Under the joint influence of the tourism boom brought by the Hangzhou Asian Games and the concept of"green mountains and clear waters are as valuable as mountains of gold and silver",research on tourists'...Under the joint influence of the tourism boom brought by the Hangzhou Asian Games and the concept of"green mountains and clear waters are as valuable as mountains of gold and silver",research on tourists'pro-environmental behavior has become particularly important.This study not only expands the application scope of the Theory of Planned Behavior,but also provides reference for promoting the brand of Xixi Wetland The study takes the Xixi Wetland in Hangzhou as a case study,with scenic tourists as the research subjects.Through questionnaire surveys,first-hand information was obtained,and the sample was analyzed using SPSSPRO software.Structural equation modeling analysis was also completed using SPSSPRO software.Research has shown that:(1)environmental responsibility has a positive impact on pro-environmental behavior intentions;(2)Local attachment positively influences pro-environmental behavior intentions;(3)Tourists'attitudes have a positive impact on local attachment;(4)Subjective norms have a positive impact on environmental responsibility;(5)Perceived behavioral control has a positive impact on environmental responsibility.This study provides a reference for future research on pro-environmental behavior and the application of planned behavior theory.展开更多
Considering student obesity problem,this study investigated Chilean teachers’behavioral intentions to include two anti-obesity health messages into their classroom teaching activities,which belonged to the“Choose to...Considering student obesity problem,this study investigated Chilean teachers’behavioral intentions to include two anti-obesity health messages into their classroom teaching activities,which belonged to the“Choose to Live Healthy”campaign.Using the traditional model of the Theory of Planned Behavior(TPB;Ajzen,1985),three research questions were answered:(a)Which of the two messages from the“Choose to Live Healthy”Campaign are known by Chilean schools’teachers?(b)According to the level of knowledge of each message declared by teachers,how do the TPB model and its subcomponents explain teachers’intentions variability to include an anti-obesity message based on the campaign studied in their teaching activities?and(c)Based on the knowledge declared by teachers of the campaign messages,do the TPB model’s subcomponents explain the variability on teachers’intentions to include the anti-obesity content of the campaign message in their teaching activities by types of schools?A total of 245 Chilean teachers were surveyed across three different types of schools.Results from regression analysis confirmed that five of the TPB subcomponents made a fundamental contribution to examine the variability of the theoretical framework upon teachers’behavioral intentions,with the exemption of perceived behavioral control autonomy.This study confirmed the great relevance and effectiveness of the TPB model to contribute to the interpretation of behavioral intentions variability across different types of contexts.Implications for health campaigns are mentioned.展开更多
This study is based on the Extended Theory of Planned Behavior(ETPB)and focuses on the elderly population in the main urban area of Chongqing to explore their intentions and influencing factors regarding health and we...This study is based on the Extended Theory of Planned Behavior(ETPB)and focuses on the elderly population in the main urban area of Chongqing to explore their intentions and influencing factors regarding health and wellness tourism behavior.Data was collected through questionnaire surveys and field research,and SPSS 26.0 and Amos 29.0 software were used for reliability,validity analysis,and structural equation modeling testing.The study shows that behavioral attitude,perceived behavior control,and the context of health and wellness tourism have a significant positive impact on the elderly’s intentions regarding health and wellness tourism behavior,while the influence of subjective norms is not significant.In addition,subjective norms have a significant positive effect on behavioral attitudes and perceived behavioral control.Based on the research conclusions,suggestions are made to strengthen the behavioral intention of elderly tourists to participate in health and wellness tourism.展开更多
Objectives:To explore the factors affecting breastfeeding behaviors in women after cesarean section.Methods:This is a qualitative study that used a phenomenological approach.This study used individual face-to-face int...Objectives:To explore the factors affecting breastfeeding behaviors in women after cesarean section.Methods:This is a qualitative study that used a phenomenological approach.This study used individual face-to-face interviews with 19 women who underwent a cesarean section in a Women and Children’s Hospital in China between July to September 2019.Information saturationwas used to determine sample size.Data were analyzed using a thematic content analysis method.Themes were developed based on the theory of planned behavior.Results:Thirteen(68.42%)had a planned cesarean section,and six(31.58%)cesarean sections were unplanned or emergent.Three major themes emerged:ambivalent attitude about breastfeeding,motivation to comply with the traditional cultural norms,and barriers and challenges.The motivating factors for breastfeeding after cesarean sections included perceived benefits of human milk,support from healthcare professionals,and responsibility for breastfeeding.The challenges for breastfeeding after cesarean sections included physical discomfort,knowledge and skills deficit of breastfeeding,lactation deficiency,and lack of knowledge and coping skills in managing their depressive mood after cesarean sections.There were a couple of neutral factors,such as the influences of family and peers.These factors could influence women either positively as facilitators or negatively as barriers.Conclusions:The findings can offer valuable information for healthcare professionals to help women breastfeed after cesarean sections.To promote women’s breastfeeding behaviors after cesarean sections,it is necessary to change women’s attitudes,belief systems,and the external environments and help them become more confident.展开更多
