Recently,Luolai Group released its Q12025 quarterly report.As a leading Chinese home textile enterprise listed on the Shenzhen Stock Exchange in 2009,the company covers the research,design,production,and sales of home...Recently,Luolai Group released its Q12025 quarterly report.As a leading Chinese home textile enterprise listed on the Shenzhen Stock Exchange in 2009,the company covers the research,design,production,and sales of home textile products,and has multiple brands covering different consumer markets.It has expanded its online and offline comprehensive multichannel sales system and is committed to creating a win-win home furnishings and textile industry ecosystem.展开更多
The implementation of modern brand strategy is an inevitable means to promote the development of China's modern enterprises. As a comprehensive external embodiment of an enterprise, brand strategy has profound sig...The implementation of modern brand strategy is an inevitable means to promote the development of China's modern enterprises. As a comprehensive external embodiment of an enterprise, brand strategy has profound significance and connotation. Moreover, in the process of implementing the brand strategy and optimizing the operation and management of the enterprise, more attention should be paid to optimizing and perfecting the product quality and service, so as to create a professional brand with unique spiritual connotation. This paper mainly analyzes the management methods of Chinese enterprises after brand strategy optimization, and puts forward specific optimization strategies, hoping to lay a foundation for the good development of Chinese modern enterprises.展开更多
About 70% of Australian cotton is genetically modified, Hilton Lobb, Chairman of Australian Cotton Shippers Association, proudly announced a brand strategy to promote "eco-friendly"Austialian cotton in China.
The effects of price leadership strategies and branding strategies on the export performance of indigenous Chinese exporters with a focus on developing country markets and developed country markets are examined based ...The effects of price leadership strategies and branding strategies on the export performance of indigenous Chinese exporters with a focus on developing country markets and developed country markets are examined based on the principles of strategy-environment co-alignment and marketing segmentation theory. Findings suggest that when focusing on developing country markets, the use of a branding strategy is more likely to enhance export performance. When focusing on developed country markets, neither the use of a price leadership strategy nor the use of a branding strategy enhances export performance. Finally, theoretical and managerial implications of the findings are discussed.展开更多
This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers＇ criteria in purchasing rice and their preference for taste in China, in or...This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers＇ criteria in purchasing rice and their preference for taste in China, in order to establish the method to formulate an overseas marketing strategy for Japanese rice.展开更多
Chinese textile industry is a fledgling in terms of brands strategy, not yet able to flap its wings in all-weather climates of international market. How to build up a good brand to be a great company or to have a succ...Chinese textile industry is a fledgling in terms of brands strategy, not yet able to flap its wings in all-weather climates of international market. How to build up a good brand to be a great company or to have a successful firm with a great brand is of primary concern if China continues to take the lead in the coming days, not satisfied with its status quo as OEM supplier.展开更多
Rebuilding Brand Strategy,(Ⅰ)Rebuilding the Brand Mission,In response to Chairman Mao’s hope that"it would be a great joy to see Chinese workers build cars"and his wish for"the day when we can ride in...Rebuilding Brand Strategy,(Ⅰ)Rebuilding the Brand Mission,In response to Chairman Mao’s hope that"it would be a great joy to see Chinese workers build cars"and his wish for"the day when we can ride in cars made by ourselves," Hongqi produced China’s first Luxury sedan in 1958.In 2011,during an inspection of FAW,Xi Jinping expressed his wish that more Chinese people could ride in Hongqi sedans made by FAW.FAW adopted this as a new mission,and Xu Liuping interprets Hongqi’s brand mission as"serving more Chinese people".展开更多
At present,the importance of product planning is valued unceasingly by the domestic garment enterprises. But there are a number of garment enterprises not fully understanding the significance of product planning, let ...At present,the importance of product planning is valued unceasingly by the domestic garment enterprises. But there are a number of garment enterprises not fully understanding the significance of product planning, let alone mastering how to make a successful product planning. Therefore, this paper is based on the related theory of product planning, analyses the basic content of garment product planning, explains the main types of product planning in China and the current situation and existing problems of the product plalming in our country, and puts forward the corresponding solutions. There are a certain guiding significance and reference value to garment product planning in the future.展开更多
The development of digital technology and the construction of smart cities urge service enterprises to seek competitive advantages by building smart service brands.However,there are few studies explore the brand value...The development of digital technology and the construction of smart cities urge service enterprises to seek competitive advantages by building smart service brands.However,there are few studies explore the brand value,brand strategies,and corresponding business strategies of smart service providers from the financial perspective.This paper selects listed property companies from China as the sample and explores the value of the smart community service brand of property enterprises based on the observation data.This research introduces the market value measurement index(Tobin q)and discounted cash flow model(DCF)to explore the influence of diversified brand strategies through combining smart brand strategy with naming strategies and business strategies on brand value.The results show that smart community service brand has a significant impact on firms'market value.Compared with the brand extension strategy,the adoption of brand renewal strategy will significantly affect market value.Further,the development of smart value-added services by enterprises will exert a positive impact on their market value.However,the stakeholders are not optimistic about smart technical services by property companies,which could reduce shareholders'expectations of the market value of enterprises.展开更多
文摘Recently,Luolai Group released its Q12025 quarterly report.As a leading Chinese home textile enterprise listed on the Shenzhen Stock Exchange in 2009,the company covers the research,design,production,and sales of home textile products,and has multiple brands covering different consumer markets.It has expanded its online and offline comprehensive multichannel sales system and is committed to creating a win-win home furnishings and textile industry ecosystem.
