment symposium was held in Beijing recently.As a gala event of in the China cultural industry investment area,the symposium features exhibitions,investment discussions,project promotion,a summit,and forums and senior meetings,providing a lot展开更多
Through SWOT(strengths,weaknesses,opportunities,and threats)and PEST(political,economic,social,and technological)analysis,this study discusses the construction of a multi-level strategic system for the cultivation of ...Through SWOT(strengths,weaknesses,opportunities,and threats)and PEST(political,economic,social,and technological)analysis,this study discusses the construction of a multi-level strategic system for the cultivation of cultural industry management talents in colleges and universities.First of all,based on SWOT analysis,it is found that colleges and universities have rich educational resources and policy support,but they face challenges such as insufficient practical teaching and intensified international competition.External opportunities come from the rapid development of the cultivation of cultural industry management talents and policy promotion,while threats come from global market competition and talent flow.Secondly,PEST analysis reveals the key factors in the macro-environment:at the political level,the state vigorously supports the cultivation of cultural industry management talents;at the economic level,the market demand for cultural industries is strong;at the social level,the public cultural consumption is upgraded;at the technological level,digital transformation promotes industry innovation.On this basis,this paper puts forward a multi-level strategic system covering theoretical education,practical skill improvement,interdisciplinary integration,and international vision training.The system aims to solve the problems existing in talent training in colleges and universities and cultivate high-quality cultural industry management talents with theoretical knowledge,practical skills,and global vision,so as to adapt to the increasingly complex and diversified cultural industry management talents market demand and promote the long-term development of the industry.展开更多
In the 21st century, the South Korean government is to develop its own cultural industries, and it has achieved great results. Since the administration of President Chun Doo-hwan, it started the Korean government for ...In the 21st century, the South Korean government is to develop its own cultural industries, and it has achieved great results. Since the administration of President Chun Doo-hwan, it started the Korean government for the development of cultural industry that has formulated a series of policies, laws and regulations, which is the development of Korean culture industry that has played a positive role in promoting. By analyzing the current development of cultural industries in Korea, Korean culture industry can be seen with the following characteristics in the development process, ie government-led industrial policy and cultural economic and non-economic nature of double and capital, talent and technology for the development of cultural industries powered. Successful experience in development and operation of Korean culture of industry development has an important enlightenment on China＇ s cultural industry.展开更多
The high-quality development of the cultural industry is a crucial lever for achieving Chinese-style modernization and accelerating the construction of a culturally strong nation.As a key driver of the new round of ec...The high-quality development of the cultural industry is a crucial lever for achieving Chinese-style modernization and accelerating the construction of a culturally strong nation.As a key driver of the new round of economic growth,digital technology provides fresh opportunities for the cultural industry to leapfrog in its transformation and upgrading.At this pivotal juncture,it is essential to clarify the logical framework,practical dilemmas,and resolution paths regarding the empowerment of the cultural industry by digital technology.Digital technology supports the innovative development of the cultural industry by offering scientific tools,optimizing the industrial structure to construct new paradigms,and extending value creation across the commodity chain.However,while digital technology brings technological support and innovation pathways to the cultural industry's high-quality development,it also faces several practical challenges,such as the insufficient manifestation of cluster development effects,heightened difficulties in ideological governance,and mismatches in the supply and demand of interdisciplinary talent.In practical terms,these challenges can be alleviated by enhancing digital infrastructure,guiding ideological shaping,and cultivating a new type of professional workforce.These measures can assist China in transitioning from a culturally large nation to a culturally strong one.展开更多
In recent years,numerous internet-famous cities have rapidly gained popularity on social media through their unique tourism appeal,attracting massive tourist flows and profoundly impacting local cultural tourism indus...In recent years,numerous internet-famous cities have rapidly gained popularity on social media through their unique tourism appeal,attracting massive tourist flows and profoundly impacting local cultural tourism industries.This paper analyzes the reasons behind these cities’breakout success and explores their development models,offering insights for Hainan’s cultural tourism sector.The study reveals that such urban phenomena primarily stem from four key factors:crafting distinctive city IPs,implementing innovative marketing strategies,providing premium travel experiences,and building community-driven city identities.Drawing from these lessons,Hainan’s cultural tourism industry should leverage its unique cultural resources to develop tourism IPs,adopt new media-driven marketing approaches,enhance service quality,strengthen brand building,and promote high-quality development to boost the region’s tourism visibility and competitiveness.展开更多
Central China’s Henan Province harnesses its ancient culture for development on March 29, about 10,000 Chinese gathered in Xinzheng City, central China’s Henan Province, to attend a ceremony honoring Huangdi or the ...Central China’s Henan Province harnesses its ancient culture for development on March 29, about 10,000 Chinese gathered in Xinzheng City, central China’s Henan Province, to attend a ceremony honoring Huangdi or the Yellow Emperor,展开更多
Against the backdrop of a huge painting of willow trees at the Nationali Art Museum of China in downtown Beijing, Wang Fujing, 40, wove willow twigs into a flower basket as if he were at home.