Objectives:To examine the efficacy of an intervention based on the theory of planned behavior(TPB)in improving breastfeeding behavior among women with cesarean sections(C-sections).Methods:This research was a randomiz...Objectives:To examine the efficacy of an intervention based on the theory of planned behavior(TPB)in improving breastfeeding behavior among women with cesarean sections(C-sections).Methods:This research was a randomized controlled trial.Women with planned elective C-sections were recruited to participate in a randomized controlled trial between June and September 2020.One hundred thirty-two women were divided randomly into the intervention(n=66)and control group(n=66)by systematic random sampling.In the intervention group,an intervention project was implemented after Keywords:Breastfeeding Cesarean section Intervention studies Theory of planned behavior the C-section to establish positive breastfeeding attitudes,cultivate supportive subjective norms,enhance perceived behavioral control,and strengthen breastfeeding intention to change behaviors.Those in the control group received routine pre-and post-delivery care.Exclusive breastfeeding rate and breast problem were collected at 5 days,2 weeks,and 1 month after C-section.The modified Breastfeeding Attrition Prediction Tool(BAPT)on the first day in the hospital,two weeks,and one month after C-section and Numerical Rating Scale(NRS)24 h postoperatively were used to compare the intervention effect between the two groups.Results:After the intervention,the intervention group had significantly higher exclusive breastfeeding rates than the control group at five days(86.4%vs.60.6%),two weeks(77.3%vs.57.6%),and one month(74.2%vs.50.0%)after the C-section.Besides,the intervention group was less likely to have sore nipples at five days(6.1%vs.18.2%in the control group,P<0.05)and two weeks(9.1%vs.12.1%in the control group,P<0.05).After two weeks of intervention,attitude scores(90.64±8.31 vs.87.20±8.15,P<0.05),subjective norm scores(88.07±24.65 vs.79.42±19.47,P<0.05)and behavior control scores in the intervention group were significantly higher than those in the control group.After one month of intervention,attitude scores(90.34±10.35 vs.84.22±10.51,P<0.05)and behavior control scores(43.13±5.02 vs.39.15±4.69,P<0.05)in the intervention group were significantly higher than those in the control group,which resulted in the higher breastfeeding intention in the intervention group.Conclusion:This study indicated that the TPB-based interventions effectively improved women's breastfeeding behaviors after C-sections.展开更多
Objective:Coronavirus disease 2019(COVID-19)has become an increasingly severe public health emergency.Although traditional Chinese medicine(TCM)has helped to combat COVID-19,public perception of TCM remains controvers...Objective:Coronavirus disease 2019(COVID-19)has become an increasingly severe public health emergency.Although traditional Chinese medicine(TCM)has helped to combat COVID-19,public perception of TCM remains controversial.We used the theory of planned behavior(TPB)to identify factors that affect the intention to use TCM.Methods:A cross-sectional web-based survey of 10,824 individuals from the general public was conducted between March 16 and April 2,2020.The participants were recruited using a snowball sampling method.Data were collected using a self-administered questionnaire,based on the TPB.The questionnaire consisted of demographic characteristics and TPB structures.Structural equation modeling was used to identify predictors of intention.Results:The results indicated the model explained 77.5%and 71.9%of intention and attitude variance.Intention to use TCM had the strongest relationship with attitude(P<0.001),followed by past behavior(P<0.001),subjective norms(P<0.001)and perceived behavioral control(P<0.001).Attitudes toward TCM were significantly affected by perceived behavioral control(P<0.001),subjective norms(P<0.001)and cognition of TCM(P<0.001).Conclusion:Attitude is a key factor in determining the intention to use TCM,followed by past behaviors,subjective norms and perceived behavioral control.Our results offer important implications for health policy makers to promote the use of TCM.展开更多
As a cultural concept refl ecting the relationship between humans and forests,forest culture plays an active role in sustainable forest management.Forest parks provide a wide range of ecosystem services essential for ...As a cultural concept refl ecting the relationship between humans and forests,forest culture plays an active role in sustainable forest management.Forest parks provide a wide range of ecosystem services essential for the sustainable development of society,and the relationships between forest culture,green construction and management of forest parks have practical signifi cance.This study aimed to understand the interaction and process of forest culture infl uencing green construction and management in forest parks with the models Knowledge-Attitude-Practice(KAP)and Theory of Planned Behavior(TPB)by proposing a theoretical model.Four hypotheses were tested using data collected from 193 forest park employees in Heilongjiang Province,China.Our results show that forest culture had a signifi cant infl uence on green construction and forest management.In addition,subjective norm and perceived behavioral control directly impacted behavior in green construction and management of the forest park,whereas attitude did not have an impact.Subjective norm had a direct eff ect on attitude.Results between constructs show that forest culture had an indirect eff ect on planning and construction,and on ecological and economic management.Consequently,it supported three of four hypotheses within the proposed model in determining the infl uence of forest culture on green construction and management.展开更多
Based on the theory of planned behavior( TPB),Taking 399 livestock and poultry farms and households in Shandong Province as samples,risk cognitive variables were introduced. Besides,with the aid of the structural equa...Based on the theory of planned behavior( TPB),Taking 399 livestock and poultry farms and households in Shandong Province as samples,risk cognitive variables were introduced. Besides,with the aid of the structural equation model( SEM) and partial least squares method( PLS),through an empirical analysis on antibiotic prophylactic behavior of livestock and poultry breeding farms and households in the context of " antibiotic free" production,the response mechanism of " antibiotic free" production was explored. Results indicated that the use of antibiotic prophylaxis by livestock and poultry farms and households is still very common. In the observation samples,61. 4% clearly expressed they would use antibiotic prophylaxis; the understanding of hazard of improper antibiotic prophylaxis was inadequate,only 32. 3% breeding households believed that the overuse of antibiotic prophylaxis is the main reason leading to excessive drug residue in animal products. This study was in line with the process of deduction of TPB. The breeding households' reduction of antibiotic prophylaxis is influenced by their intentions,while the intention is influenced by the attitude,subjective norms and perceptual behavior control; different risks have different influences,but most risks have greater influence on perceptual behavior control,because the perceptual behavior control determines whether breeding households have the ability of implementing the corresponding behavior.展开更多
