In order to provide reference for the sustainable development of Gannan navel orange industry,this paper analyzed constraints of quality and marketing of Gannan navel orange. From developing the dominant area of the n...In order to provide reference for the sustainable development of Gannan navel orange industry,this paper analyzed constraints of quality and marketing of Gannan navel orange. From developing the dominant area of the navel orange and ensuring high quality healthy development of navel orange,it came up with sustainable development recommendations for Gannan navel orange industry,to realize high quality,efficient,and deep development of Gannan navel orange industry in both the area and quantity,and change from simple planting and sales to fresh fruit sales,deep processing,and tourism combined development.展开更多
Selecting the market share,trade competitiveness index,revealed comparative advantage( RCA),and revealed competitive advantage index( CA),this paper compared the competitiveness of China and large sweet orange exporte...Selecting the market share,trade competitiveness index,revealed comparative advantage( RCA),and revealed competitive advantage index( CA),this paper compared the competitiveness of China and large sweet orange exporters,and made an empirical analysis. Results indicate that in terms of the market share,Spain has prominent advantage in competitiveness of sweet orange; in terms of the trade competitiveness index,Egypt and South Africa have higher competitiveness in the export of sweet orange; in terms of RCA and CA,Egypt has absolute international advantage in the export of sweet orange. China’s export competitiveness of sweet orange is much lower than other large sweet orange producers such as Spain,Egypt,and South Africa,and the export capacity is much lower than other large sweet orange producers. In view of current situations,it came up with recommendations for improving export competitiveness of China’s sweet orange,including expanding the market,diversifying the varieties,improving the quality,reducing the costs,strengthening cooperation of fruit farmer cooperatives,and enhancing government support.展开更多
China's orange export was mainly concentrated in Jiangxi,Guangxi,Guangdong,Yunnan,and Fujian.The annual output of Jiangxi Gannan navel orange ranks first in the whole China,but the export competitiveness is not ve...China's orange export was mainly concentrated in Jiangxi,Guangxi,Guangdong,Yunnan,and Fujian.The annual output of Jiangxi Gannan navel orange ranks first in the whole China,but the export competitiveness is not very prominent.In view of this,this paper compared the regional market advantages,export performance,export growth rate and export price of Gannan navel orange between Yunnan,Guangxi,Guangdong and Fujian.Through comparative analysis,it discussed the main problems in the development of Gannan navel orange.On the basis of learning development experience of orange industry of Guangxi,Guangdong,Fujian,and Yunnan,it came up with recommendations for improving export competitiveness of Gannan navel orange.展开更多
The rapid development of Gannan navel orange industry has made it become a regional superior industry in China. However,with the rapid expansion of the planting scale,the market dilemma of " vast planting but low...The rapid development of Gannan navel orange industry has made it become a regional superior industry in China. However,with the rapid expansion of the planting scale,the market dilemma of " vast planting but low income" of navel orange growers is increasingly deteriorating,and Gannan navel orange industrial system is to be further transformed and upgraded. Taking the quality and marketing as the bottleneck of industrial development,this paper analyzed factors influencing these two aspects. It came up with recommendations,including building superior regions,improving industrial quality and safety,and stressing multi-dimensional marketing,relying on government,enterprises,scientific research institutions,colleges and universities,non-governmental organizations,and navel orange growers,to promote high efficient and sustainable development of Gannan navel orange industry.展开更多
基金Supported by Project of Gannan Normal University "Interprovincial Comparison of Export Competitiveness of Gannan Navel Orange"(15kyw09)Student Innovation Project of Gannan Normal University in 2016(84)
文摘In order to provide reference for the sustainable development of Gannan navel orange industry,this paper analyzed constraints of quality and marketing of Gannan navel orange. From developing the dominant area of the navel orange and ensuring high quality healthy development of navel orange,it came up with sustainable development recommendations for Gannan navel orange industry,to realize high quality,efficient,and deep development of Gannan navel orange industry in both the area and quantity,and change from simple planting and sales to fresh fruit sales,deep processing,and tourism combined development.
基金Supported by the Education Science Research"12th Five-Year Plan"Project of Jiangxi Province(14YB086)Program of Gannan Normal University(15kyw09)
文摘Selecting the market share,trade competitiveness index,revealed comparative advantage( RCA),and revealed competitive advantage index( CA),this paper compared the competitiveness of China and large sweet orange exporters,and made an empirical analysis. Results indicate that in terms of the market share,Spain has prominent advantage in competitiveness of sweet orange; in terms of the trade competitiveness index,Egypt and South Africa have higher competitiveness in the export of sweet orange; in terms of RCA and CA,Egypt has absolute international advantage in the export of sweet orange. China’s export competitiveness of sweet orange is much lower than other large sweet orange producers such as Spain,Egypt,and South Africa,and the export capacity is much lower than other large sweet orange producers. In view of current situations,it came up with recommendations for improving export competitiveness of China’s sweet orange,including expanding the market,diversifying the varieties,improving the quality,reducing the costs,strengthening cooperation of fruit farmer cooperatives,and enhancing government support.
文摘China's orange export was mainly concentrated in Jiangxi,Guangxi,Guangdong,Yunnan,and Fujian.The annual output of Jiangxi Gannan navel orange ranks first in the whole China,but the export competitiveness is not very prominent.In view of this,this paper compared the regional market advantages,export performance,export growth rate and export price of Gannan navel orange between Yunnan,Guangxi,Guangdong and Fujian.Through comparative analysis,it discussed the main problems in the development of Gannan navel orange.On the basis of learning development experience of orange industry of Guangxi,Guangdong,Fujian,and Yunnan,it came up with recommendations for improving export competitiveness of Gannan navel orange.
基金Supported by Project of Gannan Normal University"Interprovincial Comparison of Export Competitiveness of Gannan Navel Orange"(15kyw09)2016 Youth Program of Social Science Planning Project of Jiangxi Province"Study on Crossing over the Middle Income Trap and Development Path of Higher Education"(16JY38)
文摘The rapid development of Gannan navel orange industry has made it become a regional superior industry in China. However,with the rapid expansion of the planting scale,the market dilemma of " vast planting but low income" of navel orange growers is increasingly deteriorating,and Gannan navel orange industrial system is to be further transformed and upgraded. Taking the quality and marketing as the bottleneck of industrial development,this paper analyzed factors influencing these two aspects. It came up with recommendations,including building superior regions,improving industrial quality and safety,and stressing multi-dimensional marketing,relying on government,enterprises,scientific research institutions,colleges and universities,non-governmental organizations,and navel orange growers,to promote high efficient and sustainable development of Gannan navel orange industry.
