The aim for this research is to analyze the person deictic expressions in advertising English and to find out their characteristics and possible functions.Advertising has become a very specialized activity in modern t...The aim for this research is to analyze the person deictic expressions in advertising English and to find out their characteristics and possible functions.Advertising has become a very specialized activity in modern times.During the period of development,advertising has performed its own language style,which is quite different from other types of languages.The proper interpretation and use of the language is dependent on its specific situation or context.Person deixis puts the text in a specific situation;the selection of person deixis not only can reflect the physical distance but also indicate the psychological distance between the advertiser and the public.Three categories of person deictic expressions in the advertisements are analyzed to find out frequency of appearance.Statistical results show that more first person and second person pronouns like I,we,and you are used than third person pronouns he,she,they and it,among which the second person pronouns take up the highest rank.On the basis of the frequency of person deictic expressions,this study finds that through the proper use of the person deictic expressions,the advertiser can attract a large number of people in an interactive communication and at the same time,make the advertisement become more cordial,thus greatly shorten the psychological distance between the advertiser and the audience.展开更多
文摘The aim for this research is to analyze the person deictic expressions in advertising English and to find out their characteristics and possible functions.Advertising has become a very specialized activity in modern times.During the period of development,advertising has performed its own language style,which is quite different from other types of languages.The proper interpretation and use of the language is dependent on its specific situation or context.Person deixis puts the text in a specific situation;the selection of person deixis not only can reflect the physical distance but also indicate the psychological distance between the advertiser and the public.Three categories of person deictic expressions in the advertisements are analyzed to find out frequency of appearance.Statistical results show that more first person and second person pronouns like I,we,and you are used than third person pronouns he,she,they and it,among which the second person pronouns take up the highest rank.On the basis of the frequency of person deictic expressions,this study finds that through the proper use of the person deictic expressions,the advertiser can attract a large number of people in an interactive communication and at the same time,make the advertisement become more cordial,thus greatly shorten the psychological distance between the advertiser and the audience.
