Switzerland is one of the best tourism destinations in the world. Its development experience is valuable for Hebei, whose competitiveness is weak comparatively in spite of rich tourism resources. Specifically, the suc...Switzerland is one of the best tourism destinations in the world. Its development experience is valuable for Hebei, whose competitiveness is weak comparatively in spite of rich tourism resources. Specifically, the successful experiences of tourism development in Switzerland include environmental protection, cultural heritance, exhibition marketing, investment, brand management, hotel management, and so on. On this basis, four suggestions are recommended to upgrade tourism in Hebei Province based on its actual situations, namely regulating tourism market, pushing tourism education, attracting investments, and building tourism brand.展开更多
基金Supported by Program of College of Management,Hebei University"Brand Building and Development of Cultural Heritage Tourism in Hebei Provience"USM Fellowship Grant offered by Universiti Sains Malaysia
文摘Switzerland is one of the best tourism destinations in the world. Its development experience is valuable for Hebei, whose competitiveness is weak comparatively in spite of rich tourism resources. Specifically, the successful experiences of tourism development in Switzerland include environmental protection, cultural heritance, exhibition marketing, investment, brand management, hotel management, and so on. On this basis, four suggestions are recommended to upgrade tourism in Hebei Province based on its actual situations, namely regulating tourism market, pushing tourism education, attracting investments, and building tourism brand.