Functional behavior assessment(FBA)and behavioral intervention plans(BIPs)can be effective for students with attention deficit hyperactivity disorder(ADHD);however,teachers may face difficulties when implementing FBA pr...Functional behavior assessment(FBA)and behavioral intervention plans(BIPs)can be effective for students with attention deficit hyperactivity disorder(ADHD);however,teachers may face difficulties when implementing FBA procedures and,in turn,BIPs because of lack of time,insufficient training,and multiplicity of beliefs.Thus,it is important to identify the difficulties teachers may face and the obstacles that can deter them from implementing intervention plans.This is a worthwhile endeavor because nearly all classrooms will have students with behavioral problems who will benefit from specifically designed educational interventions.This study aimed to identify the difficulties in applying FBA and the barriers in implementing BIPs among Saudi teachers in specialized ADHD programs.Using the descriptive-analytical approach,a questionnaire targeting difficulties and barriers was admi-nistered to 209 public school teachers from specialized ADHD programs in Saudi Arabia.The results revealed that the difficulty level of applying FBA in ADHD programs was high.The level of barriers in implementing BIPs was moderate.Finally,the study indicated that barriers in implementing BIPs could be predicted by the difficulties of applying FBA.The results suggest the importance offinding better practices,restructuring the provision of ADHD programs,training teachers,improving assessment tool availability,and ensuring cooperation between school administrators and teachers.展开更多
Objective: effect of extended nursing based on planned behavior theory on medication compliance of patients with schizophrenia. Methods :60 schizophrenic patients in our hospital from January 2019 to January 2020 were...Objective: effect of extended nursing based on planned behavior theory on medication compliance of patients with schizophrenia. Methods :60 schizophrenic patients in our hospital from January 2019 to January 2020 were randomly divided into two groups, 30 cases in each group. The reference group (routine nursing) and the observation group (extended nursing based on the theory of planned behavior) were used to evaluate the medication compliance of 60 patients. Results: there were significant differences in medication compliance between the two groups, the observation group was better than the reference group, the difference was significant (P < 0.05).Conclusion: the extended nursing based on the theory of planned behavior can improve the medication compliance of patients, which is worthy of promotion and practice.展开更多
This study examines whether post-pandemic luxury purchase intentions in Guangzhou are primarily driven by emotional compensation(“revenge consumption”)or rational deliberation.Based on an extended Theory of Planned ...This study examines whether post-pandemic luxury purchase intentions in Guangzhou are primarily driven by emotional compensation(“revenge consumption”)or rational deliberation.Based on an extended Theory of Planned Behavior(TPB)model-incorporating brand trust and digital engagement-the analysis uses SEM on 412 consumer responses.Findings indicate that core TPB constructs significantly predict intention,and additional variables enhance explanatory power.Interaction effects suggest that emotional and cognitive mechanisms jointly shape behavior,forming a continuum.The study offers empirical insights into evolving consumer psychology in digitally mediated luxury markets.展开更多
Social media has emerged as a major global influence on consumer behavior in recent years.User-generated,interactive content is made possible by platforms like Facebook,Instagram,YouTube,and TikTok,and it has a big im...Social media has emerged as a major global influence on consumer behavior in recent years.User-generated,interactive content is made possible by platforms like Facebook,Instagram,YouTube,and TikTok,and it has a big impact on opinions and buying decisions.Therefore,the objective of this research was to examine the influence of social media(online reviews,social media influencers,eWOM,advertisements,social media usage laws,and information)on consumers’purchase decisions of electronic products.Guided by the theory of planned behavior and social influence theory,a quantitative approach was used,with data collected via a structured questionnaire from 150 respondents over four weeks.Analysis was conducted using SPSS 30.SPSS analysis demonstrated that social media usage laws and social media influencers had a strong positive correlation with consumers’purchase decisions,highlighting their pivotal role in shaping preferences and disseminating information.Reliable and accessible product information also emerged as a significant predictor of consumer choices.In contrast,online reviews,eWOM,and advertisements exhibited minimal influence within this context or might have adverse influence.This article provides guidelines for electronic products to prioritize social media strategies,invest in high-quality information dissemination,and leverage influencer partnerships to effectively engage consumers and drive sales.展开更多
This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes...This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes,subjective norms,perceived behavioral control,and traditional transaction costs on their willingness to engage in e-commerce marketing.Grounded in the Theory of Planned Behavior(TPB)and employing a questionnaire survey,the study utilizes SPSS 23.0 and AMOS 22.0 for data analysis.The findings confirm the significant positive effects of behavioral attitudes,subjective norms,and perceived behavioral control on merchants’willingness,as well as the significant negative effect of traditional transaction costs.The results indicate that the advancement of digital economy policies has lowered participation barriers for merchants,with factors such as behavioral attitudes,social support,and digital skills playing crucial roles in decision-making.This paper recommends enhancing the usability of e-commerce platforms,improving infrastructure,and optimizing policy support.These suggestions provide theoretical insights and practical guidance for promoting Nigeria’s digital economy and advancing research on merchants’e-commerce behavior.展开更多
This study aims to the factors influencing consumer intention to purchase eco-friendly,small-packaged agricultural products using the Theory of Planned Behavior(TPB).With increasing demand for sustainable consumption,...This study aims to the factors influencing consumer intention to purchase eco-friendly,small-packaged agricultural products using the Theory of Planned Behavior(TPB).With increasing demand for sustainable consumption,eco-friendly food packaging has become a critical focus within the circular economy.This study was conducted in Seoul,South Korea,a key marketplace for consumer trends,and surveyed 200 respondents to examine key TPB components—attitude,subjective norms,and perceived behavioral control—along with additional factors shaping sustainable purchasing behavior.The findings indicate that perceived behavioral control is the predictor of purchase intention(β=0.510,p<0.001),followed by attitude(β=0.236,p<0.05)and subjective norms(β=0.199,p<0.05).Moreover,the results suggest that while social influences play a role,individuals who perceive fewer barriers and have a stronger personal attitude toward sustainability are more likely to adopt eco-friendly purchasing behaviors.These results highlight the importance of consumer autonomy and confidence in making eco-friendly choices,suggesting that increasing accessibility and affordability of sustainable packaging can drive adoption.Despite social influences,urban consumers prioritize personal values and perceived control over purchasing behavior.The study might contribute to sustainability literature by offering insights into eco-conscious consumer behavior and implications for marketing strategies that promote sustainable agricultural products.Future research should explore cross-cultural comparisons and additional psychological determinants to enhance the understanding of sustainable consumption patterns.展开更多