Digital-intelligent technologies represent the advanced direction of new quality productive forces and are becoming a driving force for the digital transformation and high-quality development of the cultural industry....Digital-intelligent technologies represent the advanced direction of new quality productive forces and are becoming a driving force for the digital transformation and high-quality development of the cultural industry.Empowered by new quality productive forces,the digital cultural industry has demonstrated diverse characteristics,including the innovation of cultural production subjects,the intelligentization of production tools,the digitization of production objects,the systematization of production methods,and the diversification of production factors.Leveraging technologies such as AIGC,virtual-physical integration,and DAOs based on Web 3.0,the digital cultural industry has established an innovative paradigm,fostering a new method of AIGC production in the digital cultural industry,a new business format of virtual-physical integration,and a new collaborative ecosystem characterized by co-creation,co-building,and co-governance.Meanwhile,the innovative paradigm of the digital cultural industry also faces a series of new challenges,such as the adaptability issues with AIGC algorithm models,creative bottlenecks,and content quality control problems.Additionally,there are obstacles like the immaturity of international development channels for new business formats,the lack of cultural connotations in creative products,and the lag of the digital-intelligent governance of the industry ecosystem behind digital practices.In light of this,there is an urgent need to establish an optimization mechanism for the high-quality development of digital cultural industries driven by new quality productive forces.This includes optimizing the content production mechanism for AIGC-led high-quality innovation in the digital cultural industry;improving the leapfrog development mechanism for new digital cultural business formats through global-regional collaboration;and enhancing the accurate,high-quality governance mechanism for the digital cultural industry that is aligned with the goals of Chinese modernization.展开更多
Cultural diversity originates from modern cultural industries. The UN's decade–long promotion of cultural diversity coincides with the advancement of China's cultural and creative industries; however, China&#...Cultural diversity originates from modern cultural industries. The UN's decade–long promotion of cultural diversity coincides with the advancement of China's cultural and creative industries; however, China's situation is different from the creative economy advocated by the UN in terms of developmental logic. The policy of cultural diversity provides a basis for the UN to push forward the development of cultural and creative industries in developing countries. It is derived from the developmental theories of developed countries, which regard creativity(innovation) as a "technique" and overlook its uniqueness. The digital revolution has never given fair play to developing countries which explains why the UN's promotion of cultural diversity has not yet helped developing countries to substantially increase their exports of cultural goods and services in the past ten years. Nevertheless, the development of the in ternet and digital technology may create an opportunity for developing countries to catch up with and surpass their developed neighbors. China's unique approach to cultural and creative development may serve as a model for the international community to pursue sustainable development in the future.展开更多
This paper focuses on the research on the dissemination and development of cultural and creative industries in Heilongjiang Province under the background of“Belt and Road.”Firstly,the paper analyzes the main charact...This paper focuses on the research on the dissemination and development of cultural and creative industries in Heilongjiang Province under the background of“Belt and Road.”Firstly,the paper analyzes the main characteristics of cultural and creative industries in Heilongjiang Province and then puts forward the leading advantages of the government to promote the development of cultural and creative industries.The government gives full play to its regional advantages and creates Longjiang cultural products,while also accelerating regional industrial cooperation and innovative cultural communication forms.In-depth discussion is made on integrating scientific and technological means of the times and strengthening the cultivation of innovative talents.The government optimizes the communication and development path of the Heilongjiang cultural entrepreneurship industry and brings positive influence to the stable development of the Heilongjiang region in the future.展开更多
As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but ...As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.展开更多
文摘Nowadays, culture, as a kind of soft power, has become the worldwide force that has an influence on the future world. The competition in the future world will also be the competition of culture and cultural productivity. The consciousness of cultural construction and cultural development has become the consensus of all countries in the world. Dalian is an important city in terms of opening to and cooperation in Northeast Asia. The development of marine culture and marine cultural industry is of great significance on promoting the growth of Dalian’s marine economy and the revitalization of the old industrial bases in northeast, which is also beneficial to the development of Liaoning coastal economic belt, the economic circle around the Bohai Sea and the construction strategy of the “Belt and Road initiative”. This paper takes the development countermeasures of marine cultural industry in Dalian city as the research subject. Based on the detailed analysis of the status and insufficiency, putting forward several specific development countermeasures of marine cultural industry in Dalian city.
