To investigate the optimal retail price and service level in a supply chain under consumer returns, a consumer returns model under the retailer＇s service provision is built. The optimal decision results and optimal p...To investigate the optimal retail price and service level in a supply chain under consumer returns, a consumer returns model under the retailer＇s service provision is built. The optimal decision results and optimal profits are obtained in the vertical integration game and the manufacturer Stackelberg game, respectively. Through comparing the optimal profits with service provision with those of no service provision, the boundary conditions that the retailer＇s service should be provided are derived. The results show that in the manufacturer Stackelberg game, the optimal profit of the retailer and the manufacturer with service is always superior to that of a no service provision. However, in the vertical integration game, the supply chain can only benefit from the service under certain conditions. Finally, through numerical examples, the impacts of the cost for providing services and the consumer return rate on the optimal decisions are analyzed.展开更多
The online review function helps consumers grasp more real product information and reduce the possibility of returning, but it may also damage firms’ reputations or profits. However, few studies considered the relati...The online review function helps consumers grasp more real product information and reduce the possibility of returning, but it may also damage firms’ reputations or profits. However, few studies considered the relationship between online reviews and consumer returns. Based on this, we develop an e-commerce supply chain(E-SC) game model consisting of a single manufacturer and a single e-platform, aiming to explore the relationship between consumer returns and online reviews and to analyze the impact on both the decision-making of E-SC members and their profits. We find that there is a negative relationship between consumer returns and online reviews of product quality, and consumer returns make the pricing decisions in the two scenarios of yes/no online reviews move toward two different directions. Only when the online review is positive and higher than a certain threshold will it have a positive impact on sales and E-SC members’ profits. Finally, we design a new “commission joint returns and quality improvement costs sharing” contract to optimize the decentralized model with online reviews, and we find that the higher the accuracy of product information, the less conducive the contract applied to E-SC.展开更多
基金The National Natural Science Foundation of China(No.71171049)the Scientific Innovation Research of College Graduates in Jiangsu Province(No.CXLX_0122)
文摘To investigate the optimal retail price and service level in a supply chain under consumer returns, a consumer returns model under the retailer＇s service provision is built. The optimal decision results and optimal profits are obtained in the vertical integration game and the manufacturer Stackelberg game, respectively. Through comparing the optimal profits with service provision with those of no service provision, the boundary conditions that the retailer＇s service should be provided are derived. The results show that in the manufacturer Stackelberg game, the optimal profit of the retailer and the manufacturer with service is always superior to that of a no service provision. However, in the vertical integration game, the supply chain can only benefit from the service under certain conditions. Finally, through numerical examples, the impacts of the cost for providing services and the consumer return rate on the optimal decisions are analyzed.
基金Supported by the National Natural Science Foundation of China (71971129)the Science and Technology Support Program for Youth Innovation of Colleges and Universities in Shandong Province (2019RWG017)+1 种基金Self Cultivation Innovation Team Project of Jinan (202228075)Shandong Taishan Scholar Project Special Project (tsqn202211197)。
文摘The online review function helps consumers grasp more real product information and reduce the possibility of returning, but it may also damage firms’ reputations or profits. However, few studies considered the relationship between online reviews and consumer returns. Based on this, we develop an e-commerce supply chain(E-SC) game model consisting of a single manufacturer and a single e-platform, aiming to explore the relationship between consumer returns and online reviews and to analyze the impact on both the decision-making of E-SC members and their profits. We find that there is a negative relationship between consumer returns and online reviews of product quality, and consumer returns make the pricing decisions in the two scenarios of yes/no online reviews move toward two different directions. Only when the online review is positive and higher than a certain threshold will it have a positive impact on sales and E-SC members’ profits. Finally, we design a new “commission joint returns and quality improvement costs sharing” contract to optimize the decentralized model with online reviews, and we find that the higher the accuracy of product information, the less conducive the contract applied to E-SC.