Achieving conservation goals in natural habitats requires a balanced approach that integrates both sustainable community development and nature conservation,rather than completely excluding human activities from wilde...Achieving conservation goals in natural habitats requires a balanced approach that integrates both sustainable community development and nature conservation,rather than completely excluding human activities from wilderness areas.However,limited understanding exists regarding locals'willingness to participate(WTP)in the construction and stewardship of national parks as well as their driving factors behind this willingness.To identify the key drivers that promote locals'WTP in national parks,we investigated local residents'participation willingness and embedded an additional structure perceived value(PV)into the Theory of Planned Behavior(TPB)model,analyzing the data by using structural equation modeling.Local communities were slightly willing to participate in Changtang National Park and conservation in general;interestingly,nomads'willingness was stronger than settlers'.Perceived behavioral control(PBC)exhibited the most significant impact on WTP,with particular emphasis on the livelihood risks associated with grasslands.PV indirectly influenced WTP by affecting attitude(ATT),personal/social norms(PSN),and PBC,while it did not have a direct impact on WTP.For settlers and nomads,different variables influence their varying levels of willingness to engage in park participation.These results deepen our understanding of community willingness to participate and differences in drivers of WTP between settlers and nomads,contributing to relevant knowledge to inform seeking a balance between sustainable community development and nature conservation.展开更多
Digital innovation is challenging the traditional way of offering financial services to companies;the so-called Fintech phenomenon refers to startups that use the latest technologies to offer innovative financial serv...Digital innovation is challenging the traditional way of offering financial services to companies;the so-called Fintech phenomenon refers to startups that use the latest technologies to offer innovative financial services.Within the framework of the Theory of Planned Behavior(TPB)and the Theory of Reasoned Action(TRA),the primary purpose of this paper is to develop a causal-predictive analysis of the relationship between Subjective Norms,Attitudes,and Perceived Behavioral Control with the Intention to Use and Behavioral Use of the Fintech services by companies.Partial Least Squares Structural Equation Modeling methodology was used with data collected from a survey of 300 companies.Our findings support the TRA and TPB models and confirm their robustness in predicting companies’intention and use of Fintech services.Financial technology innovators must understand the processes involved in users’adoption to design sound strategies that increase the viability of their services.Studying the antecedents of behavioral intention to adopt Fintech services can greatly help understand the pace of adoption,allowing these players to attract and retain customers better.This study contributes to the literature by formulating and validating TPB to predict Fintech adoption,and its findings provide useful information for banks and Fintech companies and lead to an improvement in organizational performance management in formulating marketing strategies.展开更多
In order to deeply analyze the differences in the acceptance of autonomous driving technology among different gender groups,a multiple indicators and multiple causes model was constructed by integrating a technology a...In order to deeply analyze the differences in the acceptance of autonomous driving technology among different gender groups,a multiple indicators and multiple causes model was constructed by integrating a technology acceptance model and theory of planned behavior to comprehensively reveal the gender differences in the influence mechanisms of subjective and objective factors.The analysis is based on data collected from Chinese urban residents.Among objective factors,age has a significant negative impact on women's perceived behavior control and a significant positive impact on perceived ease of use.Education has a significant positive impact on men's perceived behavior control,and has a strong positive impact on women's perceived usefulness(PU).For men,income and education are found to have strong positive impacts on perceived behavior control.Among subjective factors,perceived ease of use(PEU)has the greatest influence on women's behavior intention,and it is the only influential factor for women's intention to use autonomous driving technology,with an influence coefficient of 0.72.The influencing path of men's intention to use autonomous driving technology is more complex.It is not only directly affected by the significant and positive joint effects of attitude and PU,but also indirectly affected by perceived behavior controls,subjective norms,and PEU.展开更多
Agricultural plastics play a pivotal role in agricultural production.However,due to expensive costs,agricultural plastic waste management(APWM)encounters a vast funding gap.As one of the crucial stakeholders,the publi...Agricultural plastics play a pivotal role in agricultural production.However,due to expensive costs,agricultural plastic waste management(APWM)encounters a vast funding gap.As one of the crucial stakeholders,the public deserves to make appropriate efforts for APWM.Accordingly,identifying whether the public is willing to pay for APWM and clarifying the decisions’driving pathways to explore initiatives for promoting their payment intentions are essential to address the dilemma confronting APWM.To this end,by applying the extended theory of planned behavior(TPB),the study conducted an empirical analysis based on 1,288 residents from four provinces(autonomous regions)of northern China.Results illustrate that:1)respondents hold generally positive and relatively strong payment willingness towards APWM;2)respondents’attitude(AT),subjective norm(SN),and perceived behavioral control(PBC)are positively correlated with their payment intentions(INT);3)environmental cognition(EC)and environmental emotion(EE)positively moderate the relationships between AT and INT,and between SN and INT,posing significant indirect impacts on INT.The study’s implications extend to informing government policies,suggesting that multi-entity cooperation,specifically public payment for APWM,can enhance agricultural non-point waste management.展开更多
基金supported by the Zhejiang Philosophy and Social Science Planning Project(Grant No.22NDYD23YB).
