Ecological transformation of production consumption is an effective channel of establishing ecological agriculture mechanism. In this paper,based on TPB( Theory of Planed Behavior),using factor analysis and regression...Ecological transformation of production consumption is an effective channel of establishing ecological agriculture mechanism. In this paper,based on TPB( Theory of Planed Behavior),using factor analysis and regression analysis,empirical test on formation mechanism of farmer production consumption ecologization behavior transformation is conducted. Research results show that behavior attitude,subjective norm and control cognition of farmer production consumption ecologization have significantly positive influences on behavior response of farmer production consumption ecologization. Among them,power of behavior attitude is farmer's economic rationality and ecological rationality; power of subjective norm is system norm,government guidance and social pressure; power of control cognition is policy judgment and ability perception. Finally,for the analyzed conclusions,policy suggestions are proposed from many aspects,which could provide reference effect for guiding farmer production consumption ecologization and establishing rural eco-civilization.展开更多
本文借鉴消费者计划行为理论———Theory of Planned Behavior(TPB),构建了一个旅游目的地选择的TPB模型,并对各层次构成要素的作用进行分析,试图通过模型研究揭示旅游者目的地选择的心理及行为特征。本文认为,意向、情境、旅游群体是...本文借鉴消费者计划行为理论———Theory of Planned Behavior(TPB),构建了一个旅游目的地选择的TPB模型,并对各层次构成要素的作用进行分析,试图通过模型研究揭示旅游者目的地选择的心理及行为特征。本文认为,意向、情境、旅游群体是旅游者目的地选择的基本影响要素,而态度、主观规则和主观感知对意向产生重要影响;目的地形象、旅游经历、动机等9个因素是最直接的影响要素。展开更多
基金Supported by Major Project of National Social Science Fund(14AZD002)National Natural Science Foundation(41171436)
文摘Ecological transformation of production consumption is an effective channel of establishing ecological agriculture mechanism. In this paper,based on TPB( Theory of Planed Behavior),using factor analysis and regression analysis,empirical test on formation mechanism of farmer production consumption ecologization behavior transformation is conducted. Research results show that behavior attitude,subjective norm and control cognition of farmer production consumption ecologization have significantly positive influences on behavior response of farmer production consumption ecologization. Among them,power of behavior attitude is farmer's economic rationality and ecological rationality; power of subjective norm is system norm,government guidance and social pressure; power of control cognition is policy judgment and ability perception. Finally,for the analyzed conclusions,policy suggestions are proposed from many aspects,which could provide reference effect for guiding farmer production consumption ecologization and establishing rural eco-civilization.
文摘本文借鉴消费者计划行为理论———Theory of Planned Behavior(TPB),构建了一个旅游目的地选择的TPB模型,并对各层次构成要素的作用进行分析,试图通过模型研究揭示旅游者目的地选择的心理及行为特征。本文认为,意向、情境、旅游群体是旅游者目的地选择的基本影响要素,而态度、主观规则和主观感知对意向产生重要影响;目的地形象、旅游经历、动机等9个因素是最直接的影响要素。
