In " leading enterprise + farmer" cooperation model,farmer's behavior of breaching contract exists generally. In this paper,from the angle of incomplete contract,the influencial factors of farmer breakin...In " leading enterprise + farmer" cooperation model,farmer's behavior of breaching contract exists generally. In this paper,from the angle of incomplete contract,the influencial factors of farmer breaking contract are analyzed. It is found that farmer sex,age,culture degree and farming period have obvious effects on the behavior of breaching contract. Under regulating effect of relationship quality,farmer assest specificity,exogenous uncertainty and endogenous uncertainty affect farmer's breaking behavior. That is,the higher the farmer assest specificity,the lower the farmer breaching tendency; higher exogenous uncertainty causes that farmer is easy to generate breaching behavior; higher endogenous uncertainty causes that farmer is also easy to take breaching behavior.展开更多
In the cooperation model of leading enterprise + farmer,channel stability is always a prominent problem. Based on previous researches,taking farmers in Hainan region as investigation object,the influence factors of ch...In the cooperation model of leading enterprise + farmer,channel stability is always a prominent problem. Based on previous researches,taking farmers in Hainan region as investigation object,the influence factors of channel stability of leading enterprise + farmer are studied by combining the background of formal contract and using the combination method of theory and demonstration. Contract item design,trading cost,product specificity,power structure,information asymmetry and social relationship are contained in analytic framework to establish theoretic model. Research results show that in formal channel management,when contract clause design is more explicit,product specificity is stronger,power structure is more balanced,information share degree is higher,and trading cost is lower,channel is more stable,and farmer's willing to renew contract is stronger. Meanwhile,social relationship plays stronger regulation role.展开更多
With the rapid development of network technology,online shopping has been constantly growing,and how to make better use of the dissemination effect of online comment has become an imperative and practical issue. Based...With the rapid development of network technology,online shopping has been constantly growing,and how to make better use of the dissemination effect of online comment has become an imperative and practical issue. Based on review of the existing literature,this paper established the theoretical research model and used the literature research and empirical research combined method to analyze the impact of online comment on purchase intention of college student consumers under online shopping. The research results indicate that the quantity,quality,valence and timeliness of online comments exert a significant impact on the purchase intention of college student consumers.展开更多
基金Supported by Natural Science Research Project Fund,Ministry of Education(71573100)
文摘In " leading enterprise + farmer" cooperation model,farmer's behavior of breaching contract exists generally. In this paper,from the angle of incomplete contract,the influencial factors of farmer breaking contract are analyzed. It is found that farmer sex,age,culture degree and farming period have obvious effects on the behavior of breaching contract. Under regulating effect of relationship quality,farmer assest specificity,exogenous uncertainty and endogenous uncertainty affect farmer's breaking behavior. That is,the higher the farmer assest specificity,the lower the farmer breaching tendency; higher exogenous uncertainty causes that farmer is easy to generate breaching behavior; higher endogenous uncertainty causes that farmer is also easy to take breaching behavior.
基金Supported by National Natural Science Foundation Item(71573100)
文摘In the cooperation model of leading enterprise + farmer,channel stability is always a prominent problem. Based on previous researches,taking farmers in Hainan region as investigation object,the influence factors of channel stability of leading enterprise + farmer are studied by combining the background of formal contract and using the combination method of theory and demonstration. Contract item design,trading cost,product specificity,power structure,information asymmetry and social relationship are contained in analytic framework to establish theoretic model. Research results show that in formal channel management,when contract clause design is more explicit,product specificity is stronger,power structure is more balanced,information share degree is higher,and trading cost is lower,channel is more stable,and farmer's willing to renew contract is stronger. Meanwhile,social relationship plays stronger regulation role.
文摘With the rapid development of network technology,online shopping has been constantly growing,and how to make better use of the dissemination effect of online comment has become an imperative and practical issue. Based on review of the existing literature,this paper established the theoretical research model and used the literature research and empirical research combined method to analyze the impact of online comment on purchase intention of college student consumers under online shopping. The research results indicate that the quantity,quality,valence and timeliness of online comments exert a significant impact on the purchase intention of college student consumers.
