The social sphere enters into dialectics with traditional media:news and narratives,comments and criticisms bounce from one side to the other.From this point of view,the TV of talk and infotainment is an emblematic ca...The social sphere enters into dialectics with traditional media:news and narratives,comments and criticisms bounce from one side to the other.From this point of view,the TV of talk and infotainment is an emblematic case.The rich diffusion of the new digital channels,the consolidation of satellite television,but also the explosion of on demand content,have urged the player market to exercise hybrid solutions for enriching and integrating the television offer,appealing to the potential given by the web.The television networks-being aware of the re-determination of the medium-combine and integrate new engagment models and strategies with the offer of con-tents and the programming strategies typical of generalist television.The television networks-being aware of the re-determination of the medium-combine and integrate new engagment models and strategies with the of-fer of contents nd the programming strategies typical of generalist television.展开更多
文摘The social sphere enters into dialectics with traditional media:news and narratives,comments and criticisms bounce from one side to the other.From this point of view,the TV of talk and infotainment is an emblematic case.The rich diffusion of the new digital channels,the consolidation of satellite television,but also the explosion of on demand content,have urged the player market to exercise hybrid solutions for enriching and integrating the television offer,appealing to the potential given by the web.The television networks-being aware of the re-determination of the medium-combine and integrate new engagment models and strategies with the offer of con-tents and the programming strategies typical of generalist television.The television networks-being aware of the re-determination of the medium-combine and integrate new engagment models and strategies with the of-fer of contents nd the programming strategies typical of generalist television.