文摘Under the joint influence of the tourism boom brought by the Hangzhou Asian Games and the concept of"green mountains and clear waters are as valuable as mountains of gold and silver",research on tourists'pro-environmental behavior has become particularly important.This study not only expands the application scope of the Theory of Planned Behavior,but also provides reference for promoting the brand of Xixi Wetland The study takes the Xixi Wetland in Hangzhou as a case study,with scenic tourists as the research subjects.Through questionnaire surveys,first-hand information was obtained,and the sample was analyzed using SPSSPRO software.Structural equation modeling analysis was also completed using SPSSPRO software.Research has shown that:(1)environmental responsibility has a positive impact on pro-environmental behavior intentions;(2)Local attachment positively influences pro-environmental behavior intentions;(3)Tourists'attitudes have a positive impact on local attachment;(4)Subjective norms have a positive impact on environmental responsibility;(5)Perceived behavioral control has a positive impact on environmental responsibility.This study provides a reference for future research on pro-environmental behavior and the application of planned behavior theory.
文摘Considering student obesity problem,this study investigated Chilean teachers’behavioral intentions to include two anti-obesity health messages into their classroom teaching activities,which belonged to the“Choose to Live Healthy”campaign.Using the traditional model of the Theory of Planned Behavior(TPB;Ajzen,1985),three research questions were answered:(a)Which of the two messages from the“Choose to Live Healthy”Campaign are known by Chilean schools’teachers?(b)According to the level of knowledge of each message declared by teachers,how do the TPB model and its subcomponents explain teachers’intentions variability to include an anti-obesity message based on the campaign studied in their teaching activities?and(c)Based on the knowledge declared by teachers of the campaign messages,do the TPB model’s subcomponents explain the variability on teachers’intentions to include the anti-obesity content of the campaign message in their teaching activities by types of schools?A total of 245 Chilean teachers were surveyed across three different types of schools.Results from regression analysis confirmed that five of the TPB subcomponents made a fundamental contribution to examine the variability of the theoretical framework upon teachers’behavioral intentions,with the exemption of perceived behavioral control autonomy.This study confirmed the great relevance and effectiveness of the TPB model to contribute to the interpretation of behavioral intentions variability across different types of contexts.Implications for health campaigns are mentioned.
基金Chongqing University of Science and Technology 2024 Postgraduate Innovation Program(YKJCX2420803)。
文摘This study is based on the Extended Theory of Planned Behavior(ETPB)and focuses on the elderly population in the main urban area of Chongqing to explore their intentions and influencing factors regarding health and wellness tourism behavior.Data was collected through questionnaire surveys and field research,and SPSS 26.0 and Amos 29.0 software were used for reliability,validity analysis,and structural equation modeling testing.The study shows that behavioral attitude,perceived behavior control,and the context of health and wellness tourism have a significant positive impact on the elderly’s intentions regarding health and wellness tourism behavior,while the influence of subjective norms is not significant.In addition,subjective norms have a significant positive effect on behavioral attitudes and perceived behavioral control.Based on the research conclusions,suggestions are made to strengthen the behavioral intention of elderly tourists to participate in health and wellness tourism.
基金We thank all the mothers who participated in this study.
文摘Objectives:To explore the factors affecting breastfeeding behaviors in women after cesarean section.Methods:This is a qualitative study that used a phenomenological approach.This study used individual face-to-face interviews with 19 women who underwent a cesarean section in a Women and Children’s Hospital in China between July to September 2019.Information saturationwas used to determine sample size.Data were analyzed using a thematic content analysis method.Themes were developed based on the theory of planned behavior.Results:Thirteen(68.42%)had a planned cesarean section,and six(31.58%)cesarean sections were unplanned or emergent.Three major themes emerged:ambivalent attitude about breastfeeding,motivation to comply with the traditional cultural norms,and barriers and challenges.The motivating factors for breastfeeding after cesarean sections included perceived benefits of human milk,support from healthcare professionals,and responsibility for breastfeeding.The challenges for breastfeeding after cesarean sections included physical discomfort,knowledge and skills deficit of breastfeeding,lactation deficiency,and lack of knowledge and coping skills in managing their depressive mood after cesarean sections.There were a couple of neutral factors,such as the influences of family and peers.These factors could influence women either positively as facilitators or negatively as barriers.Conclusions:The findings can offer valuable information for healthcare professionals to help women breastfeed after cesarean sections.To promote women’s breastfeeding behaviors after cesarean sections,it is necessary to change women’s attitudes,belief systems,and the external environments and help them become more confident.