文摘The implementation of modern brand strategy is an inevitable means to promote the development of China's modern enterprises. As a comprehensive external embodiment of an enterprise, brand strategy has profound significance and connotation. Moreover, in the process of implementing the brand strategy and optimizing the operation and management of the enterprise, more attention should be paid to optimizing and perfecting the product quality and service, so as to create a professional brand with unique spiritual connotation. This paper mainly analyzes the management methods of Chinese enterprises after brand strategy optimization, and puts forward specific optimization strategies, hoping to lay a foundation for the good development of Chinese modern enterprises.
文摘About 70% of Australian cotton is genetically modified, Hilton Lobb, Chairman of Australian Cotton Shippers Association, proudly announced a brand strategy to promote "eco-friendly"Austialian cotton in China.
基金The National Natural Science Foundation of China (No.70672005,70632003,70372001)
文摘The effects of price leadership strategies and branding strategies on the export performance of indigenous Chinese exporters with a focus on developing country markets and developed country markets are examined based on the principles of strategy-environment co-alignment and marketing segmentation theory. Findings suggest that when focusing on developing country markets, the use of a branding strategy is more likely to enhance export performance. When focusing on developed country markets, neither the use of a price leadership strategy nor the use of a branding strategy enhances export performance. Finally, theoretical and managerial implications of the findings are discussed.
文摘This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers＇ criteria in purchasing rice and their preference for taste in China, in order to establish the method to formulate an overseas marketing strategy for Japanese rice.
文摘Chinese textile industry is a fledgling in terms of brands strategy, not yet able to flap its wings in all-weather climates of international market. How to build up a good brand to be a great company or to have a successful firm with a great brand is of primary concern if China continues to take the lead in the coming days, not satisfied with its status quo as OEM supplier.
文摘Rebuilding Brand Strategy,(Ⅰ)Rebuilding the Brand Mission,In response to Chairman Mao’s hope that"it would be a great joy to see Chinese workers build cars"and his wish for"the day when we can ride in cars made by ourselves," Hongqi produced China’s first Luxury sedan in 1958.In 2011,during an inspection of FAW,Xi Jinping expressed his wish that more Chinese people could ride in Hongqi sedans made by FAW.FAW adopted this as a new mission,and Xu Liuping interprets Hongqi’s brand mission as"serving more Chinese people".
文摘At present,the importance of product planning is valued unceasingly by the domestic garment enterprises. But there are a number of garment enterprises not fully understanding the significance of product planning, let alone mastering how to make a successful product planning. Therefore, this paper is based on the related theory of product planning, analyses the basic content of garment product planning, explains the main types of product planning in China and the current situation and existing problems of the product plalming in our country, and puts forward the corresponding solutions. There are a certain guiding significance and reference value to garment product planning in the future.
基金Supported by the National Natural Science Foundation of China (71972175)the National Social Science Foundation of China (20&ZD075)the National Key R&D Program of China (2017YFB1400400)。
文摘The development of digital technology and the construction of smart cities urge service enterprises to seek competitive advantages by building smart service brands.However,there are few studies explore the brand value,brand strategies,and corresponding business strategies of smart service providers from the financial perspective.This paper selects listed property companies from China as the sample and explores the value of the smart community service brand of property enterprises based on the observation data.This research introduces the market value measurement index(Tobin q)and discounted cash flow model(DCF)to explore the influence of diversified brand strategies through combining smart brand strategy with naming strategies and business strategies on brand value.The results show that smart community service brand has a significant impact on firms'market value.Compared with the brand extension strategy,the adoption of brand renewal strategy will significantly affect market value.Further,the development of smart value-added services by enterprises will exert a positive impact on their market value.However,the stakeholders are not optimistic about smart technical services by property companies,which could reduce shareholders'expectations of the market value of enterprises.
