Information leakage often influences manufacturers’live-streaming strategies for product sales,particularly regarding the choice between self-streaming and internet celebrity-commissioned live streaming.We construct ...Information leakage often influences manufacturers’live-streaming strategies for product sales,particularly regarding the choice between self-streaming and internet celebrity-commissioned live streaming.We construct live-streaming supply chain models to investigate manufacturers’choices of streaming modes and examine how information leakage affects decision-making.We find that,in the absence of information leakage,the selection of the live-streaming mode is primarily driven by the intensity of competition.However,when information leakage is present,factors such as the internet celebrity’s fan effect and the extent of information leakage also play significant roles.Under conditions of low information leakage,manufacturers are more inclined to commission internet celebrities with a strong fan base,whereas in scenarios involving high information leakage,they tend to favour those with a weaker fan effect.These conclusions offer valuable insights for manufacturers seeking to make informed live-streaming decisions while considering the implications of information leakage.展开更多
基金Supported by National Natural Science Foundation of China(72371144)Shandong Provincial Natural Science Foundation(ZR2025MS1131)+1 种基金Self Cultivation Innovation Team Project of Jinan(202228075)Shandong Taishan Scholar Project Special Project(tsqn202211197)。
文摘Information leakage often influences manufacturers’live-streaming strategies for product sales,particularly regarding the choice between self-streaming and internet celebrity-commissioned live streaming.We construct live-streaming supply chain models to investigate manufacturers’choices of streaming modes and examine how information leakage affects decision-making.We find that,in the absence of information leakage,the selection of the live-streaming mode is primarily driven by the intensity of competition.However,when information leakage is present,factors such as the internet celebrity’s fan effect and the extent of information leakage also play significant roles.Under conditions of low information leakage,manufacturers are more inclined to commission internet celebrities with a strong fan base,whereas in scenarios involving high information leakage,they tend to favour those with a weaker fan effect.These conclusions offer valuable insights for manufacturers seeking to make informed live-streaming decisions while considering the implications of information leakage.