文摘Objectives:To examine the efficacy of an intervention based on the theory of planned behavior(TPB)in improving breastfeeding behavior among women with cesarean sections(C-sections).Methods:This research was a randomized controlled trial.Women with planned elective C-sections were recruited to participate in a randomized controlled trial between June and September 2020.One hundred thirty-two women were divided randomly into the intervention(n=66)and control group(n=66)by systematic random sampling.In the intervention group,an intervention project was implemented after Keywords:Breastfeeding Cesarean section Intervention studies Theory of planned behavior the C-section to establish positive breastfeeding attitudes,cultivate supportive subjective norms,enhance perceived behavioral control,and strengthen breastfeeding intention to change behaviors.Those in the control group received routine pre-and post-delivery care.Exclusive breastfeeding rate and breast problem were collected at 5 days,2 weeks,and 1 month after C-section.The modified Breastfeeding Attrition Prediction Tool(BAPT)on the first day in the hospital,two weeks,and one month after C-section and Numerical Rating Scale(NRS)24 h postoperatively were used to compare the intervention effect between the two groups.Results:After the intervention,the intervention group had significantly higher exclusive breastfeeding rates than the control group at five days(86.4%vs.60.6%),two weeks(77.3%vs.57.6%),and one month(74.2%vs.50.0%)after the C-section.Besides,the intervention group was less likely to have sore nipples at five days(6.1%vs.18.2%in the control group,P<0.05)and two weeks(9.1%vs.12.1%in the control group,P<0.05).After two weeks of intervention,attitude scores(90.64±8.31 vs.87.20±8.15,P<0.05),subjective norm scores(88.07±24.65 vs.79.42±19.47,P<0.05)and behavior control scores in the intervention group were significantly higher than those in the control group.After one month of intervention,attitude scores(90.34±10.35 vs.84.22±10.51,P<0.05)and behavior control scores(43.13±5.02 vs.39.15±4.69,P<0.05)in the intervention group were significantly higher than those in the control group,which resulted in the higher breastfeeding intention in the intervention group.Conclusion:This study indicated that the TPB-based interventions effectively improved women's breastfeeding behaviors after C-sections.
基金financial support from National Social Science Fund of China(No.20VYJ069)。
文摘Objective:Coronavirus disease 2019(COVID-19)has become an increasingly severe public health emergency.Although traditional Chinese medicine(TCM)has helped to combat COVID-19,public perception of TCM remains controversial.We used the theory of planned behavior(TPB)to identify factors that affect the intention to use TCM.Methods:A cross-sectional web-based survey of 10,824 individuals from the general public was conducted between March 16 and April 2,2020.The participants were recruited using a snowball sampling method.Data were collected using a self-administered questionnaire,based on the TPB.The questionnaire consisted of demographic characteristics and TPB structures.Structural equation modeling was used to identify predictors of intention.Results:The results indicated the model explained 77.5%and 71.9%of intention and attitude variance.Intention to use TCM had the strongest relationship with attitude(P<0.001),followed by past behavior(P<0.001),subjective norms(P<0.001)and perceived behavioral control(P<0.001).Attitudes toward TCM were significantly affected by perceived behavioral control(P<0.001),subjective norms(P<0.001)and cognition of TCM(P<0.001).Conclusion:Attitude is a key factor in determining the intention to use TCM,followed by past behaviors,subjective norms and perceived behavioral control.Our results offer important implications for health policy makers to promote the use of TCM.
基金supported by the Natural Science Foundation of China(Grants No.71673136).
文摘As a cultural concept refl ecting the relationship between humans and forests,forest culture plays an active role in sustainable forest management.Forest parks provide a wide range of ecosystem services essential for the sustainable development of society,and the relationships between forest culture,green construction and management of forest parks have practical signifi cance.This study aimed to understand the interaction and process of forest culture infl uencing green construction and management in forest parks with the models Knowledge-Attitude-Practice(KAP)and Theory of Planned Behavior(TPB)by proposing a theoretical model.Four hypotheses were tested using data collected from 193 forest park employees in Heilongjiang Province,China.Our results show that forest culture had a signifi cant infl uence on green construction and forest management.In addition,subjective norm and perceived behavioral control directly impacted behavior in green construction and management of the forest park,whereas attitude did not have an impact.Subjective norm had a direct eff ect on attitude.Results between constructs show that forest culture had an indirect eff ect on planning and construction,and on ecological and economic management.Consequently,it supported three of four hypotheses within the proposed model in determining the infl uence of forest culture on green construction and management.
文摘Based on the theory of planned behavior( TPB),Taking 399 livestock and poultry farms and households in Shandong Province as samples,risk cognitive variables were introduced. Besides,with the aid of the structural equation model( SEM) and partial least squares method( PLS),through an empirical analysis on antibiotic prophylactic behavior of livestock and poultry breeding farms and households in the context of " antibiotic free" production,the response mechanism of " antibiotic free" production was explored. Results indicated that the use of antibiotic prophylaxis by livestock and poultry farms and households is still very common. In the observation samples,61. 4% clearly expressed they would use antibiotic prophylaxis; the understanding of hazard of improper antibiotic prophylaxis was inadequate,only 32. 3% breeding households believed that the overuse of antibiotic prophylaxis is the main reason leading to excessive drug residue in animal products. This study was in line with the process of deduction of TPB. The breeding households' reduction of antibiotic prophylaxis is influenced by their intentions,while the intention is influenced by the attitude,subjective norms and perceptual behavior control; different risks have different influences,but most risks have greater influence on perceptual behavior control,because the perceptual behavior control determines whether breeding households have the ability of implementing the corresponding behavior.
