Myanmar national economy depends on small and medium-sized enterprises.The Cut-Make-Pack(CMP)garment factories play a significant role in the country’s gross domestic product and export markets.During crises and econ...Myanmar national economy depends on small and medium-sized enterprises.The Cut-Make-Pack(CMP)garment factories play a significant role in the country’s gross domestic product and export markets.During crises and economic downturns,the CMP sectors face challenges like other industries.This study aims to analyze the challenges of domestic garment sectors and their implemented strategies to survive during crises.A qualitative research design was used,and the data were collected from the owners of CMP factories.Total nine factory owners actively participated,and the content analysis method was used to analyze the collected data.Supply chain disruptions,loss of market share,a decline in orders,export restrictions,a skilled labor shortage,and increasing operational costs are the significant survival challenges faced by CMP sectors during the economic downturn due to COVID-19 and the political turbulence.The CMP factories implemented cost management,raw material stockpiling,low price,high-order strategy,product adaptation,flexible marketing techniques,and market analysis.This research contributed to the CMP sectors by providing practical strategies to sustain business operations during crises.展开更多
文摘Myanmar national economy depends on small and medium-sized enterprises.The Cut-Make-Pack(CMP)garment factories play a significant role in the country’s gross domestic product and export markets.During crises and economic downturns,the CMP sectors face challenges like other industries.This study aims to analyze the challenges of domestic garment sectors and their implemented strategies to survive during crises.A qualitative research design was used,and the data were collected from the owners of CMP factories.Total nine factory owners actively participated,and the content analysis method was used to analyze the collected data.Supply chain disruptions,loss of market share,a decline in orders,export restrictions,a skilled labor shortage,and increasing operational costs are the significant survival challenges faced by CMP sectors during the economic downturn due to COVID-19 and the political turbulence.The CMP factories implemented cost management,raw material stockpiling,low price,high-order strategy,product adaptation,flexible marketing techniques,and market analysis.This research contributed to the CMP sectors by providing practical strategies to sustain business operations during crises.