基金Supported by Educational Science Research Project of Shanghai City(C16064)
文摘This paper focuses on the coupling between talent training system of marine cultural industry and collaborative innovation of govern-ments, enterprises, colleges, scientific institutions and users. Firstly, the significance of talent training in marine cultural industry for the construction of China as a maritime power was analyzed. Secondly, the current situation of talent training in China＇s marine cultural industry and the existing problems were analyzed. Finally, how to integrate the collaborative innovation of governments, enterprises, colleges, scientific institutions and us-ers into the talent training system of marine cultural industry was explored to help talent training to break through the bottleneck and promote the vig-orous development of marine cultural industry.
基金Supported by Educational Science Research Project of Shanghai City(C16064)
文摘Based on the collaborative innovation of governments, enterprises, colleges, scientific institutions and users, the possible shortcomings of talent training of marine cultural industry in Shanghai City were analyzed by using the case study method, and some specific measures for talent trainingofmarineculturalindustryinShanghaiCitywereproposed.
基金Supported by Educational Science Research Project of Shanghai City(C16064)
文摘Based on the literature review of collaborative innovation of governments, enterprises, colleges, scientific institutions and users, the ap-plication situation of collaborative innovation of governments, enterprises, colleges, scientific institutions and users in the talent training of marine cultural industry in maritime universities was analyzed, and the problems existing in the talent training of marine cultural industry were explored. Finally, corresponding countermeasures and suggestions were put forward.
文摘Marine cultural industry is a special part of cultural industry and is a frontier research field of local cultural industry. Using theoretical study combined with field survey,this paper listed Lu Jiazhi,Daishan Dongsha Town,Putuo Mountain,Zhujiajian,Shenjiamen,Changzhi Island,Mayi Island,Taiyang Valley,Zhujiajian Baishan,and Taohua Island in Zhoushan Islands. From three core rules of cultural industry cluster,namely,rules of combination and extension of industry chain,rules of location advantage and selection,and rules of industrial agglomeration and linkage,to fully reveal inherent rules and development ideas for marine cultural industry cluster in Zhoushan Islands. It came up with recommendations for developing marine cultural industry cluster in accordance with resource endowment characteristics of each island. It is of certain directive significance for the development of marine cultural industry cluster in Zhoushan Islands.
基金This paper is one of the research results of the project“how to develop cultural resources to promote the sustainable development of local cultural industry”(Project No.:ccnu20zy0061),a project funded by central China Normal University in 2020.
文摘This paper analyzes the development trend of Hubei’s cultural resources research,and puts forward the shortcomings of the current local cultural industry’s sustainable development and the effective ways to promote the sustainable development of Hubei’s cultural industry.Finally,the developemnt of this research is prospected.
基金Scientific research fund project of Yunnan Provincial Department of Education:Research on the co construction of beautiful rural construction and cultural and creative industries in Yulong County,Lijiang under the background of"targeted poverty alleviation"strategyProject No.:2020Y0438.
