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NBC豪赌五环 被引量:8
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作者 GiGi 《中国体育(中英文版)》 2003年第7期28-33,共6页
The International Olympic Committee decided to stick with the tried and true by awarding the U.S. television rights to the 2010 and 2012 Olympic Games to NBC for 2.201 billion US dollars. NBC's run of broadcasting... The International Olympic Committee decided to stick with the tried and true by awarding the U.S. television rights to the 2010 and 2012 Olympic Games to NBC for 2.201 billion US dollars. NBC's run of broadcasting Olympic Games started in 2000 and will now continue to 2012.An IOC panel headed by Jacques Rogge deliberated nearly seven hours before making the announcement on June 6, 2003, in Lausanne, Switzerland. 展开更多
关键词 NBC 美国 传媒业 转播权 奥运会 经济效益 社会效益
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