The research on consumers' purchase intention for 3G handsets has important theoretical and practical value. This research puts forward four key factors which influence consumers' purchase intention based on t...The research on consumers' purchase intention for 3G handsets has important theoretical and practical value. This research puts forward four key factors which influence consumers' purchase intention based on the cue utilization theory, situational theory and social impact theory, then it establishes the study model for consumers' purchase intention of 3G handsets. Based on the result of the questionnaire survey and empirical analysis, the study shows that social influence is the most prominent factor in purchase intention. Moreover, as different from results of previous studies, the situational influence factors have no significant impact on purchase intention in the 3G handsets market. The results of the model provides a forceful evidence for operators' and handset manufacturers' decision-making of 3G handsets design and marketing strategies, and it will improve their social impact.展开更多
It has been made a proposal of new ideal cycle for power plants which is working by a turbine gas, for both closed and open systems. It has been designed a special device for adding heat at constant volume. The aim of...It has been made a proposal of new ideal cycle for power plants which is working by a turbine gas, for both closed and open systems. It has been designed a special device for adding heat at constant volume. The aim of special device is to decrease the amount of added heat for the new cycle. We have made a comparison between the simple gas turbine cycle & the new cycle. The results has been shown, that the efficiency of new cycle is greater than the simple cycle of gas turbine.展开更多
基金supported by China Fundamental Research Funds for the Central Universities under Grant No.2011RC1006Humanities and Social Sciences Planning Fund Project, Ministry of Education of the PRC under Grant No.11YJA630081
文摘The research on consumers' purchase intention for 3G handsets has important theoretical and practical value. This research puts forward four key factors which influence consumers' purchase intention based on the cue utilization theory, situational theory and social impact theory, then it establishes the study model for consumers' purchase intention of 3G handsets. Based on the result of the questionnaire survey and empirical analysis, the study shows that social influence is the most prominent factor in purchase intention. Moreover, as different from results of previous studies, the situational influence factors have no significant impact on purchase intention in the 3G handsets market. The results of the model provides a forceful evidence for operators' and handset manufacturers' decision-making of 3G handsets design and marketing strategies, and it will improve their social impact.
文摘It has been made a proposal of new ideal cycle for power plants which is working by a turbine gas, for both closed and open systems. It has been designed a special device for adding heat at constant volume. The aim of special device is to decrease the amount of added heat for the new cycle. We have made a comparison between the simple gas turbine cycle & the new cycle. The results has been shown, that the efficiency of new cycle is greater than the simple cycle of gas turbine.