文摘At present,the cultural industry also plays an important role in the Rural Revitalization of Yulong County in the new era,which is a more rapid and active cultural creation.However,there are many conceptual problems in promoting the development and education of cultural industry,and some cognition of villagers has seriously affected the development of poverty alleviation.Therefore,this paper discusses the conceptual issues of poverty alleviation education,and tries to provide suggestions for the education construction of beautiful villages in the new era.
文摘The second international cultural industry investment symposium was held in Beijing recently.As a gala event of in the China cultural industry investment area,the symposium features exhibitions,investment discussions,project promotion,a summit,and forums and senior meetings,providing a lot
基金Achievements of Sichuan Fine Arts Institute Education and Teaching Reform Research Project“Construction of Multi-Level Strategic System for Cultivating Cultural Industry Management Talents in Colleges and Universities”(2024jg10)。
文摘Through SWOT(strengths,weaknesses,opportunities,and threats)and PEST(political,economic,social,and technological)analysis,this study discusses the construction of a multi-level strategic system for the cultivation of cultural industry management talents in colleges and universities.First of all,based on SWOT analysis,it is found that colleges and universities have rich educational resources and policy support,but they face challenges such as insufficient practical teaching and intensified international competition.External opportunities come from the rapid development of the cultivation of cultural industry management talents and policy promotion,while threats come from global market competition and talent flow.Secondly,PEST analysis reveals the key factors in the macro-environment:at the political level,the state vigorously supports the cultivation of cultural industry management talents;at the economic level,the market demand for cultural industries is strong;at the social level,the public cultural consumption is upgraded;at the technological level,digital transformation promotes industry innovation.On this basis,this paper puts forward a multi-level strategic system covering theoretical education,practical skill improvement,interdisciplinary integration,and international vision training.The system aims to solve the problems existing in talent training in colleges and universities and cultivate high-quality cultural industry management talents with theoretical knowledge,practical skills,and global vision,so as to adapt to the increasingly complex and diversified cultural industry management talents market demand and promote the long-term development of the industry.
文摘In the 21st century, the South Korean government is to develop its own cultural industries, and it has achieved great results. Since the administration of President Chun Doo-hwan, it started the Korean government for the development of cultural industry that has formulated a series of policies, laws and regulations, which is the development of Korean culture industry that has played a positive role in promoting. By analyzing the current development of cultural industries in Korea, Korean culture industry can be seen with the following characteristics in the development process, ie government-led industrial policy and cultural economic and non-economic nature of double and capital, talent and technology for the development of cultural industries powered. Successful experience in development and operation of Korean culture of industry development has an important enlightenment on China＇ s cultural industry.
文摘The high-quality development of the cultural industry is a crucial lever for achieving Chinese-style modernization and accelerating the construction of a culturally strong nation.As a key driver of the new round of economic growth,digital technology provides fresh opportunities for the cultural industry to leapfrog in its transformation and upgrading.At this pivotal juncture,it is essential to clarify the logical framework,practical dilemmas,and resolution paths regarding the empowerment of the cultural industry by digital technology.Digital technology supports the innovative development of the cultural industry by offering scientific tools,optimizing the industrial structure to construct new paradigms,and extending value creation across the commodity chain.However,while digital technology brings technological support and innovation pathways to the cultural industry's high-quality development,it also faces several practical challenges,such as the insufficient manifestation of cluster development effects,heightened difficulties in ideological governance,and mismatches in the supply and demand of interdisciplinary talent.In practical terms,these challenges can be alleviated by enhancing digital infrastructure,guiding ideological shaping,and cultivating a new type of professional workforce.These measures can assist China in transitioning from a culturally large nation to a culturally strong one.
基金Haikou Philosophy and Social Science Planning Project in 2025“Research on the Communication Path of Haikou Arcade Culture as City Name Card under the Background of Artificial Intelligence”(2025-ZCKT-100)。
文摘In recent years,numerous internet-famous cities have rapidly gained popularity on social media through their unique tourism appeal,attracting massive tourist flows and profoundly impacting local cultural tourism industries.This paper analyzes the reasons behind these cities’breakout success and explores their development models,offering insights for Hainan’s cultural tourism sector.The study reveals that such urban phenomena primarily stem from four key factors:crafting distinctive city IPs,implementing innovative marketing strategies,providing premium travel experiences,and building community-driven city identities.Drawing from these lessons,Hainan’s cultural tourism industry should leverage its unique cultural resources to develop tourism IPs,adopt new media-driven marketing approaches,enhance service quality,strengthen brand building,and promote high-quality development to boost the region’s tourism visibility and competitiveness.