基金The author extends his appreciation to the Deanship of Scientific Research at King Saud University for supporting this research work.
文摘Functional behavior assessment(FBA)and behavioral intervention plans(BIPs)can be effective for students with attention deficit hyperactivity disorder(ADHD);however,teachers may face difficulties when implementing FBA procedures and,in turn,BIPs because of lack of time,insufficient training,and multiplicity of beliefs.Thus,it is important to identify the difficulties teachers may face and the obstacles that can deter them from implementing intervention plans.This is a worthwhile endeavor because nearly all classrooms will have students with behavioral problems who will benefit from specifically designed educational interventions.This study aimed to identify the difficulties in applying FBA and the barriers in implementing BIPs among Saudi teachers in specialized ADHD programs.Using the descriptive-analytical approach,a questionnaire targeting difficulties and barriers was admi-nistered to 209 public school teachers from specialized ADHD programs in Saudi Arabia.The results revealed that the difficulty level of applying FBA in ADHD programs was high.The level of barriers in implementing BIPs was moderate.Finally,the study indicated that barriers in implementing BIPs could be predicted by the difficulties of applying FBA.The results suggest the importance offinding better practices,restructuring the provision of ADHD programs,training teachers,improving assessment tool availability,and ensuring cooperation between school administrators and teachers.
文摘Objective: effect of extended nursing based on planned behavior theory on medication compliance of patients with schizophrenia. Methods :60 schizophrenic patients in our hospital from January 2019 to January 2020 were randomly divided into two groups, 30 cases in each group. The reference group (routine nursing) and the observation group (extended nursing based on the theory of planned behavior) were used to evaluate the medication compliance of 60 patients. Results: there were significant differences in medication compliance between the two groups, the observation group was better than the reference group, the difference was significant (P < 0.05).Conclusion: the extended nursing based on the theory of planned behavior can improve the medication compliance of patients, which is worthy of promotion and practice.
文摘This study examines whether post-pandemic luxury purchase intentions in Guangzhou are primarily driven by emotional compensation(“revenge consumption”)or rational deliberation.Based on an extended Theory of Planned Behavior(TPB)model-incorporating brand trust and digital engagement-the analysis uses SEM on 412 consumer responses.Findings indicate that core TPB constructs significantly predict intention,and additional variables enhance explanatory power.Interaction effects suggest that emotional and cognitive mechanisms jointly shape behavior,forming a continuum.The study offers empirical insights into evolving consumer psychology in digitally mediated luxury markets.
文摘Social media has emerged as a major global influence on consumer behavior in recent years.User-generated,interactive content is made possible by platforms like Facebook,Instagram,YouTube,and TikTok,and it has a big impact on opinions and buying decisions.Therefore,the objective of this research was to examine the influence of social media(online reviews,social media influencers,eWOM,advertisements,social media usage laws,and information)on consumers’purchase decisions of electronic products.Guided by the theory of planned behavior and social influence theory,a quantitative approach was used,with data collected via a structured questionnaire from 150 respondents over four weeks.Analysis was conducted using SPSS 30.SPSS analysis demonstrated that social media usage laws and social media influencers had a strong positive correlation with consumers’purchase decisions,highlighting their pivotal role in shaping preferences and disseminating information.Reliable and accessible product information also emerged as a significant predictor of consumer choices.In contrast,online reviews,eWOM,and advertisements exhibited minimal influence within this context or might have adverse influence.This article provides guidelines for electronic products to prioritize social media strategies,invest in high-quality information dissemination,and leverage influencer partnerships to effectively engage consumers and drive sales.
文摘This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes,subjective norms,perceived behavioral control,and traditional transaction costs on their willingness to engage in e-commerce marketing.Grounded in the Theory of Planned Behavior(TPB)and employing a questionnaire survey,the study utilizes SPSS 23.0 and AMOS 22.0 for data analysis.The findings confirm the significant positive effects of behavioral attitudes,subjective norms,and perceived behavioral control on merchants’willingness,as well as the significant negative effect of traditional transaction costs.The results indicate that the advancement of digital economy policies has lowered participation barriers for merchants,with factors such as behavioral attitudes,social support,and digital skills playing crucial roles in decision-making.This paper recommends enhancing the usability of e-commerce platforms,improving infrastructure,and optimizing policy support.These suggestions provide theoretical insights and practical guidance for promoting Nigeria’s digital economy and advancing research on merchants’e-commerce behavior.
