Innovation in the period product category has experienced a boost in recent years as part of the growing interest in women’s health products.Disruptive brands,start-ups and the area of Fem Tech are key areas to watch...Innovation in the period product category has experienced a boost in recent years as part of the growing interest in women’s health products.Disruptive brands,start-ups and the area of Fem Tech are key areas to watch.Collectively they are destigmatizing this category,and we can finally use the word“period”in marketing,as well as talking about the issues women deal with.Simultaneously,there has been an explosion in products in the sexual health category and a move away from outdated,reserved language.展开更多
文摘Innovation in the period product category has experienced a boost in recent years as part of the growing interest in women’s health products.Disruptive brands,start-ups and the area of Fem Tech are key areas to watch.Collectively they are destigmatizing this category,and we can finally use the word“period”in marketing,as well as talking about the issues women deal with.Simultaneously,there has been an explosion in products in the sexual health category and a move away from outdated,reserved language.