文摘Central China’s Henan Province harnesses its ancient culture for development on March 29, about 10,000 Chinese gathered in Xinzheng City, central China’s Henan Province, to attend a ceremony honoring Huangdi or the Yellow Emperor,
文摘Against the backdrop of a huge painting of willow trees at the Nationali Art Museum of China in downtown Beijing, Wang Fujing, 40, wove willow twigs into a flower basket as if he were at home.
基金funded by Research on Policy Design and Implementation Path for High-Quality Development of Digital Cultural Industry(23&ZD087),a major project of the National Social Science Foundation of China.
文摘Digital-intelligent technologies represent the advanced direction of new quality productive forces and are becoming a driving force for the digital transformation and high-quality development of the cultural industry.Empowered by new quality productive forces,the digital cultural industry has demonstrated diverse characteristics,including the innovation of cultural production subjects,the intelligentization of production tools,the digitization of production objects,the systematization of production methods,and the diversification of production factors.Leveraging technologies such as AIGC,virtual-physical integration,and DAOs based on Web 3.0,the digital cultural industry has established an innovative paradigm,fostering a new method of AIGC production in the digital cultural industry,a new business format of virtual-physical integration,and a new collaborative ecosystem characterized by co-creation,co-building,and co-governance.Meanwhile,the innovative paradigm of the digital cultural industry also faces a series of new challenges,such as the adaptability issues with AIGC algorithm models,creative bottlenecks,and content quality control problems.Additionally,there are obstacles like the immaturity of international development channels for new business formats,the lack of cultural connotations in creative products,and the lag of the digital-intelligent governance of the industry ecosystem behind digital practices.In light of this,there is an urgent need to establish an optimization mechanism for the high-quality development of digital cultural industries driven by new quality productive forces.This includes optimizing the content production mechanism for AIGC-led high-quality innovation in the digital cultural industry;improving the leapfrog development mechanism for new digital cultural business formats through global-regional collaboration;and enhancing the accurate,high-quality governance mechanism for the digital cultural industry that is aligned with the goals of Chinese modernization.
文摘Cultural diversity originates from modern cultural industries. The UN's decade–long promotion of cultural diversity coincides with the advancement of China's cultural and creative industries; however, China's situation is different from the creative economy advocated by the UN in terms of developmental logic. The policy of cultural diversity provides a basis for the UN to push forward the development of cultural and creative industries in developing countries. It is derived from the developmental theories of developed countries, which regard creativity(innovation) as a "technique" and overlook its uniqueness. The digital revolution has never given fair play to developing countries which explains why the UN's promotion of cultural diversity has not yet helped developing countries to substantially increase their exports of cultural goods and services in the past ten years. Nevertheless, the development of the in ternet and digital technology may create an opportunity for developing countries to catch up with and surpass their developed neighbors. China's unique approach to cultural and creative development may serve as a model for the international community to pursue sustainable development in the future.
基金School-Level Scientific Research Project of Heilongjiang University of Finance and Economics in 2024“Research on the Communication and Development of Heilongjiang Cultural and Creative Industry from the Perspective of‘Belt and Road’”(XJYB2024076)。
文摘This paper focuses on the research on the dissemination and development of cultural and creative industries in Heilongjiang Province under the background of“Belt and Road.”Firstly,the paper analyzes the main characteristics of cultural and creative industries in Heilongjiang Province and then puts forward the leading advantages of the government to promote the development of cultural and creative industries.The government gives full play to its regional advantages and creates Longjiang cultural products,while also accelerating regional industrial cooperation and innovative cultural communication forms.In-depth discussion is made on integrating scientific and technological means of the times and strengthening the cultivation of innovative talents.The government optimizes the communication and development path of the Heilongjiang cultural entrepreneurship industry and brings positive influence to the stable development of the Heilongjiang region in the future.
文摘As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.