文摘This study aims to the factors influencing consumer intention to purchase eco-friendly,small-packaged agricultural products using the Theory of Planned Behavior(TPB).With increasing demand for sustainable consumption,eco-friendly food packaging has become a critical focus within the circular economy.This study was conducted in Seoul,South Korea,a key marketplace for consumer trends,and surveyed 200 respondents to examine key TPB components—attitude,subjective norms,and perceived behavioral control—along with additional factors shaping sustainable purchasing behavior.The findings indicate that perceived behavioral control is the predictor of purchase intention(β=0.510,p<0.001),followed by attitude(β=0.236,p<0.05)and subjective norms(β=0.199,p<0.05).Moreover,the results suggest that while social influences play a role,individuals who perceive fewer barriers and have a stronger personal attitude toward sustainability are more likely to adopt eco-friendly purchasing behaviors.These results highlight the importance of consumer autonomy and confidence in making eco-friendly choices,suggesting that increasing accessibility and affordability of sustainable packaging can drive adoption.Despite social influences,urban consumers prioritize personal values and perceived control over purchasing behavior.The study might contribute to sustainability literature by offering insights into eco-conscious consumer behavior and implications for marketing strategies that promote sustainable agricultural products.Future research should explore cross-cultural comparisons and additional psychological determinants to enhance the understanding of sustainable consumption patterns.
基金National Natural Science Foundation of China,No.42142022。
文摘Achieving conservation goals in natural habitats requires a balanced approach that integrates both sustainable community development and nature conservation,rather than completely excluding human activities from wilderness areas.However,limited understanding exists regarding locals'willingness to participate(WTP)in the construction and stewardship of national parks as well as their driving factors behind this willingness.To identify the key drivers that promote locals'WTP in national parks,we investigated local residents'participation willingness and embedded an additional structure perceived value(PV)into the Theory of Planned Behavior(TPB)model,analyzing the data by using structural equation modeling.Local communities were slightly willing to participate in Changtang National Park and conservation in general;interestingly,nomads'willingness was stronger than settlers'.Perceived behavioral control(PBC)exhibited the most significant impact on WTP,with particular emphasis on the livelihood risks associated with grasslands.PV indirectly influenced WTP by affecting attitude(ATT),personal/social norms(PSN),and PBC,while it did not have a direct impact on WTP.For settlers and nomads,different variables influence their varying levels of willingness to engage in park participation.These results deepen our understanding of community willingness to participate and differences in drivers of WTP between settlers and nomads,contributing to relevant knowledge to inform seeking a balance between sustainable community development and nature conservation.
基金funded by the University of Seville under grant to the Research Group[SEJ-566].
文摘Digital innovation is challenging the traditional way of offering financial services to companies;the so-called Fintech phenomenon refers to startups that use the latest technologies to offer innovative financial services.Within the framework of the Theory of Planned Behavior(TPB)and the Theory of Reasoned Action(TRA),the primary purpose of this paper is to develop a causal-predictive analysis of the relationship between Subjective Norms,Attitudes,and Perceived Behavioral Control with the Intention to Use and Behavioral Use of the Fintech services by companies.Partial Least Squares Structural Equation Modeling methodology was used with data collected from a survey of 300 companies.Our findings support the TRA and TPB models and confirm their robustness in predicting companies’intention and use of Fintech services.Financial technology innovators must understand the processes involved in users’adoption to design sound strategies that increase the viability of their services.Studying the antecedents of behavioral intention to adopt Fintech services can greatly help understand the pace of adoption,allowing these players to attract and retain customers better.This study contributes to the literature by formulating and validating TPB to predict Fintech adoption,and its findings provide useful information for banks and Fintech companies and lead to an improvement in organizational performance management in formulating marketing strategies.
基金The National Key Research and Development Program of China(No.2018YFB1601304)the National Natural Science Foundation of China(No.71871107)Philosophy and Social Science Foundation Project of Universities in Jiangsu Province(No.2020SJA2059).
文摘In order to deeply analyze the differences in the acceptance of autonomous driving technology among different gender groups,a multiple indicators and multiple causes model was constructed by integrating a technology acceptance model and theory of planned behavior to comprehensively reveal the gender differences in the influence mechanisms of subjective and objective factors.The analysis is based on data collected from Chinese urban residents.Among objective factors,age has a significant negative impact on women's perceived behavior control and a significant positive impact on perceived ease of use.Education has a significant positive impact on men's perceived behavior control,and has a strong positive impact on women's perceived usefulness(PU).For men,income and education are found to have strong positive impacts on perceived behavior control.Among subjective factors,perceived ease of use(PEU)has the greatest influence on women's behavior intention,and it is the only influential factor for women's intention to use autonomous driving technology,with an influence coefficient of 0.72.The influencing path of men's intention to use autonomous driving technology is more complex.It is not only directly affected by the significant and positive joint effects of attitude and PU,but also indirectly affected by perceived behavior controls,subjective norms,and PEU.
基金supported by the Major Program of the National Social Science Foundation of China(18ZDA048).
文摘Agricultural plastics play a pivotal role in agricultural production.However,due to expensive costs,agricultural plastic waste management(APWM)encounters a vast funding gap.As one of the crucial stakeholders,the public deserves to make appropriate efforts for APWM.Accordingly,identifying whether the public is willing to pay for APWM and clarifying the decisions’driving pathways to explore initiatives for promoting their payment intentions are essential to address the dilemma confronting APWM.To this end,by applying the extended theory of planned behavior(TPB),the study conducted an empirical analysis based on 1,288 residents from four provinces(autonomous regions)of northern China.Results illustrate that:1)respondents hold generally positive and relatively strong payment willingness towards APWM;2)respondents’attitude(AT),subjective norm(SN),and perceived behavioral control(PBC)are positively correlated with their payment intentions(INT);3)environmental cognition(EC)and environmental emotion(EE)positively moderate the relationships between AT and INT,and between SN and INT,posing significant indirect impacts on INT.The study’s implications extend to informing government policies,suggesting that multi-entity cooperation,specifically public payment for APWM,can enhance agricultural non-point waste management.
