This paper proposes a comprehensive and integrative model which will contribute to a successful place branding.The new model is proposed based on the analysis of 30 previous place branding models and enriched by the l...This paper proposes a comprehensive and integrative model which will contribute to a successful place branding.The new model is proposed based on the analysis of 30 previous place branding models and enriched by the literature review.The result of this work is the conceptual model that offers a more global perspective of place branding and consists of the following 11 interrelated elements:place,brand leadership,community stakeholders engagement,brand vision,brand architecture,brand identity,brand communications,brand image,brand experience,brand actions and brand evaluation,which must be incorporated into any place branding model as they prove to be relevant and play a strategic role in the branding process.They are essential for place brand development and management,and represent key success factors of place brands.The research implications are to give researchers a guide for literature development,theory building,and future research.The practical implications are to offer practitioners,professionals,local officials,and even governments a model that explains the place branding process to effectively create and manage a place brand.Unlike previous models which take different perspectives on the branding process,this one is holistic as it encompasses(almost)all of them.The new model highlights also new elements that do not appear in the previous ones.展开更多
The Pomegranate （Punica Granatum）, which belongs tothe Lythraceae family, has been used for centuries in traditional Greco-Arab and Islamic medicine of its vermifuge properties and also to treat various diseases. Th...The Pomegranate （Punica Granatum）, which belongs tothe Lythraceae family, has been used for centuries in traditional Greco-Arab and Islamic medicine of its vermifuge properties and also to treat various diseases. The aim of this research was to investigate the cytotoxicity and antioxidant activities of Moroccan Pomegranate （peel, leaves, branches, flowers and corolla）. Further, the biological activities were correlated with phytochemical contents of the plant extracts. Methanolic extract from different parts of Punica Granatum was assessed for its antiproliferative activity in two human cancer （breast and colon） cells lines （MBA-MD 231 and HT-29）, through MTT （3-（4,5-dimethyl-2- thiazolyl）-2,5-diphenyl-2H-tetrazolium bromide） bioassay using cell viability and cytotoxicity indices. DPPH （2,2-diphenyl-l-picrylhydrazyl） assay was conducted to screen the antioxidant property of the extracts together with its phenolic and flavonoids content were evaluated, as well. The methanolic extract ofPunica Granatum （peel, leaves, branches, flowers and corolla） showed the highest antiproliferative activity on MBA-MD 231 （IC50 was 133.53-233.32 μg/mL） and HT-29 （IC50 was 127.58-203.24 μg/mL） cells. Antioxidants contents are distributed as follows： peel 〉 leaf 〉 flower 〉 corolla 〉 branches. The inhibitory activities required for decreasing initial DPPH by 50% are 8.27, 9.9, 10.06, 11.67 and 13.28 μg/mL, respectively. These results are in correlation with polyphenols content from corolla, peel, leaves, flower and branches are 120.7, 115, 96.65, 90.73 and 64.67 mg GAE/g dw （mg gallic acid equivalents per g dry weight） and flavonoids are 188.8, 221.7, 180.2, 193.7 and 158.5 mg QE/g dw （mg quercetin equivalents per g dry weight）. Our results show that the peel, flowers, corolla, leaves and branches of Moroccan Pomegranate may contain a lot of bioactive compounds which are responsible for strong antioxidant and cytotoxicity activities observed here. Our finding indicates the possibility of using the extracts of this plant as source of natural antioxidant and anticancer mainly for its abundant phenolic and flavonoid contents.展开更多
文摘This paper proposes a comprehensive and integrative model which will contribute to a successful place branding.The new model is proposed based on the analysis of 30 previous place branding models and enriched by the literature review.The result of this work is the conceptual model that offers a more global perspective of place branding and consists of the following 11 interrelated elements:place,brand leadership,community stakeholders engagement,brand vision,brand architecture,brand identity,brand communications,brand image,brand experience,brand actions and brand evaluation,which must be incorporated into any place branding model as they prove to be relevant and play a strategic role in the branding process.They are essential for place brand development and management,and represent key success factors of place brands.The research implications are to give researchers a guide for literature development,theory building,and future research.The practical implications are to offer practitioners,professionals,local officials,and even governments a model that explains the place branding process to effectively create and manage a place brand.Unlike previous models which take different perspectives on the branding process,this one is holistic as it encompasses(almost)all of them.The new model highlights also new elements that do not appear in the previous ones.
文摘The Pomegranate （Punica Granatum）, which belongs tothe Lythraceae family, has been used for centuries in traditional Greco-Arab and Islamic medicine of its vermifuge properties and also to treat various diseases. The aim of this research was to investigate the cytotoxicity and antioxidant activities of Moroccan Pomegranate （peel, leaves, branches, flowers and corolla）. Further, the biological activities were correlated with phytochemical contents of the plant extracts. Methanolic extract from different parts of Punica Granatum was assessed for its antiproliferative activity in two human cancer （breast and colon） cells lines （MBA-MD 231 and HT-29）, through MTT （3-（4,5-dimethyl-2- thiazolyl）-2,5-diphenyl-2H-tetrazolium bromide） bioassay using cell viability and cytotoxicity indices. DPPH （2,2-diphenyl-l-picrylhydrazyl） assay was conducted to screen the antioxidant property of the extracts together with its phenolic and flavonoids content were evaluated, as well. The methanolic extract ofPunica Granatum （peel, leaves, branches, flowers and corolla） showed the highest antiproliferative activity on MBA-MD 231 （IC50 was 133.53-233.32 μg/mL） and HT-29 （IC50 was 127.58-203.24 μg/mL） cells. Antioxidants contents are distributed as follows： peel 〉 leaf 〉 flower 〉 corolla 〉 branches. The inhibitory activities required for decreasing initial DPPH by 50% are 8.27, 9.9, 10.06, 11.67 and 13.28 μg/mL, respectively. These results are in correlation with polyphenols content from corolla, peel, leaves, flower and branches are 120.7, 115, 96.65, 90.73 and 64.67 mg GAE/g dw （mg gallic acid equivalents per g dry weight） and flavonoids are 188.8, 221.7, 180.2, 193.7 and 158.5 mg QE/g dw （mg quercetin equivalents per g dry weight）. Our results show that the peel, flowers, corolla, leaves and branches of Moroccan Pomegranate may contain a lot of bioactive compounds which are responsible for strong antioxidant and cytotoxicity activities observed here. Our finding indicates the possibility of using the extracts of this plant as source of natural antioxidant and anticancer mainly for its abundant phenolic and flavonoid contents.
